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Building the biggest African supply store in the US – Margaret Andega’s inspiring business journey

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Margaret Andega

Margaret Andega, a Kenyan entrepreneur, went to the United States as a high school graduate in the late 90s and currently owns the biggest African supply store in the USA.

Born in Madira village, Sabatia constituency in Vihiga County, Margaret went to the US alongside her husband. But some three decades later, she has made a name for herself as an established entrepreneur in downtown Atlanta, Georgia.

In an interview on AmeyawTV with Ameyaw Debrah (from  her office complex in Atlanta, Georgia), Madam Andega shared her struggles and successes as an African entrepreneur living the American dream.

While women used to do business out of necessity, more and more women entrepreneurs today are starting businesses out of desire and determination, combining modernity with respect for tradition and Margaret Andega is a perfect example of such women entrepreneurs out to conquer the world.

Read Also: Kwame Ralph, the young Ghanaian providing limousine & luxury chauffeur services for Ludacris, Keyshia Cole, Colin Kaepernick and more

Having graduated from the Atlanta University Center, Margaret followed her passion for African arts and started selling African products to promote the African culture in every space possible.

This passion evolved into a full business idea when Margaret founded Afrocentric Network. It is a one-stop center for African products including clothes for men, women, and children.

On her motivation for establishing the Afrocentric Network, Margaret said: “It’s been a work in progress, being a business person you take advantage of business opportunities that come along. About 25years ago it started as just selling African art and jewelry etc. But, I really started by selling my concept from the trunk of my car.

During that time, there was this product that was coming from Kenya and was popular all over the US. I took advantage of it, brought the same product in large containers, and pushed the product into major department stores that were craving for the product there was a shortage of.  That’s when I realized that, when the product is there and everyone wants it, the door is easier to go through.”

While any woman can, in theory, become an entrepreneur, not everyone is equipped to do so. Being successful in business requires a number of qualities and competencies, not all of which can be acquired at school. Margaret Andega is proof of this, exuding a strong personality that helps her overcome various challenges and take advantage of opportunities.

Read Also: He went from cooking on Instagram to owning a food truck in Atlanta and more… the story of Quabena’s Kitchen

On how she’s been able to grow her business throughout the decades, Margaret said:

“My customers are mostly African-Americans who have always been cool with African stuff before Africans become cool about African stuff. So when Africa become cool, the growth was phenomenal. The growth is 1000% thanks to the internet too. Prior to the web, getting a product from Africa to the US was very difficult where you had to attend a lot of tradeshows  but now  Africa is just a snap away and everybody is able to see it simultaneously.”

At Afrocentric Network, Margaret Andega sources her products from different African countries including Ghana, Kenya, Mali, and South Africa, to serve the demands of African-Americans in the United States.

WRITER: JACQUELINE JOHNSON QUAYE

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People & Lifestyle

Kafui Prebbie Foundation launches KAP Educational Fund, signs 500 kids onto the NHIS

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WhatsApp Image 2022 08 16 at 2.41.24 PM

Global development expert and social entrepreneur, Kafui Prebbie has launched an educational fund through his Kafui Prebbie Foundation. (more…)

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People & Lifestyle

How Not To Be Afraid To Place A Bet And Overcome Greed

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Bet

As we have already found out, discipline is one of the most important components in the field of betting. With what attitude the player approaches this activity, this will be the result, nothing else.  (more…)

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Mental health and your love life

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Mental health and your love life

Mental health is the topic on everyone’s lips these days. With issues like Anxiety on the rise, it’s no wonder. We hear about the symptoms every day, but rarely do people talk about how it can affect your love life. It’s a conversation that needs to happen- and now.

All problems that can be caused by Anxiety. All problems that can affect you forever if you ignore them. It’s daunting to think about, and easy to feel as though you’re facing the impossible. Thankfully, nothing could be further from the truth. Armed with some handy tips and a lot of stamina, you’ll be on your way to banishing Anxiety in no time. You never know, you could have more fun than you expected.

Remove the Pressure

All our lives, we are taught that making love is a Big Deal.

For some people, it is- and that’s okay- as long as it doesn’t get in the way of your bedroom antics. For others, these harmful expectations only build on existing anxieties. Do you need to get it up every time? Do you need to make it last longer than an hour? Do you need to have sex twice a day, every day? All questions people ask themselves.

And the answer is always no.

