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5 Steps: How To Be An Entrepreneur As An African

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Becoming an entrepreneur in Africa is the obvious option for most young people. Africa is known to be blessed for various natural resources but I dare say they aren’t the biggest resources the continent possesses. This thinking has resulted in paying attention to mining and exporting our natural resources which aren’t limitless. That’s, diminish over time. Our key resources are our problems. Problems mean more economic development. Some of Africa’s biggest problems is youth unemployment.

 

Africa Will Be The Most Populated Continent By 2050.

According to the World Bank, Youth account for 60% the unemployed in Africa. This is a huge problem. But with other problems, this could be a good opportunity to raise economic giants in Africa. That’s, our primary problem is untapped human resources. If we master this, we will be able to deal with the other problems which the second largest continent in size and population. Africa is set to be the most populated continent in 2050 accounting or more than half of the world’s population.

 

How Can We Make Good Use Of Our Population?

These are quite interesting statistics but what have they got to do with our problems and how to solve them? More importantly what is the link to entrepreneurship?

That’s a great question. My short answer is a lot. But of course, I shall explain.

Unemployment is one of Africa’s biggest problems. And so is population. We have various problems in environment, banking and finance, some societies lack basic needs, how can we create a shared success that makes sure everyone enjoys a healthy and worthwhile life? Now that’s where entrepreneurship comes in.

The basic requirements for entrepreneurship are opportunities and problems. And Africa has lots of that. There is no point denying that.

 

Entrepreneurship Is The Way

Entrepreneurship means our vastly untapped human resources can brainstorm solutions to our numerous problems, in so doing create employment for other youth. Everyone benefits. Everyone gets to do something productive.

Tony O. Elumelu, CON, Founder of The Tony Elumelu Foundation says “It is a timely topic because the reality is that no advanced nation has achieved that status without prioritising and driving entrepreneurship and small business growth.”

Having made this point, how can we all become entrepreneurs knowing the problems that inhibit the development of entrepreneurship in Africa.

One of the best theories on how to become an entrepreneur based on a study conducted by Saras D. Saravathy is the Effectuation theory. In this article, I will delve into the five main principles behind effectuation and how you can use them to build a sustainable business which survives the storms of Africa.

Effectuation: How to Be an Entrepreneur as An African

  1. The Bird in Hand Principle

The bird in hand principle basically means aspiring entrepreneurs must look at what they currently have in terms of knowledge, resources such as money, people you know, and everything that will be useful in making a successful venture. This principle helps avoid looking for funding and outside support such as loans which may become debts if the venture fails.

 

Using the bird in hand principle helps you to think in terms of what you have and how best you can utilise them to build your business. It forces you to be resourceful. The basic principle of being resourceful is not what you have but what you are able to do with what you have even if it is little.

 

  1. The Affordable Loss Principle

You have identified your resources. The affordable loss principle asks you to consider which of your resources you are willing to sacrifice, to lose, to build your venture even if you aren’t assured of success.

 

In other words, you should only invest what you are willing to part with into your business.

 

What are the benefits of working with what you have instead of going to look for funding? A lot. One of them is a psychological. Using the affordable loss principle helps the entrepreneur reduce the tension on them to produce results as would be if the entrepreneur gets a bank loan. Businesses often take time to make ends meet. This cuts the perspective of the entrepreneur to making decisions for short term instead of long-term gains.

 

A good example (but probably unfair) is Snapchat which made no revenues prior to going public but had a valuation of $24 million putting a whooping $4 Million in their cash coffers alone.

 

Working with the principle of affordable loss helps you to minimize risk and potential loss. Taking off stress related to fears of losing what you don’t.

 

When you believe there’s not much to lose, you release your creative juices as you have the freedom to explore all that there is to. And that’s what has made some companies really successful. They played around with different industries, products and services before finding their ground.

 

  1. Crazy Quilt Principle

Let’s face, you can’t do everything. When you are starting out, you have few resources to work with. In most cases, you can partner with other players who aren’t competitors but can complement your business in certain areas.

 

An example is suppliers if you source raw materials. You can negotiate to have materials delivered and payment made over a period or when goods have been produced and sold.

 

If you operate a shipping and transport business, you can negotiate a deal to pay for your fuel after certain periods and in bulk.

