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26 Years of Stratcomm Africa Amidst COVID-19 – Perseverance, Resilience and Positivity

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COVID-19 has really over-whelmed the whole world. It has brought normal life to a halt for most of us. It has got us all seeking to stand together to be rid of the invisible virus – our common enemy! Yet, whilst we need to work together, we are having to distance ourselves physically from each other!! All over the world, borders are closed, human movements are being restricted to prevent the spread of the virus. Even among families, some find themselves quarantined, sometimes within the same home.

We all need to persevere in our determination to prevent the spread of the virus and to treat those infected to get them back to health as well as restore vibrant socio-economic lives to us. We cannot give up. We need to be positive and resilient in the face of this adversity. The commitment of healthcare workers throughout the world has been amazing and should encourage us all. Such human traits are worth celebrating and communicating. Also worth appreciating are those through whose dire experiences of being infected very important scientific information is being gathered for fighting the virus. Let’s embrace those who have recovered from COVID -19 in love, without any stigma! We cherish the memories of the lives that have been claimed through this pandemic and mourn with those who have lost loved ones.

Amidst social distancing, we stay connected through communication. This shows how vital communication is for human existence no matter the situation. So we see technological innovation and deployment being driven by this fundamental human need -to communicate, to engage, to stand together in times like these. Communication is crossing closed borders, defying lock down and quarantine to touch people throughout the world in uplifting ways. Communication enables us stand together, whether as families, communities, businesses, countries or the global community. It has become even more vital to ensure effective and excellent communication that helps promote safe and healthy behaviours, perseverance, resilience and positivity as the world combats the pandemic.

Perseverance, resilience and positivity, as well as communication excellence, have been part of the Stratcomm Africa story. It is really sobering for us to be commemorating our 26th anniversary in the midst of COVID-19.

We encourage all of us to remain resilient and persevere in fighting the pandemic. Let us stand together to overcome.

Esther A.N. Cobbah
Chief Executive Officer
Strategic Communications Africa (Stratcomm Africa) Ltd.

Fellow, Institute of Public Relations Ghana
Board Member, International Public Relations Association
Council Member, Advertising Association of Ghana

#stayinformedstaysafe

#stratcommafrica

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People & Lifestyle

A Serial Entrepreneurs Guide to Finding and Developing a Business Idea

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Most business ideas have been done repeatedly and, on some occasions, with a great deal of success. Finding and developing a great business idea can feel like an uphill struggle, but it doesn’t need to feel like this, and it does not need to be like this. If you conduct adequate research and if you commit to seeing through one idea, you will find it much easier to develop an idea, harness it, and make it your own. So, when it comes to finding and developing an idea, where do you need to start, and what should you be focusing on first.

Sticking and Committing to One Idea

You may have lots of ideas spinning around in your head, but it is important that you stick and commit to one at a time. Trying to do too much or spreading yourself too thin is not beneficial for anyone. So, before you try and take on more than you can handle, why not put together your list of business ideas and establish which one you will pursue and why. When you commit yourself to one idea, you ensure that you dedicate your time and energy to achieving the results and success you desire. To establish which idea, you need to stick with and commit to, you need to weigh up the pros and cons of each idea you have put forward. It can be so easy and so tempting to just run with the first idea that you write down or take a liking to, but realistically if you dive in too quick, you could end up on the road to failure, and this is, of course, not what you want.

A Beneficial Business Idea

You can still make money in business, even by helping others. Developing a business idea around something that gives back will leave you feeling good, and it will also leave the recipients of the business idea feeling good as well. As a serial entrepreneur, finding or launching an idea that gives back will be both appealing and rewarding. You will be fostering goodwill, and you will be launching and harnessing a positive image for yourself and your brand at the same time. So, what kind of business idea can you introduce that would or could benefit others? For example, you could put together treatment packages for professionals to ensure that they are practicing self-care, such as Self care for nurses or self-care for doctors. Or you could focus on putting together packages that support fellow small business owners. Supporting, helping, and assisting others is commendable and is something that can be worked into a watertight business idea.

Spotting a Gap within the Market

Having an idea that has potential is what every entrepreneur wants and needs, but how do you find an idea with real and true potential? Well, you spot and then exploit a gap in the market, of course. When there is a gap in the market, no matter how small, you can exploit it and turn it from a business idea into a profitable business. When it comes to spotting a gap in the market, you need to begin looking at areas or industries that you are interested in first and foremost. You will not be able to target all marketplaces and industries when looking for an idea that has potential. So, start by targeting areas that are of interest to you because when you are interested and passionate about a market or industry, you are more driven to succeed.

