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Can Ghanaian Brands Capitalize On The Huge Entertainment Calendar This November-December?

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Can Ghanaian Brands Capitalize On The Huge Entertainment Calendar This November-December?

This past week Afronation and Afrochella have both announced their list of headliners for this year’s editions. In the queue to rollout will be the Wildaland Festival; Detty Rave and all the other major concerts and festivals set to bring the world to ‘Little Accra’ in the next couple of months.

In about 60 days, the World Cup beckons; the first December WORLD CUP ever; and it features Ghana.

The World Cup is the biggest event in world sport. It carries with it a fever-like frenzy for businesses and consumers alike that defies economic situations and logic.

This soccer craze will continue unabated for 4 weeks. All bars and hotspots will be full; drinks and food will be sold and patronized in equal measure; just as every soccer fan turns into an expert pundit – every street hawker will become a soccer merchandise hawker; very few other topics will matter during this period.

Much like the format of the tournament; the closer it gets to the finale; the more exciting it gets. So, it only gets better as it goes on.

Read Also: Asake Makes Apple Music History

The final game of the World Cup is on 18th December 2022. 7 days to Christmas.

Christmas in Ghana is usually the time when most brands show off and showcase some of their best ideasacross creative, digital, and experiential consumer engagements.

The COVID -19 story of 2020 and its hangover effects in 2021 is pretty much yesterday’s news. Today’s headline is that ‘we are outside’; so, the good times are here again.

Thus, December 2022 is gearing up to be the “Year of Return” on steroids.

The government of Ghana is estimating the tourist influx to reach 600,000 people this December. Accurate or ambitious; what is certain is that there will be a major influx.

A potpourri of visitors from the diasporan community; fun seekers from across the continent; and of course, our brothers and sisters sojourned abroad who have been saving up and planning all year.

Every one of these people will book accommodation and will have to move around. They will have to communicate and stay in touch with friends and family; eat, drink, look good, and party. Money will be spent – via cash, electronic, and digital payments.

On the surface; it is the cocoa season for everyone in the FMCG sector; TELCOs; FINANCIAL services [ convenient payment gateway providers]. Sports betting; hospitality and tourism brands as well as transportation service providers, event planners, entertainers, and hotspots.

But will every brand truly be able to harvest in this season?

Even with the best and most expensive efforts, there is always the risk of getting lost amid the multiple brand noise in such seasons.

Hence, in times like these, while a healthy budget is imperative, the brands that win are those who find innovative ways to communicate their USPs.

Don’t think outside the box; get out of the box completely.  The new generation of consumers [old or young] are more assertive than ever.

With inflation at an all-time high and the USD running circles around the cedi; Ghanaian consumers are predictably skeptical about spending except where necessary.

So, unless you are a utility service provider; – your goods or services will be joining a waiting list of wants. Your next sale is based on how high you rank on each consumer’s scale of preference. A scale that is increasingly tipping towards prudence and cost efficiency.

Expat consumers; are no less hard to recruit.

With access to tons of information and a tendency to think themselves supreme of thought; Sometimes the best way to get money spent by these consumers is “inspiration” and aspiration [or perception]. Both feelingsevoke a strong reaction [especially] in millennials and no doubt push them to take risks.

Which strategy will allow your brand to rank at the top of the list when it comes to purchase?

If there’s anything that gets a consumer to spend money they don’t have; it’s the Fear of Missing Out aka FOMO.

Curate a ‘Get out of your seat’ type campaign that employs FOMO [literally & figuratively] via the appropriate social, media & digital channels and engages the consumer’s multiple touch points in an experiential that is “Simple-ly Different” yet “Authentic.”

Young consumers, especially, will lose trust in a brand if a campaign feels fake or seems to over-promise. Suffice it to say you must stay consistently authentic” to win their loyalty.

  For WC campaigns; be sure to develop good-natured but tongue-in-cheek social campaigns. It always works.

It’s an awesome formula for a sponsor to craft a link between (let’s be honest, some fairly boring) products and exciting sports and events.

People go on social to unwind, so play into the occasion; don’t try to blatantly sell/pitch them.

