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6 SEO Content tips to help bloggers get more traffic from Google

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Back when I started blogging, I always employed the best means to get people to read my posts. I wasn’t after big numbers then, just a mere 100 views per day would have been okay for me. But hey, I never got those numbers. This frustration of not getting enough views on my articles got me to search for possible means to get traffic to my blog. At the time, I experimented mainly with Facebook Adverts.

However, it didn’t take me long to realise that it was not very sustainable. The thing with paid traffic is that when you stop paying, traffic ceases to come in and that’s especially very bad if you are not using your traffic to sell goods or services as in the case of ecommerce. Someway somehow, I came across SEO. Whether you hire a Cambridge SEO consultant or go it alone, to stress the importance of a solid SEO approach — including rich, detail-heavy content, well-researched keywords and proper optimisation of the SEO title, meta description and alt tags — this guide will outline four key ways that it can boost the bottom line of your business

 

I don’t really remember my first contact with SEO, but I do know that I continuously heard the phrase: “Content is King”. I will like to believe that Bill Gates’ essay titled “Content is King” is the one use that made the phrase popular. You can read the full essay here. Currently, on Mfidie.com, we enjoy more than 50% of our traffic from Google by just optimising our content for search engines.

Content is King

In SEO, there are a lot of things that you need to take care of, but the most important, as I have come to realise is the content. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates, 1996 Again on the Bill Gates essay, he mentioned that: “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” Although Bill Gate’s article did not limit content to just blog posts and articles, I would focus on that for this article. Content is King in SEO simply means if your articles are relevant, engaging and useful for your audience (usually targeted), they are most likely to consume it better, share and take actions based on it and all of this will, in turn, send positive signals to search engines to rank your article higher. So for your content to reign, it needs to satisfy the user primarily, before search engines. However, how much of your content should satisfy the user and how much of it should satisfy search engines’ bots? It’s very important to maintain a balance in all of this.

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Content that satisfies users

The only way to satisfy someone is to look out for what they want and give it to them. Usually, you should write a post that addresses a challenge, solves a problem or explains a complicated issue. For starters, each blog post you write you need to determine the goals of the article which audience you are targeting it at. If you don’t know how to begin with this, surf through your analytics, select specific posts and look at the demographics for them.

Know your audience and set post goals

Usually, it is easy to draw a pattern via your analytics reports. You would notice posts that bring you new users, posts that returning users are attracted to and posts that are not performing at all. These can help you determine what posts to write to get new readers, and those that will increase loyalty among your existing readers. Some other post goals you may opt for are:

  • Selling a product or service
  • Getting users to sign up for your newsletter
  • Getting in the top 10 for a specific keyword, Eg: “Plumbing Services in Accra”
  • Getting 2,000 unique page views on the article for a month

You would realise that once you have your goal set, the audience becomes a bit more defined and the way you write the article overall changes. Remember, you are satisfying the reader and your article should be able to answer their questions. It is therefore important to revise your articles from time to time so they can continue to meet your goals.

Choose a good heading

Oh yeah, do I need to stress how much important this is? The first thing someone sees on your post is the heading, and most often than not, it is the heading and metadata that “compels” someone to click on your article’s link. Here are some things you should consider when writing your blog title/heading:

  • It should be between 6 to 12 words
  • It should have a “Call to Action” if possible
  • Use attractive adjectives and adverbs to make your blog post curious and interesting for the reader
  • Use 55 or fewer characters when possible

Take these two examples:

  1. Wrist Watches in Ghana and Where to buy them from
  2. 5 Top Shops to buy quality Wrist Watches in Ghana

The second one is a much better heading because it is compelling and gives a number. People will more likely read a “listed post”.

Make your posts readable

Your posts should be simple to read and easy for people to skim and scan through. It is important to break your content down into shorter meaningful paragraphs so that users can read properly. Also, add relevant images with captions to your articles. Use subheadings where appropriate and learn the correct use of the H1 and H2 tags. Your main title is Usually the H1 tag of your article. You should, therefore, employ the use of H2 – H4 tags in your articles. Lastly, make sure your first two paragraphs are able to inform the user of what he/she is to expect in the article. This would make readers stay longer and bring down your bounce rate. If readers to your site bounce immediately, your site’s rankings are likely to go down also. Ultimately, making your readers happy will keep you high on search engine rankings, but there are some pieces of stuff you need to do, just for the search engines, for better ranking.

