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15 November: Record-breaking Showmax telenovela The Wife to stream in 80+ countries

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Showmax telenovela The Wife

Showmax’s first telenovela, The Wife, has broken Uthando Lodumo’s record for the most first-day views of all-time on Showmax, as well as Devilsdorp’s record for the most hours watched within four days of launch, outperforming the launch of any film or series on Showmax ever, including the likes of Game of Thrones, The Real Housewives of Durban and The River.

 

Inspired by Dudu Busani-Dube’s bestseller Hlomu The Wife, the 40-episode first season tells the story of a journalist (Mbalenhle Mavimbela from Skeem Saam) who falls in love with a taxi driver, Mqhele (Bonko Khoza from Neckie Youth), not realising that when you marry a man, you marry his secrets.

 

Showmax has commissioned three seasons of 40 episodes each, inspired by Dudu’s books Hlomu the Wife, Zandile the Resolute, and Naledi His Love respectively. The books follow the lives of the eight Zulu brothers, a formidable crime family, through the eyes of the wives they marry.

 

The Johannesburg Review of Books calls Dudu “a publishing phenomenon.” She’s become the face of self-publishing in South Africa, having topped the Exclusive Books charts, and landed four books simultaneously in the Nielsen Bookscan SA bestseller list for July 2021. And that was before Showmax announced they were adapting the series, unleashing the most heated casting debate South Africa has ever seen.

 

As IOL’s Buhle Mbonambi put it, “No other South African series had garnered that much attention on who was cast in the roles before. In my years of reporting about the South African TV industry, I had never come across such heated debate. Even when Deon Meyer’s Trackers book was adapted for screen by M-Net, there wasn’t this much attention paid to the casting choices. But then there have been few characters as fascinating or as gripping as Hlomu and the Zulu brothers.”

 

The Wife topped the Twitter trends chart in South Africa by 6:30am on the morning of its 11 November 2021 launch, with fans waking up early to devour the first three episodes of the debut Showmax Original telenovela as they dropped. The telenovela went straight to #1 on Showmax’s Top 20, ahead of Emmy winner Succession and popular reality series Temptation Island South Africa.

 

Early reviews are glowing.  Daily Vox’s Ling Shepherd gave The Wife 10/10, saying, “It is a wild taxi ride and we want more.” TVMzansi raved, “The Wife adds a new dimension to black love. It’s so inspiring to see such a compelling work of art presented in such a way that we all relate to. The talent, the production quality, the music and the story is just incredible!” And IOL’s Debashine Thangevelo wrote, “The telenovela has blown my mind so far… Everything from the high production value, casting, scripting, directing, cinematography to wardrobe, ticks the boxes…. The [lead] actors share incredible chemistry and their respective performances are unparalleled. This scripting for the series is first-rate. Each character is so wonderfully crafted… The layered storytelling and twists will leave streamers religiously tuning in every week. Fans love the show and so do I.” Similarly, BubbleGum Club calls it “a love story for the ages”; East Coast Radio says, “It doesn’t get any better than The Wife”; and YFM hails it as “gripping.”

Most importantly, Dudu herself is delighted. “It’s been a crazy morning,” said Dudu on launch day. “People are telling me they’ve already watched the episodes more than twice and I’m like … this is the most amazing thing I have ever seen. My people are happy; they love the adaptation.”

 

Produced by Stained Glass (eHostela, Uzalo, Ifalakhe), The Wife is the eighth South African Showmax Original released in 2021, following on from record breakers like the true-crime phenomenon Devilsdorp and Babes Wodumo and Mampintsha’s reality series Uthando Lodumo, as well as critically acclaimed scripted series like DAM, Skemerdans and Tali’s Baby Diary and ever-popular reality series like Temptation Island South Africa S1 and Life With Kelly Khumalo S2.

 

The Wife is available across sub-Saharan Africa and to Showmax’s  international subscribers in the UK, France, Australia, New Zealand and more than 80 countries worldwide.

 

Binge the first three episodes of The Wife now, with new episodes added every Thursday. Add The Wife to your Showmax watchlist here.

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Sarkodie, Amaarae leading the pack for Ghanaian music on Spotify with rap and afropop

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As Spotify’s Wrapped data for Ghana came out in the first week of December, two artists are drawing special interest –  one for the pole position he claimed on Wrapped, the other for Wrapped’s overnight positive effect on her fan base.

 

Rapper Sarkodie (also known as King Sark) claimed top artist of the year (with just two other Ghanaians in the shape of Kwesi Arthur and King Promise in the top 10), and took the top album spot for No Pressure, a 16-track album that represents a return to a more pure style of hip-hop for the acclaimed artist.

 

Sarkodie is not only one of the most awarded artists in Ghana, but also on the African continent, having received 107 awards from 191 nominations – including 25 Ghana Music Awards – over the past decade.

 

Less established, but trending ever upwards, is Ghanaian-American sensation Amaarae, in whom Ghanian music may have found the gem it’s been looking for to propel the country onto the global stage.

 

Ama Serwah Genfi, professionally known as Amaarae, has almost 230,000 combined followers across Instagram and Twitter, and these numbers are set to explode as the 27-year-old star shoots for the moon. With her track “Sad Girlz Luv Money Remix” featuring Kali Uchis and Moliy amassing over 70 million Spotify streams as of today — 20 million more since breaking the 50 million milestone mark in late November — “The Angel You Don’t Know” album-maker is fast becoming the Ghanaian musician the world knows.

 

On the local scene, the New York-born performer was nowhere to be found in Spotify’s Ghana Top 10 Most  Female Artists. It was Gyakie who stood as the sole Ghana flagbearer in second position, behind Tems and ahead of Nicky Minaj, Doja Cat, Adele, Rihanna, Teni, Beyoncé, Tiwa Savage, Ariana Grande.

