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3 Reasons Why You Need To Be At The Business Startup Clinic



Entrepreneurship has more or less become second nature for the average Ghanaian today. For one it is a great way to make extra money aside from the 9 to 5 hustle day-in and day-out. However, to master what it takes to excel at it, it is important to know what to do and not to do, how to relate to customers along with understanding how to explore the unlimited abilities of the internet. So, if you haven’t given any thoughts to this weekend’s ‘Business Startup Clinic’, here are some reasons for you to reconsider and markdown your calendar.

  • Experience is the best teacher and there’s no better way to understanding the intricacies of business and the trials of running a startup than someone with skin in the game. These individuals have tried and tested principles, course-corrected errors and perfected the art of building a business a step at a time. With panelists like Aisha Ayensu of Christie Brown and Josephine Eva-Arthur, Access Bank’s Zonal Head of Personal Banking, attendees are in good hands when it comes to experience and best practices.
  • As our lives evolve with the constantly changing pace of the internet, it is important to understand and know what it takes to do business effectively and efficiently today. With social media being the public square today, it is important for startups to understand the platforms, how they can be explored and why it is imperative for them to tell their brand stories and share their journey. And you have Prince Akpah, Managing Director of Avance Media for pointers on how to make a mark online.
  • One of the most important features for growing your startup is managing your finances to the T, knowing how to effectively manage your funds, sourcing for loans among others will be discussed with Esinam Seade, CEO of Investfield Ghana.

So, come around and let’s have deeper conversations on ways to grow our businesses while we choose to collaborate over the competition.


People & Lifestyle

Equipping Young People With Digital Skills Can Reduce Youth Unemployment- Barimah Amoning Samuel



Ghanaian blogger and Creative Director of the YT Creators Festival in Ghana, Barimah Amoaning Samuel has stated that one of the major ways of reducing youth unemployment in Africa is equipping young people with digital skills.
Speaking on a panel at the just ended YT Creators festival, here is what barimah had to say ;
“ yes it’s true the space is saturated, that’s why we’re doing something like this, because we need to be educated on about the craft we’ve chosen, it’s a dynamic industry hence we must be updated all the time. I believe equipping young people with digital skills is one of the major means of reducing youth unemployment in Africa. “
Ghana saw the largest gathering of digital content creators at the first ever Zeepay YT Creators festival last weekend. This initiative by Entamoty media ltd in partnership with ICS Africa was one of the highly anticipated events in the month of November as well as the Governments’ official ‘Beyond the return’ event being forecasted. Africa’s biggest creator, Mark Angel, Ghana’s leading YouTuber Wode Maya, Kenya’s Miss Trudy, CEO of Menta Music, Yonny Friedman and the French Ambassador to Ghana, H.E Anne Sophie Avé were some of the special guests of the festival.
The 3-day (26 – 28 November) creators festival began with a tour for creators and influencers. Before the tour started there was a special meet and greet session amongst creators, the media, and Mark Angel. The Accra City tour with creators was a fun filled and an exciting road safari expedition with the Ghana Tourism newly launched double decker buses for experiencing Ghana. Creators were driven through Ako Adjei Interchange, Ring Road Central, Kwame Nkrumah Interchange, Accra Digital Center, Boxing Emporium, James Town, Light house, Kwame Nkrumah Memorial Park, Independence Square and ended at ATIC. Since the bus was filled with content creators, all you could see is selfie sticks, tripods, cameras, and smart phones in the air just for them to catch a glimpse of the amazing sceneries in Accra Ghana.
The second day which was regarded as the main day of the festival, took place at Zeepay head office in cantonment from 9am to 5pm. The activities scheduled included keynote presentations, one on ones, panel discussion sessions, master class, brainstorming and virtual reality experience. Despite being a full day’s summit, the Saturday event was engaging, informative yet devoid of boredom; at one point some participants didn’t want it to end. The master class was the most insightful session as both creators and potential content creators were able to undergo practical class to learn subjects like YouTube content monetization, Seo and algorithm growth and basic video editing techniques. The class was led by Rick Aqua, Mordin Bi Taiwan and Cyber Reviews. Mark Angel and Wode Maya had one on one to share their success stories and inspired fellow creators about the art of content creation. Other Speakers included CEO of Zeepay Andrew Takyi Appiah, CEO of Menta Music, Yonny Friedman, Media personality Jessica Osei – Saforo, Nadia Modoc, Steven Blessing Ackah and the French Ambassador to Ghana, H.E Anne Sophie Avé. Other Speakers who took on the panel discussion included MzGee, George Britton, Kwadwo Sheldon, Ivy Prosper and Lakeisha Ford. The summit ended with an exclusive influential party hosted by Zeepay Ghana.
The creators Awards and concert at Accra City Hotel on Sunday 28th November climaxed the whole Zeepay YT Creators festival. It was a night of glamour, fashion, and excellence. Creators turned up in their afrocentric costumes looking all elegant and alluring for the night. Some of the content creators who took home a golden plaque included Jessica Opare – Saforo who won YT Creator of the Year, Ivy Prosper as Travel Creator, Mark Angel and Wode Maya winning the Zeepay YT African Influencer of the year and the YT Diaspora Creator of the year respectively. The event is an Entamoty Media Initiative in partnership with ICS Africa Limited and support from Zeepay Ghana.
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People & Lifestyle

