The ever impressive Blitz the Ambassador will follow up his critically-acclaimed debut album, ‘Stereotype’ and follow-up live album ‘Stereolive,’ with the 12-song ‘Native Sun’ , set for release on May 3 worldwide.  The new album is a deeper, more roots-oriented record with the first single, ‘Best I Can’ as well as the much talked about ‘Dear Africa’ with Les Nubians.

But that’s not all there is to expect from the Ghanaian-born, Brooklyn-based MC/Composer.  He was recently in Ghana where he shot a compelling and beautifully shot short film also titled ‘Native Sun.’ The new album provides a vivid soundtrack to the story of a young boy’s daunting pilgrimage from the countryside to the capital city of Accra to find his father, who he only knows from a photo given to him from his deceased mother.

Blitz told Public Radio International (PRI) Afropop Worldwide recently, “We have to create other things that will make our music noticed. It’s very difficult to get anyone to buy music today, so it’s more about creating worlds, so if you create a world that other people are willing to exist in, and they’re willing to support it, and willing to spread the word about it, so we are making a short film that’s gonna add another element to the album, and I’m really excited about it.”

“Stereotype’ hit top ten on iTunes where it remained for a month following its independent release on Blitz’s record label, Embassy MVMT.  Blitz says about his debut effort, “I wanted to pay homage to make people understand that like anything, hip-hop has its lineage. It starts somewhere and it’s gonna go somewhere,” he adds. httpv://vimeo.com/channels/blitz#17678292

The album lead Blitz and his seasoned band, The Embassy Ensemble to tour across the United States, including sharing the stage with Public Enemy at NYC’s Summerstage and The Roots & Talib Kweli at Celebrate Brooklyn! as well as all over Europe hitting festivals like Belgium’s Afro-Latino Festival with Sean Paul and France’s TransMusicales Festival with Bomba Estereo, M.I.A. and Janelle Monae.  Summer 2011 will have Blitz and The Embassy Ensemble all over Europe for more festival runs, in support of ‘Native Sun.’

This Saturday, February 5, Blitz will be performing at NJPAC, in Newark, NJ