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AI is Revolutionizing Song Creation and Production – Mr. Eazi
Nigerian music superstar, Oluwatosin Oluwole Ajibade, known in showbiz as Mr. Eazi has opened up about the transformative role of artificial intelligence (AI) in the music industry.
During a panel discussion on Fintech and the Creative Economy, at the just ended 3i Africa Summit held from May 13 to May 15, 2024, in Accra, the celebrated crooner shared insights on how AI is revolutionizing music creation and production.
Mr. Eazi went on to discuss the major advancements in protecting music copyrights using technology. He pointed out that the music fraternity boasts some of the most sophisticated copyright protection systems.
“You know, music today is one of the most advanced copyright protection systems in the world. With Shazam, you can identify a song instantly, whether it was made in Kumasi or Tamale. Each uploaded song has a digital DNA and an international ASRC number.
“At Empawa, my music label, we’ve successfully frozen monetization on major artists’ albums when they’ve used our producers’ work without credit, ensuring proper attribution,” he added.
The entrepreneur to a greater extent highlighted how his platform, Power Pay, is revolutionizing payments for creatives worldwide.
“It’s crazy. This is the future for Africa. Through my investment in Power Pay, we’ve been able to pay dancers across the continent. When we release a song, we might need to pay 50 to 100 TikTokers, aged 18 and up, between $100 to $1,000 per post. We can now send this money to 20 African countries simultaneously.
“If they don’t get paid, they won’t upload their videos. Payments are made before performance, and thanks to FinTech and mobile money, we can distribute funds directly to their mobile wallets,” he averred.