Conducting Market Research

When you have spotted a gap in the market, you then need to start conducting market research. When it comes to carrying out market research, you need to utilize both primary and secondary research to establish if your idea has the potential to make money or not. Investing in the market research may seem unnecessary, but it is crucial, especially in the early stages of business idea development. If you do not invest in market research, how can you confidently be sure that you are investing your time and money into a sound idea?

Seek Support and Assistance

When it comes to getting the right idea, you need to seek support and assistance as and where you can. For example, family members may be able to help you see something you may have overlooked or missed when researching ideas. In addition, you may find that trade bodies or other professionals may be able to provide you with additional figures, research, or statistics that you might not have considered before or had to access to. Do not be afraid to reach out to others for support and assistance because this guidance can help you determine which idea to go with and why. To get the guidance and support you need, you can take advantage of networking as well. Meeting new people and gaining new insights may even help you once again to see, or spot things that you might have missed previously.

Set a Deadline or Timescale

Researching a new idea can take up a lot of your free time. It is important that you establish a deadline and a timescale for researching and creating business ideas and bringing them to fruition, or else you will find that you will be investing a lot of time, effort, and funding and not really getting a lot in return. When you are researching and finding new ideas, you need to give yourself weeks and months, and not years. It is important to remember that you can over-research an idea, and in the process, you can end up wasting time, so establish a deadline as soon as you can to ensure that you can bring the idea to the market before somebody else does. When you have a deadline in place, you ensure that you make your research time count. Wasted time equals wasted money, and missed opportunities, so stay on the ball with your research, and do not go over the top.

 

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Ghanaian-born entrepreneur Samuel Baddoo’s Fleri Inc Joins Techstars

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Samuel Baddoo
Young Ghanaian-born entrepreneur Samuel Baddoo fintech startup, Fleri Inc joins the prestigious Techstars.
Fleri Inc, startup that puts the immigrant financial wellness at the forefront joins the Techstars
Fleri Inc., a personal finance company for immigrants known widely for the FleriHealth product which enables immigrants to buy affordable healthcare plans for their loved ones back home, will join the Techstars Toronto Accelerator Program starting this October.
Techstars is a seed accelerator that runs an intensive mentorship-driven program for founders and early-stage startups and entrepreneurs. Fleri will join 10 other startups in the Techstars Toronto 2021 cohort as it sets its sights on global expansion. The Techstars Toronto Accelerator Program is designed to provide mentorship, funding, and access to its network, beginning with a Demo Day at the end of the guided program. When selected, startups will be able to pitch to a carefully curated group of investors.
Since it launched in 2020, Fleri, which was founded by Ghanaian-born entrepreneur Samuel Baddoo, has kept the immigrant experience at the forefront of its mission. The company focuses on providing solutions and products that uniquely empower immigrants to take control of their financial lives. Knowing that 83% of the time, immigrants will send money to cover a health emergency faced by a dependent relative back home, Fleri released its first product: FleriHealth.
FleriHealth enables immigrants, beginning with those from Africa, to directly sponsor healthcare plans for their loved ones and families back home rather than sending traditional money transfers.
In their pilot year, FleriHealth has enabled more than 220 family members to access quality healthcare in Ghana and Nigeria.
Fleri partnered with five health insurance companies and other healthcare providers in its pilot markets giving the beneficiaries of immigrants access to healthcare benefits such as traditional health insurance coverage and more personalized care options.
The company also provides a concierge care service powered by 400 nurses for families of immigrants from Nigeria.
According to Baddoo, Fleri enhances peace of mind for immigrants, given the knowledge that their loved ones have healthcare coverage around the clock and by eliminating most of the fees and transaction costs paid through traditional money transfer services.
Fleri’s digital platform enables immigrant users to protect their loved ones back home without sacrificing their own financial wellness. Fleri customers and beneficiaries also receive health alerts and wellness reports to track the care given underscoring the platform’s ability to enhance access to life saving information.
Fleri, which means “to Flourish” in Haitian Creole was born out of Baddoo’s own experiences as an immigrant in the United States. After losing his Grandmother last year due to the challenges within the healthcare system in his country of birth, Ghana, he set out to create a solution that will help fellow migrants avoid the same pain – one that immigrants in Canada know so well.
“Toronto is regarded as the most immigrant-concentrated city in the world, with 52 percent of our population being foreign-born,” says Sunil Sharma, Managing Director of Techstars Toronto.
“When we met the team at Fleri it became clear to us that they are solving such a fundamental problem in the minds of immigrants, how to ensure the health of their loved ones back home, no matter where they live.
Although Fleri’s first focus is in providing healthcare coverage for families of migrants living in the diaspora, Sharma acknowledges that Fleri’s potential goes beyond healthcare.
“Fleri has a massive opportunity to grow its products beyond funding healthcare via remittances into full empowerment of immigrants to take control of their financial lives,” says Sharma.
“Immigrants in Toronto constantly think about their loved ones back home and always want to do more to support them. Fleri finally allows them to take action and make an immediate difference in their lives.”
As for expanding its operations, Baddoo says, “Fleri’s focus on empowering immigrants to flourish financially will be matched in turn by Toronto’s vibrant diversity and Canada’s reputation for being immigrant-friendly. This combination will create the perfect catalyst for Fleri’s growth, enabling us to develop relevant financial products with which immigrants will support their loved ones back home and enhance their own financial wellness.
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AskNano officials pay courtesy call on LEKMA assembly

