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3 top strategies for using paid ads online to promote your music

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Bands and musicians usually spend hundreds of thousands of dollars on equipment and recording their music. However, when it comes to promoting it, not many are keen to spend too much money. And that’s understandable. After all, their passion is music, not marketing. 

 

However, as a young artist, if you want to get the exposure you need and build a loyal fanbase, getting the word out there about your music is crucial. After all, your career is heavily dependent on whether or not people actually listen to your stuff.

 

Paid advertisements online can do wonders for your music marketing. They can help you reach your target audience, build your reach on streaming sites, and get facetime with big record labels and executives.

 

But to use paid ads effectively, there are a number of things you need to keep in mind. In this blogpost, we’ve put together some useful tips and strategies for creating the best paid ads. Let’s take a look!

1. Research your target audience

 

You want to make sure that your ads are being seen by the people who would be most interested in your music. If you play heavy metal, it would be unwise to market to the 50 to 60 year old demographic on social media. Plus, narrowing down your audience also saves you money in the long run, because you won’t be spending money on pointless prospects.

 

So how do you begin your research? Start by figuring out who your ideal listener is. If you’re a pop group, perhaps your ideal listener is 16 to 18 years old. Once you have this information, match it with who currently buys your music. Now you know who to target your ads towards. 

 

So when you post paid ads on social media and other online platforms, keep this particular audience in mind. Don’t even bother advertising to anyone else. Figure out your audience’s likes, dislikes, interests, geographical location, etc. Make a spreadsheet if you have to. Then, tailor your ads according to what would grab their attention the fastest. 

 

Through this strategy, you should be able to have a profile or your ideal listener and create an ad that would grab their attention immediately. 

2. Have an end goal in mind

 

Most artists make the mistake of shelling out some money on an ad, posting it online, and then forgetting about it. This is not the way you want to market your music. Music marketing is a multi-pronged process and it requires effort and dedication.

 

Before you make your ad, have a goal in mind. What is it that you want your audience to do once they see your ad? How will the ad help you gain exposure or sell records?

 

Once you figure out your goal, create a series of advertisements geared towards helping you achieve that end goal. Here’s an example to illustrate this point:

 

Goal: You want your target audience to listen to your new single and then follow your Spotify page so that they can be notified about new music.

 

Paid ad 1: You play a short snippet of your new single and introduce yourself. The target audience is 100,000 people. 

Paid ad 2: You play the snippet again and ask people to check you out on Spotify. This time the audience is smaller, let’s say 50,000 people who engaged with your previous ad in some way.

Paid ad 3: Share your single and Spotify with a custom group of people, and ask them to provide their email addresses for regular updates. 

 

You can focus your marketing efforts even more by taking the email list you’ve collected and sending out announcements, newsletters, or general updates on gigs and new albums to the people who appear to be most interested in your music. 

 

You can create exciting email campaigns through PosterMyWall’s email campaign manager and send them directly through the site in minutes. 

3. Create eye-catching advertisements

 

It doesn’t matter how much money you spend on your online ad – if it isn’t eye-catching enough, you will not get the engagement you need. Therefore, be smart about the content you create as your ads. 

 

Create something that’s visually appealing, that sets the tone for your music, and that tells people what to expect when they hear it. If you’ve put out a bluesy single, your ad should reflect that vibe. In this case, you would go for more muted colors. More importantly, your content should look professional – it should show people that you’re the real deal and that your music is worth paying attention to. 

 

You can create stunning, professional visuals for your paid ads using PosterMyWall’s music poster templates. You can customize the templates and have them ready in minutes. 

 

Paid ads online can be a huge help to your music marketing, provided that you’re smart about the content you’re putting out, your end goal, and who you want to market to. So use these strategies to craft a holistic paid ad marketing plan, and build your loyal fanbase. 

