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Can Ghanaian Brands Capitalize On The Huge Entertainment Calendar This November-December?

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Can Ghanaian Brands Capitalize On The Huge Entertainment Calendar This November-December?

This past week Afronation and Afrochella have both announced their list of headliners for this year’s editions. In the queue to rollout will be the Wildaland Festival; Detty Rave and all the other major concerts and festivals set to bring the world to ‘Little Accra’ in the next couple of months.

In about 60 days, the World Cup beckons; the first December WORLD CUP ever; and it features Ghana.

The World Cup is the biggest event in world sport. It carries with it a fever-like frenzy for businesses and consumers alike that defies economic situations and logic.

This soccer craze will continue unabated for 4 weeks. All bars and hotspots will be full; drinks and food will be sold and patronized in equal measure; just as every soccer fan turns into an expert pundit – every street hawker will become a soccer merchandise hawker; very few other topics will matter during this period.

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Much like the format of the tournament; the closer it gets to the finale; the more exciting it gets. So, it only gets better as it goes on.

Read Also: Asake Makes Apple Music History

The final game of the World Cup is on 18th December 2022. 7 days to Christmas.

Christmas in Ghana is usually the time when most brands show off and showcase some of their best ideasacross creative, digital, and experiential consumer engagements.

The COVID -19 story of 2020 and its hangover effects in 2021 is pretty much yesterday’s news. Today’s headline is that ‘we are outside’; so, the good times are here again.

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Thus, December 2022 is gearing up to be the “Year of Return” on steroids.

The government of Ghana is estimating the tourist influx to reach 600,000 people this December. Accurate or ambitious; what is certain is that there will be a major influx.

A potpourri of visitors from the diasporan community; fun seekers from across the continent; and of course, our brothers and sisters sojourned abroad who have been saving up and planning all year.

Every one of these people will book accommodation and will have to move around. They will have to communicate and stay in touch with friends and family; eat, drink, look good, and party. Money will be spent – via cash, electronic, and digital payments.

On the surface; it is the cocoa season for everyone in the FMCG sector; TELCOs; FINANCIAL services [ convenient payment gateway providers]. Sports betting; hospitality and tourism brands as well as transportation service providers, event planners, entertainers, and hotspots.

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But will every brand truly be able to harvest in this season?

Even with the best and most expensive efforts, there is always the risk of getting lost amid the multiple brand noise in such seasons.

Hence, in times like these, while a healthy budget is imperative, the brands that win are those who find innovative ways to communicate their USPs.

Don’t think outside the box; get out of the box completely.  The new generation of consumers [old or young] are more assertive than ever.

With inflation at an all-time high and the USD running circles around the cedi; Ghanaian consumers are predictably skeptical about spending except where necessary.

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So, unless you are a utility service provider; – your goods or services will be joining a waiting list of wants. Your next sale is based on how high you rank on each consumer’s scale of preference. A scale that is increasingly tipping towards prudence and cost efficiency.

Expat consumers; are no less hard to recruit.

With access to tons of information and a tendency to think themselves supreme of thought; Sometimes the best way to get money spent by these consumers is “inspiration” and aspiration [or perception]. Both feelingsevoke a strong reaction [especially] in millennials and no doubt push them to take risks.

Which strategy will allow your brand to rank at the top of the list when it comes to purchase?

If there’s anything that gets a consumer to spend money they don’t have; it’s the Fear of Missing Out aka FOMO.

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Curate a ‘Get out of your seat’ type campaign that employs FOMO [literally & figuratively] via the appropriate social, media & digital channels and engages the consumer’s multiple touch points in an experiential that is “Simple-ly Different” yet “Authentic.”

Young consumers, especially, will lose trust in a brand if a campaign feels fake or seems to over-promise. Suffice it to say you must stay consistently authentic” to win their loyalty.

  For WC campaigns; be sure to develop good-natured but tongue-in-cheek social campaigns. It always works.

It’s an awesome formula for a sponsor to craft a link between (let’s be honest, some fairly boring) products and exciting sports and events.

