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All Set for MOBA Annual Engagement Series V

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: The 5th in the series of the MOBA Annual Engagement Series takes place on Wednesday 30th September 2020 at the Joy News Studio at 6:30pm with the theme “Dwen Hwe Kan: A Mantra for Creating Youthful Entrepreneurs in our Digital World.”

In view of the current situation regarding the Covid-19 pandemic and the need for safety precautions, what has normally been an open event in a hall, will this year be held vitually..  Two of the Panel members will make their presentations from their bases in the US and the United Kingdom, the other two together with the Moderator will be in the Joy Fm Studios.

There will be live broadcast of the event on the Joy News Channel, Joy FM and streamed on both myjoyonline and graphic.com.gh.

The discussion will draw attention to the opportunities for creating employment among the youth and young adults through entrepreneurial pursuits in the digital age. It will further make the case for leveraging the emerging digital economy in Ghana to promote business prospects in the country.

Tsidi Tsikata (MOBA70) a former Division Chief at the International Monetary Fund (IMF) and currently a Senior Fellow at the African Center for Economic Transformation (ACET) will look at the development of Ghana’s Digital Economy with emphasis on Infrastructure Needs, Policies and Prospects.

The discussion on Entrepreneurship with focus on the Educational Journey to Business and Economic Prosperity will be handled by Ekow Archer (MOBA 90) an entrepreneur, investor, and business leader with over twenty years of professional experience.

Kofi Akuoko(MOBA 80), a UK based IT infrastructure consultant and Enterprise Architect will lead the discussion on the Future of Work in the Digital World whilst the Head of Country for BP in Ghana, Fiifi Dadzie (MOBA 2000) looks at Leveraging Ghana’s young and agile demography for economic development.

The moderator for the event will be Daniel Dadzie (MOBA 2008), a broadcast Journalist with the Multimedia Group is a former host of Joy FM’s Super Morning Show, now co-host of Joy Prime TV’s breakfast program ‘Prime Morning’ and anchor of the midday news bulletin on Joy News on Multi TV.

The MOBA Annual Engagement Series was instituted in 2016 by the Mfantsipim Old Boys Association (MOBA) to serve as MOBA’s contribution towards the development of Ghana by creating awareness and encouraging debate in the publicdomain on matters of national interest annually.

The MOBA Annual Engagement Series V is organized by MOBA with the Multimedia Group as partners and supported by Ecobank Ghana Ltd, Consolidated Bank Ghana Ltd (CBG), Graphic Communications Group Ltd (GCGL), Citi FM and Citi TV.

Issued by the MOBA Secretariat

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Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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