 

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Paddleboarding Safety: A Beginners Guide to Outdoor Adventure

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Safety is always a priority when engaging in any water sport, but it’s especially important for paddleboarders. The water can be unpredictable, and the boards are long and heavy.

In this blog post, we’ll outline the do’s and don’ts to ensure that you’re as safe as possible on the water. We’ll also discuss what to do if you find yourself in a situation where your safety is compromised. Read on for insights from experienced paddleboarding enthusiasts!

Paddleboarding Safety Tips

Now that you have made up your mind to try out paddleboarding make sure you are familiar with this sport’s do’s and don’ts.

The best way is to seek advice from experienced riders who have gained knowledge through practice. However, certain guidelines can help you stay afloat in any waterbody while having fun at the same time!

Here’s a list of the Do’s and Don’ts for beginners when it comes to paddling.

Never paddleboard alone!

No matter how strong you think you are, it is advisable to always go with at least one friend. However, the safest bet would be going in groups of three or more people, as this will allow maximum control and maneuverability of the board if things turn rough.

Some people are comfortable with their skills and choose to go solo, but it is advised not to. When you paddleboard alone, no one will be around if you face difficulties or need help in an emergency.

Going along with a group of friends ensures your safety even when the worst comes to pass. If something goes wrong, another person can call for help, and you will be rescued faster.

Know your limits!

The most important thing to remember about paddleboarding is that it takes practice. No matter how experienced you are, there will always be a learning curve when trying out new activities on the water.

Even if you have been a regular on a surfboard, kayak, or canoe for years now, paddleboarding is an entirely different thing. This sport requires a lot of balance and finesse to stay afloat in choppy waters. You can’t just jump onto any board that comes your way without knowing what needs to be done.

You should also not exceed your limits! Even though it might be super fun to try something new, you should know when to stop before things get out of hand! If your body is telling you that you are exhausted or in pain, listen and don’t push yourself further than necessary. Remember not to overexert yourself because the last thing anyone would want after a tiring activity is to fall sick!

Have the Proper Equipment

When it comes to paddleboarding, safety begins with having the right equipment. It would help if you had a board that’s wide enough and long enough for your body size as well as strong enough to handle choppy water conditions.

The paddleboard should also be equipped with straps for easy carrying, a leash to keep it tethered to you if needed, and an emergency whistle in case of emergencies. The right equipment can also help improve your stability when paddling on the board.

When you go out onto a river or lake, at least one personal flotation device (PFD) is required by the law. You don’t want to take any chances, so always bring along a safety vest or life jacket with you. It’s especially important if there are children around who might need assistance in the water.

A leash is also an important part of a paddleboard. It can help you retrieve your board if it gets away from you. Buying a high-quality leash is a good idea as well. We don’t want to paddleboard on a leash that cuts into your ankle.

You also need to keep in mind that some people might be more prone to falling off the board than others, so it’s good to have an extra leash just in case you lose one while paddling around on your new paddleboard.

When it comes to paddleboarding, having the proper equipment can help ensure that your adventures will be safe and pleasant every time!

If you want to have the greatest paddling experience possible, don’t forget to bring the proper gear. Not everything has to be expensive. Some of the best cheap paddleboards are still available on the market.

Protect Yourself from the Sun

Since standup paddleboarding takes place in open waters, you can expect your skin to be exposed to harmful UV rays for extended periods of time, especially during the summer months.

Applying sunscreen before you hit the water is also a good idea because it will help prevent sunburns from occurring even if your session lasts for hours. You should bring along some towels or a blanket to sit on while you are out there because the seats can get hot under our skin.

Don’t forget to bring plenty of water with you! It’s important to stay hydrated during any activity, but this is even more true for outdoor sports. Bring along water bottles or a flask so you can have plenty of fluids on hand without having to paddle back home just for the sake of getting some water into your system.

Staying well-hydrated will help prevent heatstroke, which can be fatal, plus knowing what kind of weather to expect can determine whether to bring sunscreen or a jacket with you on the water.

