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Apple Music’s latest Africa Rising artist is Afro-pop singer, Nomfundo Moh

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Apple Music today announced the latest featured artist in its Africa Rising emerging artist program as 21-year-old KwaZulu-Natal-born singer-songwriter, Nomfundo Moh (real name Nomfundo Ngcobo).

 

“I am at an absolute loss for words having been selected as the Africa Rising artist on Apple Music. The support Apple Music has shown me has been crazy! Being on this program is the next step in taking my music to the world. Can’t wait to see what’s next!” she exclaims.

 

Teaming up with award-winning producer NaXion Cross on her debut Afro-pop single, “Lilizela” (2020), Moh gained great traction across community radio stations, drawing inspiration from the storytelling abilities of Amanda Black and Ami Faku.

 

Her debut album, Amagama (2022), available to stream on Apple Music, sees her team up with Cross again to explore the soundscapes of Afro-pop, incorporating various elements of R&B, hip hop and traditional pop. Spearheaded by single “Phakade Lami feat. Sha Sha & Ami Faku”, this album is set against the lyrical backdrop of a woman who’s looking to find her voice and her place both socially and spiritually.

 

The latest music from Nomfundo Mah along with that of Africa’s hottest new artists, is available now on the Apple Music Africa Rising Playlist.

 

Apple Music’s Africa Rising, is an exclusive emerging artist program and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising alumni to date include: Omah Lay, Manu Worldstar, Tems, Amaarae, Ayra Starr, Yaw Tog, Blxckie and Nikita Kering. Africa Rising sees Apple Music select six artists every year who each receive a minimum of two months of editorial support across the Apple Music platform including a launch interview with Nadeska on Apple Music 1. Nadeska has also launched a new weekly Africa Rising feature on her show highlighting the hottest new artists on the continent.

 

Africa Rising is one of many Apple Music initiatives aimed at taking African talent to the world. Now available in 33 countries across Sub-Saharan Africa, Apple Music 1 is home to Africa Now Radio with host LootLove which has featured interviews with some of the continent’s hottest artists such as Tiwa Savage, Yemi Alade, Cassper Nyovest, Mr Eazi, Patoranking, Rayvanny, Kiddominant, Mayorkun, Fireboy DML, Adekunle Gold, Master KG, Yaw Tog, Blxckie, Nikita Kering, Buju and FAVE.

 

Apple Music also selected Nigerian Afrobeats singer-songwriter Tems as its Up Next artist in 2021, Nigerian Afropop star Rema in 2020, Grammy Award-winning Afrofusion superstar Burna Boy in 2019, and Nigerian singer and entrepreneur Mr Eazi as the first recipient in 2017. Up Next is Apple Music’s global emerging artist program.

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Why The Fuck Are We Getting Comfortable With Fuck?

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“Who never fuck up hands in the air…” ― Black Sherif

When I heard Black Sherif’s Kwaku The Traveller the first time, I asked my wife, “What would it have cost this young artiste to replace fuck with a friendlier word?” I was concerned about the effect on his young fans so I wondered, “No one on his management team could advise him to use a more decent language in the song?”

A beautiful song regardless, I cringe anytime the swear word has to be sung. It almost mars the flow of the song. I wonder what may be running through the minds of teenagers who joyously sing such. For parents who play such in their cars, I can only imagine the look on their faces when their toddlers innocently rattle this part of the song.

Today, this song is a global hit. Travelling across the oceans to places no one imagined it could ― courtesy social media ― one can only wonder how well the word ‘fuck’ has also travelled. Many social media users have sung it effortlessly, caring nothing about how vulgar it is as a word to be used in public.

Defining ‘fuck’ within the context of the above song, Encarta Dictionary states, “a highly offensive term meaning to ruin, botch or destroy something.” If there are other synonyms of the word to convey the same message, why intentionally resort to a ‘highly offensive’ option? For clout chasing? To please a society that is gradually glossing over foul language?

Well, Black Sherif’s song is just one of the many Ghanaian songs where expletives like ‘fuck’ are littered therein. It has always been my concern as to the process of censorship some of these songs go through before being consumed by people like us.

Consumers deserve the best. Creatives must bear in mind that their content is consumed by people of varying ages, hence, must be thoughtful about the kind of language used in creating such content.

Lately, it has become almost suicidal to watch any content with your children. There is little censorship of the content we consume. We don’t know when next an expletive will be hurled at us like an explosive.

The moral standards of the world we live in have sunk so low that it has almost become wrong to advocate for the right thing to be done. Swear words, profanity and their likes are gradually seeping through our media. It has become impossible to tell right from wrong because our mentors and gate keepers so-called are falling for the trends. We prefer to give attention to what is trending and not what is morally right.

