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8 Best E-commerce Platforms You Can Choose From in 2022



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If you are searching for the best e-commerce platforms to start your online business in 2022, this post is where you need to go. You’d better make the biggest decision of choosing the best e-commerce platform to ensure the long-term growth of your business.

The best e-commerce platform is crucial to your online business success since it makes you build an online store without the knowledge of a developer, bottomless budget, and any coding skill. It might be tough for you to decide which e-commerce platform is the best since there are so many e-commerce platforms available online.

To make the decision much easier, here I will provide you with 5 best e-commerce platforms. You can keep reading to identify which one is most suitable for you.

7 Best E-commerce Platforms

You’d better explore the best e-commerce platform for your business since it’s so significant for you. I will provide 5 top e-commerce platforms for you, with bullets on price, free trial availability, and customer support. Let’s start:

  1. Shopify

Compared to other e-commerce platforms, such as Wix and Etsy, the 2004 founded platform – Shopify is one of the most user-friendly platforms with plenty of guidelines for new users.

It’s a good e-commerce solution for all types of business with plenty of shopping cart functionalities, and numerous third-party integrations, such as DSers, the best AliExpress dropshipping solution, and MailChimp, the right plugin to build your brand online and sell online in one place.

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Price: Shopify pricing plans cover four types, they are: 1. Shopify Basic – $29 per month (and 2.9% + 30¢ per transaction), 2. Shopify plan – $79 per month (and 2.6% + 30¢ per transaction), 3. Advanced Shopify – $299 per month (and 2.4% + 30¢ per transaction), 4. Shopify Plus pricing is up to $2000 per month.

 Free trial: Shopify provides a 14-day free trial

Customer support: Shopify provides 24/7 support in the following ways – phone, live chat, and email.

  1. Wix

Wix is a platform giving you the freedom to create, design, manage and develop your site presence exactly the way you want. It’s also a site where you can start your online store. However, with limited themes, it will not be as profession-designed as Shopify online store.

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Wix e-commerce is set as a drag and drop theme. You can add and delete functions that you think are suitable for your business. It allows you to easily create well-designed storefronts. Moreover, Wix is still a great dropshipping platform. To learn more about Wix dropshipping, click here .

l Price: Wix has both e-commerce pricing plans and site pricing plans(I will only cover e-commerce plans since here it’s mentioned as an e-commerce platform): The pricing ranges from $23/month to $49/month. The transaction fee of Wix is 2.9%. It provides you with multiple payment gateways and sales channels at a lower price.

l Free trial: Wix doesn’t have a free trial

l Customer support: Wix also offers 24/7 support

  1. Etsy

If you are a crafty founder looking for your first customer, Etsy is an excellent marketplace here to help you. It is also a great e-commerce platform to test your concept, build a big audience and develop the foundation you need to succeed in your online business.

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What is interesting here is: many Shopify store owners who started on Etsy decided to keep their Etsy shop while growing their Shopify store, which can bring a higher growth potential for online business. In a nutshell, to get more traffic and sales, you can get started with Shopify and a no-hassle Etsy sales channel integration. Then, you can try it out for a 14-day free trial before you commit.

Pricing: Etsy Standard plan: Available to all sellers for free. Etsy Plus plan: $10/month. At the same time, you need to pay a $0.20 Listing Fee, 5 % Transaction Fee, 3% + $0.25 payment processing fee as well as 15% Off Site Ads fee.

Free trial: No free trial

Customer services: Etsy offers support through the following ways: email, phone, forums, newsletter, and Seller Handbook.

  1. Weebly

With Weebly, you can create a beautiful and attractive website for your physical store. Then, your customers can purchase what they like online at your Weebly shop.

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This platform helps you build and operate your online presence without taking time away from your in-person business. Both its free and paid plans make it an excellent option for an entity company that wants to get sales online.

Pricing: 1. Free plan: $0 per month. 2. Personal Plan: $6 per month paid annually or $9 month-to-month. 3. Professional Plan: $12 per month paid yearly or $16 month-to-month. 4. Performance plan: $26 per month billed annually or $29 month-to-month.

