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Archyn Brew-Butler shares journey behind his black-owned label reshaping luxury bags

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Archyn Brew-Butler shares journey behind his black-owned label reshaping luxury bags

Archyn Brew-Butler is a Ghanaian using his ORIJIN CULTURE label to create signature pieces that help people of African descent to carry the culture, and the continent everywhere they go!

His Africa purses are everywhere, after going viral for their powerful design representing the diaspora and the global influence of Black culture.

Archyn tells By Kimberly Wilson of ESSENCE that he didn’t start the business for the money. Rather, it honors his personal and ancestral background. He was inspired to design the bag after having a dream of a woman wearing Africa on her back while walking boldly through a sea of people who parted as she passed through. From this dream, Archyn began a five-year iterative process working with a skilled team of artisans.

Read Also: Sean Kingston hails ‘Little Accra’ by Nike in partnership with Afrochella

For ESSENCE, Archyn discusses the inspiration behind Orijin Culture, how activism has fueled his creativity, and why we should all keep the continent close to our hearts.

How did you get started in accessory design?

You know how they say “no matter what you do, what God has gifted you comes back full circle? Or like my Caribbean friends would say ”Who Jah bless no man curse”? I think my story is a testament to that because one would assume that I went to an art or fashion school to pursue accessory design, but I did not. I am a natural artist who, although won art competitions while growing up in Ghana, came to the US to study computer information systems. Crazy, right? I’m sure many, especially Africans, can relate to the pressure from parents to become doctors and engineers. Back when I was growing up, art was not something you would mention to them because they just couldn’t see what potential was there.

My career path was to be a computer programmer. But even in the IT space, I gravitated toward design. After teaching myself web design, I eventually got a job as a web designer & developer in Philly until I moved back to Ghana. That’s where I found joy working with artisans, and I officially made the shift into designing accessories. As my confidence and passion grew, a friend of mine and I decided to partner up and create wooden sunglasses. Then I ventured off to create watches – interestingly enough, my first major media feature was from ESSENCE Print Magazine featuring our watches. I’ll always treasure that moment and have that copy as a keepsake.

The Africa shaped bag is loved by social media. Can you tell me a bit of the inspiration behind it?

It came from a dream I had! It’s a beautiful story that I love to share. Many that have been with us in the Orijin Culture community for a long time know that our journey began as a magazine, which I was privileged to launch in W.E.B. Dubois’ home in Ghana. This outlet was intended to connect all African descendants together. While running the magazine for 10 years, I noticed that many in the Diaspora wanted to connect deeper with Africa but felt a sense of distance for various reasons. That void bothered me a lot because I knew that the more we connected on various levels, the closer we’d become. I believe that more love and unity will eventually eliminate the stereotypes we’ve had amongst each other. As the magazine content was not enough, I searched for other ways to connect. The Africa shaped bag began manifesting in my dreams. One day, I dreamt of a woman walking down this long aisle with Africa on her back and a crowd of people admired her respectfully as she passed through. From this dream, I was inspired to begin a five-year iterative process working with a dedicated team of artisans in Ghana. Together, we perfected the bag’s shape, which has been sculpted into the beautiful image of the African continent.

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How to bet on ATP tennis: Top tips to win

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How to bet on ATP tennis: Top tips to win

The Association of Tennis Professionals, popularly known as ATP is a professional tennis tournament. The ATP world tour is a worldwide event for men. There are only four major Grand Slams: the Australian Open, Roland Garros, Wimbledon, and US Open. ATP happens to fall in the minor category with Monte Carlo, ITF and Davis Cup. (more…)

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1xBet Promo Code & Free Bonus Codes

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online betting

1xBet promo code for new customers: 1xVip200. 1xBet Official Website gives you a 200% sign-up bonus on your first deposit. All you need to do is specify the promo code during registration, which will activate all the bonus offers at 1xBet. (more…)

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Call for entries: Lifebuoy Opens Applications for handwashing ‘Chief Education Officers’

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Lifebuoy GHD CEO Globle KV002

Unilever’s Lifebuoy, the world’s number one hygiene soap brand, has launched a creative competition that will see two (2) Chief Education Officers aged between 6-12years appointed to raise awareness on the importance of handwashing among school children.

Leveraging the power of peer-to-peer learning, the ‘CEOs’ will be selected from public and private schools in Ghana to help create impact by teaching other children about handwashing and personal hygiene in a series of fun and exciting activities.