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Officials from AskNano, a new business listing app have paid a courtesy call on the LEKMA Municipal Assembly in the Greater Accra Region.

 

The visit to the Assembly was important as LEKMA was being used as the initial catchment area for its pilot.

 

Led by Nour Nader, Director of AskNano, the team on Thursday, October 21 met with executives of the Assembly to formally introduce the App and its impact on the municipality to the team.

 

Speaking at the meeting, Nour Nader said the App is a one–stop solutions platform which allows users all over Ghana to promote their businesses and services.

 

AskNano provides you with a platform through which users can find all the above and many more within seconds. Asknano embraces all types of businesses from Small scale enterprises to bigger companies within their app, one would no longer have to go around asking throughout their neighbourhood for inaccurate and biased advice. You can market your business and can handle your multiple Businesses under one account.”

 

She added that “The goal of AskNano is to provide Ghanaians with a worry-free life by handing them all the knowledge they need to be able to live the best comfortable life. AskNano is here to help you interact with your friends and your customers via chat to give the best service. All users need to do is search the

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Absa Group Board appoints Sello Moloko as Chairman-designate

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Sello Moloko

The Absa Group Limited Board today announced the appointment of Sello Moloko as independent non-executive director and Chairman-designate with effect from 1 December 2021.

 

Sello will take over from Wendy Lucas-Bull who will step down on 31 March 2022, which marks the end of the nine-year period during which Wendy would have served as an independent director and as Chairman of the Absa Group Board. Absa advised of the Chairman’s impending retirement in October 2020.

 

“We are delighted to welcome Sello to the Absa Board. He brings extensive experience as a leader in the financial services industry, with a proven track record as an executive, entrepreneur and a board member at companies across several industries,” said Wendy.

 

Sello has a career spanning close to 30 years in the financial services industry. He is a former CEO of Old Mutual Asset Managers. Thereafter, he founded Thesele Group, an investment holding company where he is the Executive Chairman.

 

He has served as Chairman on the boards of Alexander Forbes Group Holdings Limited, Sibanye-Stillwater Limited and General Reinsurance Africa Limited (a Berkshire Hathaway company), among others. He is also a trustee of the Nelson Mandela Foundation.

 

He currently serves as Chairman on the board of Telkom SA SOC Limited and Momentum Metropolitan Holdings Limited. He will relinquish his role on the Momentum Metropolitan Board prior to joining the Absa Group Board.

 

“I am honoured by the opportunity to join Absa. As one of the largest banks on the continent, Absa can support the economic growth of our continent in a significant way,” said Sello. “I have been inspired by the way in which Absa has evolved into a strong, standalone African bank that is recognisable across the continent. I commend the Board and executive team for this accomplishment and I look forward to being part of the company’s future journey,” he added.

 

Soweto-born Sello obtained a BSc with Honours in mathematics and a Post Graduate Certificate in Education (PGCE) from the University of Leicester in the UK. He has completed various business courses, including the Advanced Management Program from the Wharton Business School. Sello is also committed to community development initiatives in Soweto and Cape Town.

 

 

For more information please contact:

 

Phumza Macanda

Absa Group Media Relations

082 899 3293

phumza.macanda@absa.africa

 

About Absa Group Limited

 

Absa Group Limited (‘Absa Group’) is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups.

 

Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance.

 

Absa operates in 14 countries. The Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia. Absa also has representative offices in Namibia and Nigeria, and securities entities in the United Kingdom and the United States.

 

For further information about Absa Group Limited, please visit www.absa.africa

 

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Top Tips to Look like a Celebrity with Botox

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If you are constantly reading the celebrity gossip columns and want to look as good as the celebrities that you admire, you might be considering getting Botox to achieve this. Many celebrities get Botox to help them to retain their youthful looks, and you can too. So, read on to find out how you can look like a celebrity and get the right amount of Botox for you and your skin.