 

The crazy quilt principles force the entrepreneur to think about how to forge alliances which can help the business grow by handling key aspects of the business at a negotiated, favourable payment plans or low-cost models.

 

In identifying those key players, the entrepreneur must be willing to learn from the partnerships and be willing to change direction of their company based on what works and not their “business plan”. This is partly because when you are starting out, much of what you do is based on guestimates and best practices. You have little “for sure” knowledge. In such stages of the business, your business model is still being developed. Hence, the need for open mindedness and development as the business grows.

 

  1. The Lemonade Principle

The key word here is iteration! The entrepreneurial journey is one ridden with mistakes, unproductive partnerships, and many avenues for learning. The lemonade principle says that detours and mistake are a part of the journey and the entrepreneur has to see them as learning opportunities for growth and development.

 

  1. The Pilot in the Plane Principle

Pilots have a lot of responsibility. Imagine manning an aircraft carrying over 100 people. They all depend on you for their safe arrival.

So must the entrepreneur see themselves. It is true that life can be unpredictable but the entrepreneur must act in their capacity as pilot in the plane of their business. They must take responsibility for creating the desired results without making excuses.

 

Uncertainty must be accepted and even embraced. Such an attitude clears the way for more proactive measures in areas such as planning, forecasting, making strategic decisions, adapting to change and running effectively.

 

In sum, the pilot in the plane principle says the future cannot be predicted as life is inherently inconsistent. But the future can be created through a conscious evaluation of options and making choices.

 

Conclusion

Effectuation works with the basic principle that we can all build a business through an iterative process of logic. Also, you cannot predict the future but you can control certain things to create the future you desire.

As Africa is in need of innovative solutions to our unemployment problems, I charge you to use these principles to take that step. You do not need the best idea in the world to become successful but you do have to get started to be successful.

 

This article was written by Enoch Kabange

Enoch W. Kabange is a passionate fellow who sees the best in every situation. He is the Founder of Wordinspired Media, a personal development brand and Alien Media.  Alien Media helps businesses and brands create digital assets which can deliver them higher visibility and enable them to grow like never before.

Enoch is a Digital Marketer, Brand Strategist/Consultant, and a Content Writer. 

His mission is to inspire millions of people to become entrepreneurs and to pursue their passions by motivating them to the greatness that resides within them.

Written by: Enoch Weguri Kabange

Contact: 

E: enochkabange@gmail.com

Website: EnochKabange.com / bit.ly/EnochKabange

 

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Enjoy Exciting Deals and Offers this October from HUAWEI

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Huawei is offering you amazing deals when you buy any of these Huawei products. Buy a Y5p, Band 6, Freebuds 4i or a Watch Fit and enjoy instant gifts ranging from Mini Portable fans, Huawei Pens, Stainless Steel Bottles and Gift Boxes.

Buy Y5p and Get a beautiful customized Huawei Pen

 

With a 5.45-inch HD bezel-less FullView Display, HUAWEI Y5p offers an immersive viewing experience. Its compact body is ideal for single-hand operation, allowing you to grab the splendid enjoyment in your hand and discover more wonders, all wrapped in one wide screen. Get the Huawei Y5p now for GHS 599

Buy Band 6 and Get a mini portable fan

 

Keeping track of your heart rate is one of the best things you can do for your fitness and health as you go by your daily activities. The TruSeen™ 4.0 heart rate monitoring technology on the Huawei Band 6 uses an optical lens and AI-based data processing to accurately monitor your heart rate 24 hours a day. Be alerted instantly when your heart rate drops below or rises above safe levels. With just GHS 359 you can still maintain a healthy lifestyle on a budget with Huawei Band 6.

Buy  Freebuds 4i and Get a stainless steel bottle

 

You don’t have to take off your earbuds to let in the ambient sound and communicate with others easily. With Huawei Freebuds 4i, just press the earbud and hold down to switch to Awareness Mode. The sensors in HUAWEI FreeBuds 4i actively detect and reduce ambient noise.

HUAWEI FreeBuds 4i also has remarkable endurance. It can play music for 10 hours continuously on a full charge and also gives you 4 hours’ audio enjoyment from a 10-minute charge – perfect when you’re in a hurry. For only GHS 429 you can grab yourself a Freebuds 4i.

