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CIMG Launches 33rd Annual National Marketing Performance Awards




The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.


In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”


In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.


Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.


Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.



The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.


The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.


There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.



Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”


The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation


Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”


Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”



He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”


For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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People & Lifestyle

Rural Ghana: Breaking development barriers with last-mile delivery



Rural Ghana Breaking development barriers with last mile delivery photo

On a journey in the northern belt of Ghana, through the savannah stretching from Sawla to Damango, one discovers an innovative spark that has redefined the landscape of logistics in Ghana’s Northern regions. Strait Research indicated that the African last-mile delivery market is poised to reach an impressive USD 2.35 billion in value, boasting a compelling Compound Annual Growth Rate of 8.45%. In fact, the World Bank has identified logistics as a pivotal contributor to a nation’s overall economic development (Arvis et al., 2016).

Alongside other actors striving to tackle Ghana’s logistics and delivery challenges, YomYom stands out with a clear mission – connecting Small and Medium-sized Enterprises (SMEs) to logistics solutions that are not only accessible but also affordable and sustainable. With ever-changing local and global trade dynamics, Yom Yom has evolved to serve every corner of Northern Ghana. We leverage technology and local knowledge to improve efficiency and reach. YomYom utilizes advancements in mobile tech for route optimization, real-time order tracking, and efficient management of deliveries. We also integrate local knowledge into our delivery processes to overcome potential hurdles presented by weather, local customs, and inconsistent addressing systems. Over the years, we have shown a steady growth trajectory and impact, noticeably contributing to easing trade constraints in rural Ghana by providing a reliable and efficient delivery service. Our history is marked by a commitment to overcoming the hurdles of distance, infrastructure, and resources, making us a crucial aspect of daily life for businesses and consumers.

We acknowledge the myriad challenges that persist in Africa, from our poor road infrastructure to limited technological access and unfavorable policies that often hinder the growth of startups. It would, however, be an understatement not to recognize that these challenges have consistently presented formidable obstacles that we confront head-on. Our unwavering team continues to demonstrate that the delivery sector in Africa is not merely surviving but thriving on resilience and adaptability. In the face of adversity, we have discovered that these challenges, once conquered, can be transformed into opportunities that drive progress and innovation.

Our approach is marked by our adaptability to the unique challenges presented by different regions. This adaptability is evident in our diversified delivery modes, which include the utilization of E-Bicycle vehicles and motorbikes. These vehicles are particularly suited for maneuvering through rugged terrain and remote locations, ensuring that goods reach their destinations efficiently. We have also harnessed the power of technology to enhance our services. This involves the constant utilization of digital tools for route optimization and real-time order tracking. Our online ordering system enables users to place orders with ease and monitor the progress of their deliveries in real time.

We collaborate with locals who possess a deep understanding of the layout of the land. Their expertise in navigation is invaluable in ensuring successful deliveries. Overcoming the challenges posed by vast distances and dispersed populations, YomYom strategically locates centralized distribution centers in the country. Wherever you are, we have a nearby center to serve you and deliver to you with happiness. These hubs serve as pivotal points from which goods are dispatched directly to customers, significantly reducing delivery times, and improving overall efficiency.


Our delivery services have sparked a profound transformation in rural Ghana. These services have not only streamlined access to essential goods, eliminating the need for arduous journeys, but have also catalyzed economic growth by expanding market reach and fostering local commerce. In addition to fostering prosperity, our expansion has created numerous job opportunities, both within the delivery service itself and in related industries. YomYom’s commitment extends to improving healthcare outcomes through the reliable delivery of medical supplies to remote areas. The introduction of a digital interface has not only enhanced logistical efficiency but has also paved the way for digital literacy and inclusion, a vital aspect of modern development in rural regions.  YomYom Delivery is a driving force in reducing inequality and paving the path for sustainable progress in rural communities in Ghana and beyond.

