Connect with us

People & Lifestyle

Flashback: Woes of a Jabulani Ball

Published

on

asamoah gyan

I am Ghana

I never let Africa down

Never have

Never will

Ask Mandela

Forget the scores. Fry FIFA. Freeze history. All because it is the first Friday in July 2010. The lesson of the day? History has two versions- the one which happened and the one which should have. And on the night Ghana lost to Uruguay in the 2010 World Cup, Africa at the threshold of the semi-finals is the living history.

 

The Jabulani flew up, grazed the post and went up, up and out with our dreams. A nation’s heart was cracked. No need for pretence. If you are reading this with hurt feelings I was writing with teary eyes. For once, during the tournament, Sultry Shakira’s ‘’Waka waka’’ did not sound sweet. As for K’naan’s ‘‘Waving Flag’’ chorus, nothing could be more jarring.

For us in Ghana, ‘’disappointment’’ is no longer an abstract noun but a physical pain that we have nursed since the dying seconds of a 120 minute-drama that saw a series of quick events drown our dreams. After the match, Coach Milovan’s theoretical ‘‘this is football’’ explanation would not heal a nation. We have to complete the therapy.

So let us let it out, folks. I need to throw a few things at who, I don’t care. Oh, yes, Africa. What a sorry place. Once again, an entire continent was looking for a hero in Ghana. Ghana must beat Uruguay. Ghana must go to the semifinals. Ghana must wipe Africa’s shame. Ghana must this, Ghana must that.

Why should it always be Ghana? Quick flashback: in the last World Cup, Ghana was also the only African country to have gone beyond the group stage. There are 53 countries. There were six of us at the tournament, including the host nation. What did South Africa do? Where was La Cote d’Ivoire? Which manner of men played for Nigeria? Who sent Algeria there? How could Cameroun stoop so low?

Why should it always be Ghana bailing out this continent? Well, I have got news for Africa. Kwame Nkrumah’s Ghana need not reach the 2010 World Cup semifinals to become the hero. We have always been champions. It is ingrained in our genes. So don’t cry for me, Africa.

What a continent! When others lump us up we complain. We blame them for their ignorance and assert our respective sovereignties. Yet we are quick to cower together behind a single country when a whiff of glory is in the air. OK, so everyone knows Ghana pioneered Pan-Africanism. (‘‘I still know there is hope in the Black Stars’’ said a text message I received after the match from a friend in Barbados). But that does not excuse this African paradox.

What happened to our twinkle, twinkle little stars was that, on the field, they had to carry the burden of an entire continent on their young shoulders. How cruel. Suddenly, all sorts of bored and recycled African organisations found it opportunistic to tag into a Black Stars semifinal berth.

When they were playing Ghana, Uruguay was not doing it in the name of South America. Against Paraguay, Japan was not fighting for Asia. And when the Germany ‘’machine’’ was blitzkrieging Argentina 4-0 they were doing it for the sake of their Vaterland.

I suspect the ghosts of Kwame Nkrumah and Marcus Garvey would be hovering above me with reprimand. But even these two would understand that on this continent we are not the only stars. In fact, foxes, lions, eagles, and elephants have all paraded and trumpeted their virtues, n’est ce pas?

Can I break it down? If this continent must up its game and earn global respect, each country must up its individual game. Simple.

For all those who predicted that Ghana was going to win the World Cup, I doff my hat. You are prophets in your own right. After Uruguay, the Netherlands would have been our easiest conquest. Then at the finals even FIFA, would have their hearts pounding for us (if for nothing at all, for the ‘good of the game’). Something really happened on the way to Heaven, that Friday.

The Jabulani flew up, grazed the post and went up, up and out with our dreams. But it didn’t end there because this epic tragedy keeps coming back. It is the kind of scene that replays in your mental video.