Be Present at the Moment

Lastly, It is important to be mindful of your surroundings at all times when paddleboarding. Stay present and avoid distractions, like listening to music or taking photos with a camera. Use paddles as an extension of your arms instead of selfie sticks!

Be aware of your surroundings at all times. You have to be mindful of the waves, wind, and people around you while paddleboarding because these elements can pose a threat.

Do not worry about others on the water, especially if they are moving quickly or erratically. Always remember that the water is unpredictable.

I hope these tips help you get out on the water and enjoy your time paddleboarding next time! Paddle safe!

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Ghana Digital Innovation Fair Honours Ecosystem Game Changers (GH-IEGC)

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The premier free edition of the GDIW featured over 20 exclusive conversations, plenaries, and presentations under the principle theme; Mobilising Collective Action and Investment to Catalyse Growth in Ghana’s Digital Innovation Ecosystem. The Ghana Digital Innovation Week was designed to bring together entrepreneurs, investors, researchers, university faculties, venture capitalists, as well as other technical service providers such as accountants, designers, contract manufacturers and providers of skills training and professional development to provide a common platform for practical conversations on turning innovative ideas into useful reality to address societal problems.

The Vice President, Dr. Mahamudu Bawumia was at the opening ceremony on Monday, 22nd November at the Grand Arena to commensurate the week-long event. As part of his speech, he commended the organizers for an “excellent collaborative work done”. He mentioned that it was imperative that all stakeholders “talk to each other” as the nation strives towards achieving a digital economy fit for the Fourth Industrial Revolution. “This Ghana Digital Innovation Week will serve as a platform to discuss and define a common national vision that drives Ghana’s digital innovation agenda, generates wide interest, and prompts concrete actions in the policy, legislative, regulatory spaces and the needed infrastructure”

The subsequent days of the event witnessed a variety of stakeholders undertaking various discussions that touched on aspects of the digital ecosystem.

One of the most significant days; the closing ceremony saw the Ghana Innovation Ecosystem Game Changers(Gh-IEGC) Honors. It seeks to recognize ecosystem players who have made immense contributions towards the advancement of digital innovation in Ghana and their works have made a visible impact on an economic sector through the use of digital innovation or advancing the use of digital innovation

Find below the honorees;

Zipline Ghana was honored with the Innovation Ecosystem Game Changer – Digital Inclusion (Financial Inclusion/PWD/Gender/Rural).

ASHESI D: Lab was honored with Ecosystem Game Changer- Academia-Industry Support Programme.   

Regina Honu was honored with the Innovation Ecosystem Game Changer – Digital Literacy,

Ghana Airports Company Limited was honored with Innovation Ecosystem Game Changer- Industrial Transformation    .

Dr Ernest Addison (Governor of the Bank of Ghana) was honored with Innovation Ecosystem Game Changer – Regulation and Governance.

Professor Elsie Effah Kaufmann (Associate Professor and founding Head of the Department of Biomedical Engineering, University of Ghana) was honored with Innovation Ecosystem Game Changer – Advancement of STEM.

Jorge Appiah, Solar Taxi (Founder and CEO of SolarTaxi) was honored with Innovation Ecosystem Game Changer – Smart and Sustainable Society.

GhanaPostGPS (Digital Property Addressing System) was honored with Innovation Ecosystem Game Changer- Infrastructure Development.

MacCarthy Mac-Gbathy, Hopin Academy – Tamale (Co-founder and Executive Director) was honored with Innovation Ecosystem Game Changer- Startup Ecosystem Development.

Honorees shall be given, framed honor certificate, citation and plaque/medal/trophy.