Ghana Association of Phonographic Industry swears in new Board, a blend of the old guard and fresh blood



A 5-member Board of Trustees for the Ghana Association of Phonographic Industry (GAPI), has been sworn in by Ms. Dorothy Habada on behalf of the Attorney General at the Copyright Office, Accra- Ghana. The ceremony follows an opening of polls which saw the new board members picking nomination unopposed. The representative of the electoral commission thus declared the contestants as due winners paving the way for the swearing-in ceremony. The boards members are as follows;

1. Chairman – Seth Kwaku Amponsah

2. Vice chairperson  – Nana Yaa Owusu Prempeh

3. General secretary – Richmond Adu Opoku

4. Financial secretary – Augustina Addison

5. Organizer – Collins Abeka

In attendance was the Chairman of the Ghana Music Rights Organisation (GHAMRO) – Rex Owusu Marfo, Chief Exceutive Officer of Ghamro – Abraham Adjatey, Acting President of the Musician’s Union of Ghana (MUSIGA) – Bessa Simons, Director of Operations for the Greater Accra Regional Police command – ACP Isaac Kwadwo Asante. Deputy Director of Elections of the Electoral Commission of Ghana – Mr. Samuel Kwaah and members of the immediate past Interim Management Committee of GAPI, members of the Election Committee and some members.

Addressing the Board after the swearing in Ceremony, Rex Owusu Marfo, admonished them to work with diligence and grow tough skins as their new chattered terrain required such for success. The CEO of Ghamro on his part expressed optimism in the new board and stated that they represent an array of light for the entire industry.

The Chairman of the Board thanked the speakers and attendees for their magnanimity. The General Secretary, Richmond Adu-Poku outlined some of the projects the Board would embark on.


In July, the Ghana Association of Phonographic Industries (GAPI) was injected with fresh energy after members met to deliberate on issues affecting the organization. The producers, music makers and executives decided to put measures in place to raise the Association to the level it used to be some decades ago.

They thus put in place a 6-member interim management board with Seth Kwaku Amponsah as Chairman and Nana Asa Mensah, Samuel Adjei Frimpong, Augustina Addison, Francis Adofo Omare, Becky Asiedu Gyebi as members.

Subsequently, an Election Committee was constituted to organize elections and have the baton of leadership handed over to the such leaders as may emerge from the electioneering.

Ghana Association of Phonographic Industry

GAPI played a pivotal role in the passage of the Copyright Act 690, for the revision of the Ghana cultural policy and also engaged with the National Development Planning Commission in the development of policy direction for the creative industries.

