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African Creatives Call For Copyright Protections, Financing, And Greater Collaboration at IFFAC Roundtable

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IIFAC Creative Arts Roundtable

For centuries, African arts and culture have been exported to the world, often without due credit or payment of any kind. Today, the continent’s creatives – filmmakers and photographers, DJs and designers – are increasingly banding together to fight for copyright protections, fair compensation, and international recognition.

These were some of the main themes of a roundtable discussion on Thursday, June 9, hosted by the Impact Fund for African Creatives (IFFAC) and featuring U.S. Deputy Assistant Secretary of State Akunna Cook. The event at the Kempinski Hotel in Accra, moderated by Kweku Okyere-Darko, Creative Director of Nineteen57, included 50 participants from the fashion, film, music, and art sectors, as well as representatives from government agencies and banks.

As the U.S. government looks for ways to support investment in Africa, DAS Cook said she is interested in the larger role the creative sector plays in shaping the global narrative about the continent.

“Creative industries are not only able to build a sustainable economy, you’re able to change the images people have in their minds about Africa, and drive further trade and investment,” DAS Cook said. “If death, disaster, and disease are the ideas you have in your mind about Africa and Africans, then you are not likely to take the kinds of risks to take advantage of all the opportunities that we see here on the continent.”

Read Also: Roberta Annan Appointed As Member Of Condé Nast College Of Fashion & Design Advisory Council

Roberta Annan, veteran investor and founder of IFFAC, hosted the event to bring creatives together to discuss some of the major challenges facing their industries. IFFAC is Africa’s first long-term investor focused on the broader creative sector.`

“There is no shortage of creativity on the continent. But many creatives lack financing, infrastructure, and the management skills to turn their ideas into a successful business. This is where IFFAC comes in, with a combination of capacity building, grants, and early-stage

investment,” Annan said. “Creatives need patient capital.”

Many participants cited financing as one of the greatest challenges for creative industries –

and small businesses in general – in Africa. With most banks unwilling to finance creative ventures, and even development finance institutions offering interest rates over 20 percent, creative businesses have a hard time obtaining the capital needed to bring their operations to a commercial scale.

Attendees celebrated the announcement by Gyankroma Addo, head of the Ghana Creative Arts Council, that the agency plans to establish a copyright law center. They said intellectual property issues and “copy-cats” are a major challenge to creative professionals in Africa.

In addition to the copyright center, the GCAC has drafted the country’s first Creative Industries Act, which includes creative courses for primary and secondary schools, a new category of visa for artists, the Creative Industry Fund, and other initiatives. “The creative economy is the future,” Ms. Addo said.

For many creatives, that future lies in intra-African commerce, powerfully symbolized by the African Continental Free Trade Agreement and its Accra-based Secretariat. Filmmakers, musicians, and fashion designers agreed: the best market for African culture is Africans.

There is no need to export to Europe or the U.S. when the continent’s growing middle class and large youth population provide a ripe market.

Large numbers of young workers also make Africa an ideal producer of textiles, a labor-

intensive part of the apparel value chain that is largely imported. “There is a tremendous opportunity. Right now most of the value-add for cotton grown in West Africa is happening overseas,” said Fiona Coyne, IFFAC’s head of ESG.

Read Also: Roberta Annan Set to Speak at UNCTAD Trade Policy Dialogue

Many participants called for greater creative partnerships across borders, value chains, and sectors. Creatives have more opportunities than ever to exchange ideas and support with collaborative spaces like Untamed Empire, the soon-to-be-launched Ethos Club, and long- standing instructions like the Ghana’s National Film Authority.

“When you are making a film, you are really using all the creative arts. You need a makeup artist, a costume designer, a set designer, a writer, music,” said Juliet Asante, CEO of the National Film Authority. “Come down and visit us. No matter what you do, there are opportunities for collaboration.”

Having already made debt and equity investments into a number of creative and luxury brands, IFFAC seeks financial backing from development finance institutions, public sector donors, and private investors. Pipeline projects include new ventures in fashion and textiles, as well as web design and digital products, television streaming services, music, live performance, and audiobooks.

IFFAC officially launched in September 2021 at Paris Fashion Week, and in March 2022, pitched investors at a virtual Boardroom session with the African Investment Forum. An investor showcase in Accra is planned for September 2022.

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Should I learn Muay Thai or Kickboxing as a Beginner?

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Muay Thai North Sydney

Muay Thai and Kickboxing are two of the most popular forms of martial arts. They are practised in global arenas as competitive sports and taught in martial art schools across the world. Fighters learn Muay Thai and Kickboxing for different reasons; self-defence, physical fitness, mental strength, self-discipline, social development, personal growth, and self-confidence.