Free trial: No free trial

Customer support: Live chat, email, phone


  1. WooCommerce

If you are planning to grow your online business with WordPress, WooCommerce is the first choice for you, as it’s essentially a plugin of the well-known blogging platform. WordPress is great, however, it’s traditionally used for content-driven websites, not an e-commerce platform. Thus, WooCommerce is WordPress’s answer to those people who want to start an online business with WordPress.

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The platform is designed for small to large online businesses using WordPress. The plug-in was launched on September 27, 2011, and quickly gained popularity due to its simplicity of installation and customization.

What is worth mentioning here is: DSers is free for WooCommerce users to do dropshipping business. Thus, if you want to start a dropshipping business with WooCommerce with a limited budget, don’t hesitate to join DSers.


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Pricing: Average monthly fee is up to $30, which consists of $120/year for hosting; $15/year for domain name registration; $100/year for site theme; $108/year for shipping; 2.9% plus $0.30 per sale; $348/year for marketing and communications; $79/year for SEO; $65/year for SSL certificate

Free trial: Not at all offers a 30-day money-back guarantee)

Customer support: Only provides support via live chat or email; no support offered for third-party apps and plug-ins

6. Yo!Kart

Yo!Kart is a popular multi-vendor eCommerce platform and a trusted choice among entrepreneurs, SMEs, and large-scale enterprises to start an online marketplace. It is a fully responsive solution that comes with mobile apps for iOS and Android Platforms.Screenshot 2021 12 02 at 07.22.13

The self-hosted solution comes with separate dashboards for the admin & seller and individual vendor storefront to streamline the entire marketplace operations. It comes with automated tax management, real-time split payment, automated shipping management, and all other essential eCommerce features/integrations in-built. Yo!Kart is GDPR compliant and powers over 2000 marketplaces in 70+ countries.

Pricing: Yo!Kart comes in four unique pricing plans. 1. Yo!Kart GoQuick at $999, 2. Yo!Kart GoQuick Boost at $1999, 3. Yo!Kart GoCustom at $7500, and 4. Yo!Kart GoCustom Pro at RFQ. Also, there is Yo!Kart B2B whose pricing starts at $1999. Each package comes with a lifetime license, source code ownership, zero transaction charges, and up to 12 months of free technical support.

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Free trial: Yo!Kart provides a live demo but no free trial.


Customer support: Yo!Kart provides up to 12 months of free technical support for any bugs/errors found in the system. Support is available via chat, email, and phone.

7. Growcer 

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Growcer is a ready-made, fully customizable grocery eCommerce software that allows anyone to quickly launch their online grocery ordering & delivery business. It has an aesthetically pleasing, intuitive interface that offers a seamless checkout experience to its end-users. Encapsulating a best-in-class set of features and functionality, Growcer is built with the latest technology, vital to drive long-term engagement. It has a dedicated admin, seller, buyer, and delivery driver panel that fully manages every aspect of the online grocery & delivery platform. This includes a product catalogue system, delivery staff management, and much more. Its advanced reporting and analytics help measure business growth. Growcer is also equipped with robust mobile apps for buyers and delivery drivers (iOS and Android). Several niches like pet supplies, liquor/wine, pharmacy, and many others can be catered by Growcer as it is highly scalable and customizable. Apart from many other benefits, Growcer offers a zero-cost installation with 12 months of free technical support.

Pricing: Growcer offers two pricing packages:

  1. Growcer GoQuick:  $2,499 (admin web module, seller web module, buyer web module, delivery driver apps)
  • Growcer GoQuick Boost: $3,999 (admin web module, seller web module, buyer web module & apps, delivery driver apps)

Free trial: No free trial (demo is available)

Customer services: Growcer offers all-round assistance through multiple channels including- live chat, video conferencing, voice call, F2F meetings 

8. Yo!Rent

Yo!Rent is an eCommerce solution for rental businesses. However, it also comes with the option to buy as well and a Request for Quote (RFQ) module. With rent-centric features like rental security management, agreement management, document verification, rental add-ons, subscription packages, and more, YoRent streamlines numerous online rental business operations.

