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Deladem Laetitia Midekor wins the 2022 Vlisco Fashion Fund, receives $5,000 investment for her ‘Maison Midekor’

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Deladem Laetitia Midekor, creative director of the fashion brand ‘Maison Midekor’  has emerged winner of the 2022 Vlisco Fashion Fund.

The 2022 Vilsco Fashion Fund Awards Night took place at the Pearly Gate Garden on Wednesday, 24th August 2022.

Emerging winner after a series of processes including a physical test, interviews, and the creation of five distinct collections, Deladem received a 5000 euros investment in her business (Maison Midekor) and a two-week Master Couture Training in the Netherlands.

The 2nd winner Austin Nortey and the 3rd winner Rukaya Halidu also received investment funding of €3000 and €2000 respectively. All 3 Winners will participate in the various local activities and events of Vlisco for one year.

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The MD of Vlisco Ghana, Fatoumata Doro, reaffirmed Vlisco’s commitment to helping Africa’s fashion and textiles ecosystem through ESG (Environmental, Social, and Governance) efforts while speaking at the event.

She said:

Through this commitment, Vlisco Group is choosing to collaborate with its African ecosystem to create win-win relationships, sustainably. We have materialized this commitment via 15 ESG initiatives built under 7 of the UN Sustainable development goals which are: quality education, reduced inequality, responsible consumption and production, gender equality, decent work, and economic growth, climate action, peace justice, and strong institution. €7, 3M is being committed towards these 15 initiatives for the next 5 years across the countries including Ghana.  This is an increased expenditure towards our social commitments.”

Read Also: Rev. Obed Osei Amoah Duku receives Honorary Doctoral degree in State of Georgia

 

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This year’s Vlisco Fashion Fund started with a training session for over 200 emerging fashion designers in April. Applications were opened in May, and later 15 participants were shortlisted from which 3 finalists were chosen by a trio jury made of Eugenia Tachie-Menson, Sumaiya Dzietror, and Faith Ocloo.

Deborah Sowah, Brand Marketing Manager of Vlisco in Ghana, stated the importance of the Vlisco Fashion Fund and preparations for this year’s event:

 “Fashion designers and tailors play an important role in our ecosystem. Each time our customers buy Vlisco prints, the next process is finding a suitable fashion designer or tailor to create them a wonderful look. We find it a necessary part of our business to empower talented fashion designers and tailors who need training in business management, exposure, and funding from a brand like Vlisco with expert knowledge in the field of fashion.”  

I have personally seen the improvement in the participants after each selection stage which started in May (portfolio presentation, sewing tests, and interviews).  We are glad to crown Deladem Midekor today.  We are optimistic that  €5000 funding and a master couture training in Amsterdam later this year will give her the needed advantage to become the next fashion brand in Africa. We cannot wait to celebrate all her successes along this journey.” she added.

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Deladem Laetitia Midekor expressed her desire to expand her brand in other countries and train other emerging designers in a media briefing following her win.

“In the next five years, I tend to expand to some of the french countries and also train aspiring designers who don’t have the funds for fashion school.”

Watch highlights from the event below.

 

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The Vlisco Fashion Fund which aims at training, promoting, and funding young African fashion designers and tailors in the establishment of their careers in the Fashion industry started in 2013. In Ghana, the Fashion Fund has seen the establishment of fashion houses including ShebyBena; Turquoise_hautecouture;  Jerey_Mensah, and many others whose dreams have materialized as a result of Vlisco’s vision and commitment to ESG.

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