People go on social to unwind, so play into the occasion; don’t try to blatantly sell/pitch them.

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For Sports Betting platforms; look to engage with your punters in real-time.

 It’s a cost-effective way to build brand awareness, increase affinity with the brand, and differentiate yourselves from the competition; Push out tweets and posts that align with the mood of the game and emotions of fans on both sides; these have the obvious advantage of driving in-game betting and keeps your brand top of mind in the heat of it all.

How experiential is your experiential? What experience are you selling at your experiential campaign? same old sampling to sale activation?

Whether off-trade or on-trade; be seen to invest in giving the consumer an experience that you have never offered and which they have never had; a reason to say yes rather than to ponder- “why should I?” This is especially effective for getting existing consumers excited to spend more on your brand.

Cross-brand partnerships are a smart way to do more with less by partnering with a complementary brand to give added value to the consumer. Shared cost – shared visibility; a win-win.

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Think of an alcohol brand partnering with a ride-hailing app. Consumer orders a drink and gets a discount on their ride home. No better way to say DON’T DRINK & DRIVE; if you ask me.

In case you haven’t realized; in today’s “woke” consumer culture; socially responsible brands hit an emotional cord with consumers that is absolutely priceless in these times.

 E-COMMERCE is a tool of wit that must be deployed in innovative ways to appeal especially to the diasporan influx for December sales and events as well as for driving “at-home & in-office” WC viewing experiences. There are so many ways to do this; unique to each brand without getting lost in the noise.

Go beyond what has worked in the past; try something radically new!

That is to say, for all the brands planning to roll out UTC [ Under the Cork] and “Scratch & Win “campaigns – THIS IS 2022; all that stuff is a bit old and drudge. Be different.

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The bottom line here is; that there’s a huge market out there for brands to capitalize on in so many ways this coming season. However, in 2022; success requires a lot more than just making the most noise and spending the most money.

Come January; every brand and business will receive their deserved ROIs based on how smart they have been with their strategy and execution.

ABOUT THE WRITER

DERICK ADDAI-DARKO is a seasoned PR & Brand Marketing Consultant; with experience curating experiential and digital marketing campaigns for multi-national brands such as Jack Daniels, Johnnie Walker, CIROC, LUC Belaire, Remy Martins, Django Brothers Glenmorangie, and many others in Ghana and Kenya. He worked on the AFRONATION Concert in 2019 in GHANA, curating the CIROC VVIP Lounge for CIROC. He is currently the Lead Brand Marketing Consultant at ELEVATE. The Agency & the founder of the NIGHTLIFE AWARDS GHANA.

 Email: derickaddaidarko@gmail.com  /  dee@elevatetheagency.com

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People & Lifestyle

MTN Climax Eidul Fitr with Cultral Day Celebration

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Salihu Abu of MTN Senior Manager for Customer Relations and Credit Management presenting the items to Alhaj Latif PRO of the National Chief Imam

MTN Ghana concluded this year’s Eidul Fitr celebrations with cultural events in Accra Newtown and Kumasi. The cultural events brought together various ethnic groups in the communities to showcase their rich culture in vibrant durbars.

Leaders of the ethnic groups led their delegations with traditional performances. The event featured live performances from dance groups and artists during the durbars. The cultural day platforms were used to share goodwill messages and to address community issues. In Kumasi, chiefs paraded from the central Mosque through Manhyia, Allabar, and ended at Kumasi Zongo. Health screening exercises were also included in the activities. Residents were screened for Hepatitis B, Blood Pressure, HIV, Malaria, and had their sugar levels checked.

In addition to these activities, the CEO of MTN Ghana, Stephen Blewett, in solidarity, celebrated with Muslim employees at MTN House. MTN Regional leadership also held similar engagements with Muslim employees in all 16 regions.

Before the cultural day, MTN Ghana presented food items and cash to the National Chief Imam, His Eminence Dr. Sheikh Usmanu Nuhu Sharubutu, and Regional Chief Imams in Ashanti, Western, and Northern regions. This year, a total of GHS100,000 was committed to the purchase of items for the celebration of Eidul Fitr in the three regions. The items presented included rice, cartons of vegetable oil, packs of mineral water, soft drinks, rams, and cash.