Content and signals that satisfy search engines

When we talk about Search Engines, we usually refer largely to Google, and that’s fine. After all, Google has more than 95% of the world’s search traffic. There are some elements to incorporate into your articles and posts to make them nicer and sweeter for Google. Let’s look at some of them.

Keywords

Keywords are those terms that people search for on Google. If you want people to come to your blog posts, they need to rank, and to rank, these keywords need to be in your article, but they need to make meaning. You should understand that keywords are phrases or words you think people will use in search engines to find information related to your blog or article. Every post you write should target a keyword or keyword phrase that is most relevant to your post. You can use a service like SEMRush to help you in your keyword find. You should, however, note that you don’t need to overuse the keywords in your article as Google would know you are practising keyword stuffing and would penalise you. Your keyword should generally take up just about 2% of the whole article. If you use WordPress, the Yoast plugin can help with the measurement.

Internal Linking and External Linking

It’s very important to write related content and link to each other on your website. When search engines crawl your site, they are also looking at other links within posts. These posts and the links to the other pages on your site tell Google exactly what context your posts are in. Also, add external links to other well known and high authority sites so that Google can again “respect” your content and know it is relevant. External links also help to build a relationship with other sites. When looking for external links, always link to non-competitive authority sources within the scope of whatever article you are writing.

Drive Engagement

Google likes to see that users are happy on your site. By driving engagements like getting people to share your articles, leaving comments or even leaving a rating, positive signals are sent to search engine bots and this can help your site rank high. Even when users click through to another web page (both internal or external), search engines pick these as a good signal. This is why your internal and external links need to be relevant, always.

Conclusion

It’s obvious we all want to rank high on Google since it is not a very “expensive” source of traffic while delivering long-term benefits. If you want to write content that will rank high and possibly be on page one of Google’s search engine results page, here are a recap of the things to keep in mind:

  • Your articles need to be relevant, engaging and useful for your audience
  • Set post goals and make sure they are properly targeted to a particular audience
  • Study your analytics and let it inform your decisions
  • Your posts should be easily readable and should deliver what they promise; avoid click baiting
  • Target relevant keywords and use them in your article properly
  • Utilise internal and external links natural links in your posts
  • Drive engagements by offering users an array of actions on your posts

Also, don’t expect instant results once you’ve followed the instructions. Just continue and get a few more posts that meet the criteria and you will start to see the results. It is also important for you to know which stuff works for you and which ones don’t. If you tinker and experiment, you will finally find your own winning formulae. The writer – Shepherd Yaw Morttey is an SEO Expert who has been learning and researching into SEO methods that work in markets like Ghana. He is also editor at Mfidie.com, where he writes about everyday Tech Issues in and outside Ghana.

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People & Lifestyle

Be Vigilant: WorldRemit issues statement on fraudulent money-doubling scheme in Ghana

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WorldRemit has issued a statement following a warning from the Bank of Ghana for the general public to be wary of a money-doubling scheme operating in Ghana under the pseudo name “Worldremit”, saying, the scheme is fraudulent and does not reward investors as promised.

The Central Bank made it clear that, this fraudulent scheme is distinct from the globally renowned Fintech, “WorldRemit” which is in the business of international fund transfers.  WorldRemit has since issued an official  statement on its website concerning the matter, as follows:

Dear WorldRemit partner,

We’re aware of recent fraudulent attempts to impersonate our brand online in Ghana – using our name or pseudonyms like Worldremit or World Remit.

We aim to be ever-vigilant in our approach to cybersecurity and fraud prevention measures, and do our best to shut down these sorts of attempts when we see them. The reality is that there are many fraudsters on the lookout to scam customers out of their money or personal details. This is not unique to us, but is a very common tactic used by unscrupulous people who target our industry.

Ways we minimise the impact of fraudsters:

1. Educate our customers on security measures, including our most recently published Security Guide, which you can find online here: http://wrem.it/security
2. Report and remove fraudulent accounts that are active on the various social media sites where we operate
3. Only ever use secure connections through our website and app, which use a bespoke, in-house machine learning model to protect against fraud
4. Utilise a bounty programme which pays white hat hackers to find vulnerabilities in our system to then be patched and secured immediately
5. Implement next generation antivirus to keep our system secure from any fraudulent attempts to access our systems internally
6. Adhering to PCIDSS compliance to protect all cardholder data

As always, we seek to keep our customers safe from all online scams where our service is concerned. Some simple steps we would urge our audience in Ghana to adhere to are:

  1. Check that they are visiting our official website www.worldremit.com (you will see a secure lock pad in the browser window next to our URL).
  2. Check that you are downloading our official WorldRemit app before making any transactions. We will never ask for your personal details over our social media sites in a public forum, such as full name, address or bank details. We take your safety very seriously and request that if you do see any instances of people acting fraudulently that you join us in reporting them on whichever channel they appear.