For Sports Betting platforms; look to engage with your punters in real-time.

 It’s a cost-effective way to build brand awareness, increase affinity with the brand, and differentiate yourselves from the competition; Push out tweets and posts that align with the mood of the game and emotions of fans on both sides; these have the obvious advantage of driving in-game betting and keeps your brand top of mind in the heat of it all.

How experiential is your experiential? What experience are you selling at your experiential campaign? same old sampling to sale activation?

Whether off-trade or on-trade; be seen to invest in giving the consumer an experience that you have never offered and which they have never had; a reason to say yes rather than to ponder- “why should I?” This is especially effective for getting existing consumers excited to spend more on your brand.

Cross-brand partnerships are a smart way to do more with less by partnering with a complementary brand to give added value to the consumer. Shared cost – shared visibility; a win-win.

Think of an alcohol brand partnering with a ride-hailing app. Consumer orders a drink and gets a discount on their ride home. No better way to say DON’T DRINK & DRIVE; if you ask me.

In case you haven’t realized; in today’s “woke” consumer culture; socially responsible brands hit an emotional cord with consumers that is absolutely priceless in these times.

 E-COMMERCE is a tool of wit that must be deployed in innovative ways to appeal especially to the diasporan influx for December sales and events as well as for driving “at-home & in-office” WC viewing experiences. There are so many ways to do this; unique to each brand without getting lost in the noise.

Go beyond what has worked in the past; try something radically new!

That is to say, for all the brands planning to roll out UTC [ Under the Cork] and “Scratch & Win “campaigns – THIS IS 2022; all that stuff is a bit old and drudge. Be different.

The bottom line here is; that there’s a huge market out there for brands to capitalize on in so many ways this coming season. However, in 2022; success requires a lot more than just making the most noise and spending the most money.

Come January; every brand and business will receive their deserved ROIs based on how smart they have been with their strategy and execution.

ABOUT THE WRITER

DERICK ADDAI-DARKO is a seasoned PR & Brand Marketing Consultant; with experience curating experiential and digital marketing campaigns for multi-national brands such as Jack Daniels, Johnnie Walker, CIROC, LUC Belaire, Remy Martins, Django Brothers Glenmorangie, and many others in Ghana and Kenya. He worked on the AFRONATION Concert in 2019 in GHANA, curating the CIROC VVIP Lounge for CIROC. He is currently the Lead Brand Marketing Consultant at ELEVATE. The Agency & the founder of the NIGHTLIFE AWARDS GHANA.

 Email: derickaddaidarko@gmail.com  /  dee@elevatetheagency.com

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People & Lifestyle

What is a Good Size Sling Leather Bag to Carry?

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What is a Good Size Sling Leather Bag to Carry?

Introduction:

As leather bags become more popular, the question of the perfect size arises. Too small and it can’t carry all your essentials; too large and it becomes cumbersome to carry. So what is the best size for a sling leather bag

Leather bags are classic accessories that never seem to go out of style. They come in all shapes and sizes, making it easy to find one that matches your style. A sling leather bag is a good option for those looking for a lightweight and compact bag. These bags often have a single adjustable strap that goes over your shoulder, allowing you to swing it around to grab whatever you need. So if you’re in the market for a new leather bag, consider opting for a sling design instead of something with two straps.

What is a sling leather bag?

A sling leather bag is a type of small bag that can be worn over the shoulder or across the body. They are typically made from leather or canvas and have one large compartment for carrying items.

Sling bags are an excellent option for everyday use or travel because they are small and easy to carry. Plus, they can be worn in various ways to suit your needs.

What are the different sizes of sling leather bags?

Sling leather bags come in various sizes, but the most popular ones are small to medium. Small sling bags can hold items like your phone, wallet, and keys, while medium sling bags can also fit a water bottle and an extra layer of clothing.

When choosing the right sling leather bag, you must consider your needs and what you’ll be using the bag for. Once you’ve determined that, you can narrow your options by size, color, and brand. With so many great options available, you’re sure to find the perfect sling bag.

Which one is right for you?

The right size sling leather bag for you depends on your needs. A small or medium bag should suffice if you use it for everyday use. But if you’re looking for a bag to take on a trip, consider a larger size.