·      Get the Right Amount

There have been many celebrities who have opted for too much Botox and who have been known to have a frozen face or arched eyebrows after consecutive Botox sessions. Although you might want to look like a celebrity, getting too much Botox is not the way to do this, and it is much more important that your Botox can look natural. Therefore, you should speak to a professional about how much Botox you will need. You might also decide to avoid getting Botox at a young age and ensure that you do not have injections too often to prevent negative side effects.

·      Get Botox for the Right Reasons

Rather than just getting Botox for the sake of it, you should consider getting Botox to erase frown lines, laugh lines, and crow’s feet around your face. Many people develop wrinkles on their forehead and around their eyes and this can make them look older or can damage their self-esteem. However, the right Botox procedure can help to minimize the appearance of these for a long time to come, especially if you remember to get frequent Botox treatments, which is what celebrities do.

·      Find a Professional

Although you might be looking for the cheapest option when it comes to Botox, you need to make sure that you are being seen by a professional who has a lot of experience in the field. For instance, at Dermani Med Spa, they can help you to get the Botox treatments that you need in a welcoming environment. They also offer a range of other treatments, such as laser hair removal and even facials that can allow you to indulge your skin and enjoy a little added luxury in your life, while keeping you looking your best for a long time to come. You should always make sure that you check the credentials of the professional that you are being seen by and discuss what you want out of the procedure with them before you go ahead with it.

·      Keep These Treatments Up

However, the reason that celebrities look so good is that they can keep these treatments up. The effects of Botox might fade over time, especially if you do not look after your skin, and so it is important to visit the clinic regularly to keep the effect that you are going for and make it long-lasting.

·      Prepare for the Cost

You should know that more celebrities have Botox than other people because it can be costly, especially if you have it for a long time. You should always research the cost, avoid skimping on the cost if it will result in lower quality treatment, and try to save up for the treatment or opt for a loan that can help you to get the Botox you need when you need it.

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New World Best Way to Level Engineering Skill

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If you want to live longer in Amazon’s New World gameplay, you must grasp three major skills and abilities to progress your character, including trade skills, core stats and weapon mastery. The trade skills are divided into three parts, such as Gathering Skills, Refining Skills and Crafting Skills. The Engineering is a Crafting Trade Skill, when you level up this skill and you will get more recipes and more powerful versions of them. So, what are the best and fastest ways to level up your Engineering Skill in New World?

 

What can we do with New World Engineering Skill?

When a player has learned an Engineering Skill, he or she is allowed to use this skill to create ranged weapons, including bows and muskets. And what’s more, to make full use of ranged weapons, you are allowed to use this skill to create ammunition. Higher levels of engineering allow players to build better and more powerful weapons, as well as improve their equipment scores.

 

Benefits of Leveling up Engineering

As we mentioned above, Engineering can be used to create Weapons and Ammunition and these two items are best-selling items in New World for they are the most basic requirements in this game! If you are a senior engineer who can build high quality weapons and ammunitions, you must be popular among the market! So, to level up your engineering skill and craft high quality items will help players to earn more New World Gold via selling these items on the market!

 

When you craft an item using Azoth, you increase your chances of gaining privileges. You can also make some quality melee weapons, such as swords and hammers and then sell them to small settlements such as town projects.

 

How to Level Up fast Engineering Skill?

If you want to level up engineering skill fast, the most effective way is to make as many iron cartridges and arrows as possible. And to make cartridges and arrows, you must equip enough resources with iron ore, wood for timber and charcoal, saltpeter for gunpowder, and feathers for arrows. Along mining these resources, your Mining skill can be also upgraded.

 

Just find a spot with iron veins, where can help you can mine easily! And then start your work! After your iron ore are full of inventory, and then you can reach to a settlement. And to get iron ingots, you need to smelt everything together! After that, go to the Workshop crafting station to craft cartridges or arrows. The cartridge requires additional steps to make, but it helps to improve your engineering level faster.

 

You need saltpeter, which is usually found in mines and used to make gunpowder. Feathers, on the other hand, are easier to obtain because turkeys are ubiquitous. Kill them and skin them for their feathers, then cut down the wood and turn it into wood to make iron arrows.

 

This method will cost you a lot of time, but mass-producing cartridges and arrows seems to be the best way for New World Engineering to reach level 50 so far.

 

If you want to make money in New World, leveling up Engineering Skill is one of the important way! On the other hand, you can also choose to purchase NW Gold at Z2U.com. Here, you can find cheap New World Coins for Sale, cheaper than others, ultra fast delivery in 10 minutes, huge stock to ensure you can get your products quickly, and friendly live support will help you to solve problems!

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