On January 2, Accra’s young and upwardly mobile gathered for the inaugural Mixers With Yasmine Event held at Level 8 lounge in Airport City, Accra, Ghana. Yasmine Sangari, CEO of Sugarkoated.com an online fashion boutique for women, brought together Ghanaian stylist Empress Jamila and make up artist, Margee to discuss women and entrepreneurship in Ghana.
According to womanrising.org, in Sub-Saharan Africa and Ghana, statistically, there are more women run businesses than business ran by men. The innovation and businesses lead by women influence and impact the transformation of economies. On a micro level, the importance for women coming together to share ideas to support the growth of business cannot be underestimated.
|Yasmine lead the conversation with both Empress Jamila and Margee. The discussion covered challenges faced in business, marketing tips and advice for young people committed to starting a business and sustaining their businesses.
When asked what inspired her to start a business, make up artist Margee shared, “I did not want to just work a job. I wanted to get paid for doing what I am passionate about, which is enhancing beauty with make up. I love what I do.”
CEO of Styles By Trey and celebrity stylist, Empress Jamila, shared she got her start after a woman told her she could get paid for styling people.
“I just wanted to bring everything I love together, fashion, women entrepreneurs, good music and good vibes. We need more events like this where women can come together, have fun and support each other. We should be working together, not against eachother,” shared Yasmine Sangari,
Mixers With Yasmine proved to be multifaceted as the event included a fashion preview of sugarkoated.com’s Casual, Glitz and Glam, and Nude collections. Each model was dressed in pieces that could be worn for different occasions. The event was supported with sounds and vibes from DJ JP along with mocktails and cocktails curated by Level 8 lounge mixologists.
In addition to cocktails and conversation, Mixers With Yasmine, collected lightly used clothing and funds which went to The Charlotte Light Foundation, a non government organization geared toward supporting children with HIV AIDS in the Eastern Region of Ghana.
“I think fashion is a medium that can bring everyone together and get us to talk and build. I definitely plan to do more.”