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Aristokrat Group signs deals with Universal Music France for Kel P, Jujuboy Star and Tneeya

Universal Music France (UMF), a company of Universal Music Group (UMG), the world leader in music-based entertainment, has announced a strategic partnership with The Aristokrat Group, a prominent African entertainment company known for discovering & developing one of the biggest acts in the African Music industry today – Burna Boy. With over a decade of experience in developing young African talents, Aristokrat Represents the spirit and The Sound of New Afrika.
This strategic partnership consists of a label deal and a publishing deal. The label deal intends to discover and develop African talent, and give them the opportunity to reach a global audience, thanks to the worldwide network of Universal Music Group companies. The first signings of the label deal are Kel P, Jujuboy Star and Tneeya. Kel P is a Nigerian producer, who worked with Burna Boy on his Grammy nominated album African Giant, and recently worked with Wizkid on his Starboy, The Soundman Vol 1 EP. Jujuboy Star, is a Nigerian singer, songwriter and producer. Tneeya, is a Cameroonian singer and songwriter. All Aristokrat Records artists will be signed via Caroline France, a Universal Music France label.
The publishing deal intends to discover and develop African artists, songwriters and producers, in order to give them the opportunity to access the global market. The first publishing signings are Kel P, Jujuboy Star and Saszy Afroshii.
In announcing the partnership, Olivier Nusse, CEO, Universal Music France, said, “I am very proud that Aristokrat Group has chosen Universal Music France as its strategic partner to reach a global audience!”
Bertil David, MD, Universal Music Publishing France, said, “Aristokrat is one of the most important voices in Africa right now. The quality of their A&R, their vision and entrepreneurship is both unique and progressive. We are very proud at UMP to be able to give Aristokrat the global presence they deserve.”
Piriye Isokrari, Founder and CEO, The Aristokrat Group, said, “This is an exciting time for African musicians, producers and companies such as ours. Over the last decade we’ve been at the forefront of cultivating the sound and building sustainable structures locally and we are happy to be able to bring our music and culture to the global market through this partnership with the Universal Music Group. ”
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Black Sherif, KiDi, King Promise, Camidoh, Gyakie, Lasmid nominated for Soundcity MVP Awards

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Sarkodie announces ‘Jamz World Tour’ 2023

Africa’s most decorated rapper, Sarkodie has just announced that he’s touring the world this year! (more…)
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Rappers should be able to live other people’s reality, not just theirs- Sarkodie on keeping his music exciting

Award-winning Ghanaian rapper, Sarkodie has shared some tricks he thinks Ghanaian rappers can use to enhance their flow of rap and uniqueness when it comes to music craft. (more…)
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Ghana’s Dr Pushkin to Perform at SXSW 2023

What is SXSW Music Festival?
The Outlandish album is finally out, and already Dr. Pushkin is on his way to the SXSW Music Festival. The conscious rapper has been confirmed as a performer at the SXSW Music Festival 2023. SXSW, also known as South by Southwest, is the world’s biggest festival of its kind. The event, which takes place in Austin – Texas, brings together over 160,000 fans to a barrage of musical performances, conferences, film premieres, and several mini-events that characterize art. This year’s event comes between the 10th and 19th of March 2023; it will, as usual bring the What’s Next in Tech, Film, Music, and beyond to patrons of the event and the world.
Which Ghanaian artists have performed on the SXSW Music Festival stage?
In 2019, Africa was prioritized by the organizers of the SXSW Music Festival with an “Africa to the World” theme. The event featured a myriad of Africa’s finest musicians and many others. Representing Ghana was Jojo Abot, Stonebwoy, and Efya. In 2023, Dr. Pushkin is honored to represent Ghana on the show.
In a conversation with Dr. Pushkin, he indicated how excited he was about the opportunity. While commenting on it, he mentioned the crew he’s mounting the stage with. According to the “Lies” and “Wake Up” rapper, Ghana’s undisputed tongue-twist specialist, Budukusu, will join him on stage.
The two rappers have collaborated on three songs off Dr. Pushkin’s latest album. And since they’ve been hanging around a lot lately, they are working some magic as a team. Also on Dr. Pushkin’s crew for SXSW 2023 will be Aggie and AZA, featured on “Forgive them” and “No Regrets,” respectively, on the Outlandish album. Selecta Rah of Club Bantu fame will be the crew’s official Deejay as they mount the stage to thrill and awaken the audience.
Dr. Pushkin’s performance comes on the heals of Jojo Abbot, Efya, and Stoneboy who graced the event in 2019 as Ghanaians.
History of the SXSW Music Festival
SXSW started in 1987 with 177 artists and 15 stages. By 2019, the event had 1,964 showcasing artists (including musicians) and 94 Venues & Stages. Notable artists and personalities participating in SXSW are Former US President Barak Obama, Tonny Bennet, Black-eyed Peas, Cypress Hill, Jean Grae, Chamillionaire, Lady Gaga, and several high-profile personalities.
SXSW is an experience of live musical performances, conference sessions, film and television screenings, exhibitions, networking events, professional development opportunities, art installations, and many more. This year’s event takes place from March 10-19. However, the musical festival component is a six-day event, 13th – 18th.
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