People & Lifestyle
E-commerce transformations; how tech unicorns are utilizing new technologies to better serve consumers

Things are not the same as before. A lot has changed over the past few years all around the world. In football, underdogs have won major titles that no one believed they could. Famous people and world leaders have passed away. Everywhere you look, there have been changes and transformations. In technology, however, the transformation is enormous and the changes are erratic. Day-in-Day-out, we wake up to something truly incredible. Technologies that are causing major developments and making life easier. There are certain technologies that are causing positive e-commerce transformations in Africa and Ghana. Jumia, Africa’s leading e-commerce ecosystem takes a look at a couple of them below.
Mobile Apps – How do you ensure that your products and services are always visible and easily accessible to consumers? Averagely, Africans spend about 5hours daily on their mobile devices. Over 65% of this time is spent on several mobile apps either shopping, paying bills or having some fun time on social media. Mobile apps help to increase customer engagement through treasure hunts, puzzles, flash sales and push notifications. This technology has helped many businesses grow in terms of new customers, customer engagement and and customer loyalty.
Smart Lockers – One new technology that has become very important over the past few years, especially with the covid-19 pandemic in perspective has been the smart locker. Safety, convenience, less human interaction and speed of receiving ordered items are among the big benefits of using smart lockers. E-commerce companies like Jumia have partnered with smart locker companies like LocQar to bring online deliveries closer to consumers. It takes just about 7 seconds from the time a customer reaches the locker to the time he/she retrieves the package. With CCTV cameras in well-secured zones, using smart lockers is a sure safe way of receiving online orders these days.
GPS – Also known as the ‘’Global Positioning System’’, the GPS has been a technological revelation in recent years. This has supported e-commerce businesses so much that it is nearly impossible to successfully execute online deliveries without them. Digital addresses are making it easier to locate customers who order essential items. In the past, using a general landmark may end the delivery agent in someone’s backyard or kitchen. Today, due to GPS and digital addresses, it is very easy for customers to be located and deliveries to be made at their doorstep. Whether at home or in the office, GPS makes it possible and stress-free for you to receive your online order.
Digital Payments – Every business transaction involves payment of some kind. Over the years, carrying large sums of money when executing business deals have become very risky. Can you imagine counting Ghs 200 million in cash for an online real estate transaction? What about the number of notes you need to carry along to buy 20 televisions for your newly built hotel? It is fairly easier to pay your bills online or pay for your online orders in advance before receiving them. Apart from avoiding physical contact through cashless transactions, digital payments also ensure commitment from customers to buy these items. Today, it is very easy to pay your water bills, electricity, DSTV and other subscriptions online. Online platforms like JumiaPay make it very easy to do such transactions.
Many tech companies are utilizing new technologies to better serve customers. With research and development on a daily basis, the potential of e-commerce growth is exponential. Do not blink, before you know it, something new and technologically impossible may just unfold before your eyes.
People & Lifestyle
Betty de Mould @ 70

Leading up to the 2008 elections, the NDC political party had gained “notoriety” from people especially the opposition parties as being abrasive and aggressive.
I’m sure the party did an introspection analysis and decided to give a fresh face to the party and also introduced some fresh faces as spokespersons.
The likes of Dr. Alex Segbefia, Hon. Hanna Tetteh, Mrs. Betty Mould-Iddrisu amongst others.
I’m till this day spellbound anytime Mrs. Iddrisu speaks. Her great command of the queens language. I mean she is from British Accra (James town) what do you expect?
Her grace, charm and class always comes through. Such an @awula” her French tips finger nails 💅 was one to notice.
When NDC annexed power in 2009, she served the country in various capacities. Last I heard of her politically was when she contested for NDC Party Chairmanship.
Last week March 22nd 2023 marked her platinum jubilee as she turned the big 70 a septuagenarian par excellence.
The day was marked with a brunch at her residence and hosted friends and family to a high brow dinner at the plush Labadi Beach Hotel on Saturday the 25th 2023.
Here to share some pictures of what went down to mark the day.
I wish her the best on this 70th milestone. I say three hearty cheers 🥂















Written by Nana Kwesi Acquaye
People & Lifestyle
Pura Collaborates With The Metropolitan Museum Of Art On A New Collection Of Fragrances

- Blue Water Lotus: This refreshing, floral fragrance represents the beauty of lotus flowers depicted in carvings on the Temple of Dendur. Notes of blue water lily, blooming jasmine, and grounding undertones of frankincense and myrrh beautifully round out this efflorescent scent.
- Egyptian Sandalwood: This musky, woody fragrance recalls the Egyptian landscape and pays tribute to the significance of art and architecture in Egyptian rituals and culture. Cardamom and Ancient Egyptian incense blend with papery papyrus, rock rose, sandalwood, and cedarwood, creating a warm and inviting scent.
- Bamboo Forest: The structure and order of the Astor Court contrasts beautifully with the flora found within. Fresh notes of bamboo blend with orchid and plum blossom. Cooling Chinese eucalyptus soothes the senses as sandalwood and patchouli ground in this calming scent.
- Spiced Woods: This woody fragrance draws inspiration from a serene mountain retreat, highlighting the juxtaposition of a man-made structure nestled in an organic location. Himalayan azaleas blend with Indonesian balsam, cypress, and sandalwood, creating a warming, spiced scent.
- Terracotta Rose: This earthy yet refreshing fragrance represents the detailed work of Greek artisans with salt and mineral notes blending seamlessly with earthen terracotta. Geranium and muguet bring floralcy and brightness as herbal undernotes of rock rose and cypress give beauty and balance to this tranquil scent.
- Perfume Immortelle: This uplifting fragrance represents Roman artisans’ dedication to detail, movement, and humanity. The sweet immortelle flower, which never fades nor wilts, represents the enduring quality of the magnificent Roman marble statues. Bergamot and olive flower lend a bright freshness, blending with a base of cypress and myrrh.
People & Lifestyle
Kati G Responds to Decriminalization of Attempted Suicide In Ghana

