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CIMG Launches Ghana Customer Satisfaction Index 2021 Report

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CIMG Launches Ghana Customer Satisfaction Index 2021 Report

The Chartered Institute of Marketing, Ghana (CIMG), last Friday, officially unveiled the Ghana Customer Satisfaction Index (CIMG-CSI Report, 2021), dubbed “The Coffee-Table Publication”. The event, which was held at the Coconut Grove Hotel in Accra, took a hybrid form, with over a 100 virtual audience from across Ghana and the continent of Africa.

The Coffee-Table Publication of the CIMG-CSI Report, 2021, is the culmination of a well-researched customer satisfaction survey which was conducted last year, involving 23 universal banks in Ghana, under the auspices of the Bank of Ghana and Ghana Association of Banks.

In his opening address the National President of the CIMG, Dr Daniel Kasser Tee said, “As we launch this report, I urge the banks to study it seriously and tighten up on all the areas where their performances fell short of the expectations of their customers. We are available, as an institute, to provide the needed hands holding to enable all of you bring up the quality of services you render to customers. I will particularly love to see the average bank in Ghana being in the 5-star category.”

Dr Kasser Tee further added that, “At the end of the day, we would love to see every industry make conscious efforts at improving service quality and bringing same to acceptable standards, to enable them function as world-class businesses in terms of service quality.”

Read Also: Hollard Ghana announces season three of H.Insured: All About Insurance Series with live event for traders at Rawlings Park.

On his part, the Chief Executive Officer of the McDan Group of Companies and Chairman for the occasion, Dr Daniel McKorley, expressed his interest in the research projects, indicating that “it is customer-centric and a viable source of information to help shape businesses”.

He applauded the CIMG for setting the pace and highlighting the importance of the customer and service quality through marketing research and advocacy. He indicated that “It is gratifying to know that Ghana can also boast of having a professional institute like the CIMG, which continues to provide support to businesses and promote marketing research and advocacy, aimed at growing businesses and empowering consumers.” Dr McKorley announced a GHS250,000 support from the McDan Group of Companies towards the CIMG’s research projects for 2022.”

Launching the CIMG-CSI report, 2021 was Ms Sandra Thompson, Secretary of the Bank of Ghana, who represented the central bank Governor. She indicated that the management of the central bank was very pleased with the maiden research work initiated by the CIMG last year. She was very hopeful that banks will see the report as a useful tool to help them improve service quality in all their operations. She said this was necessary, since service quality, as indicated in the report, serves as an antecedent to customer satisfaction and customer loyalty, both of which are very important to banks

The event also witnessed the commissioning of two research projects for 2022 i.e., the Ghana Customer Satisfaction Index (CIMG-CSI, 2022), which has been expanded to cover four other sectors, Insurance, Private Healthcare, Hotels, and Business Schools. The other being the Ghana Regional Brand Index (CIMG-RBI, 2022), another first in Ghana and West Africa, aimed at unearthing and highlighting the business and tourism potentials of each of the 16 regions of Ghana.

Commissioning the 2022 research projects was Professor Stephen Adei, a Fellow and Patron and one time President of CIMG. He expressed excitement about the feat attained by the Institute on the research front. Prof Adei was very hopeful that CIMG will soon establish itself as the go to place for marketing research data on the African continent.

Unlike the CIMG-CSI report, the CIMG-RBI report is expected to be of immense benefit to the Local Government Ministry, Ministry of Tourism, Culture & Creative Arts, and the Foreign Affairs & Regional Integration Ministry, as the Institute works with stakeholders to market the individual regions to promote internal trade and travels within Ghana. The project also seeks to package these regions as well as Ghana and promote them internationally as a means to attracting foreign business and tourism.

Present at the ceremony was Mrs Hannah Nyarko, Coordinating Director, Political & Economic, representing theHonourable Minister for Foreign Affairs & Regional Integration.

Read Also: Trust Hospital Premium Center Launched to ease pressure and provide special Oncology services

The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143). The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations.

In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country. Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana, plays a major role in promoting the marketing profession, encouraging organisations to strive towards maintaining international standards in their marketing practice.

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Should I learn Muay Thai or Kickboxing as a Beginner?

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Muay Thai North Sydney

Muay Thai and Kickboxing are two of the most popular forms of martial arts. They are practised in global arenas as competitive sports and taught in martial art schools across the world. Fighters learn Muay Thai and Kickboxing for different reasons; self-defence, physical fitness, mental strength, self-discipline, social development, personal growth, and self-confidence.

