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5G, AI, Mixed Reality and more…technology of today and tomorrow

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Mobile World Congress (MWC) Los Angeles

Mobile World Congress (MWC) Los Angeles is a three-day, tech-focused, B2B event featuring cutting-edge exhibition, an extensive agenda of conference sessions, informative summits & seminars, partner programs and networking events.

Over 225 members of the media and industry analysts attended to report on the event, and following my first Mobile World Congress in Barcelona in 2014, I’ve wanted to experience the LA event since it started!

This year’s event focused on industry impact by convening the innovators and leadership that are using technology to create a better future. Participants experienced at first-hand, how mobile-connected products and services are improving the lives of citizens and enterprises around the world.

We are in the era of Intelligent Connectivity, and so it wasn’t surprising that 5G and mixed reality (XR) stood out during MWC Los Angeles. We experienced  5G first-hand and learned how the tech industry has adapted and been challenged by this technology.

The congress featured some amazing innovative technologies, new gadgets, cutting-edge demos and amazing exhibition. Highlights include the various educational conference sessions, the Innovation City,  the NEXTech, IoT & 5G Talks stage and more. At 4YFN (4 Years From Now) stage, startups, investors, corporations and public institutions gathered in search of bigger ideas and engaging in new ventures together.

Top U.S. cellular carriers, Verizon and Sprint showed up to exhibit at MWC Los Angeles, focusing heavily on 5G and mixed reality. Both proudly placed live 5G networks and hardware at the L.A. Convention Center testing them on a number of devices and activities.  I saw actual speeds ranging from 150-313Mbps. Yes, 5G isn’t hype!

Samsung had a legitimate booth at the show; though its only announcements were related to more tightly integrated 5G base stations — news that might interest some carriers, but not the general public.

Ericsson’s booth was almost exclusively dedicated to showing off base stations and recent advancements in 5G signaling technologies. The basic message is that 5G base stations are getting smaller, more powerful, and easier to hide inside nicely designed housings — light poles, beige boxes, pucks, and so on. Demos were focused on various aspects of 5G throughput and uses of new Ericsson tower software to remotely manage everything from network performance to power and backup battery systems.

One of my other highlights was seeing ‘Serve’, a socially aware delivery robot from food delivery service Postmates, on display at the Nvidia Corp. booth.  NVIDIA EGX servers power the diminutive yellow food delivery robot, equipped with powerful lidar sensors and a playful digital face.  It’s designed to work alongside the existing Postmates fleet to move small objects over short distances efficiently. It runs on electricity and moves at walking speed, routing deliveries away from congested streets and onto sidewalks.

CloudMinds Technology’s XR-1, Humanoid Robot with vision-controlled grasping tech and intricate manual tasks, interacted with guests at the Sprint exhibit. The XR-1 is one of the first-ever humanoid robots powered by cloud artificial intelligence, commercial Sprint True Mobile 5G and proprietary vision-controlled grasping technology for service robots that also leverages human operator input for constant learning.

On the entertainment and media front, there were a lot of talks around immersive storytelling. Immersive storytelling is a technique that is finding its way into new spaces such as theatres, games, documentaries, advertising and journalism. The aim is to give people the feeling of really ‘being there’, calling on 3D gaming, virtual and augmented reality technologies in the process. Tech is making our media more entertaining, hard-hitting and unique.

Discussions were held on the Future of Immersive Storytelling, using AI as a Tool for Creativity, Amplifying Brand Awareness Through Creative Innovation and more.

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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Kobina Ansah and Wife

The first birthday of every child means a lot to their parents. It is, thus, usual to have such parents celebrate these birthdays with a party. In the case of Kobina Ansah and his wife, Elorm Ansah, they are doing something unusual. (more…)

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Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: Samsung’s Most Versatile Devices, Changing the Way We Interact with Smartphones

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GalaxyUnpacked A Panel session on the new Galaxy Z Fold4 Z Flip4

Samsung has announced the next generation of ground-breaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customisable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life. (more…)

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Want to train your brain? Here are 5 top puzzle games to flex your logic and strategic thinking skills

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AG Gaming 2

More than 2.8 billion active mobile gamers around the world are benefitting from improved memory, increased problem-solving capabilities and enhanced learning by developing several skills for today’s digital world. There’s no arguing the fact that mobile gaming can help train your brain in ways you’ve never thought of. (more…)

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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The failure of Xherdan Shaqiri at Inter

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The failure of Xherdan Shaqiri at Inter

Xherdan Shaqiri is one of the major talents of his generation. He has always played great in the Swiss national team. The footballer is one of its leaders. By the way, choose online betting in Ghana only on 1xBet website, and you can follow this national team. (more…)

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How to Make Money From Non-Fungible Tokens: Tips and Tricks

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Binance image two hands exchanging crypto coin

If you’re looking for a new way to make money, you should consider investing in non-fungible tokens. (more…)

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