Are expletives becoming the order of the day? Unfortunately, they are and we are all watching on. Today, we are awarding artistes for the same swear words they would have been banned some years ago for. Some of these vulgar words that used to be said with caution are now a norm in our favorite songs, movies and even conversations on the media. What changed? Time?

Time must not change wrong into right. Modernity doesn’t take away vulgarity. Just because technology is aiding us to make life better today doesn’t mean the standards we kept in the Stone Age are now obsolete. We can still be creative without being vulgar. We can still communicate our emotions without foul language. We can still entertain without profanity!

The advent of social media has made it difficult for many to draw a clear line between morality and trends. Our celebrities carelessly throw these vulgar words around and their followers jump on them with little or no understanding. Just because something is trending doesn’t make it right.

As a society, it is sad we are gradually admitting these swear words into our circles. We go mute when they hit us. We nod when they are hurled at us as though they are not vulgar anymore. They have become a catch phrase in our entertainment space. We hear them over and over again in our songs and dance to them. We are not spared in our movies as well.

‘Fuck’ is quite becoming an admiringly acceptable language in our entertainment space and it is getting sickening by the day. Have we copied our colonial masters so much that we give no hoot about our culture of morality anymore? Even on the stage of the 23rd edition of Vodafone Ghana Music Awards (VGMA) some weeks ago, Wendy Shay repeatedly blurted out ‘fuck’ in her new anti-domestic violence song in the sight of the whole world. The irony!

Guess what. This was a live event with viewers across the world with varying ages. Apparently, there had been rehearsals before the event. Could no one draw her attention to the violence meted out to her audience in the name of fighting violence?

As a creative myself, I always insist that the process of creativity should be able to impart on this generation and posterity. The ultimate goal should be to leave a mark and not to just create content.

Decency matters in entertainment. We can always communicate the right way. Wrong soon becomes a norm if not corrected. Our children will soon slap us with expletives like ‘fuck’ if we don’t nip this foreign culture in the bud. We must not be comfortable with swear words!

The writer is a playwright and Chief Scribe of Scribe Communications, an Accra-based writing company (www.scribecommltd.com).

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Ghana is a beautiful country with stupid leadership- Kwaw Kese

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Ghanaian rapper, Kwaw Kese has reacted to the trending purported copy of a will of Kwadwo Owusu Afriyie, popularly known as Sir John. (more…)

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Psalm Adjetefio “TT” to be laid to rest on June, 4

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The family of the late Psalm Adjetefio, popularly known as TT have announced that he will be laid to rest on June 4, 2022.

The finale rites are expected to be held at the forecourt of the defunct Ghana International Trade Fair Centre, La – Accra.

The news of TT’s burial was confirmed by TV Presenter, Barima Kaakyire Agyemang via his Facebook page.

TT went to be with the Lord on April, 8 after battling a short illness. 

His son, Nii Adjei Adjetefio had revealed that they found him unconscious at his residence, rushed him to a hospital at Dodowa in the Shai Osudoku District but the actor was pronounced dead on arrival.

Before his demise, TT went public with his failing health condition in 2018. He revealed that he was suffering from gouty arthritis.

“I have been very sick, I have been hit by a number of diseases. The one quite devastating was the one that I didn’t have the use of my two legs for about three months I was indoors and whenever it became necessary to go to hospital, I had to be carried into a taxi by four men, I have not had it easy at all and they call the disease gouty arthritis,” he shared in an interview.

He was also diagnosed with enlargement of heart, heart failure and Diabetes.

TT’s illness made him vulnerable, a situation which made him run to the public to appeal for financial help to help him manage his illness.

Psalm Adjetefio is famously known for his role as “TT” in the hit TV series  “Taxi Driver.” He also starred in “Jamestown Fisherman,”  “A Stab in the dark” and “Ultimate Paradise.”

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I need a husband urgently – Nigeria actress Eucharia Anunobi

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Nigerian actress, Eucharia Anunobi, has revealed she urgently needs a man to settle down with. (more…)

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Nana Aba Anamoah and Serwaa Amihere chide foot soldiers for defending Sir John’s will

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General Manager of GhOne TV, Nana Aba Anamoah and Broadcaster, Serwaa Amihere have chided supporters of the New Patriotic Party (NPP) for defending the purported copy of a will of Kwadwo Owusu Afriyie, popularly known as Sir John. (more…)

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Photos: Kourtney Kardashian and Travis Barker marry in lavish Italian ceremony

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Kourtney Kardashian and Travis Barker have got married – again. (more…)

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