The tentacles of Jollof has spread beyond the borders of West Africa into all of Africa and thanks to emigration the star dish has successfully accomplished its global invasion in the world of culinary delicacies.
So, Washington DC will on July 2, 2017, set the ball rolling for the first ever Jollof Festival to be organized by Afropolitan Insights. The venue is the North Hall of Eastern Market from midday to 5 PM, Eastern Standard Time.
Yes, Jollof is one of West Africa’s most beloved dishes and pretty easy to cook, well depending on where on the continent you picked up your Jollof-cooking skills. One thing remains certain though, the art of perfecting this delicacy has been a subject of debate for years. Ghanaians for example, claim to have the best Jollof while Nigerians beg to differ.
Who really owns Jollof?
Amidst all that debate that has fueled the Jollof wars on social media for years, some countries in the Senegambia region of Africa including Senegal, Gambia, Mali, and Mauritania have asked all to hush it up since they are the original inventors of the meal. Heck some of them even say the word Jolof itself is rooted in the Jolof Empire which is the successor to the Mali Empire where today’s Senegal stands in modern Africa.
See it however you want but one thing is for sure, Afropolitan Insights has set its sights on bringing all of Africa together under their Jollof Festival to celebrates the meal, the continent, and the respective cultures that are interwoven by the delicious string of Jollof.
Osekre says interest in African cuisine as part of a growing fascination with the culture and style of the extremely diverse continent is what encouraged his team to create the event to provide Jollof masters and opportunity to face off, while visitors sample different versions of the dish and its accompanying sides.“The sides really reflect the local flavors,” explains Osekre. “They showcase the ingredients and tastes from different parts of the continent.” The festival will feature vendors representing eight different countries, each with their own Jollof spin.
“In many ways, this simple rice dish is a mirror that reveals important parts of our lives, as Africans and people of the African diaspora,” muses Osekre. “I hope people of all backgrounds will come and taste and discover and just enjoy. Though of course, Ghanaian Jollof is the best.”More at Jollof Festival Chefs would be invited to come together and contest to determine whose Jollof rules, one of such would be Chef Francis Otoo, an executive chef at the Embassy of Ghana in Washington DC who is also going to be on the panel of judges for the event. Maame Boakye, Co-founder and Director of Event Production and Talent Management at Dine Diaspora, is another judge.
Exciting experiences at the Jollof Festival will include Jollof vendors undertaking demos and Jollof wars, cultural performances, an Ankara Shop with readily available African fashion in forms of clothing, accessories, hair, body and skincare products and so on. Yes, there will be libations and it would be powered by Mixed Sips to gently push down your Jollof.
Osekre unveiled to TheAfricanDream.net that the Washington DC event is just the starter as Afropolitan Insights plans to take the festival to Brooklyn in New York, and Atlanta in Georgia. For now, the festival’s aim is to engage the buzzing African, Caribbean, and African-American food community through a celebratory delicacy — Jollof — in a friendly and pseudo-competitive atmosphere.Find out more about Jollof Festival at www.JollofFestival.com and share your #JollofFestival experiences on Facebook, Twitter, and Instagram with @JollofFestival
Source: Oral Ofori / AfropolitanInsights.com]]>
So Fraiche Media Hosts Maiden ‘Art In The City’ Exhibition For Talented Ghanaian Artists
So Fraiche Media, Africa’s leading media agency, has teamed up with Indelibl Arts and Bambou Events, to host a series of art exhibitions showcasing the work of exciting Ghanaian contemporary artists. The first in the series of exhibitions dubbed “Art In The City” was held at Level Up Lounge in Labone, Accra on Tuesday.
The collaboration, spearheaded by the Managing Director of So Fraîche Media, Cyril Ofori Nelson, aims to synchronise ideas and resources to help contemporary artists become more entrepreneurial and learn how to build stainable businesses and brands.
Speaking at the event, Mr Ofori Nelson, Managing Director, So Fraiche Media, said that “the arts industry was a close-knit group with a few people understanding its essence and value”. He attributed it to the high patronization by diasporans and expatriates.
Mr Ofori Nelson further intimated: “Art In The City has been created to make contemporary art more inclusive and fun. There is also an educational element to the art industry we want to expose to guest who often see the art industry as something they can’t relate to”.
The art exhibition seeks to help bridge the gap between art enthusiasts and collectors, art investors, and academia while providing opportunities for artists to lay the groundwork for branding, self-awareness, and networking.
Indelibl Arts decided to collaborate with So Fraiche Media in order to help the artist get the needed exposure and access to a new market of art collectors and investors.
The founder of Indelibl Art and Accra Art Week, Edwin Otto, stated that “he is highly encouraged by this partnership as it leverages the expertise of Indelibl Arts, Bambou Events and So Fraîche Media encourage more engagement within the Ghanaian and African art scene”.