Thank you for your help in this matter,

Your WorldRemit team

 

WorldRemit is a cross-border digital payments service that provides international money transfer and remittance services in more than 130 countries and over 70 currencies. It was founded in 2010 by Ismail Ahmed, Catherine Wines, and Richard Igoe.

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Baileys Delight marks World Liqueur Day in Lush Style

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Baileys Delight, a light and lush cream liquor with a taste of African honey with rich dairy cream, has commemorated this year’s World Liqueur Day in a playful and indulgent way.

 

The first of its kind to be celebrated in Ghana, World Liqueur Day is set aside to celebrate and appreciate the plethora of liqueurs across the world.

 

As part of the celebrations, Baileys Delight popped up in town to share the delightful experience with its patrons by gifting them a delightful box containing items such as  Baileys Delight infused chocolate bar, a branded glass and a bottle of Baileys Delight — right from the heart of Baileys.

 

To reiterate the celebratory moment and leave a lasting impression, the gifting came with a customized festive balloon. The goal of the gifting is to share a delightful experience with Ghanaians and rekindle the light taste of Indulgence in their lives.

 

Some of the patrons who benefitted from this gifting spree include Tiktok stars Wesley Kesse and Say Logan.  Others include media icon Chrystral Karyee, Nana Made in China, Asantewaa Neizer, Gisela Amponsah, Akosua Win, and a host of other inspiring figures. Beneficiaries were also delighted about the message of responsible drinking and urged that others explore the drinkiq.com platform for more.

 

Baileys Delight remains the delectable offering of choice from the makers of Baileys Original Irish cream, and offers a flawless fusion of Cream Liqueur with an African twist to present a perfectly silky, smooth, and delicious treat. Baileys Delight is invitingly charming.

 

The deliciously light cream liquor ingredients are a product of meticulous craftsmanship, innovation, and delicious trendsetting that Guinness Ghana is renowned for.

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Top YouTube Analytics Essential to Grow Your Channel

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Having a successful channel is more than growing views and subscribers. There are a lot of factors that come into play when analyzing your channel’s growth. In addition to view and subscriber count, strategizing with more metrics in mind provides the transparency you need to grow your channel.

It can feel overwhelming and like a foreign language, but Promolta has broken down the analytics you need to watch to create more successful videos and in turn, grow your channel!

1. Pay Attention to Impressions

Impressions are the number of times your video’s thumbnail appeared on a user’s screen. This is a great metric to see how visible your videos are on the platform and where users are more likely to see them.

To dig a little deeper, the impression click-through rate shows the number of people who clicked on your video from just seeing your thumbnail. This helps you determine which thumbnails and titles work for pulling in views. And not just views, comparing this metric with average view duration lets you see how long people watch your video. Having a high impression click-through rate and high average view duration means users are responding well to your thumbnail and title and are interested in your content.

2. Keep Up with Watch Times

It’s just as important to keep track of views as it is to keep track of watch times. Watch time is the number of minutes your viewers have spent watching your content. Identifying which videos gain the most watch time can help you determine what content your audience prefers. This metric is key to gain more visibility as the YouTube algorithm pushes videos with high watch times and engagement.

3. Examine your Audience Retention

Similar to average view duration, audience retention shows how long your viewers are watching and when they stop. It also shows specific times in the video that your viewers engaged with most. This metric allows you to break down your video second by second and discover key moments that pulled in your viewers. This is useful information to keep in mind when you create your videos.

4. Identify Your Traffic Sources

Identifying where you pull in your viewers from is important to help you bring in more. Traffic sources are where on YouTube your viewers click on your videos and what external sites they come from. Keeping track of your traffic sources can help you strategize marketing for those top sources and bring in more viewers.

5. Learn Where Your Videos Are Being Shared

Similar to traffic sources, you want to know where your videos are being shared. Looking at the sharing service metric lets you see what social media sites your video is being shared to and where your video is being embedded. This is essential to create more shareable content for your viewers, pull in more views from external sources to grow your channel.