Buy Huawei Watch Fit and get a gift box

 

Going about our daily activities at our various workplaces can be stressful. HUAWEI TruRelax™ technology and all-day stress tracking algorithm can effectively monitor your stress levels to see if you are feeling tense. Try to follow the suggested guided breathing exercises to release your stress when you are stressed out.

HUAWEI WATCH FIT is also the perfect smartwatch that blends technology with fashion.  With just GHS 569 you can match your fashion style whilst keeping fit with this smart watch.

 

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How a young, underprivileged boy from Asamankese is changing the narrative with Electric Cars in Ghana

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From the humble streets of Asamankese in the Eastern region of Ghana, not many would have predicted that George (Jorge) Appiah will one day grow to become a colossus in engineering in Africa to the extent of creating significant change not only in the lives of family members, but also several others through job creation.

The story of the technopreneur, as he chooses to call himself, is one of determination, perseverance and hope.

“I didn’t get the best of privileges in terms of access to necessities like electricity. I had to grow up without electricity. Had to learn with candles and lanterns to study …My first encounter with a computer was at Pope Johns and it was quite an experience. At the end though I ended up being one of the top IT guys even though I had never seen a computer before,” he said to Kwabena Kyenkyenhene Boateng on the business edition of 21 minutes with KKB.

After enduring several years of hardship, including a lack of access to electricity for a significant part of his childhood, Jorge decided to pursue a career in engineering, all in a bid to provide electricity for his grandmother.

“I was committed to being an electrical engineer because of my experience – I was committed in finding a sustainable solution that one day I will be providing electricity to my grandmum, because of that I felt like the field of engineering would give me that better opportunity to do so,” he said.

In following that passion and commitment, Jorge and some colleagues of his at the Kwame Nkrumah University of Science and Technology ended up piloting a number of ideas including the building of space balloons, drones, etc. at a time when many were grappling with the transition from black and white televisions to colour televisions in the West African country, Ghana.

“We built some space balloons to fly satellites into space taking data, we built our first drone in 2013 when people in Ghana didn’t even know what a drone was. We were just innovating for fun. It got to a point we realized that we had to take the innovations to the market because anytime we went for exhibitions, we were only taking fans [and no money]. It had gotten to the point where people from the community were graduating and needed jobs and other things so we started Kumasi Hive.”

With a background in wind energy, biofuel and biogas, it wouldn’t be long for Jorge to get the needed funding from the mastercard foundation to start an assembly plant in Ghana. The focus was to assemble bicycles, motorbikes and even cars powered by electricity – and he’s doing this with a workforce of which 90% are women.

Watch the full story of Jorge Appiah in this interview with Kwabena Kyenkyenhene Boateng on 21 minutes with KKB.

The Business edition of 21 minutes with KKB is produced in partnership with MTN Business and First National Bank Ghana and aims to tell the inspiring stories of agents of change in Ghana today.

Source: Kwabena Kyenkyenhene Boateng | 21 minutes with KKB

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How Long Is A Football Pitch – 7 Interesting Facts About Pitches

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You play the beautiful game, you watch the beautiful game, you bet on the beautiful game, but do you know the ins and outs of the pitch of the beautiful game? Listen, there’s no shame in not knowing. We spent many years, none the wiser to the specifics and quirky facts surrounding the playing surface of football. We are here to give you 7 interesting facts about pitches and find out burning questions like just how long is a football pitch?

 

Fact 1 – How long is a football pitch?

Let’s start off with something more people should know but something a lot of people do not. The dimensions of the pitch. FIFA allows different sizes with touchlines to be within 90-120m long and goal lines to be within 45-90m wide. The different size can be used by teams to play varying styles of the game and is an interesting tactical advantage for some teams, something to consider when you are sticking a wager on Betfair’s latest offer.

 

Fact 2 – You don’t have to play on grass

Whilst traditionally football is played on grass, a lot of lower level teams are now adopting the use of highly technological artificial grass to save the groundskeeper bill. Artificial grass is also used in climates where it can be really hard to maintain grass. The things that are necessary are for the grass, real or artificial, to be green and to comply with the FIFA Quality Concept for Football Turf.

 

Fact 3 – Penalty box ‘D’

Whilst many know that the penalty box in football is for the designated area of where a goalkeeper can handle the ball and where if a foul occurs, the team gets a penalty, but what is the ‘D’ attached to the box for? This addition to the box is actually an extension to the exclusion zone of opposition players when one team is taking a penalty kick.