Mohammed Iddi

Founder, YomYom

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People & Lifestyle Northern Ghana’s premier marketplace for Small African businesses


on Northern Ghana's premier marketplace for Small African businesses

n the bustling city of Tamale, a revolutionary change is taking root, driven by the ingenuity and determination of one man: Jonathan Kojo. His creation,, is not just Northern Ghana’s first eCommerce platform; it’s now the largest Made in Ghana shopping center in the city. Jowato’s journey from a local startup to a national powerhouse is a story of vision, resilience, and a deep commitment to promoting Ghanaian-made products.

The Genesis of

Jonathan Kojo’s entrepreneurial journey began with a simple yet profound realization: the artisans and small-scale producers in Northern Ghana had immense talent and unique products, but their access to larger markets was severely limited. was born from this need to bridge the gap between local producers and potential customers across the globe.

A Platform Empowering Local SMEs

Jowato’s primary focus is on empowering small and medium-sized enterprises (SMEs) in Ghana. By providing a direct link to larger markets, Jowato eliminates the need for middlemen, ensuring that the artisans and producers receive the full value for their efforts. This approach not only boosts the local economy but also ensures that customers get authentic, high-quality Ghanaian products.

Expanding Beyond Borders

From its humble beginnings in Tamale, has grown exponentially. It now boasts sellers from all over Ghana and reaches customers in 19 countries. This global expansion is not just a testament to the platform’s success but also to the appeal and quality of Ghanaian-made products.

A Hub for Quality and Authenticity

Walking into Jowato’s shopping center in Tamale is like stepping into a microcosm of Ghanaian culture and craftsmanship. From exquisite handwoven Kente cloth to organic shea butter, from traditional crafts to modern cosmetics, Jowato offers a diverse range of products that embody the spirit and talent of Ghana.


Empowerment Through Technology

At the heart of Jowato’s success is its innovative use of technology. By creating a user-friendly online marketplace, Jonathan Kojo has not only provided a platform for local producers but also brought the convenience of online shopping to customers. This digital approach has been particularly impactful in expanding the reach of small businesses, allowing them to connect with customers they would never have reached otherwise.

Visit Jowato SME Marketplace

Whether you’re an SME looking to connect with bigger markets or a resident in Tamale searching for the best Made in Ghana products, Jowato SME Marketplace is your destination. This platform stands as a beacon of innovation and empowerment, showcasing the best of Ghanaian entrepreneurship and craftsmanship.

Join the growing community of buyers and sellers at and be part of a movement that is not just selling products but also telling the story of Ghana’s rich culture and heritage. Visit Jowato, where quality meets authenticity, and every purchase supports a local business. Welcome to Jowato – the heart of Made in Ghana.

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People & Lifestyle

Nana Tamakloe In Russia To Represent Ghana At BRICS+ Fashion Summit



Nana Brenu Makeba Boateng Nana Tamakloe scaled
The fashion world is abuzz as Nana Tamakloe, the influential force behind Accra Fashion Week and the visionary mind behind Africa’s leading fashion blog,, takes center stage at the ongoing BRICS Fashion Summit in the glamorous setting of Moscow. The summit, hosted under the umbrella of Moscow Fashion Week, commenced its style spectacle on November 28, promising a sartorial feast concluding on December 2.

Tamakloe, whose avant-garde approach has reshaped the African fashion landscape, is no stranger to accolades. Having launched the continent’s premier fashion blog in 2012 and later introducing the widely celebrated Accra Fashion Week, he continues to set trends and redefine fashion norms.

Last year, Tamakloe received global recognition when he graced the stage at the Memphis In May Festival in the USA, being invites to America with other luminaries like King Otumfou, Stonebwoy, and Okyeame Kwame. This acknowledgment was a testament to his significant impact on Ghanaian culture, and now, he brings his distinctive vision to the global stage at the BRICS Fashion Summit.

Under the auspices of Moscow Fashion Week, the BRICS Fashion Summit has become a melting pot of fashion elites. Editors, event organizers, representatives from major publications, clothing specialists, bloggers, instructors, and emerging designers from around the world have gathered, creating an atmosphere of creativity and collaboration.

Originally synchronized with Moscow Fashion Week, the BRICS Fashion Summit is not just a calendar event; it’s a strategic endeavor to cultivate the ethos of the BRICS Fashion community. Stemming from the BRICS—an intergovernmental organization uniting Brazil, Russia, India, China, and South Africa—the fashion community aims to redefine the industry’s dynamics.