YoRent Banner Blog

To make your store more captivating, Yo!Rent’s latest version, i.e., Yo!Rent V3 comes with three industry-specific designs, which are automobile rental, equipment rental, and fashion rental. All these designs can be used to launch rental businesses in various niches like car rental, boat rental, truck rental, heavy equipment rental, party equipment rental, costume rental, bridal wear rental, and more.


Yo!Rent is also fully customizable and highly scalable as it supports unlimited listings, transactions, and user profiles at a one-time cost.

What You Need to Know When Choosing an E-commerce Platform

When choosing an e-commerce platform to sell online. You should take many factors into account. There are 5 things you should pay much more attention to: the budget, your target audience, your business scale, business growth opportunity, and customer services. Let’s look at them one by one.

  1. Budget

Actually, for most entrepreneurs, money is the first thing they are concerned about. When choosing e-commerce platforms, you have to make them profitable for you. In a nutshell, if you start a small business, the profits are limited, you will gain nothing, or even lose something if you start with an expensive pricing plan.

  1. Target Audience

Why is your target audience also vital for you when deciding on an e-commerce platform? If you want to get a massive customer base, marketing on social media is crucial. In other words, you’d better choose an e-commerce platform allowing you to market on social media easily. Here I recommend WooCommerce, it offers built-in integrations with Facebook and Instagram. Then you are able to promote your items to users directly in their news feeds or main accounts.

  1. Business scale

This is the most direct factor. If you have a large catalog and need multiple product pages or plan to grow your business, choosing a platform with a lower SKU limit will basically limit your business growth. But if you don’t. You can choose an e-commerce platform that matches your other needs.

  1. Growth opportunity

The factor is easy to understand. How? If you are planning to grow your business or you think there will be more opportunities for your business to grow, e-commerce must be one meeting your requirements as your business grows. There is another potential reason why it’s important. That is the traffic of the site. Actually, in the beginning, you don’t need too much traffic. However, the truth is you need a host with high-traffic capabilities as you have a larger business scope.


There are plenty of e-commerce platforms you can choose from to start your online business in 2022. However, you must know which one is the best for you to grow your business.

Above are what I recommend, after reading, you might have known which one is best for you. Thus, just choose one to try out your brilliant business idea. And if you are going to start dropshipping in 2022, find DSers, the best AliExpress dropshipping solution to  help you. Good luck to you.



People & Lifestyle

The Best Designer Clothing Brands



Ameyaw Debrah in Rabat e1674841605631

In this article, we will take a look at the Top Designer Clothing Brands of all time. These names are very good quality luxury brands. Because of the fantastic apparel, shoes and accessories are created using the most ideal. From which one can hope to find material, in the most unusual manner, by expert artisans.

Not at all like the quick style brands, and surprisingly some of the high design brands, the top of the line brands create rare or limited edition pieces. Which are often bought as brands. Driven by the world’s best design architects, these pioneering brands create exquisite styles which show one’s economic well-being and valuable and interesting character.

These popular clothing brands and Popular Clothing Sites are behind the most stylish trend patterns and styles that premium and instant design outfits replicate in large numbers every season.

From intelligent suits and popular dresses to cool shirts and stylish bottoms, these are the best brands of the last hundred years, known for remarkable style, quality, and leading ratings that you want to be aware of.

Louis Vuitton The Clothing Brand of Finance:

Louis Vuitton Malletier is a French clothing fashion brand and luxury goods conglomerate. Founded in 1854 by Georges Louis Vuitton, and it is believed to be the initials of the LV logo. The likes developed as a case creator and offered various advancements, for example, level-top trunk, lightweight materials, signature design, and tumbler lock.