He believes that the combination of Indelible Arts, Bambou Events, and So Fraîche Media will stimulate increased engagement in the Ghanaian and African art scenes because of their strong competence on the ground.
Founder for Bambou Events, Tyrone Adu-Mfum indicated that the idea initially stemmed from the desire to provide a platform for live band musicians to showcase their craft in a bid to support African creatives.
“The zeal to support African Art birthed the ‘Art In The City’ Exhibition to create a networking platform for unknown yet talented artists as a pivot for their tremendous work, starting off with Ghanaian artists. What we hope to do is to give them awareness, the eyeballs, give people a chance to meet potential agents”, Mr Adu-Mfum explained.
The event witnessed the attendance of art enthusiasts in prominent figures such as The Spanish Ambassador to Ghana, His Excellency Javier Gutiérrez, together with his wife, Mrs Rebekah Kosinski. It also brought together West African artist Edward Ofosu and Ghanaian fine artist Mustapha Asomani with a display of some arts from talented artists. Edwin Otto, founder of Indelibl Arts, was present with Kwaku Osei-Sarpong, West Africa Director, RIFE International and international artist, Isshaq Ismail.
This Week On Miss Malaika Ghana – Spices, Recipes And The CULINARY ARTS!!
The 2022 Global Citizen Festival Shines the Spotlight on Africa’s, “Always Keeping Girls in School Programme”
Proctor & Gamble is proud to announce that the company is again partnering with Global Citizen, this time for the 10th anniversary Global Citizen Festival. The event is taking place on Saturday, September 24, 2022, in New York City’s Central Park, and Black Star Square in Accra, Ghana, presented by Harith General Partners.
International stars Angélique Kidjo and Billy Porter will join Metallica, Charlie Puth, Jonas Brothers, MÅNESKIN, Mariah Carey, Mickey Guyton, and Rosalía on stage in New York. With Amber Ruffin, Antoni Porowski, Bill Nye, Chris Redd, Connie Britton, Jay Shetty, Katie Couric, Katie Holmes, Misty Copeland, Rachel Brosnahan, Scott Evans, Tamron Hall, and Van Jones all joining as presenters.
Global Citizen Festival: Accra will feature Usher, Uncle Waffles, SZA, Stormzy, Gyakie, Sarkodie, Stonebwoy, and TEMS. Berla Mundi, Joselyn Dumas, Michaela Coel, Nomzamo Mbatha, and Sabrina Dhowre Elba will be presenting the show. The event will be hosted by award-winning actor, playwright and activist, Danai Gurira.
The spotlight this year will be on Young Women and Girls, and how extreme poverty disproportionately affects them, preventing them from meeting their full potential. During the worldwide live stream, The Global Citizen team will be showcasing the work being done to empower African women and girls.
“It is with great pride that we announce that our, “Always Keeping Girls in School Programme” will be showcased – shares Cassie Jaganyi , Communications Leader for P&G Sub-Sahara Africa. “Through this programme we have been able to donate 50 million pads to over 1 million girls in just 15years! – adds Jaganyi.
The initiative which began in Kenya, is now active in South Africa, Ghana, Nigeria, Zimbabwe, Mozambique, Senegal, Tanzania, Uganda, Kenya, Cote d’ivoire and Ethiopia. The P&G Sub- Sahara team will be taking centre stage at this year’s festival with Cassie Jaganyi and Nombuso Mashele (Always Keeping Girls in School Programme, Project Manager) tasked with sharing the amazing work being done in the region, with the rest of the world. The live presentation will also feature footage from Sekano-Ntoane Secondary School in Soweto, Johannesburg.
P&G executives that will be at Global Citizen Accra, include, Mokutima Ajileye, the Managing Director for P&G Nigeria, and Chioma Ede, P&G’s General Manager, WESA and Cassie Jaganyi, the Communications Leader for P&G Sub-Sahara Africa. Nombuso Mshele, project manager for the Always Keeping Girls in School programme, will share with the audience the social challenges, inequalities and discrimination that girls face in school because of their menstrual cycle. Damon D. Jones, Chief Communication Officer at P&G, will also be on stage (NY), sharing details about the Always Keeping Girls in School programme, and what P&G has done to eradicate menstrual poverty globally.
The 2022 Global Citizen Festival will be broadcast and streamed globally on YouTube, Twitter, Amazon Music, the Amazon Music channel on Twitch, Apple Music, and the Apple TV app. It will also air on Hulu and TimesLive in Africa.
Gold has been a valuable resource throughout history and continues to be so today. Many people invest in gold as a way to protect their money, and there is a huge market for gold trading. If you’re interested in learning more about this fascinating topic in this blog post, we will discuss the basics of gold trading and how you can get involved in the market yourself.