It was the last kick of extra time. But leading to that so much had happened. The imminence of penalty kicks, a missed goal, a hand ball, a red card… All in the spate of a few seconds. Players and fans alike did not have time to take it all in. The Jabulani ball was shot up, at an angle meant for the roof of the net. It was all so familiar. The kicker, Asamoah Gyan had done it same way, successfully, before.

As the ball continued its trajectory, the goalkeeper was clearly beaten. In the background, a partisan crowd bleated, practically to shoo the ball in. We widen our eyes. The world stood still. At crunch time the ball refused to take the critical dip under the post. Wickedly, the Jabulani hit the bar and went up, 90 degrees. Before one could say ‘’vuvuzela’’, it was over.

Has anyone seen Asamoah Gyan lately? I saw him on TV dancing, though less energetically. When Gyan told the BBC, ‘‘I don’t think I am worried’’, many doubted it. Now, he appears to be handling it well. Still, let us keep him in our prayers. That boy is probably scarred for life.

Again, Africa is part of the reason. Had one or two other teams been in the reckoning the pressure would have been much less. In our eagerness to ’’rescue Mother Africa’’ we the Ghanaian people also played along. If we feel so much hurt it is because we were all caught up in that save-the- continent agenda. Now we are experiencing twice the pain.

In a sense, we are like the English. At each soccer tournament the Merry England folks gear themselves up big time. Fuelled by a pub culture and roared on by a loud press, they declare their own version of ‘‘Ke naako.’’ It is time for the Brits to show the world who invented the game. But too often, they have had to fold up the Union Jack too soon. Their lesson: it is one thing hosting a prestigious soccer league and another presenting an unbeatable national side.

For Ghana, the lesson to learn may be a bit more complicated. Self knowledge. In this very important international enterprise, self knowledge precedes all. It comes even before team strategy.

As a people, the ability to focus is part of our bane. This has been a weak point for our soccer players. Many of the factors that affect our team’s concentration during a tournament happen off the field. The point being made here is that managing the physical and psychological environment of our ‘’boys at war’’ is serious business. It involves understanding each player as well as assessing how emerging issues would impact the entire team.

We may have to re-examine the management of the environment of the team in camp. For instance, morale boosting is good. However, psychologist would tell you that when the stakes to perform become too high all the human body does is recoil naturally to its, neutral, ‘‘I am only human’’ mode.

Just for an example, our Venerable Nelson Mandela is larger than life. Could the Madiba’s invitation to party have been kept from the boys (as a pleasant surprise) until after the game? I cite this for a personal, if not shallow reason. If I, an eager writer, am informed just before writing an exam that I will be meeting Mandela, chances remain that I may, be bowled over with over-excitement.

Then there is the issue of how our boys psyche up before matches. Are we sure that the active drumming and the shi’ing of jama by players who have 90 minutes of physical engagement ahead of them is the best? It is on record that after Brazil had beaten Ghana 3-0 at the last World Cup, our opponents expressed shock at the fact that prior to the match our Black Stars spent excessive energy singing and praying.

By all standards the 2010 World Cup has been an unusual one with an unusual ball. The Jabulani seems to be the most talked about ball in World Cup history. The first time I heard the word, I couldn’t help but notice that it rhymed with ‘’Fulani.’’ However, more was yet to come. In terms of movement, the Jabulani is just like the Fulani cattle herd, unpredictable.

The ball has caught many a player off guard. In the game against Australia, Asamoah Gyan’s own kinsman, Kingson was dealt a treacherous blow, so was Keeper Rob Green of England and Faouzi Chaouchi of Algeria.

To coach Capello of Team England, the Jabulani is the worst ever to be used at a World Cup.

‘’I’ve seen that the ball arrives really fast and the players are having problems controlling it.’’

But not every player bears the Jabulani a grudge. Czech goalkeeper Petr Cech had some positive comments. He said the ball has good visibility due to the colour design plus it feels good to handle. English midfielder Frank Lampard also happens to be among the few players who are Jabulani-friendly.