These days, the Louis Vuitton originator brand is known for its whole spirit of progress, power of expression, and solid interest in grandeur. Named the world’s most influential luxury brand for six consecutive years (2006-2012). And with more than 460 stores in 50 countries, this original brand continues with its primary goal of exploring new expressive skylines.

Gucci, The Clothing Brand in Italy:

Gucci founded the ‘Place of Gucci’ in 1921 in France, Italy. The young Guccio worked with several high-quality brands in London – the brand worked on various products, including perfume, makeup and clothing. Like Savoy Lodging, where he fell head over heels for the English privileged class. Revived by the English title, Guccio returned to Italy to become a top-of-the-line planner organization.

Horse details distinguished Gucci’s early pieces. At the same time, special attention was paid to the blue blood of those days, who wore a variety of equestrian equipment and accessories. One of the most agent bits of the moment is Gucci’s famous loafers, which are on display at New York’s Metropolitan Exhibition Hall of Workmanship.

Chanel The Clothing of France:

Chanel is a French luxury-style house founded in 1910 by couturier Gabrielle Chanel, who was named the lead designer in Time 100: The Main Nation of the Hundred Years. Long hailed as one of the most prominent designer brands of its time, Chanel centers around women’s ready-to-wear, luxury goods, and accessories.

Today, Chanel’s Karl Lagerfeld uses essential ingredients of the brand’s vocabulary. A double-C theme, chains, tweed, and gem planners give the brand an understated, contemporary twist. Like Gabrielle Chanel, Lagerfeld used hairdos, shades and fingerless gloves to create a striking designer brand image, easy to see around the world.

Prada The Clothing of Italy:

Prada is a designer brand launched by Mario Prada as a small cowhide products store. Prada was founded in Milan in 1913 by Mario Prada as a commercial designer brand of Italian extravagance calfskin. However, Prada had little influence on the style until Miuccia took over his grandfather’s organization in 1978.

As one of the most incredible designer brands of the present day, Prada incorporates the unmistakable components of a heritage of high-quality expertise with current environmental and social protection standards. Help and ethical submission. These days, Prada is directed by a progressive, creative team: Miuccia Prada and Raf Simons, striking the perfect balance between idealism and fun.

Dior The Clothing of France:

It is commonly known as Dior; Christian Dior is a French inventor founded in 1946 by French-style fashioner Christian Dior. The French extravagance design house is controlled and led by French financier Bernard Arnault, who heads LVMH, the world’s largest luxury goods conglomerate.

Coordinated by president Pietro Beccari, the high-end Dior is considered one of the most compelling brands in womenswear and eveningwear. Arguably the most-regarded designer brand worldwide, Dior’s extraordinary visions have been worn by movie stars, heads of state, royalty and VIPs.

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People & Lifestyle

Samsung Unpacked 2023: Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow



Dr. TM Roh President Head of MX Business Samsung Electronics

Every year, mobile technology increasingly becomes the very core of our daily lives and the epicenter of innovation.

With these essential devices, we create and consume content that connects, inspires and entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with colleagues and deadlines when we’re away from our desks. And we manage every part of our lives in one convenient place — from health and wellness habits to appointments, purchases, travel and more.

Our days revolve around these experiences, so people want devices they can depend on from brands they can trust. At the same time, global challenges like the climate crisis are making us rethink how we live. We have a responsibility to help create a better world now while working toward a more equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s lives and help create that future we envision. And this is the reason why we do what we do in Samsung Electronics.

Setting New Performance Standards

There’s no better example of Samsung delivering on this vision than the Galaxy S series. This year, Galaxy S series has extended our innovation heritage by doubling down on our fundamentals.

That’s why our pro-grade camera system is getting smarter, offering the best photos and videos in any light among our Galaxy smartphones. Along with the hardware and software optimization, our newest chipset, born out of Samsung’s open partnership philosophy, enables the fastest and most powerful Galaxy performance. Our ecosystem connectivity is also getting easier and more seamless than ever.