GAPI members also played an active role in the formation of The Ghana Music Rights Organization (GHAMRO).

The Association had Dr Osei Kwame Despite the owner of Despite Group of companies as its first chairman alongside other music heavy weights as executive members.

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People & Lifestyle

Experience the new oraimo FreePods 3 and enjoy true sound in Ghana



oraimo has over the years delivered up to expectations when it comes to the manufacturing of smartphone accessories in Ghana. With the introduction of state-of-the-art designs and innovations in their entire manufacturing process, customers are always assured of nothing but the best final product.

Currently, oraimo has a global presence in over 50 countries, 100 million pcs sold, and over 4 million fans on Facebook. All this was achieved as a result of their hard work and global contribution to the production of smartphone accessories.

Recently added to the oraimo list of accessories is the oraimo FreePods 3 which is already making waves. Many will argue that there are several earbud alternatives on the market but after reading this article, you will agree with me that the new oraimo FreePods 3 is your best choice.

oraimo FreePods 3 is the third of its kind in the FreePods series and as a result, it comes with several amazing features that supersede its predecessors in the series. It has a clear voice in-call feature called ENC, or Environmental Noise Cancellation,which is made possible because of the 4-mic beamforming technology to track and provide high-quality sound.

In terms of the power and battery, the earbuds have a 45mAh battery capacity which gives up to 8 hours of playtime and the case has a 500mAh battery capacity which gives additional 28 hours of playtime for the earbuds.

As a Bluetooth 5.2 powered earbud, the FreePods 3 transmits clear and simultaneous sound to both the left and the right earbuds and also comes with three (3) ear tips to match the different sizes of ears we have.

For an earbud with all these features, it is pretty surprising that it comes at a very affordable price compared to some of the other earbuds which don’t even match up to these features and specs. This way, both the average Ghanaian minimum and medium-income earners can also have a feel of the oraimo FreePods 3.

One Pair, Two Different Fits

The FreePods 3 is a two-in-one earbud that comes with unique features as compared to some of the other brands already in existence. It has two (2) different Smart Modes in each pair, i.e., Bass mode and Awareness mode. The Bass Mode is designed to block out ambient noise and stop the leakage of air to boost the bass in your earbuds when it is in use.

The Awareness Mode on the other hand will help you to adapt to your surroundings. Therefore, you can still listen to music and will be aware of the surrounding sound. Listening to some hot Ghanaian afrobeat music with your FreePods 3 in your morning ride to work will sound as if the musician was standing next to you, regardless of the noise in the street or on the road.

Simultaneous, Low Latency

The FreePods 3 is powered by a Bluetooth 5.2 chip which makes sure the sound is transmitted to both earbuds simultaneously for a stable connection and impeccable sound experience. The low audio latency and the 10m range make gaming or video viewing more enjoyable and vivid.

Clear Voice in Calls Like Face-To-Face Conversation

There is nothing more annoying than not hearing what someone is saying on a Zoom call or even a normal voice call, it’s even more annoying when the issue is coming from your end. As a result, the FreePods 3 comes with a 4-mic beamforming technology to track and provide high-quality voice signals.

The AI Deep Neural Network algorithm is then used to reduce the surrounding noise to keep the clearest sound possible. This way, you can join all your Zoom meetings, voice calls, or any other meeting with your voice crystal clear to the caller on the other end.

When you are the one delivering the message or facilitating the meeting, there is no need to worry about how you sound. With the Environmental Noise Cancellation feature in the FreePods 3, your background noise is kept at its minimum to help you make the most out of your meeting.

Incredibly Powerful Bass Power To Amaze You With 3-size Eartips

Aside from the two smart modes, i.e. the Awareness mode and the Bass Mode, each of the earbuds is equipped with a 13mm high sensitive driver. This empowers the FreePods 3’s function of giving you dynamic audio, incredibly powerful bass, and reproduces every music detail as intended by the artist or composer of the song.