The Fashion summit transcends borders, with over 30 countries participating in this cross-cultural celebration of style. From the chic streets of China to the vibrant landscapes of Nigeria, the BRICS Fashion Summit is a global rendezvous of sartorial excellence.

Tamakloe’s role transcends the typical attendee; he’s on a mission to ensure that Ghana’s influence is not just felt but actively shapes the narrative of the BRICS Fashion Summit. His aim is to play a decisive role in steering the creation of the BRICS Fashion community, making Ghana an integral part of the global fashion conversation. Other guest from Ghana also include researcher Makeba L. Boateng and Nana Brenu.
As the runway lights shine on Moscow, Nana Tamakloe’s active presence becomes a symbol of Ghana’s ascendancy in the international fashion scene. The BRICS Fashion Summit is not merely a meeting of minds; it’s a runway where cultures collide, and fashion takes on a global resonance, with Tamakloe leading the charge for Ghana’s fashion-forward narrative.
This year’s Accra Fashion Week is poised to welcome representatives from 17 nations to the vibrant city of Accra. This spectacular event is slated to unfold against the iconic backdrop of the Kwame Nkrumah Mausoleum, from December 13th to the 17th, 2023. The anticipation is further heightened as delegates from the BRICS Fashion Summit are set to grace the occasion, amplifying the international flair.
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People & Lifestyle

How COP28 Aims to Unlock Trillions for Climate Solutions by Centering Business



Badr Jafar

Over 70,000 individuals from around the world are about to converge on Dubai to participate in COP28. In the lead-up, the UAE’s COP28 Presidency has made no secret of its ambition to make this the most inclusive and consequential COP ever. And while much of that effort has elevated historically underrepresented communities, and rightly so, a lesser-known determination of the COP28 Presidency is about transforming how the COP process engages with the private sector.

From 1-2 December this year, COP28 will feature the biggest gathering of business and philanthropy devoted to solving climate change in history, at the inaugural Business & Philanthropy Climate Forum. Held in parallel with the heads of state level World Climate Action Summit, the Forum will bring together 1,000 heads of business and philanthropy – alongside policymakers and other stakeholders – to spur tangible climate action.

While COPs have traditionally been seeing as a political process, opening the COP28 summit with this Forum will set an entirely new tone. To expedite the pathway to transformative action, the Forum will include a set of 22 actions that CEOs and philanthropists can take right away. These include game-changing climate ‘moonshots’ and breakthrough technologies, expanding indigenous peoples’ direct access to investment, accelerating food supply chain transformation across the Global South, accelerating technology transfer, de-risking green investments, enhancing natural capital, boosting green SMEs and start-ups, and increasing investment in resilience for vulnerable communities around the world. The goal is to provide an accessible way for the private sector to move beyond declarations, into implementation.

From the outset, we’ve established global partnerships with major players who will help galvanize business communities around the world. They include Sustainable Markets Initiative (SMI), International Finance Corporation (IFC), Organisation for Economic Co-operation and Development (OECD), World Economic Forum, Asian Development Bank, Africa Finance Corporation, Inter-American Development Bank (IDB), Bill & Melinda Gates Foundation, World Business Council for Sustainable Development (WBCSD) and XPRIZE.

Fixing climate finance is a top priority. Global investments of over USD 3 trillion per year will be required to enable the world to achieve net zero emissions by 2050. The private sector could play the most consequential role in generating the multiplier effect required to take us from billions to trillions.


For far too long, business and philanthropy have been relegated to the periphery of global climate negotiations, often dismissed as a part of the problem. But this is a terrible missed opportunity. Private capital markets have more than doubled over the past decade, reaching over $23 trillion. Philanthropic capital alone flowing through the global financial system every year is well above $1 trillion dollars. The latter can often be deployed in more flexible, risk-tolerant and patient ways than other forms of finance.

Combined, these capital flows are key to unlocking accessible, affordable and targeted solutions to closing the climate finance gap. And we mustn’t neglect the massive additional contributions that businesses everywhere and of all sizes can make to the climate action agenda through their networks, capacity to innovate, and engagement with local communities.