The maiden Ghana Innovation Fair is under the auspicious of the Vice President’s office with support from multi-stakeholders including the Ministry of Communications and Digitalization; the Ministry of Environment, Science, Technology and Innovation (MESTI) as well as the Ministry of Trade and Industry (MoTI). The Accra Digital Centre (ADC); the National Entrepreneurship and Innovation Programme (NEIP); the Ghana-India Kofi Annan Center of Excellence in ICT plus the Ghana Chamber of Technology are onboard as private sector stakeholders in addition to Ashesi University College and the University of Ghana.

 

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4 Ways To Prepare for Christmas Early

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Ghanaians reveal some of the worst Christmas gifts they ever received

Many of us feel like the holidays can sneak up on us every year, which can lead to unnecessary stress and running around to try to make sure we have everything we need. Waiting until the last minute can also often lead to missing out on the gifts and decorations you want, as many stores sell out of popular items during the Christmas season. If you want to deliver the perfect gifts and create the holiday environment of your dreams, you won’t want to delay getting started. Read on for four simple ways you can start preparing for Christmas early.

1. Shop for in-demand gifts.

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As most of us know, there are some toys and other items that you can expect to be difficult to purchase as the holiday season approaches. Video games and video game accessories are particularly hard to find, especially if you want newer technology or popular consoles. Anyone hoping to snag a Playstation 5, Nintendo Switch, or Xbox Series X will need all the time they can get, and the ongoing supply issues have made it almost impossible for most consumers to find one to buy. Even older models like the PS4 have been in high demand.

 

One item that is sure to be on plenty of lists is a new gaming headset. The best gaming headsets are often tricky to find at Christmastime, and you need a quality headset to play with your friends online. When it comes to headsets, you’ll want to prioritize sound quality over everything, as well as battery life for wireless headsets. The Audeze Mobius is one of the most highly rated options, though you can also look at options like the Steelseries Arctis Prime if you want a great headset at a lower price point.

2. Make a decorating plan.

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Decorating is one of the most enjoyable parts of the Christmas season, but if you want to avoid wasting money or rushing around last minute, make a decorating plan. To make your home look exactly the way you want it to, it’s important to research everything, down to the difference between C7 and C9 Christmas lights. Online decorating resources can help you learn more about Christmas decor and find exactly what you need.

3. Start planning holiday get-togethers.

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If you entertain during the holidays, you know how much work it can be to plan a good party. Between managing dietary restrictions, planning a menu, and decorating your space, there’s always more to do than it feels like you have time for. The earlier you get started with your party planning, the better. This advice is especially relevant if you intend to use catering services, as they can get booked up quickly.

4. Look for Christmas games and activities.

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The holiday season is all about spending time with your friends and family and creating new memories together. One way to get in the holiday spirit is to look for some new things you can do for fun this year. There are plenty of Christmas crafts and games that you can choose from. The important thing is that you have a great time with the people you care about most.

 

There’s a lot that goes into celebrating the Christmas season, especially for anyone who hosts holiday gatherings. Everything about the holidays seems to be difficult to get just right. That’s why it’s smart to start getting ready for Christmas as early as you can. You’ll get first dibs on desirable gifts, have plenty of time to decorate, and be able to plan the rest of the holidays without the stress of having to do so at the last minute. No matter how you choose to celebrate, it’s always a good idea to start preparing for Christmas early.

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Blue Ocean Investments wins Bulk Distribution Company of the Year at 8th Oil and Gas Awards

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Blue Ocean Investments have at the just ended 8th Oil and Gas Awards won the Bulk Distribution Company of the Year.

 

At a ceremony that took place at the Kempinski Gold Coast Hotel in Accra, organizers said the category sought for a leader in innovation and integrated off take/supply solutions throughout the oil and gas industry. The company must have employed its distinctive, non-traditional methodology to help oil and gas consumers and producers optimize their exposure as well as creating alternative sources of oil and gas supply project when crucial.

 

In Blue Ocean Investments, the awarding jury found all the required traits, leading to the recognition.

 

The award was on the heels of an extensive nomination process, which the company’s commercial and wholesale supply team led to complete the requirements.

