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Beats and AMBUSH reveal special-edition, glow-in-the-dark earphone

Published

11 months ago

November 17, 2020

Beats by Dr. Dre (Beats) and AMBUSH® today announce a special-edition Powerbeats–designed to take you from day to night with its glow-in-the-dark capabilities, high-performance sound, sweat- and water-resistance and co-branded, ripstop pouch. The release marks the first official collaboration by Beats and AMBUSH®, as well as the first glow-in-the-dark product ever by Beats.

Yoon Ahn, the co-founder and creative director for Tokyo-based label AMBUSH®, is known for her non-traditional, unisex designs that elevate every-day objects and merge together unexpected elements of streetwear, jewelry, luxury fashion and the local subcultures of her city. With this partnership, Yoon was inspired by the creative spark that can come from your nocturnal side — especially when living in a city like Tokyo, which comes to life at night with a particular energy.

“I live in the middle of Shibuya and I am always inspired by how the city just glows at night time,” said Yoon. “I thought it would be really cool to design a product that could capture that same city energy when you’re outside late at night listening to music. This collaboration was designed for everyone who is confident, having fun, being creative and trying new things — those kids always seem to glow the brightest.”

Learn more about Yoon’s creative process HERE.

To accompany the collaboration, Beats and Yoon tapped Burna Boy, a Nigerian artist celebrated for his genre-blending Afro-fusion music, to star in the campaign. While the spot’s visuals play on the transcendence of night, Burna Boy discusses how music is unifying on a global scale, his positivity about the future and his hope for the future generation of Africans to know themselves and be proud of who they are. The spot also features Burna Boy’s song “Way Too Big” from his recently released album Twice as Tall.

ABOUT POWERBEATS – AMBUSH® Special Edition

Wireless, high-performance earphones with glow-in-the-dark capabilities. A contrasting red “b” badge and AMBUSH® logo are featured on each earbud.
Co-branded ripstop pouch for security and easy portability
Powerful, balanced audio, delivering pure sound reproduction, enhanced clarity and dynamic range
Equipped with a rounded cable that is routed from the rear of the ear hooks for a natural, ergonomic contour around the neck
15-hour battery life on full charge
IPX4 rating sweat and water resistant
Powered by the Apple H1 chip, enabling for faster setup, pairing, and switching time between iCloud devices
Hands-free with “Hey Siri” on iOS devices to effortlessly change volume, switch tracks, and make calls Class1 Bluetooth® provides extended range and fewer dropouts
Includes Fast Fuel technology, a 5-minute charge gives up to 1 hour of playback when battery is low.
Two-way volume rocker and playback controls directly on the earbuds to power on/off, play/pause, activate Bluetooth, change tracks, activate voice assistant and take calls
Dual beamforming microphones and a speech-detecting accelerometer to target voices and filter out external noise
Eartips with four size options and lightning to USB-A charging cable are included

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Multiple Grammy award winner, Angélique Kpasseloko Hinto Hounsinou Kandjo Manta Zogbin Kidjo, is expected to perform at this year’s Grow, Unite and Build Africa (GUBA) Awards.

The awards are slated for November 7 and 8, 2021, and would mark a centenary of the passage and resilience of Nana Yaa Asantewaa, the influential warrior and Queen mother of Ejisu, who rose to lead an Asante army against the British.

Speaking at a media briefing on Monday at Kempinski hotel in Accra, Chief Executive Officer, (CEO) of GUBA, Ms Dentaa Amoateng said, the celebrated African musician who hails from Benin would be honoured on the day.

She noted that the ceremony would be attended by prominent people of various background including former President of Liberia, Mrs. Ellen Johnson Sirleaf,the seventh Director–General of the World Trade Organisation, Ngozi Okonjo-Iweala, market women among many others.

Dentaa Amonteng further noted that Nana Yaa Asantewaa’s ravery,immensely contributed to the country’s independence story, because it shaped the psyche of the nation, that they could stand up for the country regardless of the apposition.

She said for this reason, there was the need to throw more spotlight on her and celebrate the amazing performance of women and empower young ladies to strive to the top.

According to her the two-day event, would first be a durbar at Manhyia palace in Kumasi on November 7, and followed by the rest of Awards the next day at the Grand Arena, Accra International Conference Centre.

Prince Anthony Bart, a member of the team said it would help instill the spirit of patriotism in the youth, “we need to learn about history of leaders who have contributed to our struggle.”

The Year 2021 marks exactly 100 years of the death of Yaa Asantewaa, the last African woman to lead a major war against colonial powers in 1900, where she played the role of the Commander-in-Chief of the powerful Asante Empire.

These events will observe an important moment in African history, one that is unique to the relations between the Republic of Ghana and the Republic of Seychelles and is expected to host several high-profile personalities from the diaspora.

While celebrating Yaa Asantewaa, the awards will also recognize the contribution of Black women in the diaspora and Africa. The 2021 GUBA Awards will also raise awareness on maternal mortality and call for measures to ensure safe child delivery across the continent. GUBA Enterprise believes that every child, born and unborn, has a great potential and must be given the opportunity to fulfill this potential