The campaign dubbed ‘Lifebuoy H for handwashing CEOs’ is part of Lifebuoy’s activities to mark Global Handwashing Day which occurs every year on the 15th of October.

 Global handwashing day is an international handwashing campaign dedicated to motivating and mobilizing people worldwide to improve their handwashing habits as a strategy for disease prevention.

In 2020, Lifebuoy launched the H for Handwashing campaign to transform the letter H into a symbol for handwashing and to integrate hygiene awareness into the school curriculum. In 2021, Lifebuoy launched its first ever children’s book- an “H for Handwashing” alphabet book – in which children can explore the Alphabet with Azzy the horse. The book is intended to support school curricula all over the world, whenever and wherever children are taught the ABCs.

This year, Lifebuoy is going a step further by passing on the baton to the next generation who will teach their peers about handwashing, as studies have shown that children are more likely to change their behaviour when influenced by their peers.

Lifebuoy is encouraging Children from public and private schools in Ghana between the ages of 6-12years to take up this unique and exciting challenge.

Parents, Guardians and Teachers are also urged to encourage their children and pupils to participate in the competition by following these guidelines:

  • Share a 30- 45 seconds video of your child reciting their campaign manifesto by explaining what hygiene means to them and how they will promote better hygiene in their schools.
  • All entries must include the #GHD2022 #LifebuoyCEOgh #LifebuoyGHD22 #HforHandwashing hashtag and be submitted on Facebook and Instagram only via the brand’s pages @LifebuoyGhana.
  • Entries are open until the 10th of October, 2022.

The two selected CEOs will get the chance to become part of Lifebuoy’s award-winning ‘H for Handwashing’ movement and receive a certificate from the Unilever Ghana Leadership Team for their participation and commitment to the cause.  As part of celebrations to mark Global Handwashing Day, they will also visit the Unilever headquarters and factories to teach employees the importance of handwashing

The ‘CEOs’ will commit a minimum of ten hours a year to help spread the message of handwashing with soap to other children, at home and in schools. To enable them perform their roles, they will be trained in the use of Lifebuoy’s decade-old and well-proven  behaviour change material which will equip them to take the message forward.

For more information, follow Lifebuoy on Facebook, Instagram and Twitter @LifebuoyGhana

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Have You Heard About BitiCodes IO?

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Do you like cryptocurrencies? If you do, don’t forget to take a look at BitiCodes IO. (more…)

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MTN Urges Customers To Register Their Sim Cards Before The September 30 SIMRegistration Deadline

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Customers registering their SIM cards at Temporary Registration point at Goaso in Ahafo Region

With only three days to the  September 30, 2022 deadline for SIM registration, MTN is urging its customers to have their SIM cards fully registered to avoid being disconnected.

All customers with voice and data SIM in phones and devices are mandated to register with the Ghana card before the deadline. All SIM cards that are not fully registered at the end of 30th September 2022 will be disconnected from using all services on the network.

Customers who are yet to register should start the process by dialing *404# or use the registration web portal https://simregistrationportal.mtn.com.gh to link their SIM to the Ghana card. Customers who have linked their SIM cards to the Ghana card can complete their registration by either visiting the nearest service centre/agent for the biometric capture or download the SIM Registration Self Service app on google play to complete the registration.

Read Also: MTN delegation meets Nana Addo

Commenting on the SIM registration deadline, the General Manager Regional Sales and Distribution, South, MTN Ghana,Abubakar Mohammed said, “we are encouraging our customers to register immediately to avoid long queues at registration centers and subsequent blocking of SIM cards after the deadline.”

“Customers who are not sure of their status can check their registration status by dialing *400#. “B-Cap Yes” means a customer is fully registered”.

To ensure all customers are fully registered before the 30th of September 2022 deadline, all MTN field staff have been deployed to different locations to check registration status and register customers who have not yet registered their SIM cards.

The Ministry of Communications and Digitalization announced the mandatory re-registration of all SIM cards in Ghana last year. The registration exercise which started in October 2021 is scheduled to end on September 30, 2022.

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Ghana ranks 88th in the world by Digital Quality of Life …Ghana has the slowest mobile internet in Africa ?

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Ameyaw Debrah phone

Global digital wellbeing study finds that Ghana has the slowest mobile internet in Africa. (more…)

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