 

Responding to the award, the Deputy General Manager; Mr. Daniel Pepprah underscored Blue Ocean Investments’ commitment to the oil and gas sector, adding that “it will encourage our ever- loyal staff who continue to remain committed to the goals as our company.

 

“This is also to say a BIG THANK YOU to our growing customer base whose support over the years has been resolute and unwavering. We owe it all to them ”

 

Blue Ocean Investments’ strategic positioning in Ghana’s downstream sector is mainly in bulk supply, distribution, storage, and terminal services.

 

The company offers bulk supply of high-quality refined petroleum products in Ghana specialising in

Gasoil, Gasoline, Aviation fuel and Liquefied Petroleum Gas, in a safe, reliable andseamless manner using proven operational standards which guarantee end-to-end product integrity.

A major contributing factor to the success of the company is the strategic supplyrelationships it has built with key oil marketing companies in the industry and the

unequalled service it provides its customers.

 

With a portfolio that stretches to over 120 different

customers, Blue Ocean Investments has established itself as a dominant player in the downstream oil industry, ranked the third BDC out of 44 Licensed BDCs, with a market share

of 9.98%.

 

The company is also the first BDC in Ghana to be certified with three ISO standards.

 

In its eighth year, the Ghana Oil and Gas Awards (GOGA) brings together players in the Oil and Gas industry recognizing their achievements in the country’s oil and gas sector.

 

 

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Huawei Invites Game Developers to AppGallery

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Playing games on the Internet has become very popular, especially in recent years: during the days we couldn’t leave our houses due to the pandemic, we looked for things to entertain us, and games were one of the most accessible options. Almost all of us embarked on virtual adventures, tried our luck at Canadian online casino sites and mostly preferred mobile devices for gaming.

Huawei is aware of this rapid growth in the mobile gaming industry and is doing its best to get a big piece of the pie. The company has recently invited game developers to use AppGallery and talked about the benefits the platform offers for studios around the world. Huawei believes that AppGallery is the best option for developers to achieve success overseas.

It’s a Global Market and Anyone Can Be a Part of It

Alexandre Salem, one of the company’s global directors, is aware of the growth in the mobile gaming market. In his presentation at the Huawei Developer Conference, he mainly focused on mobile games and said that the pandemic was the biggest reason for the industry to grow beyond expectations. According to Salem, the mobile game market grew by 13% compared to 2020, and the number of players increased by 6.4% compared to 2019. In 2020, there were 2.8 trillion players worldwide, and in 2021, that number increased even more.

This means that games have an incredibly large market compared to other mobile apps. Moreover, this is a global market: a fitness app, for example, can only be popular in European countries. But games are played almost all over the world: when you develop a popular game, you create a truly global product. Salem says AppGallery is the best option for developers looking to enter this global market, especially the mobile game market in Asian countries.

What Makes AppGallery Special?

AppGallery is a platform that started to be used on a global scale after Huawei was removed from the Google ecosystem. It has been active since 2011, but only in China: Huawei used Play Store and Google services on its devices sold in other countries. After 2018, it started to use AppGallery on all its devices.

You can think of it simply as the “Play Store” for Huawei devices. There are millions of applications on AppGallery, and they can be installed on Huawei mobile devices. In terms of the way it works, there is almost no difference between it and the Play Store. However, AppGallery is also part of Huawei’s own ecosystem: it is designed to integrate with Petal Search, Petal Maps, HUAWEI Ads and Huawei Mobile Services (HMS).

AppGallery has more than 560 million active monthly users and is mostly used in China. This means that an app that becomes popular on AppGallery will first become popular in China and then in Asian countries. Currently, many studios based in Europe and the United States are struggling to enter these markets, and AppGallery may be the solution they’ve been looking for. But more importantly, because it’s a young platform and has less competition, it can also help new developers find quick success.