Also found in the box are three (3) different silicone tips which come in different sizes. To help you get the most out of the powerful bass power, you can try out each of the three (3) tips to find the right size for your ear.

More Sweat? No Fear!

One of the people who actively use the FreePods are people who work out or go for runs and if you know someone like that, then you know they sweat a lot. But with the introduction of IPX5 Waterproof, the FreePods 3 is both sweat and waterproof.

No matter how much you sweat or the weather condition you use your FreePods 3 in, you are good to go. Thus, athletes, trainers, and unregular athletes will find this earbud very useful and beneficial.

Intuitive Touch Sensor

Each of the earbuds has a touch sensor built-in at the upper back area which could be used to control music, calls, and access voice assistant. Instead of using your phone whenever you want to make a command, you can easily do so with the intuitive touch sensor at the back of the earbud.

For the right earbud, you can double-tap to play/pause music or answer/end calls and you can press twice and hold for 1.5s for the next track. Likewise, for the left earbud, you can double-tap to play/pause music or answer/end call and you can double-press and hold for 1.5s for the last track.

Long-Lasting Battery And an Even More Powerful Charging Case With Ergonomic Charging Port

Since audio is a big part of your life, the FreePods 3 provides up to 8 hours of listening on a single charge. The compact charge case also provides 28 more hours of listening time to make a total of 36 hours of playing time. With one charge of the case, you can use your earbuds for one and a half days (36 hours) without worrying about charging.

Unlike most of the other earbuds, the FreePods 3’s charging case has a type-C charging port which is more reliable and flexible. With type-C, you can comfortably plug in your charger without worrying about which side is correct or not.

Reasons Why You Should Use The oraimo FreePods 3

After reading through this article, the final decision will be on whether to buy the FreePods 3 or not. Below are some of the reasons for why you should buy the FreePods 3.

∙         It is affordable as compared to other brands with less or equal features and specs

∙         It is IPX5 water and sweatproof which makes it good for all weather conditions

∙         It is dust resistant making it good for riding in sand and not worrying about it getting dirty

∙         It has longer battery life for both the earbuds and the charging case

∙         It comes with three (3) different silicone ear tips to meet the varying needs of users, etc

These and many others are the reasons why you should go ahead and purchase the FreePods 3 in Ghana.

What Are The Compatible Devices?

Since the oraimo FreePods 3 have a Bluetooth  5.2 chip, it is compatible with all devices that support Bluetooth 5.2. Whether it is an iPhone, Samsung, Tecno, Infinix,  PC, laptop, etc. so far as it supports BT 5.2, you can use it with the oraimo FreePods 3.



The FreePods 3 is currently available at all oraimo Accessories Shops across the country. You can enjoy the massive discounts on the official e- shop ( ). You can also follow @oraimoGhana on all their social media platforms to know more and win giveaways!


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People & Lifestyle

Okyeame Kwame, Kwadwo Sheldon to grace maiden KIDpreneurial Fair on Dec 11



The versatile musician Okyeame Kwame and pop-culture satirist, comedian, and content creator, Kwadwo Sheldon, are among notable personalities that will participate in the maiden Children’s Showcase & KIDpreneurial Fair hosted by Destination Africa, a child-oriented entrepreneurial organization.

The upcoming event, slated for December 11, 2021 at the Exotic Park, Westlands Blvd, at West Legon in Accra, will also have other participating dignitaries and child mentors including, Wode Maya, Kofi Amoabeng, Skin Gourmet, and Esther Cobbah among others at the event.

Founders of Destination Africa, Michael Ekow and Abena Richardson, who started the initiative in the United Kingdom before hosting the maiden edition in Ghana this year, said: the initiative began in London when we discovered that there was a disconnect with young Africans and the association and understanding of the continent. From language to culture, geography, history, proverbs, critical thinking, presentation skills and much more. We wanted to create or better yet revive that African spirit in the way the African child is raised”.

