As an influencer, what makes you unique is also what makes your brand unique. Your online presence and your career are one and the same. Therefore, by branding yourself well, you can set a firm foundation for a lucrative career.
These are the personal branding tricks every influencer should know.
Share your expertise often to establish your credibility.
What do you, as an influencer, have to offer your followers? Do you recommend the best products for an on-the-go lifestyle? Do you test new makeup items so your followers don’t waste their money? Do you share travel tips?
Basically, your brand begins with what you have to offer your audience. However, it’s only valuable if you’re an expert. Therefore, to establish your credibility, you need to share a lot of your expertise early on.
For example, fitness influencer Kayla Itsines gained a massive following on Instagram by sharing her workout routines.
Stay authentic and embrace what makes you different.
People who are skeptical of the influencer industry often like to joke that all influencers are the same. However, the kind of fans who engage with influencers on a daily basis know that each one has something special that sets them apart.
Your career will focus on what makes you stand out. Why is what you have to say different from what all the other influencers have to say? It could be your background, a certain experience, or even your worldview.
As an influencer, it’s so important that you embrace what makes you unique. Not only will it make your profile stand out, but your courage will also inspire your followers to embrace their authentic selves.
For example, YouTube star Loey Lane is a successful model and entrepreneur. By embracing the fact that she doesn’t have the same body type as most influencers, she inspires young women all over the world to love themselves as they are.
Keep your voice consistent across all social media platforms.
A lot of what you want to say online will come through Instagram captions, tweets, and Facebook statuses. Therefore, not only should the voice you write in remain consistent, but it should also match the voice your followers hear in videos.
For example, British vlogger and singer Dodie writes her posts in predominantly lowercase, which matches the soft spoken voice her fans hear on camera or in her music.
Engage with both your followers and other influencers.
What makes your personal brand different from a company’s branding is that you are a human. You’re not just selling your followers a product. Your career is built on influencing not only the way they spend their money, but also how they feel about themselves and the world around them.
To keep the focus on the human side of your branding, engage with your followers one-on-one. Reply to comments, like their tweets, and share their artwork, etc. You can learn from them as much as they can learn from you.
You should be engaging with other influencers as well. Even if you don’t hang out with other influencers every day, you can still follow them, leave encouraging comments on their posts, and hype up their product launches. If you support them, they’ll likely support you in return.
The most powerful personal brand is one that a wide, diverse audience can relate to. Embrace what makes you unique and keep your branding consistent across all social media platforms.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.