6. Discover What Devices Your Viewers Uses

What device your viewers are using can influence what videos they watch. Looking at the device type metric will show you where most of your views come from. Mobile users might be more inclined to watch shorter content while computer users might apt for longer videos and playlists. With this data, you can optimize your content for the device type most viewers use and pull in more engagement.

7. Study Your Card Click-Through Rates

Card click-through rates measure the percentage of viewers who click on your cards. It can also show which type of cards your viewers prefer. Analyzing this metric can guide you to identify your most engaging cards and even the best timing and placement. You can use this data to implement engaging cards into all your videos helping bring in more views and subscribers.

Learning about your viewers is vital to learning how to keep your viewers and gain more. While there is a litany of metrics available, these core analytics are always relevant no matter how big your following grows.

We hope you enjoyed this blog.

 

If you are interested to get your YouTube channel and videos discovered by A LOT more fans, then start your campaign on www.Promolta.com now. We will distribute your video on blogs, games, apps, and websites. Over 100,000 paying customers have used www.Promolta.com since 2012 and we would love to help you get noticed.

Still not sure? We have successfully promoted videos from Sony, Disney, Universal, Ted Talk, HP, AWS, Monster Energy Drink, Eminem, Young Buck, Gucci Mane, and Katy Perry. Thus, with www.Promolta.com your videos will get seen and discovered by a lot more fans.

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H.E Nana Addo Danquah Akufo-Addo, H.E Paul Kagame To Grace YouthConnekt Africa Summit

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The Government of the Republic of Ghana, through the Ministry of Youth and Sports and the National Youth Authority, in partnership with the YouthConnekt Africa Hub and United Nations Development Programme (UNDP), will host the 2021 YouthConnekt Africa Summit.

The Summit, which will be held from Wednesday, 20th October to Friday, 22nd October 2021, is based on the theme: “Africa Beyond Aid: Positioning The Youth for The Post COVID Economy and AfCFTA Opportunities.”

This will help highlight coordinated trade and job creation policies and ignite a conversation on social investment in African Youth.

As a hybrid event, the summit will take place at the Accra International Conference Centre and Online.

The 2021 YouthConnekt Africa Summit will provide a platform for all partners involved in youth development to strategize around policies, programs and partnerships that position African youth to cater for the AfCFTA and advance regional integration.

The summit will also positively impact the creative industry through skills development, sports, tourism and the digital economy.

The President of Ghana, Nana Addo Dankwa Akufo-Addo, the president of Rwanda, Paul Kagame and other keynote speakers with experience in entrepreneurship and trade will be speaking at the Summit.

Other noted speakers include the Minister for Youth and Sports in Ghana, Hon. Mustapha Ussif, the Minister for Youth and Culture in Rwanda, Hon. RoseMary Mbawazi and Ahunna Eziakonwa, the UNDP Assitant Administrator and Director, Regional Bureau for Africa.

The 2021 YouthConnekt Africa Summit will offer, over the three days, a combination of informative, high-level plenaries, panel discussions, keynote speeches, small group workshops, research presentation and off-site activities.

 

Further details can be found via: https://youthconnektafrica2021.org

About The YouthConnekt Africa Summit:

The YouthConnekt Africa Summit is an annual convening that connects youth from across the continent and beyond with policy influencers, political leaders, public/private and development sector institutions to engage, discuss, design, and accelerate youth empowerment efforts at the continent level.

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The Tropical Fiesta 2 Artist Line Up is crazy !!!

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Wait Wait Wait , it’s been almost 2 years since we seen a line up like this .What ? Not since COVID.
Friday evening Akwaboah, Efya, Adina, Kwabena Kwabena perform at the Verve Cliquot garden party with the YWF Band .

Later that night D-Black the enjoyment minister hosts guests from the Uk, South Africa, 10 djs & mc’s at the Bleu Me Away Rave.

On Saturday morning, there’s a celerity soccer gala , snooker and spar tournament, volley ball contest for the ladies and gold lessons before the All White Exclusive Boat Party hosted by socialite, artist, entrepreneur Mona 4Real, South African reality tv stars Faith Nketsi and Lady Kim, Ace entertainer Segos Pumpkin from South African & Belgian Model Shallie on the New Dodi Princess Boat.