It is in this vein that a ten-week workshop was designed by Destination Africa to introduce and engage children, parents and even grandparents in discovering and enjoying the many facets of African culture with the climax being the KIDpreneurial Fair on the December 11.

On the day of the event, participating children from age three to sixteen years will have the opportunity to learn language, communication and expression (Twi/Yoruba), history and historical figures, music, dance, play and drama, understanding culture, expressive art and design, storytelling, African current affairs including debates (on African matters) pairing up on African related project work, financial matters (credit cards, loans, mortgages) and critical thinking and will be guided by the numerous resource persons and mentors that would attend the event.

Ekow and Abena believes that children deserve the opportunity to globally and unapologetically compete with their counterparts in all fields and industries. Especially in the field involving their own natural resources which works as a complimentary supplement to what is being taught in schools.

“We want to draw attention because we want all families to understand that each individual child has a purpose and a role to play in the betterment, involvement and the development of our society. Each person has a gift, whether creative or academic so each child is as important as the other! Our responsibility is to bring out that talent under the daily practice of PATIENCE, UNITY AND RESPECT” Ekow emphasized.

Gates officially open for the event from 10:30am – 17:00pm with ticket prices categories stated with family tickets going for GH¢120 (2 adults, 3 children), adult single: GH¢40, child single GH¢20 with free entry for children under two years.

The end of year celebratory fair will showcase the talents of the children and the knowledge they have acquired over the course of the previous term. The day starts with a showcase of entertainment and presentations followed by an awards ceremony where celebrity and impactful guests will be acknowledged for their work and impact in society. With fun, food, games, giveaways, music, local artisans and stalls, this fair will be a great inspirational and fun day for the whole family.

Destination Africa is the only programme that is dedicated to empowering children of the African continent and diaspora to elevate Africa to the next level in all industries. The workshops are designed to shape the African child with the right mindset, ability and knowledge to succeed on all levels and compete globally in their chosen fields.

The organization will be starting a new term of workshop in January 2022. Prospective participating children can register at

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People & Lifestyle

A Guide To Major Events Happening In Accra This December!



Ghana has become the favorite December destination of the world, and this year is not different. There are hundreds of shows lined up but I have highlighted all the major programs going on in the capital Accra.

The list consists of Live Events, Parties, Adventure Trips, Comedy, Fashion and Yard Sales.

Check them out:

Live With Mona – 2nd – Coco Vanilla (Adjirigano)

MTN Music Festival – 3rd – Grand Arena

Akpe Experience – 3rd – UPSA Auditorium

Rythmz On Runway – 4th – Grand Arena

Made in Taadi – 4th – +233 Jazz Bar &Grill

The Freedom Xperience Concert (Shatta Wale & Medikal) – 10th – D’effizy Mall

Accra Fashion Week – 9th-12th – Memory Art Lane

Island Concert – 10th – Tortuga Island (Osu)

Turn On Deck – 10th – Oliver Twist

Just A Voice Concert – 10th – Gold Coast Bar

Sell It With Fun – 11th – Efua Sutherland Park

Popular But Broke – 11th – National Theatre

The Jollof Festival – 11th – City Galleria

The Buzz Trade Show – 11th – Impact Hub (Osu)

The Bar Concert – 18th – Coco Vanilla(Adjirigano)

The One Concert (Jupita) – 18th – Fantasy Dome

Beer and Barbecue Party – 18th – Old Kingsway Building

The Trinity Show – 18th – Flip Bar

Unleashed – 18th – Grand Arena

The Live Experience With Gyakie – 19th – La Palm Royal Beach Hotel

Amapiano Festival – 19th – Garage

Manifestives – 19th – Bukom Boxing Arena

My African Love with Efia Odo – 19th to 25th , Snap Cinema

Crusade (La Meme Gang) – 20th – Enclave Garden

Bhim Concert – 21st – Grand Arena

Touchdown (The Welcome Party) – 22nd – Luxe Lounge and Garden (AnC Mall)