That’s why the COP28 Business & Philanthropy Forum will support governments, businesses and philanthropists to work together and in parallel, collaborating where they can while playing to their respective strengths. No individual stakeholder can succeed alone. Only when we blend capabilities and capital across these sectors, can we produce outcomes with the required scale and timeframe.

Business and philanthropy hold the greatest untapped potential for accelerating implementation of the world’s climate and nature goals. It’s time to mobilize the world’s private capital in service of the planet.

Badr Jafar is the COP28 Special Representative for Business & Philanthropy, and CEO of UAE-based Crescent Enterprises

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People & Lifestyle

The Ultimate Guide to Summer Women’s Shorts: Find Your Perfect Fit and Style



Screenshot 2023 11 29 at 15.59.02

As the temperature rises and the days grow longer, it’s time to revamp your wardrobe with the quintessential summer staple – shorts. Versatile, comfortable, and effortlessly stylish, summer shorts are a must-have for every woman. However, with the myriad of styles, lengths, and fabrics available, finding the perfect pair can be a daunting task. Fear not! In this ultimate guide, we’ll navigate the world of women’s shorts, helping you discover your ideal fit and style for a chic and comfortable summer look.

Understanding Your Body Type

Before delving into the world of shorts, it’s crucial to understand your body type. Each woman’s body is unique, and certain styles can complement specific shapes better than others. Whether you have an hourglass, pear, apple, or rectangular body shape, there’s a perfect pair of shorts for you.

  • Hourglass: Emphasize your curves with high-waisted shorts that cinch at the waist.
  • Pear: A-line or wide-legged shorts can balance a wider hip area.
  • Apple: Opt for mid-rise shorts that sit comfortably on the hips, avoiding unnecessary emphasis on the midsection.
  • Rectangular: Create the illusion of curves with pleated or ruffled shorts that add volume.

Understanding your body type will serve as a foundation for finding women’s shorts that enhance your natural silhouette.

Exploring Different Styles

Denim Short


Denim shorts are a timeless summer classic, suitable for various occasions. From casual outings to beach days, denim shorts can be dressed up or down effortlessly. Choose from a range of cuts, including:

  • Classic Cut: A mid-rise, straight cut that suits most body types.
  • Distressed: Add a touch of edge with distressed or ripped denim shorts.
  • High-Waisted: Perfect for accentuating the waist and creating an elongated leg appearance.

Chino Shorts

For a more polished and refined look, chino shorts are an excellent choice. These tailored shorts offer a sophisticated vibe, making them suitable for semi-casual or business-casual settings. Pair them with a crisp blouse or a tucked-in shirt for a chic ensemble.

Bermuda Shorts

If you prefer a longer length for added comfort and coverage, Bermuda shorts are the way to go. Falling just above or below the knee, these shorts strike a balance between style and modesty. They’re perfect for casual strolls, picnics, or outdoor activities.



Culottes combine the best of both worlds – the breeziness of shorts with the appearance of a skirt. These wide-legged, flowing shorts are not only stylish but also incredibly comfortable. Ideal for a summer day out or a casual dinner, culottes can be paired with a tucked-in top or a fitted blouse for a trendy look.

Athletic Shorts

For those who lead an active lifestyle or simply appreciate the sporty aesthetic, athletic shorts are a go-to option. Whether you’re hitting the gym, going for a run, or just running errands, these shorts provide comfort and ease of movement. Look for moisture-wicking fabrics to stay cool during summer workouts.

Length Matters: Short, Medium, or Long?

The length of your shorts can significantly impact your overall look and comfort level. Consider the occasion, your body type, and personal preferences when choosing the perfect length.

  • Short Shorts: Embrace a youthful and carefree vibe with shorts that sit high on the thighs. Ideal for casual outings, festivals, or beach days, short shorts are a summer favorite.
  • Mid-Length Shorts: A versatile option that suits various body types and occasions. Mid-length shorts offer a balanced look, providing enough coverage for comfort while still showcasing your legs.
  • Long Shorts (Bermuda): Opt for a more modest and sophisticated style with long summer shorts. Perfect for casual and semi-casual settings, Bermuda shorts offer a chic alternative to shorter styles.