In Accra, Salihu Abu, Senior Manager for Customer Relations and Credit Management, led the delegation to the National Chief Imam and expressed his appreciation on behalf of MTN for the support, patronage, and loyalty of MTN’s customers across the country. He expressed gratitude for their continued support of MTN’s activities and the warm reception the company has received over the years.

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The National Chief Imam, Dr. Sheikh Osmanu Nuhu Sharubutu, received the items and thanked MTN for its continuous support. He also prayed for the company’s success, saying, “We are grateful for this gesture that you have done. May Allah increase your business and activities.”

The donations in the Ashanti, Western, and Northern regions were led by Mr. Simon Amoh, Senior Manager Regional Sales, Prince Owusu Nyarko, Senior Manager Southwest, and Kwame Aseye Akude, Manager Retail Experience Northern Business District.

MTN has been supporting the Muslim Community for 16 years during Eid-ul Fitr celebrations through donations and the organization of events in Nima, Accra New Town, Kumasi, Kasoa, and Tamale. The company also supports the National Hajj Board annually in the organization of the pilgrimage to Mecca.

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Gavi and UNICEF welcome approval of new oral cholera vaccine

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Gavi, the Vaccine Alliance, and UNICEF welcome the news that a new oral cholera vaccine (OCV), Euvichol-S, has now received WHO prequalification and can be made available to countries around the world. The prequalification of this new product will help EuBiologics, the manufacturer, produce more volumes of vaccine, faster, and at a lower cost – a key step to expanding supply amidst the ongoing acute global upsurge of cholera outbreaks.

Today’s approval will help increase the overall supply of OCV available in 2024, with approximately 50 million doses now forecasted to be available to the global stockpile this year, compared to 38 million in 2023. Euvichol-S is an important product innovation: a simplified formulation of Euvichol-Plus that reduces the number of vaccine components – delivering a vaccine that studies have shown remains equally effective against key cholera serogroups while lowering production cost and complexity – thus allowing for larger volumes to be produced faster.

Cholera has been surging globally since 2021, with high case fatality rates despite availability of simple, effective and affordable treatment. The large number of outbreaks has led to unprecedented demand for vaccines from impacted countries. While global OCV supply has increased eighteen-fold between 2013 and 2023, the large and sustained spike in demand has put a strain on the global stockpile of OCV. Partners and countries are working urgently on cholera response, prevention and control measures in the face of this crisis, and have called on countries, manufacturers and others to support. Most recently, Gavi, UNICEF and partners announced the largest ever global deployment of cholera diagnostics to support surveillance and response.

“Prequalification of Euvichol-S represents a lifeline for vulnerable communities around the world,” said Dr Derrick Sim, Managing Director of Vaccine Markets & Health Security at Gavi. “Every vaccine dose delivered through Gavi programmes today represents years of planning and investment to shape the market so supply matches countries’ needs. The approval of this new product could not have come at a more important time given the acute upsurge of cholera outbreaks we are seeing worldwide. We commend EuBiologics for their role in ensuring countries around the world have access to cholera vaccine as part of their response toolkit.”

EuBiologics is currently the only supplier of OCV to the global stockpile, although other manufacturers are expected to have products available in the coming years. Gavi, the Vaccine Alliance works to shape the OCV market, and funds the global stockpile of OCV doses, along with transport and vaccination activities in lower-income countries. UNICEF leads on procurement and delivery of doses to countries. Use of the stockpile for emergency response is overseen by the International Coordinating Group for Vaccine Provision (ICG), led by WHO.

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“Despite cholera being preventable and easily treatable, children continue to suffer from this potentially fatal disease. UNICEF has already secured access to all the available doses of the just-approved vaccine and will deliver these to the countries at the highest possible speed,” said Leila Pakkala, Director of UNICEF Supply Division. “The approval means that UNICEF can increase the procurement and delivery of cholera vaccines by more than 25%, pushing back harder on deadly cholera outbreaks.”