 

4- Goal dimensions – ideal for next time you are utilising some BTTS betting tips

Whilst the pitch sizes can differ from arena to arena, the goal dimensions must be the same wherever you go. This means the goal posts must be 8 yards apart and the crossbar must be 8ft from the ground. This standardised size is necessary but a net at the back of the goal is not.

 

Fact 5 – There hasn’t always been crossbars

Since the start of the game and from its humble roots, there has always been goalposts to signify where the goals were. But it wasn’t until 1875 that crossbars were added to the game. Before this a string was tied between the goalposts!

 

6- Field or pitch?

We are talking about football pitches. Sometimes, they can get referred to as fields (Americans, raise your hands). This is plainly wrong and when it comes to football the playing arenas are almost always known as pitches.

 

7- Sandygate

The oldest known actual football pitch and ground is found in Northern England in Sheffield. Built and opened in 1806, the Sandygate hosted the world’s first inter-club match inj 1860 between Hallam Fc and Sheffield FC. An unsuspecting home of football, admittedly.

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Glitz Africa’s Beauty Forum ’21 discusses beauty aesthetics, influencers & production

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Glitz Africa organized the second edition of the Beauty Forum, a side event of the annual Glitz Africa Fashion Week; a platform to engage beauty experts, entrepreneurs, influencers and enthusiasts to discuss all things beauty. It took place on Wednesday, October 20 at The Underbridge, East Legon.

It took off with a message from the keynote speaker, Ms Dzigbordi Dosoo, the certified high-performance coach.

The first panel was moderated by the forum host, Miss Gina Nipah, a plus size model and owner of Hapin Hair Lounge. The speakers on the panel discussing ‘The crave for beauty aesthetics, does it really work?’ included Trudy Arnold (CEO, Studio 7 Beauty Lounge), Jahara M Osman (Founder, Premier Aesthetic Clinic), Siran Mahama (CEO, Reviv Ghana), Emily Bodom (CEO, Enhance by EB) and Tish Tagoe (CEO, Luxury Beauty Spa).

They discussed both surgical and non-surgical beauty procedures, the likely complications and safety measures they take.

The second panel discussed the topic, ‘Building brand relationships with influencer marketing’ with Founder of LXHR Solutions, Lexy O. Boahene as moderator. The speakers included; Chris Kata (TV host/Entrepreneur), Larley Lartey (Digital Creator/Creative Director) and Maame Gyamfua Yeboah (Co-founder, Oh My Hair).

The ladies discussed the era of influencer marketing, what they consider before coming on board as influencers and brands look out for in choosing influencers among other issues.

The last panel was moderated by the Co-founder of Polish’d Nails and Beauty Bar, Nana Amobi Chambers on the topic, ‘From sourcing to distribution – Exploring the process of beauty production’ with Akosua Opoku (Owner, Beautymarked – a skincare and makeup retail) and Ernest Ekuma (Managing Director, Tree of Life).

Adeline Asante Antwi, a manager at Garnier did a short presentation on some of their products and offered some freebies to the guests. Zeepay also did a presentation on their products.

Some of the guests included Sacha Okoh (CEO, SO Aesthetics), Vanessa Gyan (media personality and entrepreneur), Ramona McDermott (fashion influencer) among others.

Partners of the Forum included MAC Cosmetics, Zeepay and Garnier.

Food partners which included The Salad Bar, Omama Chocolate, Sunny Snacks and Lizgyei Drinks provided refreshment to the guests.

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Full Winners Ghana Events Awards2021: Outstanding stakeholders awarded to boost morale in creative industry

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Full Winners Ghana Events Awards2021

Ghana Events Awards(GEA), a creative industry player has awarded over 20 of its members in the creative art sector to boost their morale and encourage them work assiduously to make the industry a lucrative job for the upcoming artists.

 

The host and co-host, Jay foley and Roselyn Felli both of Joy Prime television at multimedia were very magnificent and hilarious as they are on top of the game throughout the ceremony giving the audience and invited guests the pleasure needed to enjoy the awards night at Movenpic Hotel in Accra.

Also at the 4th GEA night, citations and plaques were presented to winners in various categories like Best MC of the year, Best Disc Jockey (DJ) player of the year, Best Event Planner of the year, Best Event of the year among others.