At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to give you the best of the best with redefined performance and quality.

We fully merged the most beloved Galaxy Note experiences into Ultra, pioneering a smartphone with the power, performance and creative capabilities of two leading Galaxy innovations in one.

The Galaxy S Ultra has truly become the pinnacle of Samsung Mobile’s innovation, a marque that stands out against everything else, and soon we’ll show you what Ultra can do in even more device categories.

Innovation That Lasts

Performance is not just about more power. It’s also about innovation that lasts with less environmental impact.

We are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product lifecycle with sustainability top of mind.

This means building devices that last longer with enhanced durability and reliability. This means incorporating more recycled materials into more components. This means collaborating with like-minded partners to bring people closer together and deliver positive change for people and the planet while setting new benchmarks for our industry.

Premium Experience Without Compromise

On February 1 at Unpacked, we’ll show how innovation and sustainability working together bring the ultimate premium experience.

At a time when the stakes are higher than ever, we’ve raised the bar by pushing boundaries for the mobile experience — delivering our most powerful mobile experiences you’ll continue to love for years to come.

Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung.comSamsung Newsroom, and Samsung’s YouTube channel.

Date: February 1, 2023

Time: 6 PM


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People & Lifestyle

Akwaboah Prepares For Valentine With New Kwabena Kwabena Collaboration




Highlife and Afro fusion sensation Akwaboah is preparing to dominate the airwaves in the month of February with the release of new music which features fellow Highlife and love crooner, Kwabena Kwabena.

Akwaboah had the most streamed song last year on Valentine’s Day with his hit song Obiaa dominating airwaves and digital platforms and he promises fans to expect another sensational highlife collaboration this time.

According to him the collaboration with Kwabena Kwabena was long overdue and it is only natural that the song focuses on love and comes with an authentic Highlife rhythm to it.

Akwaboah earlier this year intimated that he will be releasing back to back hits this year, culminating in the release of his much anticipated Lighthouse Album later in 2023.

The new song titled ‘My darling’ will be available on all digital platforms from Friday 27th January 2023. A video for the song is set to be released on Sunday 29th January 2023.

The multiple award winning artist, Akwaboah is also getting ready to host his fans and music lovers at his annual Shades on Love concert in Accra on 14th February 2023 and Kumasi on 18th February 2023, He will end the month of February with another show in London UK on 25TH February 2023.

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People & Lifestyle

Ghana Youth Excellence Awards 2023 Officially Opens Nomination



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Outstanding event company,  Apex Africa Concept has released nomination for the inaugural edition of Ghana Youth Excellence Awards 2023.

Dubbed ‘’GYEA23”, various youth across the  length and breadth of Ghana have been earmarked to be recognized across various sectors of our Ghanaian settings.

According to organizers,  nomination for the Ghana Youth Excellence Awards 2023 has been opened from 20thJanuary, 2023 to 20th February, 2023.

Ghanaian youth doing well in  leadership, sports, advocacy, health, security, music, movies, blogging and all sectors of our Ghanaian settings will be awarded at Ghana Youth Excellence Awards 2023.

The awards has been themed, “The Ghanaian youth is relevant in national development and nation building”. Organizers are going to focus on the reality that the Ghanaian youth is relevant in this trying times of national development and nation building.

Ghanaian youth who want to file for nomination should visit to file for nomination or contact 0598225556. Below are the categories,