In fairness, if the Big J was horrible it was horrible for all players. The Jabulani flew up, grazed the post and went up, up and out with our dreams…

kofiakpabli@yahoo.com

July 7, 2010

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

People & Lifestyle

The Best Designer Clothing Brands

Published

on

Ameyaw Debrah in Rabat e1674841605631

In this article, we will take a look at the Top Designer Clothing Brands of all time. These names are very good quality luxury brands. Because of the fantastic apparel, shoes and accessories are created using the most ideal. From which one can hope to find material, in the most unusual manner, by expert artisans.

Not at all like the quick style brands, and surprisingly some of the high design brands, the top of the line brands create rare or limited edition pieces. Which are often bought as brands. Driven by the world’s best design architects, these pioneering brands create exquisite styles which show one’s economic well-being and valuable and interesting character.

These popular clothing brands and Popular Clothing Sites are behind the most stylish trend patterns and styles that premium and instant design outfits replicate in large numbers every season.

From intelligent suits and popular dresses to cool shirts and stylish bottoms, these are the best brands of the last hundred years, known for remarkable style, quality, and leading ratings that you want to be aware of.

Louis Vuitton The Clothing Brand of Finance:

Louis Vuitton Malletier is a French clothing fashion brand and luxury goods conglomerate. Founded in 1854 by Georges Louis Vuitton, and it is believed to be the initials of the LV logo. The likes developed as a case creator and offered various advancements, for example, level-top trunk, lightweight materials, signature design, and tumbler lock.

These days, the Louis Vuitton originator brand is known for its whole spirit of progress, power of expression, and solid interest in grandeur. Named the world’s most influential luxury brand for six consecutive years (2006-2012). And with more than 460 stores in 50 countries, this original brand continues with its primary goal of exploring new expressive skylines.

Gucci, The Clothing Brand in Italy:

Gucci founded the ‘Place of Gucci’ in 1921 in France, Italy. The young Guccio worked with several high-quality brands in London – the brand worked on various products, including perfume, makeup and clothing. Like Savoy Lodging, where he fell head over heels for the English privileged class. Revived by the English title, Guccio returned to Italy to become a top-of-the-line planner organization.

Horse details distinguished Gucci’s early pieces. At the same time, special attention was paid to the blue blood of those days, who wore a variety of equestrian equipment and accessories. One of the most agent bits of the moment is Gucci’s famous loafers, which are on display at New York’s Metropolitan Exhibition Hall of Workmanship.

Chanel The Clothing of France:

Chanel is a French luxury-style house founded in 1910 by couturier Gabrielle Chanel, who was named the lead designer in Time 100: The Main Nation of the Hundred Years. Long hailed as one of the most prominent designer brands of its time, Chanel centers around women’s ready-to-wear, luxury goods, and accessories.

Today, Chanel’s Karl Lagerfeld uses essential ingredients of the brand’s vocabulary. A double-C theme, chains, tweed, and gem planners give the brand an understated, contemporary twist. Like Gabrielle Chanel, Lagerfeld used hairdos, shades and fingerless gloves to create a striking designer brand image, easy to see around the world.

Prada The Clothing of Italy:

Prada is a designer brand launched by Mario Prada as a small cowhide products store. Prada was founded in Milan in 1913 by Mario Prada as a commercial designer brand of Italian extravagance calfskin. However, Prada had little influence on the style until Miuccia took over his grandfather’s organization in 1978.

As one of the most incredible designer brands of the present day, Prada incorporates the unmistakable components of a heritage of high-quality expertise with current environmental and social protection standards. Help and ethical submission. These days, Prada is directed by a progressive, creative team: Miuccia Prada and Raf Simons, striking the perfect balance between idealism and fun.

Dior The Clothing of France:

It is commonly known as Dior; Christian Dior is a French inventor founded in 1946 by French-style fashioner Christian Dior. The French extravagance design house is controlled and led by French financier Bernard Arnault, who heads LVMH, the world’s largest luxury goods conglomerate.