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Isap Music Drops ‘Naomi’ As First Single of The Year

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Ghanaian Hip-Life/Hip-Hop artiste, Isap Music has today officially released his premiere single of the year, “Naomi” on all digital streaming platforms.

The new single is an Afrobeats record that boarders on the thin line between love and obsession.

Isap Music opens with a reassurance for that special someone as he plans to put a ring on her finger soon. His sweet-singing voice together with the charming lyrics not only wins the heart of “Naomi,” but the listener as well.

On the DCM Records produced track, Isap Music brings a different energy to his first single of 2024, building a strong anticipation for subsequent releases as the year progresses.

However, until then, “Naomi” is simply one of the best Ghanaian Afrobeats songs released so far this year.

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Isap Music’s spectacular performance on the two minutes 27 seconds track has everything; vocals, lyrics, storytelling and ad-libs, all on point.

It’s hard to believe such a good song was produced from another person’s experience but that is exactly how the song came to life.

In an online interview with Amplify Ghana, Isap Music disclosed that “Naomi” was inspired by a friend.

“The love song was actually inspired by a friend who was so much into his girl that he couldn’t stay a day without hearing her voice,” he said.

The latest single comes after his collaboration with 2022 VGMA Best Rap Performance award winner Lyrical Joe, Suuparstar TZ and Siicie on “Yesu Frɛwo” released last year.

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Isap Music is one of the exciting new voices in the music scene. This new release, “Naomi” continues his streak of superb releases. Gaining recognition as one of the few street preachers, Isap Music’s versatility as an artist is of no doubt. He continues to share different messages and produce bangers in many genres.

“Naomi” by Isap Music is currently available on all digital streaming platforms.

Listen to “Naomi”

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Immediate Nexus: Your Gateway to Free Investment Education in 2024

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Immediate Nexus

Within the ever-changing financial environment, it’s an issue of immense importance that an investor remains at the forefront. Immediate Nexus is a beacon that avails the indispensable resources and insight to navigate an investor through manning the complexities in investment come 2024 and thereafter. Let’s delve into why immediate-nexus-ai.com is your ultimate gateway to free investment education in 2024.

Understanding Immediate Nexus: Your Gateway to Free Investment Education in 2024

It is nothing less than a whole ecosystem to be built with the idea of allowing investors at different levels of experience to obtain the knowledge and tools needed to gain a foothold in this business. Whether you are a seasoned investor or one learning the ropes of how to dabble in the finance world, the Immediate Nexus has got your back.

The Evolution of Investment Education

Traditional teachings of investment have a very short shelf life due to the fast pace with which technology and the trend of the global markets move. Immediate Nexus fills that need by providing modern investors with current, readily accessible, practical information.

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Free Resources for All

But what really strikes the most is the kind of free education toward all people without having any expense of seminars or the elite high-cost memberships. Truly, Immediate Nexus advocates that financial literacy should be made available to all, no matter where you come from or belong in terms of background or current financial status.

Expert Insights and Analysis

Investment can be cumbersome to wade through, especially for beginners. Immediate Nexus makes it easier with an expert insight and analysis curated from none but the best sources. Be it market trends or effective investment strategies, everything is there to make your decision wise.

Harnessing the Power of Community

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It doesn’t need to be a lonely journey. Immediate Nexus is a dynamic, live community where investors network, share ideas, and draw wisdom from one another. That interactive approach makes it conducive to learning at the same time, availing valuable networking opportunities.

Why Choose Immediate Nexus?

While Immediate Nexus may be a new kind of educational platform, in many ways, it is poised to soon become the go-to solution for those seeking to grow and succeed in the world of investing. Here are ten great reasons why you need to make it your go-to resource this year.

  • Holistic Content: From the guidelines of a beginner investor to the strategies which are to be followed at an advanced level, Immediate Nexus encompasses and provides information relevant to every single stage an investor might be in.
  • User-Friendly Interface: The platform friendliness comes with ease of navigating through the site, intuitive design, and a friendly interface.
  • Timely Updates:** Actual happenings in the capital and financial markets, economic development, and investment opportunities.
  • Interactive Learning: Engjson Quizzes, Interactive Tutorials, and Live Webinars assist learners in polishing skills and strengthening their learning.
  • Community of Trust: Be a part of an elite community of like-minded investors, share knowledge and support each other in growth.

