Following the release of two songs by award-winning artistes, Sarkodie and Samini in support of the ruling New Patriotic Party (NPP), Communication specialist Brigdet Otoo has asked Ghanaians to vote based on whichever candidate has the best policies and not on celebrity endorsements.

Go out and vote for a candidate who best addresses your needs or has the best policies But it should never be based on a celebrity endorsements. People whose interests are tied to how much they are paid! (700000)
They are no different from the politicians you describe as corrupt

— Bee (@Bridget_Otoo) November 3, 2020

This comes after some sections of Ghanaians believe strongly that this public display of support by some celebrities for various parties is going to help them win majority votes in the upcoming December 7th elections.

According to the former employee of TV3, in a series of tweets today,  although celebrity endorsements are influential, most of them throw their weight to various political parties because of the money they have received and not because they have proper research on the said political parties policies and manifestos.

‘CELEBRITY ENDORSEMENTS in Ghana’
Celebrities – are influential but their endorsements aren’t based on a proper research or interrogation of party policies or manifestos, nor is it based on party based on ideals and principles. It is simply put ‘MONEY MOVES’ pic.twitter.com/rlrz8MKEv1

— Bee (@Bridget_Otoo) November 3, 2020

This is how it goes in Ghana, you will get a phone call from the leading parties (NDC & NPP) to endorse either Nana Akuffo Addo or John Mahama. You either charge them or simply say you want want no part of their politics and stay out!

— Bee (@Bridget_Otoo) November 3, 2020

Both The NPP and NDC have all used celebrities for this agenda! Whoever can offer the biggest cash gets the most endorsements from top celebrities. (Movie Stars, Musicians etc)
I would’t place premium on celebrity endorsements in Ghana
Photo: google pic.twitter.com/9myzZsBni7

— Bee (@Bridget_Otoo) November 3, 2020

She also stated that celebrities do not care about the masses and only listen to the highest bidder.

Siting the Menzgold Saga as an example, Ms Otoo explained that none of the celebrities who were signed unto the Zylofon Media platform had the decency to apologise and sympathise with customers whose funds were locked up in the gold Dealership firm.

According to her, they were listening to the “man who pays them” and not to professionals.

These same people endorsed NAM1. At the height of the menzgold scam, when the SEC and other bodies with facts about menzgold came out, your favourite celebrities tweeted that all is well. They were not listening 2 professionals but listening to the man who pays them! pic.twitter.com/1mo1NM5VPY

— Bee (@Bridget_Otoo) November 3, 2020

People lost their businesses, others died from the Menzgold scam, and others are fighting to get their funds back.
Not a SINGLE celebrity has had the decency to apologize or even return the money they took.! It’s because they have no INTEGRITY! pic.twitter.com/wn7qe9Q6u4

— Bee (@Bridget_Otoo) November 3, 2020

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