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Bleaching is not the beauty standard – Fuse ODG

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Bleaching is not the beauty standard – Fuse ODG

In recent times, having killer curves and being fair in complexion seems to be the new definition of beauty in our part of the world.

Bleaching is not the beauty standard – Fuse ODG
Bleaching is not the beauty standard – Fuse ODG

And this is putting a lot of undue pressure on young ladies who are applying all kinds of creams and swallowing pills to become light skinned. 

Others are also going through surgeries and taking injections to get hour glass figures but UK-based Ghanaian musician, Fuse ODG, who is championing an agenda for Africans to stay true to themselves and portray a positive image of the continent, says fair complexion and curves should not be the standard for beauty.  

“It is just sad that today that is what we see but I want to tell the ladies that bleaching and all these things are not the standards of beauty. We are black and we should appreciate ourselves as such.”

“But can you blame them? It is because of their orientation, we have been brainwashed to believe that is what beauty is about. Our culture is rich, we are rich as a people so let us start seeing ourselves that way,” he stated.


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Jacqueline Johnson Quaye, known professionally as 'JQ', is a Ghanaian entertainment show host, journalist, and reporter.

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