Conclusion

Your Gateway to Free Investment Education in 2024 is not a platform—it’s a revolution, an immediate nexus revolutionizing ways people think about investment education. Equip your financial future with all the expert insights and resources that you would have needed, including a lively community. Join the movement today and take your first steps toward financial freedom.

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Mastering Bitcoin Trading: The BitLQ Matrix Advantage: A Path to Financial Freedom

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The financial opportunities, though, in mastering the trading Bitcoin are huge in this dynamic world of cryptocurrency. BitLQ Matrix strategy stands like a beacon of assurance and profitability among the myriad strategies available. This paper, therefore, seeks to detail the encapsulated greater benefits within the bitlq.app Matrix and illustrate how one could optimize his trading to achieve financial freedom.

Understanding Bitcoin Trading

Bitcoins are the first and leading cryptocurrency ever to evolve, and it altered the thinking of how the world used to look at finances. Bitcoin trading is a process through which one can speculate on the price movements of them and, in turn, takes home profits by analyzing the markets and makes a deciding move. Trading in bitcoins is very demanding in nature since it is very unpredictable. Good knowledge and strategic acumen are expected to surge through the market fluctuations victoriously.

Embracing the BitLQ Matrix Advantage

Mastering Bitcoin Trading: The BitLQ Matrix Advantage

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The BitLQ Matrix is not some trading strategy but a whole, complete framework aiming to trade optimal results while controlling risks most efficiently. This revolutionarily uses LQ to guide traders through informed considerations in making decisions for the best possible profits with the least possible vulnerability to market volatility.

Liquidity: The Backbone of Trading Success

Liquidity is the base that underlies any trading pursuit to support transactional ease and participation in the market. Priority to the BitLQ Matrix trade is given, executed seamlessly without slippage, or at least at the most minimal level, for the efficient trade execution at the best entry and exit levels.

Quantity: Balancing Risk and Reward

In this respect, good risk management becomes highly imperative while trading in Bitcoins, and with the BitLQ Matrix, there is a good balance since traders can put in the emphasis on the importance of trade quantity. By doing so, the traders will accurately calibrate the position sizes to market conditions and the risk-taker’s risk-bearing ability to ensure they make a better risk-reward ratio and protect the capital from likely losses.

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Quality: Elevating Trading Standards

Quality, in this case, regards the level of trades executed within BitLQ Matrix. This gives traders the opportunity to spike up their trading standards further, promoting the desired consistency and profitability from their undertakings.

Unveiling the Benefits

The BitLQ Matrix offers a plethora of benefits to traders seeking to master Bitcoin trading:

  • Increased Precision: With these details of liquidity, quantity, and quality at disposal, traders can be able to execute their trades with pinpoint accuracy, zero error tolerance, and hence reap all the profitability possible in their trades.
  • Risk Mitigation: The strategy of risk management integrated into BitLQ Matrix enables traders to be in a position where they could avert their possible losses and preserve capital in times of market downturn.
  • Consistent Profjson: The BitLQ Matrix principles will assure that you profit on a consistent basis, fostering sustainability for long-time success in trade.

Conclusion

This exciting journey into Bitcoin trading within the BitLQ Matrix soon turns into an adventure of financial independence and prosperity in one of the most lively and fast-changing cryptocurrency markets. You apply liquidity, quantity, and quality principles toward revealing limitless opportunities for profit multiplication and growth sustainability. Seize the advantage today and embark on your path to financial freedom with the BitLQ Matrix.

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Nana Quasi-Wusu Celebrates 10 Years In Broadcasting

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Renowned multiple Award winning Ghanaian media personality and a Humanitarian, Nana Quasi-Wusu, popularly known as PM, commemorates a decade in media as a broadcast journalist filled with exceptional stories and excellence. (more…)

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