Ultimately, it’s up to you to decide which size is right for you. So first, consider what you’ll use the bag for, then decide accordingly.

How do you choose the right color sling leather bag for your outfit or occasion?

When it comes to choosing the right color sling leather bag, it depends on your personal preference and what you’ll be using the bag for. For example, a neutral color like black or brown would be a good option if you’re looking for an everyday sling bag. But if you’re looking for a bag to take on a trip or to a special event, choose a brighter color or pattern. Ultimately, it’s up to you to decide which color would be best for your needs.

What are some of the best sling leather bag brands?

Some of the best sling leather bag brands include

  • Fossil
  • Kipling
  • Woosir
  • Herschel Supply Co.

These brands offer a variety of styles and colors to choose from, so you’re sure to find the perfect bag for your needs.

How to care for your sling leather bag, so it lasts longer?

When caring for your sling leather bag, cleaning and conditioning it regularly is essential. This will help keep the leather looking its best and prevent potential damage.

Also, you should avoid storing your bag in direct sunlight or humid environments. These conditions can cause the leather to dry out and crack over time.

By following these simple tips, you can help ensure that your sling leather bag will last for years.

Where to buy a good quality sling leather bag at a reasonable price?

You can buy a good quality sling leather bag at a reasonable price in a few different places. Some of the best places to look include

  • online retailers,
  • department stores,
  • specialty stores.

You can also check second-hand stores or consignment shops for gently used bags. When choosing the right place to buy your bag, it’s essential to consider your needs and budget. Once you’ve done that, you can narrow your options and choose the best place to buy your new leather sling pack.

What are the benefits of sling leather bags over other types of bags?

Sling leather bags have a few benefits over other types of bags. These benefits include

  • they are small and easy to carry,
  • they can be worn in various ways,
  • they offer a stylish and timeless look.

Additionally, sling bags are typically very durable and long-lasting, so you can expect to get years of use out of one. Consider a sling leather bag if you’re looking for a new one. With so many great benefits, it’s easy to see why they are such a popular choice.

Factors in Purchasing a sling leather bag:

When purchasing a sling leather bag, you should keep a few things in mind.

Consider the material.

Leather is durable and will age well, but it can be more expensive. Canvas is less costly but less durable. A padded shoulder strap is a must for those planning on wearing the stylish sling bag for long hours.

Think about the size.

Smaller sling bags are great for everyday use, while larger ones are perfect for travel.

Choose a style that you love.

There are many different styles of sling bags to choose from, so take your time and pick one that you like. The stowable waist strap and multiple carry options give you a versatile pack that can transition from a sling bag to a fanny pack to an external accessory pouch that you can attach to your backpack.

Remember to factor in the price.

Best Sling bag can range in price depending on the brand, material, and size. So keep these things in mind when setting your budget.

By considering these factors, you can be sure to find the perfect leather sling bags for your needs.

Conclusion:

When it comes to choosing the right sling leather bag, there are a few things you should keep in mind. First, consider the material and the size. Then, choose a style that you love. And finally, remember to factor in the price. By considering these factors, you can be sure to find the perfect sling backpack for your needs.

FAQs:

How often should I condition my sling leather bag?

It would help if you conditioned your sling leather bag every few months to keep the leather hydrated and prevent it from cracking.

What is a neat pack canvas sling bag?

NeatPack canvas sling bag is a versatile pack that can accommodate everyone regardless of their vocation. It has plenty of compartments to store your belongings without weighing you down.

How do you choose the right sling leather bag for you?

When choosing a shoulder sling leather bag, consider the material, the size, the style, and the price. Then, consider your needs and budget to find the perfect bag.

What are the different types of sling leather bags?

Some sling leather bags include hobo bags, messenger bags, and crossbody bags. Leather sling Messenger Bag is also a good pick for commuters that don’t want to take up too much space on trains or buses.

What are some tips for using a sling leather bag?

Some tips for using a sling leather bag include storing it in a cool, dry place when not in use and avoiding getting it wet.

Additionally, be sure to condition the leather regularly to keep it hydrated.

What are the leather sling bag features?