 

Speaking to journalists, the Chief Executive of GEA, Kelvin Kenneth was delighted and expressed his appreciation to the Board of Directors and all stakeholders who were involved in making the event possible and successful.

 

He explained that the nomination and selection of winners in the various categories is based on lots of considerations from the public, Board members and the economy which includes good lightening system, sound system, stage and the environment in which the event was held or occasioned.

” the public, Board members and other economic issues were considered and other issues factored in during the nomination and selection of Best possible winners in the various categories”, he said.

 

Mr. Kenneth added that his next option is to focus on how to improve and extend the awards ceremony to other African countries, adding that, this will even place Ghana on the limelight and also enhance the creative industry across the African continent.

 

He therefore called for unity among the industry players in the creative arts in order to fight a common course or agenda for the benefit of the upcoming artists.

The founder of Jandel Limited who own the overall Best award in the creative industry, Afia Moro advised her colleagues to have a passionate feeling for the creative art rather than seeking for money, stating that, your passion for the job will let you earn good money at the end.

 

She tasked all stakeholders in the creative art industry to be innovative and creative through learning in order to enable them reinvent new things and bring new ideas to the table which can be a tool to remain in business even in this era of the pandemic.

 

“try to be driven by passion whiles you try to earn good money and also educate yourselve and be in track by using the advance technologies like the internet and social media that will make us in the creative industry be at par with our competitors in the outside world”, she added.

 

She further outlined some challenges like failure to recognize the industry by government, division among members, failure to be paid the right amount among others that are facing the industry and wished they can be addressed as soon as possible to drive them forward.

 

” we lack so many things and when it comes to certain things, government fail to recognize us like the sharing of the stimulus packages during the COVID-19 era, most of our members who also placed in their request were sidelined and never get anything”, she said.

But she was grateful and optimistic that the challenges will be addressed due to government’s establishment of the creative art alongside the tourism sector, adding, we can voice out our grievances at that department to be addressed by the appropriate authorities.

 

Also, the Best Master of Ceremony (MC) winner from multimedia, Andy Dosty appealed to government to include the industry in the distribution of the stimulus package or offer some of the members some loans that will cushion them since the pandemic have already caused a huge damage to the industry and things are difficult for most of the members in the industry in Ghana.

 

He also praised the award planners and stakeholders for making the event successful because according to him, there has been an improvement in this year’s ceremony and very optimistic the previous award ceremonies will be greater.

 

” am considering and wished stakeholders will come together and put their resources together to ensure a massive awards ceremony in the next occasion “, he noted.

 

The winners of the various categories are as follows:

 

REGIONAL EVENT OF THE YEAR- UPPER WEST CREATIVE ART AWARDS

EVENT ENTERTAINER OF THE YEAR – DIANA HAMILTON

EVENT OF THE YEAR – EXCLUSIVE MEN OF THE YEAR AFRICA AWARDS

BEST EVENT COMPANY OF THE YEAR – GENET SERVICES

BEST EVENT VENUE OF THE YEAR – ( ACCRA CITY HOTEL)

EVENT INFLUENCER OF THE YEAR (BLOGGER) – RONNIE IS EVERYWHERE

BEST EVENT SECURITY OF THE YEAR – ASUAVO SECURITY

GHANA’S FAVORITE EVENT – 3MUSIC AWARDS

EVENT MC OF THE YEAR (FEMALE)- MZGEE

EVENT PHOTOGRAPHER OF THE YEAR – MANUEL PHOTOGRAPHY

CSR EVENT OF THE YEAR- MASK4ALL CHARITY CONCERT

EVENT MC OF THE YEAR (MALE) – NATHANIEL ATTOH

EVENT DJ OF THE YEAR – DJ VYRUSKY

YOUTH EVENT OF THE YEAR – GHANA TERTIARY AWARDS

MOST PRESTIGIOUS EVENT OF THE YEAR- RHYTHMS ON DA RUNWAY

MOST INFLUENTIAL EVENT OF THE YEAR- GHANA OUTSTANDING WOMEN AWARDS

BEST VIRTUAL EVENT OF THE YEAR – EXCLUSIVE MEN OF THE AFRICA AWARDS

BEST EVENT SETUP OF THE YEAR – VODAFONE GHANA MUSIC AWARDS.

