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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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People & Lifestyle

Our fundamentals are weak: Lessons from the Global Citizen Festival

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Event organization is an arduous and complex terrain. From conceptualization to the composition of a team, to resource mobilization, to marketing, to delivery, it is such a mammoth task which requires grit. Some people presume event organization as an easy task until they have first-hand experience. Unfortunately, the smooth ecosystem in Ghana to facilitate event organization is virtually non-existent. While industry players and ‘ordinary’ citizens strive to see a miraculous change in new event organizations, a new yardstick has been created – the Global Citizen Festival. (more…)

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Fashion

Meet Ellanore; the Ghanaian fashion brand stapling its name in the hearts of many

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Being uniquely creative in a saturated industry as the fashion industry requires more than just the ability to make a perfect stitch. Just as they say, Imagination encircles the world. Ellanore; a Ghanaian fashion brand through its creative ingenuity is spearheading a new paradigm in today’s fashion space.
Raised in a fashion-obsessed household, Emmanuella Abena Amankwah, an old student of Radford University, the face behind the undisputed brand ELLANORE, has grown to become a household name in the fashion industry while cherishing her desire and strides to make fashion her residence and also, ignite some difference while at it.
Born and raised in Ghana by an affectionate and devoted fashion-oriented mother, Emmanuella, from the get go knew what she wanted, and marked her tracks in achieving that.

Ellanore

Ellanore

Though her ambitions of becoming a seasoned fashion designer were boundless and could not be distracted, she was poised for global excellence and has since worked assiduously towards that.
Her love to create and bring her creative designs to life has been the foundation of her brand. As talented as she is, it is no surprise her outstanding works speak heavily for themselves. Her secret, the desire to see her customers satisfied and happy.
Emmanuella began her fashion brand in 2017 and jumped unto the online platform in the year 2020. She is an all-round fashion designer with great experience in both haute couture and ready-to-wear pieces. She strives to create clothes that are both useful and aesthetically pleasing to stay relevant.
For her, making a perfect garment demands more than just body measurement. The herculean process of creating and making an ideal gown goes through diverse analysis and selection process, including who is wearing it, where it is being worn, and how it must be worn.
While at this, there is also the task of considering materials to work with, as well as a range of colors, designs, accessories, and styles to choose from.
As the creative face behind the Ellanore brand, Emmanuella Abena Amankwah focuses on certain concepts and as a fashion designer, centers on making a statement when it comes to her designs rather than selling out.
According to Abena Amankwah, though the work sometimes can be nerve-racking and stressful, her daughter and family have been her biggest source of inspiration. She however added that it is most fulfilling to receive recommendations from clients who happily wear your brand’s custom-made outfits.
Ella, whose mother takes center stage of her business and growth obviously has got a big shoe to fill, and that she take with pride.
Madam Jane Eck of Janeck Fashion has been a major source of strength to her daughter. Though aged, madam Jane Eck till date, oversees production and plays a role in the affairs of Ellanore. It is no wonder their works exhumes so much life.
Speaking on some challenges associated with her work, the CEO of Ellanore mentioned that with a chunk of her client being foreign-based, it sometimes becomes a challenge to get accurate measurements since you would have to take customers through a guided live video session on how to take body measurements.
Yet, Emmanuella and her team know no limitations, work on all body types and shapes, and nail them all. Even though her brand specializes in making clothes for women, she still has plans on bringing men on board.
As a brand, she specializes in creating clothes which will sway you away, put a smile on your face and leave constantly satisfied. To Emmanuella, her customers are her first and foremost priority.
Her loving and pursuing heart makes her fond of her clients and makes sure they enjoy working with her. Her adventurous spirit creates a satisfying environment to slay on her designs.
She aims at adding beautiful touches to her work from size 6 down to even a size 22. She hammers the word neat in her job description and makes it professional.
Ellanore has been in the fashion design industry for 5 years and she’s not stopping until her dream of becoming a world-known fashion label becomes a reality.
By : William Lamptey
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People & Lifestyle

Kenya’s Jennifer Riria to be Honoured as Model African Woman of the Year 2022 by YAWC

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The Group Chief Executive Officer of Echo Network Africa (ENA), formerly Kenya Women Holding which is a woman led, women serving development institution has been nominated to be honoured at the 6th Annual Continental Convocation of the Young African Women Congress (YAWC) which is set to take place in Accra, Ghana from 2nd to 6th October, 2022 under the theme, “Network for Empowerment: Eliminating Barriers to Women’s Development”.

She will be honoured in relation to her interventions in improving the socio-economic situation of women and girls in Kenya, having been admitted into the EY Global Hall of Fame.

