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Anniversary Alert! Drop Some Hints Over These 4 Best Anniversary Gifts

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“Love grows more tremendously full, swift, poignant, as the years, multiply.” Zane Grey

We are humans and let’s just face it, we aren’t great with dates. Be it due to whatever XYZ reason, we end up forgetting someone dear’s birthday and at times our wedding anniversaries. Poor we! And even if we remember the dates, we aren’t good at guessing what the other person will like to get pampered over. Regardless of endless denial, this fact applies to both the genders, both men and women. 

 

So, this year if your anniversary is soon approaching and you feel that your better half has almost forgotten your day of love, then remind him/her of it over these anniversary gifts.

 

  1. A Night Out – Now, this is not quite actually a traditional gift-like thing, as we may like to refer to it but it is sure to make your anniversary special. A keepsake or a thoughtful gift would no doubt be something you were treating your Boo over, all these years. But a night out always sounds like a great plan. Organise a date night for him/her, it could be at your own place within your comfort zone or someplace outdoor at some fancy restraint or your first date spot. Recreate the magic of your initial days of dating period. Forget your family and lead a couple life for a day. Taking a walk down the lane will surely do wonders to make your upcoming super special for the both of you.

 

  1. Personalised Gift – Over the past few days, months or years, you guys have made a plethora of beautiful memories. Pick any one of your favourites, be it a picture from your dating period, pre wedding shoot or even from your marriage day and get it personalised over a photo frame, mug, cushion, keychain, night lamp or any other such XYZ option. Something like this when gifted will remind of your sweet love to him/her as he/she uses your particular personalised gift. You can easily look at such online anniversary gifts and order them accordingly from some reputed website. 

 

  1. A Priceless Piece Of Jewellery – A stunning piece of jewellery tops the list of anniversary gifts, year after year. But who said that a piece of jewellery is only adorned and adored by all the women? Men love it too! So you can get a couple jewellery specially made with your initials or anniversary date engraved on it to surprise your Boo, before your actual anniversary day.

 

  1. Practical Gifts – Anniversary gifts are often very mushy, cheesy or romantic in its appeal. That is precisely why some of our partners would not like to celebrate anniversaries over. Hence, practical gifts to the rescue! Gifts which have more of practical usage or application attached to it seems like a fine idea when gifted on an anniversary. It will incorporate the idea of gifting and will be even loved by your “not-so-romantic” spouse – which will be a win-win situation for both. Hence, pure bliss!

 

So, these were top 4 anniversary gifts to drop some major hints to say “Our anniversary is soon approaching, you better think of something nice!” indirectly to your partner! 

 

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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