There are many factors to consider when it comes to finding the perfect everyday shoulder bag, from style and functionality to comfort and price. The leather sling bag features nylon lining and multiple pockets both inside and outside. It also has a detachable USB extension cable and an earphone hole for your convenience.

Which is a popular, versatile sling bag for women?

Woosir offers versatile sling bags that combine a clever anti-theft design with plenty of organization for your daily essentials. Some feature a discreet all-black exterior made of a water-resistant material that protects your gear from the elements, along with waterproof zippers.

 

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People & Lifestyle

Stuffed Animals of a Baby Tiger—Plushies for a Good Cause

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Picture 1 23

The baby tiger is widely regarded as one of the most adorable animals in the animal kingdom. Overall, tiger species are rapidly declining, and tiger cubs are simple despite their strength and beauty. Additionally, they are utterly adorable. A tiger cub is the most adorable stuffed animal you can get for your child who loves animals.

Because they are one of the most beautiful and majestic animals in the world, it is unfortunate that poaching is slowly causing their decline. For instance, the number of Bengal tigers left in the world has decreased to just 2000. This is a terrible result of years of excessive poaching that is now almost completely unchangeable. However, baby tiger  kawaii plushies are becoming increasingly popular at a time when tigers themselves are becoming increasingly endangered.

To raise funds for their efforts to encourage the growth of the tiger population and further research into the species, foundations and other organizations around the world have begun producing and selling baby tiger plushies. You should buy at least one tiger cub based on these objectives alone. They are not only adorable, but they are also a natural step toward increasing the likelihood that tigers will survive and be seen by future generations.

It’s not as hard as you think to find these stuffed animals made by wildlife federations. The stuffed animals are available for purchase on many of their websites, and some department stores also carry them. Additionally, if you ever visit a zoo, you can be sure to find them for sale. Therefore, there are numerous resources available to you for finding these useful stuffed tiger cubs.

If you’re looking for stuffed animals that help another kind of endangered species, these organizations also help a lot of other species. These federations and organizations’ sales of stuffed animals also greatly benefit animals like orangutans, and supporting them is also a worthy cause. To raise funds for conservation efforts, stuffed pandas, another endangered animal, are frequently sold.

For further detail long cat plush  (Mewaii soften your life , sweeten your heart)

It’s great that these questions are being asked in this way because many people find it hard to say no to them. The fact that you are assisting in the preservation of some of the most majestic and exotic animals in the world is the greatest benefit you would require for something like this. Getting them is always great for yourself or a young child. A baby tiger stuffed animal or toy can do a lot more than you might think.

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People & Lifestyle

The Poor Young Boy From Nowhere Who Became An Influencer And A Philanthropist – Derrick Evans

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The Poor Young Boy From Nowhere Who Became An Influencer And A Philanthropist - Derrick Evans

Let’s throw a spotlight on one amazing young man who has been one of the biggest helping hands to financially challenged youths and older people for a very long time. (more…)

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People & Lifestyle

Tips for Playing Online Poker Sites

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Poker

There are more than 120 million people around the world logging on to enjoy games of poker online. While visiting a casino was once necessary for playing the game, players can now enjoy the convenience and range of promotions on the internet.

Learning how to play poker is a habit that features in many people’s lifestyles, it can take time and patience as you get to grips with the rules and different poker terms. There are also different variants to try, Texas hold’em is by far the most popular but other well liked types include Omaha, HORSE, Chinese poker and seven card stud poker.

If you are relatively new to the game or are looking to improve your strategy and chances of winning, here are some tips to try out:

Think about ranges rather than hands

You should first learn what the different poker hand rankings are, printing off a hand ranking chart and keeping it next to your laptop can be helpful if you are finding it hard to get to grips with this.

However, one of the key differences between a beginner player and someone a little more advanced is how they think about what their opponents might have. A new starter will try to guess their poker hand rather than thinking about ranges.

The range is the spectrum of poker hands that other players might have in that current situation. If you are predicting a specific card, it is likely that you are relying on a gut feeling rather than considering all the information you have collected throughout the entire game and using that to calculate pot odds.