Golden Hour – 23rd – Suncity Apartment

Romanus Incomplete – 23rd – National Theatre

Samini Xperience Concert – 24th – Grand Arena

Promiseland (King Promise) – 24th – Grand Arena

The Citi’uation – 24th – Venue to be announced

Tribvl Jungle Fever – 24th – Legon Botanical Gardens

The Hiplife Party – 25th – +233 Jazz Bar & Grill

Rapperholic Concert – 25th – Grand Arena

Gold Coast Carnival – 26th – Wakanda Beach Resort (Kokrobite)

Little Havana – 26th – Little Acre (Aburi)

Wildaland Festival – 26th to 27th – Shai Forest Reserve

Afrochella Festival – 28th – El Wak Stadium

Republic Spirit Music Fest – 29th – Untamed Empire

R2Bees and Friends – 29th – La Palm Royal Beach

African Fashion Nightout – 30th – Octagon

Amafest Ghana – 30th – Untamed Empire

DLT Brunch – 30th – Bloombar

Please note that some dates times and locations of are subject to change. 

Eric Agyapong-Mensah (Eric Toscar), Researcher at 3Music provided data of the list of events.

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People & Lifestyle

MultiChoice Teams Up with Udemy to Give Customers Across Africa Access To Skills Advancement and Development Opportunities



In a move to empower customers across the continent with impactful and functional skills, Africa’s leading entertainment provider, MultiChoice, is partnering with Udemy, a global leader in online learning, to provide access to thousands of high-quality courses to enable DStv and GOtv customers to invest in their personal and professional development.


For years, the DStv and GOtv platforms have provided viewers with world-class edutainment, with content catering to personal growth for all ages. In addition to sport, local programming, news and general entertainment, customers of MultiChoice, Africa’s Most Loved Storyteller, can access educational content on Discovery, Nat Geo Wild, History Channel, DaVinci Kids, BBC and many more channels. The partnership with Udemy will continue MultiChoice’s mission to positively contribute toward well-informed and progressive customers.


Udemy’s diverse course catalogue includes over 183,000 online courses provided by more than 65,000 instructors in 75 languages. The platform is user-friendly and simple to navigate with a flexible format that allows learners to access a wide variety of courses at their own pace, with personalized recommendations and paths that maximize learning.


While their respective platforms are distinct, MultiChoice and Udemy have a shared mission of providing a vast range of accessible content which enriches the lives of a broad audience with diverse interests and needs. This fitting collaboration will serve customers with a passion for learning.


“We’re very excited to partner with an innovative and purposeful platform like Udemy, especially as the world shifts to an online learning future,” says Fhulufhelo Badugela, Chief Executive Officer of MultiChoice Africa. “We are constantly seeking ways to enrich and progress the lives of our valued customers and tapping into learning and development is a natural next step. Investing in the future of our customers in Ghana and the continent is a top priority and we are proud to be able to collaborate with Udemy that values the advancement of customers as much as we do.”


“As a global learning platform, our mission is to provide access and create new opportunities for learners around the world, across a wide range of content areas and at all levels of expertise,” said Llibert Argerich, Senior Vice President of Marketing at Udemy. “MultiChoice has a long history of prioritizing learning, and we’re proud to be working with them to unlock new possibilities for learners across the continent.”


Whether customers are professionals looking to improve their technical skills, or students wanting to complement their studies, Udemy offers thousands of fresh and current courses ranging from learning a new language to playing a new instrument, to coding, data science, and business leadership, including free courses on topics like blogging, personal productivity, and meditation. Udemy’s content is created by real-world practitioners with a pulse on the latest technologies and business strategies. The courses vary in experience levels, so customers can find a subject that is suited to their skills and ambition.


Customers can begin their learning journey by registering at link and enrolling in a variety of courses that suit their learning requirements.


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