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Happiness 3.0: Key to Living Life as an expression of happiness

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The Art of Living, an international non-religious and non-profit organisation that focuses on building mental health, held a lively and insightful evening with Gurudev Sri Sri Ravi Shankar the founder of the Art of Living and a Global Peace Ambassador on the 17th of August at the Accra International Conference Centre.  (more…)

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Samsung Launches One UI 5 Open Beta Programme for Galaxy S22 Series

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Tailored Look and Feel of One UI Beta Programme

Samsung has kicked off its One UI 5 open beta programme which will initially be available on the Galaxy S22 series (Galaxy S22, Galaxy S22+ and Galaxy S22 Ultra) in the United States, Germany and South Korea, with releases in other regions planned over the coming months. One UI 5 brings a range of new customisation, security and accessibility features as part of Samsung’s ongoing commitment to delivering the latest mobile experiences to as many users as possible. (more…)

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What Are The Differences Between Cotton And Polyester

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You might have noticed that cotton and polyester are one of the most popular fabrics for clothing. (more…)

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The Best Online Casino Games For Beginners

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Ancient Greeks and Romans gambled for entertainment, just like the modern man. Gladiator fights at Rome’s Coliseum were extensively bet on by Romans of the time. Instead of guessing which gladiator would be the last one standing in a sports event, many people wager on the result of football, or horse racing, or choose to play casino games.

Visit some of the online casino operators if you’re new to casinos and online gambling. You will find a lot of South African casinos on playcasino.co.za you can choose from. When you make an account at a casino that calls for you, you may try out a range of games, including slots and many card and table games.

Here’s a list of the best games to focus on as a newcomer to online casinos. Some of the best you can start with are slots, but there are always other options for those who wish for something more challenging

1.   Legend of Helios Slots

Realtime Gaming has released a strong new slot machine. There are 5 reels and 25 pay lines in this Greek mythology-inspired slot. Introduced in October 2021, Helios, the sun deity, takes center stage in this game.

A four-horse chariot drove Helios across the sky every day in Ancient Greek mythology. As the Titan of the heavens, he is the star of RTG’s newest slot machine, dominating all players’ attention and awarding massive payouts. You can find this game on Springbok Casino.

With a variety of additional features, including a Bonus Wheel Portal and a chance to win four free games, this game is sure to please all the newbies amongst you.

If the gods are kind to you, you may win up to 2,250 times your initial wager on the Legend of Helios slot machine. There are several ways to win no matter your level of skills.

Read Also: These 5 Most-Profitable Casino Games Will Help You Win

2.   Spin and Win Deluxe Slots

Gamers’ infatuation with fruit machines hasn’t waned with the introduction of more modern slots themes.

In 2018, Play ‘N Go released Spin and Win Deluxe and the game continues to captivate both old-school fans and newer gamers. The game’s design is understated, yet it still manages to be visually appealing. High rollers will not like the game, so if you’re planning on spending a lot of money on your first bets, you should move on. You’ll find this game at Yebo Casino, so if you wish to play, make an account and activate the bonus!

3.   Sparky 7 Slots

Developed by Realtime Gaming (RTG), Sparky 7 is a 3-reel classic slot that was released in the summer of 2021. This game has just five pay lines, making it very easy to understand and play.

With a contemporary touch, the slot’s concept is actually quite vintage making it perfect for newcomers to online casinos!

If you’re seeking enormous victories instead of continuous minor wins, Sparky 7 is the game for you. Wilds, scatters, and multipliers are all standard elements in this slot, but there are a few extras worth mentioning, such as the transferring symbols.

During play, the number of active pay lines can’t be altered; hence, only the highest win on an active pay line is added to the game’s balance.

4.   Roulette

Let’s move on from slots and start talking about some table games! When it comes to casino games, roulette is one of the best bets for new players. Online roulette may be played live against a real dealer or against a computer in the table games sections of the sites such as Europa Casino.

The simplicity of the game makes it ideal for newbies. Beginners have a fair chance of winning since there are no difficult rules to master. In a nutshell, the wheel is where everything happens. In roulette, bets are placed on the number on the wheel where players believe the ball will fall. After the dealer has spun the wheel, the ball is dropped onto the wheel by the dealer.

Roulette has a variety of betting options. You may wager on whether the ball will fall on an odd or even number, or on a red or black slot, according to your preferences. Once the wheel has come to a halt, all of the lucky winners will be paid up. How easy can it be?

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Kafui Prebbie Foundation launches the KAP Educational Fund, and signs 200 kids onto the NHIS

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Global development expert and CEO of the Prebbie Group of Companies Kafui Prebbie, on Friday, August 12, 2022, launched the KAP Educational fund at the Nyame Dua Children’s Home to commemorate his birthday. (more…)

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