People & Lifestyle
3 top strategies for using paid ads online to promote your music
Bands and musicians usually spend hundreds of thousands of dollars on equipment and recording their music. However, when it comes to promoting it, not many are keen to spend too much money. And that’s understandable. After all, their passion is music, not marketing.
However, as a young artist, if you want to get the exposure you need and build a loyal fanbase, getting the word out there about your music is crucial. After all, your career is heavily dependent on whether or not people actually listen to your stuff.
Paid advertisements online can do wonders for your music marketing. They can help you reach your target audience, build your reach on streaming sites, and get facetime with big record labels and executives.
But to use paid ads effectively, there are a number of things you need to keep in mind. In this blogpost, we’ve put together some useful tips and strategies for creating the best paid ads. Let’s take a look!
1. Research your target audience
You want to make sure that your ads are being seen by the people who would be most interested in your music. If you play heavy metal, it would be unwise to market to the 50 to 60 year old demographic on social media. Plus, narrowing down your audience also saves you money in the long run, because you won’t be spending money on pointless prospects.
So how do you begin your research? Start by figuring out who your ideal listener is. If you’re a pop group, perhaps your ideal listener is 16 to 18 years old. Once you have this information, match it with who currently buys your music. Now you know who to target your ads towards.
So when you post paid ads on social media and other online platforms, keep this particular audience in mind. Don’t even bother advertising to anyone else. Figure out your audience’s likes, dislikes, interests, geographical location, etc. Make a spreadsheet if you have to. Then, tailor your ads according to what would grab their attention the fastest.
Through this strategy, you should be able to have a profile or your ideal listener and create an ad that would grab their attention immediately.
2. Have an end goal in mind
Most artists make the mistake of shelling out some money on an ad, posting it online, and then forgetting about it. This is not the way you want to market your music. Music marketing is a multi-pronged process and it requires effort and dedication.
Before you make your ad, have a goal in mind. What is it that you want your audience to do once they see your ad? How will the ad help you gain exposure or sell records?
Once you figure out your goal, create a series of advertisements geared towards helping you achieve that end goal. Here’s an example to illustrate this point:
Goal: You want your target audience to listen to your new single and then follow your Spotify page so that they can be notified about new music.
Paid ad 1: You play a short snippet of your new single and introduce yourself. The target audience is 100,000 people.
Paid ad 2: You play the snippet again and ask people to check you out on Spotify. This time the audience is smaller, let’s say 50,000 people who engaged with your previous ad in some way.
Paid ad 3: Share your single and Spotify with a custom group of people, and ask them to provide their email addresses for regular updates.
You can focus your marketing efforts even more by taking the email list you’ve collected and sending out announcements, newsletters, or general updates on gigs and new albums to the people who appear to be most interested in your music.
You can create exciting email campaigns through PosterMyWall’s email campaign manager and send them directly through the site in minutes.
3. Create eye-catching advertisements
It doesn’t matter how much money you spend on your online ad – if it isn’t eye-catching enough, you will not get the engagement you need. Therefore, be smart about the content you create as your ads.
Create something that’s visually appealing, that sets the tone for your music, and that tells people what to expect when they hear it. If you’ve put out a bluesy single, your ad should reflect that vibe. In this case, you would go for more muted colors. More importantly, your content should look professional – it should show people that you’re the real deal and that your music is worth paying attention to.
You can create stunning, professional visuals for your paid ads using PosterMyWall’s music poster templates. You can customize the templates and have them ready in minutes.
Paid ads online can be a huge help to your music marketing, provided that you’re smart about the content you’re putting out, your end goal, and who you want to market to. So use these strategies to craft a holistic paid ad marketing plan, and build your loyal fanbase.
People & Lifestyle
Delta to serve Ghana with new Airbus A330-900neo
Delta Air Lines will fly its state-of-the-art Airbus A330-900neo on nonstop service from Accra to New York-JFK effective 27 October 2024. The new aircraft will add approximately 30% more capacity between Ghana and the United States.
Speaking to journalists at a media roundtable in Accra, Matteo Curcio, Delta’s Senior Vice President for Europe, Middle East, Africa, and India, said, “Delta has worked to deliver an enhanced travel experience in Ghana. We look forward to welcoming customers onboard our A330-900neo aircraft come October, offering exciting new products and services as they travel to and from the United States.”
Matteo used the opportunity to express his gratitude to Delta’s customers, the Ghana Civil Aviation Authority, and the government of Ghana for their continued partnership.
The brand-new A330-900neo aircraft will add nearly 1,000 more seats each week between Ghana and the U.S. It offers four distinctive experiences – Delta One Suites, Delta Premium Select, Delta Comfort+ and Main Cabin – and more cargo capacity to cater for growing demand.