BEST EVENT VENUE OF THE YEAR (DOME, GARDEN, CONFERENCE HALL) – UNDERBRIDGE EVENT CENTRE

BEST EVENT VENUE (BAR/LOUNGE) – FRONT/BACK ACCRA

EVENT HYPEMAN OF THE YEAR – KOJO MANUEL

EXPERIENTIAL COMPANY OF THE YEAR – BTL AFRICA

EMERGING EVENT OF THE YEAR- UPPER WEST CREATIVE ARTS AWARDS

CORPORATE EVENT OF THE YEAR – CHARTED INSTITUTE OF MARKETING GHANA AWARDS

EVENT SPONSOR OF THE YEAR-

Adonko next level energy drink.

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5 Ways To Increase Watch Time on Your YouTube Channel

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One of the key players in the YouTube Algorithm is watch time. When you increase your average watch time, YouTube will reward you by promoting your channel through both natural search and in recommended videos. This ultimately leads to more exposure for your channel. This article will dive into 5 different ways you can get more watch time on your video.

1. Start a Youtube Series Playlist

A series playlist allows you to compile similar videos into one convenient location. This tool not only makes your channel more user friendly and easier to navigate, but by placing similar videos into one convenient location, you are encouraging users to continue watching.

This is the age of binge watching and if people see one video they enjoy, they’re likely to stick around and watch the next. Organizing your videos into a series playlist puts them into a loop where one video plays automatically after another, thus having your viewer hooked and reaching for the popcorn while they spend more time watching your videos.

You can create a playlist from existing videos on your channel or create videos specifically for a series or themed playlist. Aim for quality over quantity and don’t upload more than 10 videos in a series. This is a win-win as your watch time increases and your viewers get to see more of what they love from your channel.

2. Incorporate Youtube Chapters in Your Videos

Youtube Chapters allows you to add descriptions to individual segments of your video and break it up into more digestible pieces. The more information you can provide to the viewer, the better. This helps users find exactly what they’re looking for in your content and they’ll be more likely to watch the entirety of your video since they can clearly read what each segment contains.

Chapters can be automatically or custom created. We recommend custom creating your video chapters so you have more control over how the titles read for each segment and use keywords to further optimize your content. If you choose to use automatic chapters, always read over them to make sure they are relevant and complimentary to your video.

3. Choose an Engaging Title

Your video title should accurately reflect what a viewer will expect from your video. This is important to build trust with your viewers and prevent drop-off. Summing up your video into one irresistibly enticing line may seem a bit challenging but follow these tips help you out:

 

  • Keep it under 70 characters
  • Include keywords that match your topic and will naturally increase your search rank
  • Use all caps on certain buzz words within your title and add a call to action
  • Write your title in the same tone and voice you use in your videos

 

4. Create A Complimentary Thumbnail to Support Your Title

A good title deserves an equally good thumbnail to go with it. Youtube will help you choose one out of a variety of shots, but we recommend making your own for an extra personalized touch. There are tons of professional design softwares you can use that are free, our most recent favorites are Snappa and Canva.

To create a good thumbnail, stick to your branding. This includes everything from font, colors, tone of voice in text and everything in between that defines who you are as a brand. Make sure your branding shines in a clean and simple design that doesn’t overwhelm the viewer. Find a relevant and eye-catching photo that will stop users in their tracks as they scroll. A good thumbnail makes the viewer excited for what they’re about to watch!

5. Track Your Progress Using Youtube Analytics

Tracking your progress on Youtube Analytics helps you gain insights about what is working to increase watch time and also what isn’t. Try new things to see what works. Learning what doesn’t work is just as important as learning what does. Be diligent and create a system for tracking your analytics and how you will use that information on your channel.

To access your insights, log in to Youtube Studio and click on “analytics.” Once you’re in, you can view everything from your watch time of subscribers vs non-subscribers to how certain impressions led to more watch time.

Watch time is an important element of the YouTube algorithm and influences how your video will be listed. Use these tips to get more watch time and have more of your content appreciated!

We hope you enjoyed this blog.

 

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Watching gossip makes playing online a much more enjoyable experience. A good show can certainly improve any immersion. The bitcoin casino scene has exceptional games available for you to play while watching your shows. Crypto casino is a great way to mix gaming, and gossip, as you can watch all your shows, and it will be an enjoyable experience.

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