Fabric Matters: Breathable and Comfortable

The right fabric can make all the difference in ensuring comfort during hot summer days. Choose lightweight, breathable fabrics that allow air circulation and keep you cool. Popular summer fabrics for shorts include:

  • Cotton: A natural, breathable fabric that is perfect for casual and everyday wear.
  • Linen: Known for its breathability, linen shorts are ideal for hot summer days, offering a relaxed and laid-back aesthetic.
  • Denim: While typically heavier, denim shorts are a classic choice that can still be comfortable in moderate temperatures.

Styling Tips for a Complete Look

Now that you’ve found your perfect pair of summer shorts, it’s time to elevate your style with some key tips:

  • Tuck it in: Tucking in your top can instantly enhance your waistline and create a polished look.
  • Accessorize: Add flair with accessories such as a wide-brimmed hat, trendy sunglasses, or a stylish belt.
  • Footwear: Match the style of your shorts with appropriate footwear, whether it’s sandals, sneakers, or wedges.


In the realm of summer fashion, women’s shorts reign supreme. With the myriad of styles, lengths, and fabrics available, there’s a perfect pair for every body type and occasion. By understanding your body shape, exploring different styles, considering length and fabric, and incorporating styling tips, you’ll confidently step into summer with a wardrobe that blends comfort and style seamlessly. Embrace the sunshine, showcase your individuality, and make a statement with the perfect pair of shorts that suits you best.

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People & Lifestyle

How to Spend a Day Near Milan Linate: A Guide to the Best Attractions and Activities near the airport



Milan Linate

Choosing Milan as your next travel destination is a no-brainer. It’s no coincidence that Milan consistently ranks at the top of travel lists featuring the best cities in Italy. The difficult part begins when you realise that the city is rife with fascinating attractions. For those interested in discovering lesser-known and hidden gems of the city, spending a day near Milan Linate is a must. You will be surprised by the fun activities that exist in the less touristy area near the airport. 

How to Get to Milan Linate Airport? 

As one of the largest airports in Northern Italy, Milan Linate handles domestic and European flights, making it super easy for Brits to arrive at this lovely country and reach Milan effortlessly. If you are in Milan, there are public buses and taxis that can take you to the airport at no time. You can also easily reach and enter the airport by car on your own. 

How to Hire a Car at Milan Linate Airport?

Many travellers take advantage of the car hire services offered by agencies in the area so that they can explore as much as possible. Car hire companies, both inside the airport facilities and off-site, stand out for their wide variety of vehicle types and available services. This includes options ranging from receiving your desired car in front of the terminal to taking a shuttle to reach the office space. You will get to choose from affordable to deluxe services, depending on your budget and needs. 


Where to Hire a Car at Milan Linate Airport?

You can safely compare affordable car hire options on The website provides you with all the necessary information, such as fuel or cancellation policies, to make a well-thought final decision so that you are not faced with unexpected fees at the end of your hiring experience. The collaboration with respected car suppliers and the excellent customer service of Holiday Cars ensure that you will have the time of your life, exploring the streets and roads of Milan in the comfort of a modern car. 

The Best Attractions and Activities near Milan Linate

Forlanini Park

For those seeking a natural place to relax and recharge, Forlanini Park is a must-visit destination. You can either enjoy a leisure walk among the greenery or exercise by going cycling or rowing at the adjacent Lake Idroscalo. It’s also suitable for kids as there are playgrounds and shops. 


Borromeo Castle

A lesser-known attraction that is worth a visit is Borromeo Castle. It dates back to the 14th century, and you can admire its mix of mediaeval and Renaissance architecture. You can even enjoy some peaceful moments in its charming gardens. 

Milan City Center

One of the greatest attractions near Milan Linate is, without a doubt, Milan’s city centre. To be more exact, the airport is approximately 7 kilometres east of downtown Milan. This is your chance to explore iconic attractions like the Cathedral of Milan (Duomo di Milano), Galleria Vittorio Emanuele II, and the historic Brera district.

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