A special event dubbed, “Jennifer Riria Day” will be held in her honour on Tuesday 4th October within the period of the congress.

Dr Riria is distinguished as a Microfinance Banker and Practitioner, Researcher and Gender Specialist. She has led Kenya Women Finance Trust Microfinance (KWFT) Bank for over three decades, and propelled it from an unprofitable NGO to a medium sized Bank, serving low income women and their families all over the Kenya. KWFT has served over 3 million women and disbursed over US$ 3 billion over a period of 30 years. As the CEO she spearheaded the transformation of KWFT from a microfinance institution to a regulated middle-sized bank (2004-2009).

She has served in many other leadership roles both in financial, public, and health institutions for which she has been recognised locally and internationally. Dr Riria is the Patron of the Democracy Trust Fund (DTF) a semi-autonomous organization that supports and positions women to participate in democratic processes. Additionally, Dr Riria is the Chairperson of the Africa Women Leaders Network – Kenyan Chapter. Recently she re-launched the “Jennifer Riria Foundation” whose focus is to enhance young women’s leadership through innovations and connecting them with the private sector. Working with and touching people’s life is her passion. Dr. Riria served on many Boards including the Women’s World Bank Board which is an international microfinance network of microfinance institutions and banks for 21 years, which she was the Chairperson.

The “Jennifer Riria Day” will be the second in a series of events to recognise and celebrate astute women of Africa for their contributions to women empowerment for national and global impact. The first, having been conferred on the first female Chief of Staff of the Republic of Ghana, Hon. Akosua Frema Osei Opare in 2019. The day is specifically named after the woman proposed to be celebrated at the specific congress to leave an imprint on the minds of delegates on the achievements of the honouree.

The Young African Women Congress is a Pan-African event opened to young women of African descent. It is a platform which fosters knowledge-sharing and cultural exchanges among nations and generations. Major activities at the congress include Keynote Presentation, Panel Sessions, Career Workshops, Group Brainstorming Sessions as well as Project Story Presentations by delegates. There is also a full day trip to interesting sites to promote Africa’s heritage and tourism.

Its main objective is captured in its motto: Empowering Women for Continental Development and Integration for a Better World.

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People & Lifestyle

Ghana’s new dancing super-talent, Endurancegrand steps into the light with her effervescence

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Endurancegrand

Dance With Purpose Academy (DWP) have established themselves as one of the best producers of dance talent on the African continent. One of their most exciting prospects emerging on the scene is Endurancegrand.

Born Endurance Dzigbordi Dedzo, the dancing queen who has been stepping gracefully to the rhythm since she was 7-years old has already performed on some of the biggest stages in the country including the VGMA, TV3, Coca Cola, Ghana Football Awards, Ghana’s Most Beautiful and most recently, The Global Citizen Festival: Accra as part of the DWP Academy collective during Usher’s show-stopping performance. To top that impressive feat, she has also worked with brands like AirtelTigo and Dark & Lovely.

Endurancegrand’s interest in dance was piqued by her brother-in-law, Joshua Rana, back when she was just a kid who loved playing football, video games and singing; and she has never looked back since. For her, dancing has never been just a job or a simple means to an end, dancing has always been the “end” itself, her north star. “I faced neglect, doubt and lost some people very close to me because I chose dance as a career but that did not stop me because I always knew what I wanted. To me, dancing is just as important as the air I breathe or the water I drink. Dancing is my life! When I step on the stage, nothing else makes sense. Only my body and the rhythms and energy it releases”, Endurance describing what dancing means to her.

The Capricorn dancer’s biggest dream is to be able to touch lives globally, travel around the world to share her knowledge to the young and old and show women around the world that they can be whatever they choose to be.

Dance with Endurancegrand on her socials and keep up with what will be a very majestic career. Instagram: endurancegrand | TikTok: endurancegrand | Twitter: EnduranceGrand

Instagram: endurancegrand
Twitter: @EnduranceGrand
TikTok: endurancegrand 
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People & Lifestyle

Understanding probable cause

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Probable Cause vs Reasonable Suspicion DWI in

Probable cause refers to a legal basis that gives the police officer a chance to arrest a person, seize property, or conduct a search. This originates from the United States constitution Fourth Amendment. So what is probable cause? (more…)

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People & Lifestyle

Global publisher to release first graphic novels from South Africa’s award-winning Triggerfish Animation Studios

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North American independent book publisher Catalyst Press will publish two graphic novels from Cape Town’s world-renowned animation studio next year, its first venture into the literary sphere. (more…)

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