The Tropical Traffic pool concert with Mr. Drew, Sefa, Kofi Jamar, Mona 4 Real, Dope Nation, Mz Vee, SWADU (Seirra Leone), Segos Pumpkin (SA), Dj Neptune (Nigeria), Quamina MP + more jamming on stage happens right after to climax an epic day.

On Sunday 4Syte tv hosts the biggest pool
Party yet at the Royal Senchi at 2pm before Stonebwoy, D-Black & Medial finish us off at the Black Out Rave that same night as we rave till the am.

Patrons will be treated to 10 exclusive parties all weekend , jam with the Young , Wild & Free band all weekend and also vote which of their favourite legendary highlife acts they want to see on Monday’s brunch before they leave back to their homes.

Tropical Fiesta is a 4 day 3 night fun get away music & lifestyle festival experience brought to you by Livewire Events and supported by Club Onyx, Yfm, 4Syte Tv, Event Factory, 3 Music, Oasis Lounge, Muse Africa, Belaire, Verve Cliqout & Hennessy.

This year’s edition dubbed Tropical Fiesta 2, 4 Days and 3 nights away from it all happens at the Royal Senchi, Akosombo from the 5th – 8th of November 2021.

The 8am aerobics class by the pool , the cigar lounge and vendor market place are perks to look out for at this years Tropical Fiesta happening from 5-8 November at the Royal Senchi.
Get your packages or tickets now at www.tropicalfiesta.com or for
Info / Reservations : +233 55 453 1243 | +233 54 381 1852 | +233 20 757 6743

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Get stylish with the HUAWEI FreeBuds 4i with long lasting battery and immersive noise cancellation

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Complete with High quality sound, long lasting battery topped off with Immersive noise cancellation

 

Are you looking for a pair of new wireless earphones with high quality sound, super long battery life, impressive active noise cancellation, fast charging, and one that comes with a chic design? Huawei has exactly what your heart desires – the HUAWEI FreeBuds 4i earphones with high quality sound, longest battery life and active noise cancellation.

 

 

Listen to your music with high quality sound

Huawei’s earphones are designed for the young, active city dwellers who enjoy listening to their music a bit more than everyone else does. Speaking of music, the HUAWEI FreeBuds 4i comes with a 10mm dynamic driver with well-balanced performance, ensuring sharp sound and high quality no matter the kind of audio. The HUAWEI FreeBuds 4i are expertly tuned for music, they subtly balance instrumental and vocal audio frequencies making these pair a great companion for all sorts of music lovers.

 

Rapid charging with long battery life

What is the point of wireless earphones if they cannot be charged swiftly or if their batteries run out of power every now and then? Another problem avoided with the HUAWEI FreeBuds 4i, more charging speeds equals more operational time. The HUAWEI FreeBuds 4i can offer 10 hours of continuous music playback or 6.5 hours of voice call on a full charge. Together with the charging case, it could achieve up to 22 hours of music playback or 14 hours of voice call. Moreover, these earphones can provide 4 hours of audio playback with just a quick 10-minutes coffee break charge. Additionally, the HUAWEI FreeBuds 4i supports fast charging to address any concerns about low battery. Thanks to its fast-charge and impressive battery life, you no longer need to worry about the battery level when you are out or rush back home just to charge your earphones.

 

Isolate yourself from unwanted noise

Listening to your favourite tunes when in noisy places could be a challenge, we know. Or, talking to your superior over the phone when in crowded areas can also be difficult sometimes, thankfully the HUAWEI FreeBuds 4i addresses these issues. The HUAWEI FreeBuds 4i actively cancels out noise to provide you with immersive audio, regardless of where you are. Moreover, the HUAWEI FreeBuds 4i comes with an Awareness mode to stay aware of your surroundings and communicate clearly with those around you without having to take off the earphones.

Your calls are also clear, thanks to the multiple technologies used by the HUAWEI FreeBuds 4i including the emission of “inverted soundwave”, supported by two external microphones for accurate sound pickup. It also comes with a unique anti-wind design, which can effectively improve wind noise cancellation for greater call clarity.

 

A chic and dapper design

Since you are probably going to be wearing earphones a lot, you do not only need them to provide you with high quality sound but you also need them to be sleek and stylish. The HUAWEI FreeBuds 4i comes in three colourways: Ceramic White, Carbon Black and Red, they are also lightweight fitting the ear canal and ultimately making them comfortable to wear all-day long.

 

 

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