Customers can expect Delta’s best-in-class service and a uniquely premium onboard experience as they travel to and from the U.S. Each Delta One Suite features a sliding door for enhanced privacy, the luxury of a fully reclining seat, accompanied by plush bedding crafted from recycled materials. Delta One customers can also enjoy more beverage options and a seasonal chef-curated four-course meal.
Meanwhile, customers flying in Delta Premium Select will have more space to relax and stretch out, with a wider seat, deeper recline, an adjustable footrest and leg rest. Delta Comfort+ and Main Cabin passengers benefit from comfortable, memory-foam seats.
All travelers will enjoy ambient lighting for a restful flight, Wi-Fi for purchase, and seat-back screens featuring 1,000+ hours of Delta Studio entertainment. Delta collaborates with diverse suppliers worldwide for in-flight products such as artisan-crafted amenity kits and beverages like Thrive Farmers Tea.
Delta continues to maintain its reputation for operational excellence. The airline has consistently been recognized for excellence in passenger experience, customer service, operational performance, and workplace culture. Recent achievements include winning Cirium’s Platinum Award for operational excellence for the third consecutive year, OAG’s most on-time airline, Air Transport World’s Airline of the Year 2024, and the Wall Street Journal’s top U.S. airline.
People & Lifestyle
A Powerful and Emotional Experience – “In the Pants of a Woman” – By Beatrice Shine Ayroe
People & Lifestyle
Short films and La Cinef Jury and selections of the 77th Festival de Cannes
Flanked by Marie-Castille Mention-Schaar, Paolo Moretti, Claudine Nougaret and Vladimir Perišić, the Belgian actress Lubna Azabal will award the Short Film Palme d’or and the 3 La Cinef prizes, the Festival de Cannes’ selection dedicated to student films.
The Jury will discover the 11 films in the Short Film Competition and the 18 films in La Cinef selection unveiled today.
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People & Lifestyle
Atarah Praise: Prophet Joseph Atarah set to rock Adenta on May 19
Ghana’s singing Prophet, Joseph Atarah is set to rock the people of Adenta on May 19 with Atarah Praise. (more…)
People & Lifestyle
Mysstel releases video for ‘Paradise’
Budding Ghanaian musician Agyeiwaa Stella Ofosu, affectionately called Mysstel in the music circles, has released the much-awaited video for her song Paradise.
“Paradise” written and produced by multiple award-winning Ghanaian musician and producer Kuami Eugene of Rock Star Made It fame has enjoyed massive rotation and airplay since its release recently.
The video directed and shot by Cassidy is a reliving of the lyrics of the song which urges ladies to give their male partners the treatment of a lifetime.
“Paradise” released under Oracle Entertainment, is a tale of two lovers who are geared for the rollercoaster journey into the future regardless of the challenges.
According to Mysstell, love is not one-sided, and it is about time ladies make their male partners feel special, adding that “this means going all out for him like he will do for you regardless.”
“You need to let them know you love them, they deserve to be taken to special places, let them see the best part of you, take them to your paradise,” she said.
Mysstel is optimistic she has something unique which will help her break into the Ghana music industry and later take the world by storm.
Watch the video below
Mysstel – Paradise (Official Video) finally out
By Edem Mensah-Tsotorme
People & Lifestyle
GEXIM To Celebrate Ghanaian Workers With “Workers’ Mart Tuesday Market”
May Day, which is also known as International Workers’ Day, is a public holiday celebrated on 1st May every year. It is a holiday that is recognized in many countries around the world to celebrate the achievements and contributions of workers around the world.
As part of activities to mark this year’s edition of May Day, the Ghana Export – Import Bank (GEXIM) will be hosting a special edition of its popular Small and Medium Enterprises (SME) Fair, Tuesday Market, on Tuesday 30th April 2024.
Dubbed as “Workers’ Mart”, the fair is scheduled to take place at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM. It will be a platform to showcase a wide variety of top quality Made-In-Ghana products to be sold at unbeatable prices.
According to the Deputy Chief Executive Officer of GEXIM, responsible for Banking, Ms. Rosemary Beryl Archer, the Made-In-Ghana products to be displayed are very unique, and authentic, ranging from food and ingredients, beverages, skin and beauty care products, textiles, apparel, garments, leather footwear to slippers and many others.
She added that “we at GEXIM are happy to leverage the day to acknowledge the hard work and dedication of our employees and Ghanaian employees in all industries. Also, it has become more imperative in recent times to recognize the importance of labour rights and fair working conditions. The significance of Workers Day goes beyond the commemoration of past struggles, it is an opportunity to reflect on the achievements of the labour movement and to look towards the future to ensure that workers’ rights are protected and that fair and just working conditions are upheld”.
Ms. Archer further stated that the Bank has over the years introduced initiatives to create a diverse and inclusive workplace to ensure that all workers are treated fairly and have access to equal opportunities.
She encouraged members of the general public to make it a point to join in the celebration by attending “Workers’ Mart on Tuesday 30th April 2024 at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM which will be climaxed with a “Worker’s Jam”.
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