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CD Baby Brings on First Representative in Africa

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Sakhele Mzalazala

Seasoned independent music advocate Sakhele Mzalazala will support artists across Southern Africa as CD Baby builds out its operations on the continent  

CD Baby is expanding its international artist services team to Africa, bringing on seasoned music business manager and independent music advocate Sakhele Mzalazala. Reporting to VP of International Development Heli Del Moral, Mzalazala is CD Baby’s first hire in Africa where he will be responsible for growing CD Baby in South Africa and other markets across Southern Africa, including Lesotho, Zimbabwe, Botswana, Swaziland, and Namibia. Based in Johannesburg, Mzalazala will spearhead strategic partnerships both locally and internationally, building networks with young and established artists in the process, as well as developing and implementing a number of programs to increase visibility and adoption of CD Baby services, and establish strategic industry relationships in the region.

“African artists have impacted music around the world, and we’re thrilled to find the right representative to help them understand how CD Baby can support their careers and creativity,” says VP of International Development, Hel Del Moral. “This step is part of our overall vision to bring the best artist services and rights administration to independent creators worldwide.”

Mzalazala has more than 20 years of music industry experience, including roles with Yourself Management, Xhentsa, and Koloni, working directly with artists Mahlatse Vokal and Lisa Good, and overseeing the publishing team at the prominent South African label Mathaland/Ghetto Ruff, where he worked with Zola 7, Dj Cleo, Pitch Black AFRO, and Morafe. With his own roots in the music industry as a an artist before transitioning to the business side, Mzalazala has a strong track record of supporting independent artists’ work, including a double platinum-release from Zonke Dikana’s Ina Ethe, the late Sfiso Ncwane’s multiple award-winning Gospel album Bayede Baba. He has also worked with Sizwe Zako, Tshepo Tshola, Lawrence Matshiza, and many more, experiences he has distilled into a guide book for independent musicians.

“Working for an international organization like CD Baby has been a dream of mine and I am very excited to have been given such a big opportunity, which in turn comes with bigger responsibilities,” Mzalazala says. “I look forward to impacting positively on the careers of independent artists and labels, where they will have full control and ownership of the works. I have always strived to do what is best for my artists and clients and CD Baby is just that and more. I am excited and cannot wait.”

Southern Africa has long been a musical powerhouse, with artists like Hugh Masekela, Miriam Makeba, Oliver “Tuku” Mtukudzi, and Ladysmith Black Mambazo shaping international music for decades. New generations of artists have continued to make an impact, including independent cross-cultural groups like Cape Town’s Freshlyground, who racked up billions of YouTube views worldwide. South African independent house DJ and singer-songwriter Black Coffee helped turn the world on to African techno and club music, winning Breakthrough DJ of the Year at the DJ Awards in Ibiza in 2015. Hip hop artists from the region like DJ Nasty C have gained international audiences and exposure. At the same time, other culturally important voices remain strong, including Gospel performers like Benjamin Dube and young torchbearers for traditional genres like Zulu maskandi such as Khuzani Mpungose. Though international music continues to dominate the market (80% of market share in South Africa), the independent sector is growing as the entire music market expands by 5-9% a year, according to data reported by Music Ally.

“Independent artists’ biggest challenges in our region are the lack of information or knowledge, lack of income from their works, and the long-term agreements they sign,” explains Mzalazala. “But artists are becoming independent by owning their masters and getting access to most digital platforms. There is a lot of reason for optimism now.”

Mzalazala joins the 22-person CD Baby international team active in markets across Europe, North America, South America, East Asia, and South Asia.

About CD Baby

CD Baby is the largest distributor and rights administrator of independent music on the planet.  It is home to over 800,000 artists and more than 9 million tracks, getting independent music to more than 150 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned $850 million since its founding. Its Publishing Administration service allows over 250,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry. CD Baby is owned by Downtown Music Holdings.

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Feud over as Davido and Wizkid hug it out in a super long embrace

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The year 2022 is off to a good start as a super long feud between two of Nigeria’s biggest superstars seems to have come to an end.

Wizkid and Davido have been at loggerheads with each other for a long while and all that seems to be over now as the two were captured locked in a very long hug.

The two Superstars were captured in a video that is now going viral on the internet, embracing themselves in a very long and intimate hug at a club.

Fans of the two singers cannot contain their excitement as they have longed wished for them to end their feud and create beautiful music together.

Watch video below;

https://www.instagram.com/reel/CZBtuSPpg3l/?utm_medium=copy_link

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Dedebah releases ‘Have Fun With it’

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Hip-hop is one of the most loved musical genres in the world and Ghana is no exception to this rule and as the music keeps evolving, so do the creative artists behind the songs. Dedebah is one of the first names that come to mind when the topic in discussion is “Ghanaian Female Rappers”. Dedebah is a very versatile rapper who does not shy away from any challenge. Her sound has gained massive recognition from top blogs and major industry players including hip-hop heavyweights Sarkodie, Medikal, amongst others.

Dedebah is at the pinnacle of her career where she deems it a necessity to give her fans a full body project instead of the occasional singles. Last year she took to social media to announce her maiden EP dubbed “Bosompemaa”. The anticipation for this project has gone through the roof with fans being eager to get their hands on this EP. The African Rap Diva decided to stop fans from lingering anymore by putting out the first major single off the “Bosompemaa EP” titled “Have Fun With It”.

“Have Fun With It” is a groovy hip-hop song with a very catchy and melodic hook. In the first verse she shows off her lyrical prowess. She can be heard saying in local dialect twi “Bosompemaa, mey3 ohemaa” which is simply to remind the listener of the Queen that she is, with no other person being at par with her. The song is produced by Riddim Boss and the video was shot by Director Banitchi.

Stream and enjoy !!

“Have Fun With It” is available on all major digital music stores via this link https://distrokid.com/hyperfollow/dedebah/have-fun-with-it

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It takes 12 weeks to heal- Kisa Gbekle shares the not so juicy parts of body enhancement surgery

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Ghanaian actress, Bisa Gbekle has revealed that it’s not all rosy when going under the knife to get your body enhanced. (more…)

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I’m confident and happy after enhancing my body- Kisa Gbekle

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Ghanaian actress, Bisa Gbekle became the talk of town over the past few weeks after she flew all the way to Turkey to undergo body enhancing surgery. (more…)

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Body enhancement surgery left me broke- Kisa Gbekle

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Ghanaian actress, Bisa Gbekle became the talk of town over the past few weeks after she flew all the way to Turkey to undergo body enhancing surgery. (more…)

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Let’s not be harsh on TT, he’s an elderly man and deserves respect- Yvonne Nelson

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Ghanaian actress, Yvonne Nelson, has come to the defence of veteran actor, Psalm Ajetefio (TT), over his “plead for leftovers” scandal that has hit the country over the past couple of days. (more…)

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