Gold Trading Basics
Gold trading is the act of exchanging gold for US currency. Because of its unique position within the world’s economic and political systems, the gold market provides excellent liquidity and opportunities to make money in nearly all environments.
Some people prefer to invest in physical metal, while others choose to speculate through futures, equity, and options markets. This offers incredible leverage with measured risk. Traders can make a profit when gold prices are either increasing or decreasing in value. When the market is volatile and moving upwards, traders will buy gold. However, traders will sell their stocks to avoid loss when the market sees a decline and starts moving downwards.
Five key factors you need to know about gold prices
The five key variables that influence gold prices are the first step in investing in gold trading. Understanding what causes their assets to appreciate in value is critical to making a financial investment decision.
Demand for gold
Gold is a popular item to invest in and has been for centuries. The more people demand gold, the higher the prices will be.
The majority of the demand for gold comes from jewelry and inversion. Whether in the form of coins or bars, jewelry accounts for less than 30% of worldwide gold demand, while investment accounts for more than 50%. Industrial usage in technology products accounts for about 7% of consumption, and most of the remainder is attributed to central bank gold purchases.
Supply of gold
The amount of gold available also affects its price. If large amounts are being produced, the price will be lower than if there is a limited supply. However, due to growing difficulty and resource intensity in gold mining, primary gold production is anticipated to level off or even fall in the future. The gold price should continue to rise as demand rises and supply stays the same.
When inflation rises, so does the price of gold because it takes more money to buy the same amount of goods and services.
A good way to think about this is that if you have a set amount of money today and want to purchase a gold bar tomorrow, you would need more money if there was inflation in between those two days. The price of gold would have risen along with other prices in the economy.
The value of dollar
The dollar’s value also has an inverse relationship with the price of gold. When the dollar is strong, gold prices are usually low, and when the dollar is weak, gold prices tend to be high.
This is due to the fact that when the dollar is strong, investors can purchase more assets with their currency. This means that they are less likely to want to invest in something like gold, which would require them to sell their dollars first. However, when the dollar is weak, it takes more dollars to purchase other assets. So, investors will often turn to gold as a way to preserve their purchasing power.
In addition to economic indicators, global events such as wars or political instability can also affect gold prices. When investors feel insecure about the future, they often buy gold because it is seen as a secure investment. This increased demand drives up the price of gold.
Now that you understand what affects gold prices, you can start to make informed decisions about investing in this precious metal. Gold trading can be profitable in nearly all market environments if you understand how these five factors influence price movements. However, gold trading is an extensive topic that needs a lot of study and research, so make sure you educate yourself before diving into the market.
Top 5 business trends you should consider
- Video content
Digitization of the business industry is a real thing. Online shopping, online marketing, and almost everything becomes online as years pass by. Advertising products of video platforms are boosting sales according to popular brands. TikTok – the most popular video platform is growing every year, which makes it a great place for online marketing. If you are going to start your business, that’s how you can get followers for tiktok.
- Online events: hybrid strategy
Online events allow individuals to participate in meetings, virtual fairs, conferences… The goal is to interact with their audience while building loyalty through regular meetings at fixed times. The Internet user has the choice to register or join the live whenever he wants, without leaving his home.
This marketing trend is part of the innovation of corporate communication strategies and should see good results in 2022.
- Regular & ephemeral posts on social networks
Social networks are essential when you know that 54% of people around the world use them for several hours a day. For an effective content strategy , the combination of ephemeral posts and permanent posts is the winning method. It makes it possible to maintain a visible content and to engage its notoriety in the long term.
- Mobile User Experience
Impossible to miss the mobile user experience since almost all Internet users do research mainly on their phone or tablet ( 92% of Internet users to be precise). UX design and web design are as important for mobiles as they are for websites.
- Augmented virtual reality for experiential marketing
The virtual has entered our homes for a few years now and continues to improve to look more and more like reality. Some brands do not hesitate to devote a significant budget to their digital communication , by broadcasting images of very high technological quality or 360° videos. This allows the Internet user to be immersed in the heart of the company’s brand image by captivating him with hybrid and impactful media.
You can, for example, visit apartments in 3D, leaf through online catalogs of furniture manufacturers as if you were there, and even smell the flavors of your favorite treats virtually!
Tune In To The 10th Anniversary Global Citizen Festival On Saturday, 24 September Live from Accra and New York
The 2022 Global Citizen Festival returns for its 10th anniversary edition on Saturday, 24 September 2022 to call on world leaders and major corporations to take urgent action for girls, for the planet, and to end extreme poverty NOW.
With two stages in international cultural capitals, the 2022 Global Citizen Festival will be broadcast globally from Black Star Square in Accra, Ghana, presented by Harith General Partners and from New York City’s Central Park, presented by Citi and Cisco.