 

However, Amaarae has only started building steam locally and her almost-whispering vocal style may soon resound loudly on speakers across Ghana’s most vibrant areas and in the ears of the country’s Spotify users.

 

Her incredible rise on mega audio streaming platform Spotify is expanding into the realms of social media thanks to her army of fans. Celebrating Wrapped 2021 on December 1st, Amaarae tweeted:

 

“All the fountain babies worldwide. My sad girlz & sad boyz. Thank you all so much for streaming TAYDK so crazy. The love & support I receive from you all is second to none & I love u so much. Let’s make another classic next year & shake the world. Iove 4ever.”

 

On the launch of Spotify Wrapped 2021, Amaarae had 11.9 million monthly listeners. She has racked up over a million more and counting, since then.

 

Returning to Sarkodie, No Pressure’s popularity doesn’t appear to have come off the back of a host of bankable singles. Only “Coachella” (feat. Kwesi Arthur) is among the top 10 tracks for Ghana this year. Its position, at seventh, is four below the most-streamed single by a Ghanaian artist in 2021, in the shape of King Promise’ “Slowdown”. This suggests that the album’s success lies in what it presents as a coherent whole, rather than as a series of tracks.

 

Ultimately then, it’s yet further proof that albums still have a significant role to play on streaming platforms. The fact that Sarkodie is one of Ghana’s most decorated artists only underlines how important a great album can be and that if you have something worth saying (or rapping as the case may be), people will listen.

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Black Sherif is coming on tour with me, learn the Twi part of the song- Burna Boy to fans

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It’s Blacko Season and we are here for it!

The “2nd Sermon” hitmaker, Black Sherif just dropped the remix to the hit single featuring Grammy-winning artist, Burna Boy and fans cannot keep calm.

The teaser to the song was released a few months ago after Burna Boy was seen jamming to the song on multiple occasions.

The song was finally released at midnight and Burna Boy has shared with his fans that he will be bringing Black Sherif on tour with him.

See Burna Boy’s post below;

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Sandra Ankobiah Fumigates Mallam Attah Market Ahead Of Christmas Sales

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Sandra Ankobiah and her Women’s Institute organised a fumigation exercise inside the Mallam Attah market on Sunday, December, 5 to make the market a safe zone for traders ahead of Christmas sales. (more…)

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D Jay shares remix of his addictive single ‘Yawa’ featuring KiDi and Playaz

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After releasing ‘Yawa’ about a year ago, the rising singer kicks back with a more elegant version of his original hit, courtesy of a feature list that doesn’t disappoint. Stream/download ‘Yawa’ remix on all major platforms here: https://djay.lnk.to/yawaremix

The new striking release has Ghana’s very own Golden Boy, KiDi and Nigerian Afro-Pop duo, Playaz in tow – all accentuating the already delectable song with a zest of Hiplife melodies and buoyant vocals that are absolutely fresh. Like mainstream Afrobeat songs of its time, ‘Yawa’ remix is big on sweet-talking and boasts clever interpolations from past Ghanaian and Nigerian classic songs like VVIP’s ‘Ahomka Womu’ and ‘Fefe Ne Efe’ by Tony Tetuila (feat. Tic Tac).

If you’re yet to be acquainted with the versatile singer, ‘Yawa’ remix is a perfect introduction to D Jay’s burgeoning catalog. One of Ghana’s new rising artists to watch, D Jay’s breakout EP, ‘’Mixed Feelings’’ (2020) was center to distinguishing him from his peers as a versatile and charismatic voice.

Under the management of Q17 Dynasty, D Jay is ready to inspire his generation with a sense of responsibility and focus.

OR

Instagram: onlydjayy
Twitter: @onlydjay

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Stegue’s Ginger Features On Apple Music Playlists With Ed-Sheran,Elton John

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STEGUE just released his first hit Single “Ginger” and clearly the song is raising eyebrows among music playlist curators on Boomplay and Apple Music
“Ginger” has featured on Apple’s music New Music Daily,Future Hits which features American top musicians like Ed sheran,Elton John .Lil Baby .Lil wayne and others

Management team of Stegue{Xpensive Records Worldwide} confirmed that this single is off his sophomore project “Songs For The Deaf” which is scheduled to be released next year
‘Ginger’ is an Afro Fusion song with production that induces a head bop from its listener. STEGUE exalts his lover as he speaks on how proficient her bedroom escapades are. He confesses how hard he has fallen for her and how he would do anything for her and never stop loving her.Ginger is a timeless danceable masterpiece fit for all occasions.

Watch “Ginger”

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Audiomack Launches “Supporters” Feature, Enabling Artists to Generate New Revenue Stream & Connect with Fans

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Artist-first music streaming and discovery platform, Audiomack, has announced the launch of Supporters, a first-of-its-kind feature in music streaming, providing artists with access to a brand-new revenue stream and allows fans to directly support songs and albums from the artists they love.

 

Supporters enables artists and musicians to directly engage with their fans when they release new music, express their appreciation for direct support through a variety of messaging options, and share exclusive content and limited offerings.

 

“With Supporters, Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” said Dave Macli, Audiomack co-founder and CEO. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”

 

Fans participate in Supporters by purchasing support badges for individual song and album releases. Once a fan completes their badge purchase, their contribution is forever memorialized on their Audiomack profile and the artist’s individual song or album page. To help fans showcase their support, across social media, Audiomack provides custom shareable graphics.

 

Supporters are ranked on three levels:

 

First: The first supporters for a release

Top: Supporters who contributed the most

Latest: The most recent supporters

 

To participate in Supporters, artists must apply for and gain access to Audiomack Monetization Program (AMP), or distribute their music to Audiomack through participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.

 

About Audiomack 

Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.

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