This pressure is the last thing you need, and it can have lifelong effects if you let it get to you. Learn to laugh it off instead, remind yourself that times are changing, and ignore what society is telling you. Mostly, remember that taking sex lightly doesn’t mean it’s not important. You can easily value intimacy and love while still being able to enjoy sex. People do it every day, so why should you miss out? This is where websites like Skissr can come in, it gives men the chance to deal with their bedroom issues without having to feel judged or shamed.

Read Also: Kenyan mental health advocate Sitawa Wafula named BET International Global Good Honoree

Work On Your Confidence

Anxiety manifests in various ways. With sex, a lot of these worries stem from low confidence. Whether it be body confidence issues, lack of faith in your sexual abilities, or being too afraid to ask for what you want during sex, there is no denying that confidence is your key to a better sex life. Without it, you won’t feel satisfied, and it might put you off having it altogether.

That’s something nobody wants, but there is one silver lining to all this. Today, there are more resources than ever out there to help people build their confidence back up. Even the smallest of tips can revolutionise your love life and your sex life, and you can start following them as soon as now.

Living a healthier lifestyle, giving yourself daily reminders, and practicing your technique are all ways you can make the change. It won’t happen overnight, but following these tips is sure to help your confidence grow in the long run.

Get to Know Yourself

A huge part of sexual anxiety is not knowing what it is that gets you off. Or, knowing exactly what does, but feeling (wrongly) embarrassed about it.

People should never be ashamed of their kinks. Luckily, we are living in an age where masturbation, fetishes, and fantasies are no longer taboo. Instead, they’re encouraged. There is no better time to shed your embarrassment. So, when you have some time alone, explore your body, find out what you like, and embrace what turns you on.

Even so, it is one thing to be comfortable with yourself, and another to be comfortable with someone else. This is why many people prefer a different approach, an escort service. Opting to have a non-judgemental, helping hand teaching you about what makes you tick could be more useful in the long term- and more fun. Choosing the right service provider makes all the difference, making escort services like

Learn How to Relax

People deal with stress and anxiety every day. Work commitments, family problems, and money troubles can all leave you lying awake at night. The result is tension, and lots of it. This can make you snappy, frustrated, and unable to enjoy sex. Your brain and body are one in the same, and it’s true that a lot of obstacles with sex are to do with what’s going on in your head.

There is one glaringly simple answer to this, which is learning how to relax. Relaxation results in nothing less than mind-blowing sex, which can make you feel even more relaxed- trapping you in a non-stop cycle of ecstasy.

It is no secret that hiring an escort can help you relax during sex, but escorts aren’t the only way. It could be as simple as meditating for a few minutes every day to diffuse daily anxieties, but having regular massages and trying tantric yoga are both popular ideas making their way into the mainstream.

Talk it Out

The first rule when it comes to mental health is to find someone to talk to. Keeping everything bottled up inside can have a huge impact on your wellbeing, and an even bigger one on your sex life.  Unfortunately, talking about anxiety- especially sexual anxiety- is much easier said than done. This could be because you fear admitting the problem, or because you’re worried it might dampen the mood even further.

One thing’s for sure: the opposite is true.

In fact, talking to a partner or therapist can actually relieve worry. Sometimes, reassurance about your worries may be all you need to jump back into the bedroom and improve your sex life. Other times, it could be that you need to work through some deeper issues relating to companionship. Somewhere along the line, you’re bound to find some real solutions that you can put into practice. Either way, you can be sure that you’ll soon be swapping therapy talk for dirty talk.

 

 

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Archyn Brew-Butler shares journey behind his black-owned label reshaping luxury bags

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Archyn Brew-Butler shares journey behind his black-owned label reshaping luxury bags

Archyn Brew-Butler is a Ghanaian using his ORIJIN CULTURE label to create signature pieces that help people of African descent to carry the culture, and the continent everywhere they go! (more…)

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Sean Kingston hails ‘Little Accra’ by Nike in partnership with Afrochella

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Sean Kingston hails 'Little Accra' by Nike in partnership with Afrochella

American-Jamaican singer and rapper, Sean Kingston has described the “Little Accra” anniversary edition of Nike Air Force 1 Low as a must-have! (more…)

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What Questions Do People Ask Psychics About Their Spiritual Journey?

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Psychics

Individual psychics often have their own unique way of performing spiritual readings. An experienced psychic can determine the best way to help you understand how negative energy may have blocked your path. Searching for experienced and real spiritual psychics online can provide you with meaningful and compassionate readings. One of the first questions to consider asking should concern the type of feedback you hope to obtain. (more…)

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