Finally suicide can be acknowledged as a mental health issue and not a criminal act that would land you in jail or persuade an individual to commit the act of suicide to avoid jail time .
It was obvious why real cases of attempted suicide haven’t been recorded properly or why most people have feared to come out and declare their own personal mental health struggles. Being jailed for a mental health struggle is not a solution.
Like others I celebrate and commend parliament for taking the right steps and actions to decriminalize suicide and focus on providing help as an alternative to reduce suicide and educate the public on the subject.
As a Mental Health Advocate I will make it my personal initiative to educate the public on suicide awareness to prevent the rise.
Kati G.
Organizer
Let’s Talk About It: Suicide Awareness Ghana
People & Lifestyle
The 7th Ibero American Film Festival Held In Accra

This year’s edition of the Ibero American film festival was held from Wednesday 22nd March to Wednesday 29th March 2023 at the Pacific Alliance, located at Airport Residential Area in Accra.
The festival was dedicated to the memory of the late Mexican Ambassador accredited to Ghana, Gambia, Liberia, and Sierra Leone, H. E Enrique Escorza, who passed on in November 2022.
Being the seventh edition, the Ibero American film festival screened a variety of projects including features, short films and documentary films by Spanish, Portuguese and Latin American filmmakers.
The film festival held each night from 6PM has the aim of promoting Ibero American stories, culture and messages of social impact. In addition, it showcases acclaimed films by directors from Brazil, Spain, Columbia, Cuba, Peru and Mexico with a diverse range of Latin American context and perspectives.
This year, the festival opened with the Columbian movie, Jerico; the infinite flight of days. Jerico is a film, which reflects a colourful, poetic and lush journey in a beautiful Colombian village, Jericó through the eyes of eight women of all ages and social conditions.
Other films including Achero Mañas’ directed Spanish drama film, El Bola, Cuban drama, Habana station, Peruvian movie, Viaje a Tombuctu Pixinguinha, and Brazilian project, Pixinguinha, were also screened.
Spanish Ambassador to Ghana, H.E Javier Gutierrez, Peruvian Ambassador to Ghana, H.E Abel Antonio Cardenas Tuppia and the Deputy Head of Mission of the Embassy of Mexico in Ghana, Arturo Agustín Salazar González, spoke about the importance of the Ibero American film festival.
The 7th Ibero American film festival closed on Wednesday, 29th March 2023 with the Mexican movie La Buenas Hiebas
People & Lifestyle
Listen to Nana Asamoah cover the classic Cyndi Lauper song ‘True Colors’

Nana Asamoah is excited to announce the release of his new cover song True Colors, available now on YouTube. (more…)
People & Lifestyle
AirtelTigo empowers students of Presbyterian Senior High and Technical School to Maximize educational potential

As part of its activities for the month of March in honor of International Women’s Day, staff of AirtelTigo interacted and donated to students of the Presbyterian Senior High and Technical School, Larteh in the Eastern Region during their Student Representative Council week.
During the day-long event, staff spent the day interacting with the students on various topics including embracing equity, Goal setting and Science Technology Engineering and Mathematics (STEM). The students – comprising 70% females and 30% males were encouraged to explore various career paths and not restrict themselves only to what they learn in senior high school.
Presenting a cheque of GHS 15,000 and books to the students, Atul Narain Singh, Chief Marketing Officer at AirtelTigo, encouraged them to focused on their education and continue to do their best in their various courses. “He spoke about the vast opportunity available to them in a telecommunication company like AirtelTigo and expressed the willingness to have some of them intern or work with AirtelTigo after school in future.
Nancy Assor Asiedu-Amrado, Head of Brands and Communication at AirtelTigo, in her interaction with the students, highlighted the importance of maintaining balance in their academic life and gave them some goal-setting tips as well as she encouraged the students to learn how to say no to sexual advances and to stand up for themselves, if they find themselves in similar circumstances. She also cautioned the teachers not to entertain any form of bias in teaching the young girls and boys, but embrace equity.
Alex Offei-Lartey, AirtelTigo Head of Digital Marketing and New Product, also discussed the importance of attaining equity. He spoke on the topic “Boys are not left out: gender equity.” He spoke with the male students, who shared instances of how they supported and helped the female students.
The Director of Due Diligence and Planning, Esther Gyamfi, also shared a personal experience of how she leveraged on technology to advance in her career. Her life story provided inspiration for the students.
Sarah Odei-Amoani, GMB 22 representative for Eastern Region and Ghana’s STEM Ambassador was also present to grace the occasion. she urged the students to explore the many possibilities open to them in STEM education.
In her closing remarks, the headmistress of the school, Gladys Oforiwaa Okyere Otu, expressed gratitude to AirtelTigo saying. “On behalf of the staff and students of Presbyterian Senior High and Technical School, we are extremely grateful for your time and donation. For busy professionals like you to take time off your schedules on a weekday to travel and spend the whole day with us, it makes us feel special.”
Staff of AirtelTigo also toured the school facilities and had informal one-on-one sessions with the students.
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