Look for the best games

In poker, it is very important not to let your ego get the better of you, you do not want overconfidence to get in your way of making wise decisions. A player distracted by their ego could jump straight into high stakes games and tournaments without first testing out their strategy.

If you are fairly new to playing poker online, you shouldn’t jump into playing games with poker pros as they are very likely going to beat you and drain your bankroll quickly, instead look to play games with opponents with the same skill level and experience.

But how do you find these ideal opponents and games? Firstly look for games that are in the format that you are most comfortable playing in, such as cash games.

You should be careful to select games on poker sites where the site has the correct licensing and is safe and legal in your country. These sites are kept to a high standard and must make games fair.

To find the right opponents, research what the most popular times are for recreational players to play games in your time zone.

Start with lower stakes games and as you develop your strategy and build up your pot, you can start to cautiously branch out to higher stakes games and eventually play in tournaments.

Tips for Playing Online Poker Sites

Tips for Playing Online Poker Sites

Start by playing just one table

When learning and developing your poker strategy you want to be as focused as possible and avoid making poor errors of judgement. For this reason, less experienced players should stay away from multi-table games at first and start with playing at just one table.

Multi-table games are great once you are more confident in your strategy and need less time to think about how you are going to play your hands.

Consider buying a head’s up display software

Lastly, to level up from a poker beginner to a poker pro, you are going to want to make use of the poker tools available to you. There are many different software and online tools available to you, some for free and others that provide additional paid features.

The poker site itself will have some features, such as the ability to make notes. A head up display software can help you to track all the hands that you and your opponents have played during the game. You may also be able to watch a replay of the last hand to understand what has happened.

Paid software can give you the ability to watch entire games and tournaments back. Pro poker players in training will often study their previous games to review what went well and how they could improve in the future.

Playing online poker is thrilling entertainment and with these tips you can begin to develop yourself into a more advanced player and create your strategy for poker success.

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Essay Editing 101: 10 Rules to Perfect Your Writing

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10 Rules to Perfect Your Writing

Writing essays is the best practice you get during college and university years. Even though many students don’t see its benefit, it helps you in many aspects. When you perfect your writing, you master the art of creating arguments and defending your point of view. Not to mention improving your research, fact-checking, and style skills.

 

No one is born a successful writer: ask anyone in the industry. It takes a lot of patience, editing, revisions, and criticism to become a better version of yourself. You can always start by learning from professional writers and looking at how to write essay for me articles on Google or reading professional literature and books. Yet, the essential part is to start writing and keeping up with it all the time.

Learn from the best 

The key ingredient of mastering writing and editing your essays is to delve into what makes good and bad writing. Read critically acclaimed and less famous authors, journals, scholars, and different types and genres of text. Try to evaluate the style and what makes the pieces good. Be the judge and critic before trying to emulate some bits of it. 

 

Reading is a must for any student and professional to stay sharp. Consider how rules and conventions change and how you can make the most of them in your writing. The same goes for editing. Take notes on the most repeated patterns and how specific genres are formatted. 

Combine a part-time job with mastering your skills

You can combine business with pleasure by working as a part-time or freelance writer. As a result, you are practicing your writing skills and getting additional income. It is quite an unorthodox approach to mastering your writing and editing, but it works perfectly for students who don’t want to waste their time and get experience. As a freelance writer, you get all the soft and hard skills required to land your first job after graduation. 

 

https://unsplash.com/photos/CKlHKtCJZKk 

Always outline your essays

Outlining your papers is essential for preparing any assignment. It is a simple yet powerful technique to overcome blank page syndrome when you start working on your first draft. When you have zero ideas about how to structure your paper or what arguments you want to explore, you are more likely to get stuck with writing.

 

An outline saves the time on writing and effort spent making sense of your initial ideas. Even though editing is all about brushing up on content and structure, you want to work with something with a shape. When editing, you can consult with your outline to quickly evaluate whether you achieved something or had changed the structure midway through. 

Editing vs. proofreading: what’s the difference?

Many people use editing and proofreading interchangeably. These two steps are significant to elevate your essay and improve it, but they have different intentions:

 

  • Proofreading focuses on technical errors such as spelling, grammar, punctuation, and formatting. 
  • Editing aims to fix tone, flow, paragraph structure, and content. 