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Happiness 3.0: Key to Living Life as an expression of happiness

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The Art of Living, an international non-religious and non-profit organisation that focuses on building mental health, held a lively and insightful evening with Gurudev Sri Sri Ravi Shankar the founder of the Art of Living and a Global Peace Ambassador on the 17th of August at the Accra International Conference Centre.  (more…)

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Samsung Launches One UI 5 Open Beta Programme for Galaxy S22 Series

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Tailored Look and Feel of One UI Beta Programme

Samsung has kicked off its One UI 5 open beta programme which will initially be available on the Galaxy S22 series (Galaxy S22, Galaxy S22+ and Galaxy S22 Ultra) in the United States, Germany and South Korea, with releases in other regions planned over the coming months. One UI 5 brings a range of new customisation, security and accessibility features as part of Samsung’s ongoing commitment to delivering the latest mobile experiences to as many users as possible. (more…)

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What Are The Differences Between Cotton And Polyester

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You might have noticed that cotton and polyester are one of the most popular fabrics for clothing. (more…)

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The Best Online Casino Games For Beginners

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Ancient Greeks and Romans gambled for entertainment, just like the modern man. Gladiator fights at Rome’s Coliseum were extensively bet on by Romans of the time. Instead of guessing which gladiator would be the last one standing in a sports event, many people wager on the result of football, or horse racing, or choose to play casino games.

Visit some of the online casino operators if you’re new to casinos and online gambling. You will find a lot of South African casinos on playcasino.co.za you can choose from. When you make an account at a casino that calls for you, you may try out a range of games, including slots and many card and table games.

Here’s a list of the best games to focus on as a newcomer to online casinos. Some of the best you can start with are slots, but there are always other options for those who wish for something more challenging

1.   Legend of Helios Slots

Realtime Gaming has released a strong new slot machine. There are 5 reels and 25 pay lines in this Greek mythology-inspired slot. Introduced in October 2021, Helios, the sun deity, takes center stage in this game.

A four-horse chariot drove Helios across the sky every day in Ancient Greek mythology. As the Titan of the heavens, he is the star of RTG’s newest slot machine, dominating all players’ attention and awarding massive payouts. You can find this game on Springbok Casino.

With a variety of additional features, including a Bonus Wheel Portal and a chance to win four free games, this game is sure to please all the newbies amongst you.

If the gods are kind to you, you may win up to 2,250 times your initial wager on the Legend of Helios slot machine. There are several ways to win no matter your level of skills.

Read Also: These 5 Most-Profitable Casino Games Will Help You Win

2.   Spin and Win Deluxe Slots

Gamers’ infatuation with fruit machines hasn’t waned with the introduction of more modern slots themes.

In 2018, Play ‘N Go released Spin and Win Deluxe and the game continues to captivate both old-school fans and newer gamers. The game’s design is understated, yet it still manages to be visually appealing. High rollers will not like the game, so if you’re planning on spending a lot of money on your first bets, you should move on. You’ll find this game at Yebo Casino, so if you wish to play, make an account and activate the bonus!

3.   Sparky 7 Slots

Developed by Realtime Gaming (RTG), Sparky 7 is a 3-reel classic slot that was released in the summer of 2021. This game has just five pay lines, making it very easy to understand and play.

With a contemporary touch, the slot’s concept is actually quite vintage making it perfect for newcomers to online casinos!

If you’re seeking enormous victories instead of continuous minor wins, Sparky 7 is the game for you. Wilds, scatters, and multipliers are all standard elements in this slot, but there are a few extras worth mentioning, such as the transferring symbols.

During play, the number of active pay lines can’t be altered; hence, only the highest win on an active pay line is added to the game’s balance.

4.   Roulette

Let’s move on from slots and start talking about some table games! When it comes to casino games, roulette is one of the best bets for new players. Online roulette may be played live against a real dealer or against a computer in the table games sections of the sites such as Europa Casino.

The simplicity of the game makes it ideal for newbies. Beginners have a fair chance of winning since there are no difficult rules to master. In a nutshell, the wheel is where everything happens. In roulette, bets are placed on the number on the wheel where players believe the ball will fall. After the dealer has spun the wheel, the ball is dropped onto the wheel by the dealer.

Roulette has a variety of betting options. You may wager on whether the ball will fall on an odd or even number, or on a red or black slot, according to your preferences. Once the wheel has come to a halt, all of the lucky winners will be paid up. How easy can it be?

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Kafui Prebbie Foundation launches the KAP Educational Fund, and signs 200 kids onto the NHIS

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Global development expert and CEO of the Prebbie Group of Companies Kafui Prebbie, on Friday, August 12, 2022, launched the KAP Educational fund at the Nyame Dua Children’s Home to commemorate his birthday. (more…)

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