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Audiomack’s Recent “Premiere Access” Feature Enables Artists to Reward Supporters With Early Listening

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In less than a month of launching its Premiere Access feature, Audiomack has recorded a ground breaking result with Nigerian rapper & songwriter Laycon. During the first week in his Premiere Access release, Laycon’s song “God Body V2” generated 5x revenue vs streaming alone. Premiere Access which was launched recently by Audiomack is a first-of-its-kind feature that allows artists to reward their biggest fans by making a yet-to-be-released song or album available on Audiomack before its wide release.

Premiere Access provides a new way for artists on Audiomack to generate revenue beyond the traditional form of streaming. Now, artists can upload their work to Audiomack, select the Premiere Access feature if they are enrolled in the Audiomack Monetization Program (AMP), and select the period of exclusivity for their release’s supporters. The Premiere Access feature was launched with Laycon and several other top-performing artists such as Nigerian super producer Pheelz, Starboy Producer and DJ Tunez and U.S. singer Almira Zaky.

“As a leading player in the music industry, we recognized the opportunity and obligation to enable creators to explore diverse means of monetization and help realize the financial potential of their work. This feat recorded with Laycon is a testament to more wins we aim to realize with artists that take advantage of the Premium Access feature”, said Jason Johnson, VP of Brand Marketing & Brand Strategy for Audiomack Africa.

Premiere Access builds upon Audiomack Supporters, which the platform launched in December 2021, to allow fans to directly contribute to songs and albums from the artists they love. To be eligible for Supporters, artists must apply for and gain access to the Audiomack Monetization Program (AMP), or distribute their music to Audiomack through one of many participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem and Vydia.

Audiomack has found that over half of all independent artists using the Supporters feature have increased their earnings by at least 30% via direct fan contributions. Since the feature’s launch eight months ago, over 25,000 artists on the platform have received direct support.

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Shatta Wale goes on his knees to apologise for his absence at Hogbetsotso festival

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Ghanaian Dancehall artist, Shatta Wale has taken a visit to the management of Ebony Condoms to apologise for his absence at the Hogbetsotso festival. (more…)

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Cameroon goalkeeper Andre Onana breaks silence after being dropped from world cup team

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Onana world cup

Cameroon goalkeeper, Andre Onana, has finally broken his silence after being kicked out from his side’s World Cup squad. (more…)

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I did not say the car was mine- Fella Makafui clears the air on recent Chevrolet flaunt

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Over the week, Ghanaian actress, Fella Makafui was spotted in a sweet Chevrolet Corvette. (more…)

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Sarkodie performs with a live orchestra on BBC radio 1Xtra’s “Afrobeat Concerto

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Africa’s most-awarded rapper, Sarkodie fascinated online viewers with an incredible performance of his smash hit songs “Rollies and Cigars “ and “Lucky” on BBC radio 1Xtra’s “Afrobeat Concerto.” (more…)

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MTN Ghana And Boomplay Partner To Offer Special Data Bundles And Subscription For Music Streaming

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KeyArtwork MTN Boomplay

MTN, Ghana’s number 1 telecommunication company in partnership with Boomplay, Africa’s largest music streaming and download platform, is making music streaming and download more accessible and affordable to its users and cherished customers.

 

The partnership outdoors special data bundles and subscription plans that will give MTN users access to Boomplay’s over 90 million songs and unlimited offline playback of downloaded songs. Subscribers will also enjoy an ad-free listening experience while saving money when they opt for the daily, weekly or monthly subscription along with its corresponding data bundles.

 

The plans on offer are:

 

Boomplay x MTN Data Bundle Plan:

AmountPackage
GHS 4.5Boomplay Daily Subscription + 500MB data bundle
GHS 13.5Boomplay Weekly Subscription + 1GB data bundle
GHS 30Boomplay Monthly Subscription + 3GB data bundle

 

Boomplay x MTN Subscription Plan:

AmountPackage
GHS 2Boomplay Daily Subscription
GHS 9Boomplay Weekly Subscription
GHS 17Boomplay Monthly Subscription
Elizabeth Ntiamoah-Quarshie_Boomplay

Elizabeth Ntiamoah-Quarshie_Boomplay

Speaking about the partnership, Boomplay Ghana’s General Manager, Elizabeth Ntiamoah-Quarshie said, “Having MTN as a key partner in our strides to make music streaming and download more affordable offers an exciting prospect for the future of our music industry and streaming culture. With this partnership, we are making our catalogue of over 90 million songs available to MTN subscribers at a cost lower than users on regular data plans. Users also have daily, weekly and monthly subscription options to choose from. Ultimately, this means more music to discover, stream and download on Boomplay. At the same time, artists and content providers can earn more streaming royalties and reach a wider audience.”

Noel Kojo Ganson_MTN

Noel Kojo Ganson_MTN

Commenting on the partnership, Chief Commercial Officer of MTN, Mr. Noel Kojo-Ganson said, “This partnership is great news for all our customers. Due to the diversity and multiplicity of Boomplay’s music collection, our customers will have more choices, more value and better control over what they can listen to. This partnership will make music more affordable and accessible to our cherished subscribers, many of whom are music lovers.”

 

With high internet costs limiting the potential of the digital music economy in Africa, Boomplay views telecommunication partnerships as essential to its advancement strategy and the progress of Africa’s music streaming culture. This partnership with MTN Ghana reaffirms the streamer’s commitment to empowering the African music ecosystem to unlock its potential.

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African Legends Night Unveils Music Legends Hall of Fame

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African Legends Night Music Legends Hall of Fame

African Legends Night has unveiled its first-ever Music Legends Hall of Fame list to celebrate African music legends as part of celebrations to mark 10 years of African Legends Night.

 

The Legends Hall of Fame is an annual induction list of all legendary musicians who have performed at African Legends Night. Over the ten-year period, African Legends Night has witnessed 20 headliners from a number of African countries such as Ghana, Ivory Coast, Nigeria, DR. Congo, Namibia, South Africa among others.

 

The Hall of Fame is also to recognize music legends who have consistently excelled in their endeavor of work in a long period.

 

Commenting on the initiative, Ernest Boateng, CEO of Global Media Alliance said “We recognize the immense contribution of musicians in projecting the face of the African continent positively. Our inductees are musicians who have had an impact in our society hence the Hall of Fame is to celebrate their achievements and major milestones in the course of their music careers.”

 

In no particular order, below are the musicians who made the first-ever Legends Hall of Fame lists:

 

  • Hugh Masekela
  • Daddy Lumba
  • Yvonne Chaka Chaka
  • Kojo Antwi
  • Femi Kuti
  • Amakye Dede
  • Kanda Bongoman
  • Awilo Longomba
  • George Darko
  • Ofie Kodjoe
  • Freddie Meiway
  • Ben Brako
  • Gyedu Blay Ambulley
  • Samini
  • Nana Tuffuor
  • Akosua Agyapong
  • Amandzeba Nat Brew
  • 2Face Idibia
  • Rex Omar
  • Ofori Amponsah

 

The African Legends Night is a premium pan-African concert which recognizes and celebrates living African music legends.

 

African Legends Night this year is sponsored by HD Plus, Ghana Gas, Ghana Tourism Authority, Beyond the Return, Perception Management International and Silverbird Cinemas with media partners – MX24, eTv, Citi FM, YFM, B&FT, Happy FM, Daily Guide, Ghanaweb, AmeyawDebrah, NYDJ Live, Oman FM and Net2 TV.

 

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