To watch the 2022 Global Citizen Festival, tune in to the following channels:
Saturday, 24 September at 8.00pm GMT
- Onua TV,
- Joy Prime
- Joy FM
Saturday, 24 September at 9.30pm GMT
- GHOne TV,
- StarrFM 103.5,
- SOUTH AFRICA
Tuesday, September 27th @ 7pm SAST
Ster-Kinekor Cinemas. Screenings will take place at the following locations:
- Gauteng – The Zone
- Pretoria – Sterland Mall
- Cape Town – Blue Route Mall
- KZN– Gateway Theater of Shopping
Wednesday, September 28th on TimesLive.
- FRANCOPHONE AFRICA: Canal+ Pop on Sunday, 25 September at 8:30pm WAT.
- GLOBAL: ABC News Live, Amazon Music, Apple Music & the Apple TV app, Hulu, iHeartRadio app, Twitter, Twitch, Veeps, YouTube, and the Global Citizen app on Saturday, September 24 at 4:00pm ET.
- The red carpet pre-show will stream live on Global Citizen’s TikTok from 4:00pm ET.
Global Citizen Festival: Accra will feature performances by Usher, SZA, Stormzy, Gyakie, Sarkodie, Stonebwoy, TEMS, and Uncle Waffles, and be hosted by award-winning actor, playwright and activist Danai Gurira. Presenters will include Berla Mundi, Joselyn Dumas, Michaela Coel, Nomzamo Mbatha, and Sabrina Dhowre Elba.
Global Citizen Festival: NYC will feature performances by Metallica, Charlie Puth, Jonas Brothers, MÅNESKIN, Mariah Carey, Mickey Guyton, and Rosalía with special guest performances by Angélique Kidjo and Billy Porter, and be hosted by actor, producer, author, and Global Citizen Ambassador Priyanka Chopra Jonas. Presenters will include Amber Ruffin, Antoni Porowski, Bill Nye, Chris Redd, Connie Britton, Folake Olowofoyeku, Jay Shetty, Katie Couric, Katie Holmes, Misty Copeland, Rachel Brosnahan, Scott Evans, Sofia Carson, Tamron Hall, and Van Jones.
Hosted by international advocacy organization Global Citizen, the nine-hour global event is calling on world leaders gathering at the United Nations General Assembly, as well as major corporations and philanthropic foundations, to End Extreme Poverty NOW and invest $600 million into the future of women and girls; close the annual $10 billion climate financing shortfall; deliver $500 million to help African farmers respond to the global food crisis; and reallocate IMF Special Drawing Rights to provide urgent relief from debts unjustly crushing economies. Global Citizen explicitly acknowledges that sustainable change is only possible with the people and activists who advocate for change on the ground, who should never have to risk their lives because of doing so.
The 2022 Global Citizen Festival will broadcast and stream worldwide on YouTube, Twitter, Amazon Music, the Amazon Music channel on Twitch, Apple Music, and the Apple TV app. Global Citizen Festival will also air on ABC, ABC News Live, iHeartRadio, Hulu, FX and Veeps in the United States, Albavision in Latin America, Canal+ in Africa, Bis in Brazil, Nine Network (9Now) in Australia, TimesLive in Africa and more. The red carpet pre-show will stream live on Global Citizen’s TikTok from 4:00pm ET.
Tickets to attend the festivals in Accra, Ghana and New York City can be earned by downloading the Global Citizen app or visiting www.globalcitizen.org to take action on the campaign’s issues. For each action taken, users earn points that can be redeemed for tickets to the festivals.
The 2022 Global Citizen Festival and the End Extreme Poverty NOW campaign are supported by a coalition of the world’s leading brands and companies including: Global Partners, Accenture, Cisco, Citi, Delta Air Lines, Harith General Partners, P&G, Verizon, and YouTube. World Wide Technology, Campaign Partner for Global Citizen Festival: NYC, Live Nation, and Tshepo Mahloele, Founder & Executive, of Harith General Partners, is Patron of Global Citizen’s work in Africa.
Co-chairs of Global Citizen and of this campaign include: Julie Sweet, Chair and CEO of Accenture; Chuck Robbins, Chair and CEO of Cisco; Jane Fraser, CEO of Citi; Ed Bastian, CEO of Delta Air Lines; Lorraine Twohill, CMO of Google; Marc Pritchard, CBO of P&G; and Hans Vestberg, Chairman and CEO of Verizon. Global Citizen’s co-chairs are private sector leaders making commitments in support of the UN’s Global Goals. They support Global Citizen’s campaigns while helping to drive deeper engagement within the private sector.
For more information about the 2022 Global Citizen Festival, visit www.globalcitizen.org, and follow @glblctzn on Instagram, TikTok, Twitter, and YouTube.
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