Outstanding Youth Personality Of The Year

Youth Leader Of The Year

Youth Politician Of The Year

Youth Advocate/Activist Of The Year

Youth Entrepreneur Of The Year

Youth C.E.O Of The Year

Community Development Youth Of The Year

Foundation/NGO Of The Year

Youth Philanthropist Of The Year

Real Estate Developer Of The Year

Youth Teacher Of The Year

Youth Military Officer Of The Year

Youth Police Officer Of The Year

Youth Nurse/Doctor Of The Year

Youth Banker Of The Year

Youth Model Of The Year

MakeUp Artist Of The Year

Fashion Designer Of The Year

Fashion Personality Of The Year

Hairstylist/Barber Of The Year

Ushering Urgency Of The Year

Modelling Urgency Of The Year

Therapist Of The Year

Youth Blogger/Publisher Of The Year

Youth Author/Writer Of The Year

Youth Photographer Of The Year

Youth Media Personality Of The Year

Social Media Influencer Of The Year

Youth Artiste Of The Year

Emerging Artiste Of The Year

Music Producer/Engineer Of The Year

Best Rapper Of The Year

Dancehall/Reggae Artiste Of The Year

Youth Manager Of The Year

Actor/Actress Of The Year

Video Director/Producer Of The Year

Best TV Series Of The Year

Movie Of The Year

Video Vixen Of The Year

Graphic Designer Of The Year

Pencil/Visual Artist Of The Year

Event Of The Year

Event Company Of The Year

Content Creator Of The Year

MC/Hypeman Of The Year

DJ Of The Year

Spoken Word Artiste Of The Year

Youth Footballer Of The Year

Football Club Of The Year

Youth Athlete Of The Year

Sports Manager Of The Year

Sports Journalist Of The Year

Sports Personality Of The Year

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People & Lifestyle

Binance Charity selects 1000 Africans for tech scholarship in collaboration with Utiva



Wide BC Announcement Design

Binance Charity, the philanthropic arm of Binance, the world’s leading cryptocurrency and blockchain infrastructure provider, and Utiva, a technology education company in Africa that helps young people learn tech skills, today announced that they have selected the 1,000 Africans who will be taking part in a free 1-year intensive skill training program. The scholarship year is set to kick off on January 29, 2023, with a virtual launch day.

As unemployment rises across the continent, Binance and Utiva remain committed to providing digital education to enable more Africans to explore global career opportunities and secure roles as tech professionals.

This scholarship program has enrolled young Africans between the ages of 18-35 from 19 countries, providing them with a platform to learn technology skills for a 12-month duration. Classes have been designed for beginners in collaboration with Binance Academy and include skills such as web development, front-end development, full-stack development, cloud computing and blockchain modules.

Binance Academy will further support this initiative by providing Web3 crash-course content to students and by offering live and recorded training sessions to Utiva instructors. Upon completion of the program, students will be awarded an NFT certificate as digital & verifiable proof of having successfully completed the program.

“Today, we’re celebrating the 1000 students selected for full scholarships as part of our Binance Charity Scholar Program. This is our most ambitious education outreach to date in the region and the overwhelming positive response further bolsters Africa as a key hub for emerging tech talent. We’re so excited for these young people, as they embark on an exciting new career journey,” said Helen Hai, VP of Binance and Head of Binance Charity.

Angela Naa Yaboley Okantey, a Ghanaian scholar, said: “I am very excited to have been selected for this scholarship program because it will provide me with financial support and opportunities to pursue my professional goals in the tech space as well as interact with other like-minded individuals. Overall, I believe that this scholarship would be an invaluable investment in my future and enable me to be a part of an industry reshaping the world.”

Renee Ovwigho, a Nigerian scholar, said: “I am thrilled about this opportunity because it would push me toward a successful career in Data Analysis. With many industries adopting blockchain technology recently, this would enable me to learn and provide me with the opportunity to make meaningful contributions to society.”

Miracle C. Amakom, a Cameroonian scholar, said: “As an engineering student, I’ve been on the lookout for reputable programs to get great training and professional development and I am super excited to be a part of this. Looking forward to my journey of becoming a full stack developer as this has always been my passion.”

The programme includes students across Nigeria, Senegal, Ghana, Cameroon, South Africa, Rwanda, Kenya and more. The collaboration aims to build a path for economic prosperity for the continent through skill training and access to vast job opportunities in the technology and Web3 sectors.

This project is part of the wider Binance Charity Scholar Program, enabling the next generation of digital leaders to develop their skills, knowledge and experience without financial barriers. Applications to study as part of this program have surpassed 80,000 worldwide since June last year.


Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit:

Binance Charity

Binance Charity is a non-profit organization dedicated to the advancement of blockchain-enabled philanthropy towards achieving global sustainable development. Binance Charity aims to transfer philanthropy by developing a 100% transparent donation platform based on blockchain to build a future where technology innovation is used to end all forms of poverty and inequality, advance sustainable development and ensure that no one is left behind. To date, Binance Charity has supported over 2 million end beneficiaries through various projects. For more information, visit:

Binance Academy

Binance Academy is a leading blockchain and cryptocurrency education platform featuring hundreds of hours of content on blockchain, cryptocurrency, Web3 and more. Launched in 2018, it serves millions of learners across the world in more than 25 languages. All content on Binance Academy is completely free.

With no advertisements, no requirement for payment or registration, everyone can learn at their own pace and even earn free crypto through learning by taking part in the Learn and Earn program. Other educational initiatives of Binance Academy include the University Outreach Program, Student Ambassador Program, partnerships with top online learning platforms, professional associations, industry alliances, and others.

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People & Lifestyle

South Africa Tourism (SAT) successfully participateds in Fitur 2023



South Africa Tourism (SAT) successfully partakes in Fitur 2023

South Africa’s appearance at the Fitur Madrid (International Tourism Trade Fair) 2023 held at the Ifema trade fair centre of Madrid (Spain), which ended this week, was a triumph for Team South Africa.

Fitur is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.

It is known as one of the year’s first appointments, bringing together diverse tourism professionals worldwide to showcase their wares during an important booking cycle in the Europe Tourism value chain.


The 2023 fair was attended by over 600 exhibitors and official representatives from 70 countries (including tourism ministers from 21 countries).

“FITUR 2023 was a resounding success and a platform where we once again showcased South Africa’s unique experiences and readiness to welcome visitors from across the globe.” said the South African Tourism (SAT) Regional General Manager (Europe) Ian Utermohlen.

“We conducted 25 high level meetings and discussions at the South African Tourism exhibition stand, with the intention of fostering meaningful relationships in the market. This saw us amongst others engage with Real Madrid and the Committee of Tourism Film Festivals on potential collaborative efforts in the Spanish & South African Markets”.

South Africa’s strong contingency of exhibitors included Joburg Tourism, Amazing Africa, Ates Africa Safaris & Tourism, Catalina Tours SA, Aquila Collection and AM Lodge | Luxury Safari Lodge.

Among the South Africa exhibitors at the #FITUR2023 were three SMMEs, Kwanda Voluntourism, Timeline Travel & Evo Trak Quad Safaris who valued the opportunity to participate on this global tourism platform. “A part of driving transformation in the industry and opening up market access for the emerging operators, it is imperative that we elevate and expose SMMEs to our Europe Tourism value chain like FITUR,” he insisted.

On Thursday 19th January South African Tourism hosted a press conference that garnered great response and enthusiasm from 30  Spanish media and trade stakeholders that  were in attendance. “Our objective was to bring the Spanish media into our confidence and ignite excitement with the processes and thinking behind our in-market demand work, the importance and value of the Europe South Markets, while showcasing our exceptional performance” Utermohlen emphasised.

South African Tourism’s stand in Madrid welcomed up to 495 quality visitors who engaged with exhibitors & delegates while enjoying biltong and some quality South African wines, The Golden Kaan Shiraz and Delheim Chenin Blanc.

One of the observations that came from many of the exhibitors on the stand was that they (exhibitors) are seeing shorter lead times for business – meaning, all the business that is coming their way is for either this year or next year.”

“This indicates how eager people are to host their conferences and bring incentive trips to South Africa shortly. This is a shift from the pre-COVID-19 environment as lead times were much longer,” he re-emphasised.

Utermohlen believes South African Tourism’s relentless Europe marketing efforts are beginning to bear fruit as buyers who visited South Africa stand in Madrid were confident in selling South Africa to their customer base

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