 

Some of your essays will be completely different pieces of work after editing. Needless to say, it is completely normal. After all, you are creating a better version of your first draft. That is when your outline gives you an upper hand in tracking how you managed to update your paper. 

 

Don’t skip these two steps in revising your first draft. Pay equal attention both to proofreading and editing to polish your essay.

Take a break before editing 

Many people make the common mistake of starting editing right after writing. You need to take some time to get a fresh eye and notice what can be improved. At least an hour’s break to switch from your paper boosts your attention and creates emotional distance. Focus on other tasks and then come back to edit your writing.

Indicate repetition of ideas and words

Editing helps you spot repetitive words and ideas that can reduce your essay quality. Highlight each instance when you have paraphrased the previous idea or repeated the words in the same paragraph. Don’t rush into deleting it right away. Evaluate why you might have trouble introducing a new argument. 

 

Looking for repetitions improves your arguments and essay flow. Don’t overcomplicate your paper with fancy words and heavy sentences. Keep it simple but to the point.

Examine each essay section separately

Reviewing each paragraph as an individual unit can significantly help in editing the essay. It will make it easier to verify that you managed to develop comprehensive arguments backed by sources. 

Language matters

There are several golden rules to improve the tone and flow of your essay:

 

  • Avoid overusing adverbs. 
  • Choose active, not passive voice.
  • Leave filler words out.
  • Keep your grammar clear and simple.

Read your paper out loud 

Reading your essay aloud is an effective technique to explore your essay message. Often, when we write, we do not specifically perceive our writing as something solid. Many students write papers in chunks, which leads to a different tone of voice throughout the essay. It is one of the most effective ways to capture and fix flow and content inconsistencies.

 

You can raise the stakes and ask your friend to be your audience. People often are better at providing feedback on others’ writing and are more attentive to obvious mistakes.

Ask someone to read your essay

If you are too anxious to read out loud to your friends, ask them to skim your paper. Many errors and mistakes are invisible to us because of bias. Others don’t have this author’s perspective and can give genuine feedback and recommendations. Trusting someone to read your essay also helps you to overcome the fear of critique and judgment.

The bottom line

Editing essays is what makes them worthy of getting the highest mark. Don’t feel convinced to keep the first draft because you believe you put too much work into it. Most of the work starts during proofreading and editing, so you are not overworking yourself. Your edited versions will be ten times better when you look at them as a professional writer, not a novice.

 

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People & Lifestyle

What Is Dash Token? History and Future of an Altcoin

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Altcoin

There are hundreds of different cryptocurrencies available to buy and trade on the market. For inexperienced investors, it can be difficult to decide which cryptocurrency to buy. Today we will look for tips on choosing a cryptocurrency and talk about the Dash crypto as a good investment option.

When choosing an investment asset, the following points should be taken into account:

  • The reputation of the project and the past performance of the development team.
  • Coin prices and charts: how have prices changed, and what does it depend on?
  • The underlying technology of the project and its benefits.
  • Real application, partners, clients.
  • Market capitalization and daily trading volume.
  • Supporters, backers, holders (investors).

Analysis of the project should tell you whether it is worth investing in. Now let’s figure out what is a Dash?

Crypto Dash Brief Overview

Dash is a good investment opportunity. The platform enables fast, cheap and efficient payment transfers worldwide using both fiat currencies and cryptocurrencies. The Dash cryptocurrency offers a fast and secure money exchange with low fees. The platform guarantees complete anonymity and decentralization of money transfers. It is a decentralized platform managed by users called master nodes.

The Future of Dash Altcoin

In mid-November 2022, the DASH USDT pair was trading at $33.88. The Dash chart shows that the price has fallen over the past months, probably because of another huge collapse caused by bad news front the FTX exchange. Experts believe the Dash cryptocurrency price will recover and reach $93.7 in 2023. As the market is falling now, you can buy Dash coins at a lower price and hold them for a long time until the market trend changes. You can also trade this coin and make money every day by applying an intraday trading strategy and scalping method.

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