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Beats and AMBUSH reveal special-edition, glow-in-the-dark earphone

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Beats by Dr. Dre (Beats) and AMBUSH® today announce a special-edition Powerbeats–designed to take you from day to night with its glow-in-the-dark capabilities, high-performance sound, sweat- and water-resistance and co-branded, ripstop pouch. The release marks the first official collaboration by Beats and AMBUSH®, as well as the first glow-in-the-dark product ever by Beats.
 
Yoon Ahn, the co-founder and creative director for Tokyo-based label AMBUSH®, is known for her non-traditional, unisex designs that elevate every-day objects and merge together unexpected elements of streetwear, jewelry, luxury fashion and the local subcultures of her city. With this partnership, Yoon was inspired by the creative spark that can come from your nocturnal side — especially when living in a city like Tokyo, which comes to life at night with a particular energy.

“I live in the middle of Shibuya and I am always inspired by how the city just glows at night time,” said Yoon. “I thought it would be really cool to design a product that could capture that same city energy when you’re outside late at night listening to music. This collaboration was designed for everyone who is confident, having fun, being creative and trying new things — those kids always seem to glow the brightest.”
 
Learn more about Yoon’s creative process HERE

To accompany the collaboration, Beats and Yoon tapped Burna Boy, a Nigerian artist celebrated for his genre-blending Afro-fusion music, to star in the campaign. While the spot’s visuals play on the transcendence of night, Burna Boy discusses how music is unifying on a global scale, his positivity about the future and his hope for the future generation of Africans to know themselves and be proud of who they are. The spot also features Burna Boy’s song “Way Too Big” from his recently released album Twice as Tall.

ABOUT POWERBEATS – AMBUSH® Special Edition

  • Wireless, high-performance earphones with glow-in-the-dark capabilities. A contrasting red “b” badge and AMBUSH® logo are featured on each earbud. 
  • Co-branded ripstop pouch for security and easy portability
  • Powerful, balanced audio, delivering pure sound reproduction, enhanced clarity and dynamic range
  • Equipped with a rounded cable that is routed from the rear of the ear hooks for a natural, ergonomic contour around the neck
  • 15-hour battery life on full charge
  • IPX4 rating sweat and water resistant
  • Powered by the Apple H1 chip, enabling for faster setup, pairing, and switching time between iCloud devices
  • Hands-free with “Hey Siri” on iOS devices to effortlessly change volume, switch tracks, and make calls Class1 Bluetooth® provides extended range and fewer dropouts
  • Includes Fast Fuel technology, a 5-minute charge gives up to 1 hour of playback when battery is low.
  • Two-way volume rocker and playback controls directly on the earbuds to power on/off, play/pause, activate Bluetooth, change tracks, activate voice assistant and take calls
  • Dual beamforming microphones and a speech-detecting accelerometer to target voices and filter out external noise
  • Eartips with four size options and lightning to USB-A charging cable are included
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Stonebwoy hits the studio with American singer Jordin Sparks

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Ghanaian Reggae and Dancehall artist, Stonebwoy has been captured in a studio with American singer, Jordin Sparks following their recent meeting in Los Angeles. (more…)

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Nigerian court fines singer Oxlade N5m over leaked sex tape

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A Lagos State High Court, Southwest Nigeria has awarded N5m damages against a singer, Ikuforijimi Abdulrahman, aka Oxlade, over a leaked explicit sex tape with a woman on a social media app, Snapchat. (more…)

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I put Stonebwoy on, but people claim I have done nothing to support other artists- Kwaw Kese

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Ghanaian rapper, Kwaw Kese has recounted his contribution to the success of Stonebwoy’s career. (more…)

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T-Ben Miller drops new single “Soldier”, ahead of EP release – LISTEN

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T-Ben Miller has come for the girls again with a new single. This time he comes as a “Soldier”, the title of the song. As the Valentine’s Day season approaches and the world is celebrating February as the month of love, it is appropriate to find the song that syncs well with the ladies.

T-Ben already has hinted about an upcoming EP due for release in early 2023 titled “No Bad Times”, from which he has released some few singles already. But “Soldier” is a side step teaser he wants to share with his fans especially his ladies ahead of the catalogue release.

Listen to “Soldier” here on Digital Stores: https://li.sten.to/tbenmillersoldier

A year ago he relaunched himself with an all new set of records and upgraded version of his creativity. He has since been consistent with releases. T-Ben Miller is an alumni of Ho Technical University who is now fully into doing music and majors in Afrobeats. Follow him across social media on the handle @iamTBen.

 

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Watch: Camidoh explains why he dropped another EP instead of an album

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Ghanaian Afropop and R&b singer, Camidoh has stated that he dropped an EP instead of an album to further solidify his brand some more. (more…)

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Delay hilariously reveals she’s been blocked on Twitter by Abeiku Santana

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Ghanaian Radio/Television Personality, Deloris Frimpong Manso, popularly known as Delay, has revealed that she has been blocked on Twitter by her colleague Abeiku Santaana. (more…)

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