Salem says AppGallery has all the technological capabilities required for game developers. He also claims that the platform offers more commercial opportunities. A studio that develops games for this platform can simplify the process with HMS Core Kits and get direct access to the Huawei Ads system. In AppGallery, discoverability is easier and monetization strategies can be applied more efficiently.

Among the studios that develop games for AppGallery, Gameloft achieved a 70% increase in the number of downloads in the first three months by adapting its popular games such as Asphalt 9 Legends, March of Empires and War Planet Online to this platform. Playrix, on the other hand, states that it is very satisfied with the Huawei Ads system: you may remember this studio from hit games such as Gardenscapes and Homescapes.

Why Is Huawei Trying to Attract Game Developers to Its Platform?

As a matter of fact, the answer to this question is simple: every business that tries to grow quickly and efficiently strives to appeal to the largest possible customer base and offer them an exclusive service. If Huawei manages to offer a popular game that is only available on AppGallery, this will greatly contribute to its growth. There are many players who buy consoles just to be able to play a certain game. It’s an app store looking to grow fast, and mobile games can make this happen – it’s no surprise Huawei’s focus is on game developers.

So, can AppGallery deliver on what it promises? According to 2020 data, this platform is home to more than 1.6 million developers and is available in 170 countries. The Play Store, on the other hand, has more than 3.4 million apps and, of course, offers more options. But it is the market share that matters more than the numbers: the vast majority of users in China and Asian countries, in general, have access to AppGallery only. This means that the only way to reach this customer base is to use the Huawei platform. There are over 500 million potential customers out there, and you can only reach them using a particular app store: almost any studio will take that risk.

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Design Your Dining Room Today

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Have you moved recently and have a new dining area that needs to be furnished? Or maybe you’re simply thinking about revamping your current space. Whatever the reason, shopping for dining room furniture can be time-consuming. I’m sure you’d agree that the time spent traveling from store to store for price comparisons would be better spent relaxing in your living room.

From the comfort of your couch, you can shop online and compare furniture prices from several stores. But if you want quality brand names at a low cost, then check out the dining table set catalog at 1Stop Bedrooms. With a price-match guarantee, you won’t find better prices online when buying home furniture.

But before you start shopping, take the room’s measurements. Then ask yourself, what kind of table do you want? What shape and size would work best in the space? What are all of the activities that will take place at the set? Will you use it only for meals, or will it double as a workstation?

Answer those questions, and you’ll narrow down your choices to make shopping simpler. The most common tabletop shapes are squares and rectangles. Square tables work well if you don’t entertain much and have a small household. Everyone seated can converse face-to-face and enjoy each other’s company.

Rectangular tables are longer and seat more people on the sides. If you have guests over regularly, this is a great option. Conversations at longer tables tend to be segmented with different exchanges happening at each end. Round is the way to go if you want a table that fits more and includes everyone in the conversation.

Oval tables work like rectangular ones, but the rounded edges allow for more space. They also make it easier to maneuver around. If you have small children, then round and oval tables are best since there aren’t any sharp edges to cause harm.

Chairs are important to the comfort of the design. Choose seating that will fit your lifestyle as well. If you decide upholstered chairs are for you, consider what material will work best in your home. Leather is easy to clean, but the color options are limited. While fabrics may be harder to care for, they can be found in a wide variety of colors and textures.

Since we’re talking about materials, choose one that blends with the home’s other textures. If the home’s vibe is warm and comfy, then stick with dark woods. Lighter woods are great if there’s a relaxed atmosphere in the home. Glass is tempered and chip-resistant, so it won’t crack unless exposed to high temperatures.

Maple, oak, and other hardwoods make sturdy, long-lasting sets. Wood veneers have been used with solid wood for years in the industry. Many believe this furniture is of lesser quality, but a solid piece of wood is more likely to crack or be warp when exposed to moisture.

So, now that you’re armed with a few tips visit the site today and find the perfect dining room set.

 

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