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Africa On The Rise: Grammy Awards considering adding an Afrobeats category

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GRAMMYS

What a time to be an African! On the back of a successful Global Citizen Festival in Accra, and a visit of  Recording Academy CEO, Harvey Mason Jr to Ghana, his first trip to West Africa, it appears that Afrobeats may soon get its individual shine at the Grammys!

According to CNN,  Harvey Mason Jr. recently said that the Grammys were considering adding an award category for Afrobeats. Mason told reporters in Ghana that  he had been meeting with players in the genre to explore the possibility.

“We called in producers, songwriters, artists, executives and we had a virtual listening session where we heard from Afrobeats creators,” he said at a September 24 news conference. “[We] just talked about, ‘What are the different subgenres? What are the needs? What are the desires?’”

It would likely take a while for such a change to be made, though. Throughout the year, the Recording Academy – the group of music industry professionals that presents the Grammy Awards – accepts proposals for new categories from its members. Those proposals are then reviewed by a committee and voted on by the Recording Academy Board of Trustees.

For example, at an April 2021 meeting, the Recording Academy approved the addition of two new categories in the global and Latin music fields, but the change didn’t take effect the 2022 Grammys. This year, the Recording Academy announced five additional categories, including songwriter of the year and best score soundtrack for video games and other interactive media, which will take effect at the 2023 Grammys.

“My goal is to make sure that we represent all genres of music, including Afrobeats, at the Grammys. But it has to be done properly,” Mason said during the news conference. “I think the listening session last week was very important, very valuable, and a step towards that path.”

Afrobeats artists have crossed over into mainstream pop through collaborations with Beyoncé, Drake, Ed Sheeran and other stars. But they’ve also achieved mainstream success on their own. Burna Boy, Wizkid and Tems have each notched Grammy nominations (though they’ve typically been relegated to the global music field), while Burna Boy garnered a win in 2021 for his album “Twice as Tall.” CKay’s “Love Nwantiti” dominated on TikTok last year before eventually showing up on the Billboard charts.

The UK’s Official Charts Company launched an Afrobeats singles chart in 2020, while Billboard debuted a US-based Afrobeats chart this year, further nodding to the genre’s growth outside of Africa and the diaspora.

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Africa’s First Global Music Festival, Vertical Rave to host Omah Lay, Bnxn, Ruger Major League DJz and more on December 17

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Vertical Rave to host Africas first global music festival

African Music stars are set to converge in Lagos for a redefining moment as the first-ever Vertical Rave Festival holds on the 17th of December 2022. Music fans and experiential seekers will enjoy the perfect blend of music and culture at this cross-generational event.

Music continues to take new turns in Africa, with investors coming into the industry with their resources. The Afrobeat and Amapiano music genres are currently dominating the music space globally, and Vertical Rave is set to promote the African tune and set the pace for new African stars to emerge.

The festival will treat its audiences to a musical spree, acoustic performances, and back-to-back live music on centre stage. The maiden event will showcase a massive lineup of artists, with other major artists reveal in the works.

The roster of artists comprises an exciting mix of the African music elite and some of the newer acts who have enjoyed success in 2022. Omah Lay, Bnxn, Made Kuti, Lojay, Ruger, Victony, Young John, Major League DJz.

Already earlybird tickets are being sold, and music lovers can get theirs at www.verticalrave.com 

Attendees will also be treated to unlimited fun with various festival activities, including exciting board and group games, beach soccer, skateboarding, fireworks, dance-offs, parties, giveaways, pop-up sales with Lagos’s finest vendors, luxurious festival merch and much more. The festival provides an excellent opportunity to unwind, engage and end the year on a high note, contributing to an unforgettable experience.

“VerticalRave Limited is a company on a mission to export African content and reintroduce the world to a new Africa through music,” said Yinka Ash, CEO of Vertical Rave Limited.

According to him, Vertical Rave seeks to create more space for young African talent by amplifying their voice on a global scale. He revealed that the festival would “showcase the largest group of inspiring international artists, creators, innovators and performers ever seen in Lagos at one time.”

“We feel blessed to have the opportunity to bring together such an eclectic program of performing artists and play a part in further boosting the confidence in our industry,” he added.

As the only major concert of this standard happening in Nigeria and Africa this December, Vertical Rave is making Lagos the go-to-destination for the Christmas festivities and Detty December activities. Fans can expect festival headliners to perform live with pristine sound, world-class lighting, immersive multi-sensory experiences, exotic cuisine and more.

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Beautiful photos from Rita Dominic’s white wedding

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After breaking the internet with her traditional wedding ceremony back in April, Nollywood actress, Rita Dominic is back with an elegant white wedding held in England. (more…)

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First look at Rita Dominic at her white wedding happening in England

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After breaking the internet with her traditional wedding ceremony back in April, Nollywood actress, Rita Dominic is gearing up for her white wedding. (more…)

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Rita Dominic arrives in England with her ‘best gals’ ahead of her white wedding on Saturday

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After breaking the internet with her traditional wedding ceremony back in April, Nollywood actress, Rita Dominic is gearing up for her white wedding. (more…)

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Juliet Bawuah wins Sports Journalist of the Year at the GJA Awards

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Juliet Bawuah wins Sports Journalist of the Year at the GJA Awards

TV3’s Juliet Bawuah was adjudged the Sports Journalist of the Year at the recently held Ghana Journalists Association Awards in Accra.

 

Juliet’s story titled ‘Rugby at the Beach: Young players take baby steps in Famous sport’ won her the coveted prize at the event, which is in its 26th year.

 

Set in Teshie and Nungua in Ghana’s capital, Accra, the story highlighted the plight of young Rugby players who go through visible challenges to learn a sport they have grown accustomed to.

 

Juliet’s story explored the lines between danger and passion and daring to dream.

 

The biggest award for Sports journalists in Ghana, the Sports Journalist of the Year adds to a stellar career pool of recognition for Juliet, who is one of the country’s most loved brands.

 

The 26th GJA Awards was held under the theme: ‘Walking the Path Towards Ghana’s Economic Recovery: The Role of the Media’.

 

A number of dignitaries including the US Ambassador to Ghana, Virginia E. Palmer and Justice of the Supreme Court (JSC) Yonny Kulendi were present at the event.

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I love only women romantically; for men, it’s all business- Kwabena Kwabena

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Ghanaian Highlife musician, Kwabena Kwabena has expressed his love for women on countless occasions in his songs, however, he loves them too in real life. (more…)

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