Coordinated by president Pietro Beccari, the high-end Dior is considered one of the most compelling brands in womenswear and eveningwear. Arguably the most-regarded designer brand worldwide, Dior’s extraordinary visions have been worn by movie stars, heads of state, royalty and VIPs.



Continue Reading

People & Lifestyle

Samsung Unpacked 2023: Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow

Published

on

Dr. TM Roh President Head of MX Business Samsung Electronics

Every year, mobile technology increasingly becomes the very core of our daily lives and the epicenter of innovation.

With these essential devices, we create and consume content that connects, inspires and entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with colleagues and deadlines when we’re away from our desks. And we manage every part of our lives in one convenient place — from health and wellness habits to appointments, purchases, travel and more.

Our days revolve around these experiences, so people want devices they can depend on from brands they can trust. At the same time, global challenges like the climate crisis are making us rethink how we live. We have a responsibility to help create a better world now while working toward a more equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s lives and help create that future we envision. And this is the reason why we do what we do in Samsung Electronics.

Setting New Performance Standards

There’s no better example of Samsung delivering on this vision than the Galaxy S series. This year, Galaxy S series has extended our innovation heritage by doubling down on our fundamentals.

That’s why our pro-grade camera system is getting smarter, offering the best photos and videos in any light among our Galaxy smartphones. Along with the hardware and software optimization, our newest chipset, born out of Samsung’s open partnership philosophy, enables the fastest and most powerful Galaxy performance. Our ecosystem connectivity is also getting easier and more seamless than ever.

At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to give you the best of the best with redefined performance and quality.

We fully merged the most beloved Galaxy Note experiences into Ultra, pioneering a smartphone with the power, performance and creative capabilities of two leading Galaxy innovations in one.

The Galaxy S Ultra has truly become the pinnacle of Samsung Mobile’s innovation, a marque that stands out against everything else, and soon we’ll show you what Ultra can do in even more device categories.

Innovation That Lasts

Performance is not just about more power. It’s also about innovation that lasts with less environmental impact.

We are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product lifecycle with sustainability top of mind.

This means building devices that last longer with enhanced durability and reliability. This means incorporating more recycled materials into more components. This means collaborating with like-minded partners to bring people closer together and deliver positive change for people and the planet while setting new benchmarks for our industry.

Premium Experience Without Compromise

On February 1 at Unpacked, we’ll show how innovation and sustainability working together bring the ultimate premium experience.

At a time when the stakes are higher than ever, we’ve raised the bar by pushing boundaries for the mobile experience — delivering our most powerful mobile experiences you’ll continue to love for years to come.

Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung.comSamsung Newsroom, and Samsung’s YouTube channel.

Date: February 1, 2023

Time: 6 PM

Venue: Samsung.com  https://www.samsung.com/africa_en/unpacked/

Continue Reading

People & Lifestyle

Akwaboah Prepares For Valentine With New Kwabena Kwabena Collaboration

Published

on

akwaboah

Highlife and Afro fusion sensation Akwaboah is preparing to dominate the airwaves in the month of February with the release of new music which features fellow Highlife and love crooner, Kwabena Kwabena.

Akwaboah had the most streamed song last year on Valentine’s Day with his hit song Obiaa dominating airwaves and digital platforms and he promises fans to expect another sensational highlife collaboration this time.

According to him the collaboration with Kwabena Kwabena was long overdue and it is only natural that the song focuses on love and comes with an authentic Highlife rhythm to it.

Akwaboah earlier this year intimated that he will be releasing back to back hits this year, culminating in the release of his much anticipated Lighthouse Album later in 2023.

The new song titled ‘My darling’ will be available on all digital platforms from Friday 27th January 2023. A video for the song is set to be released on Sunday 29th January 2023.

The multiple award winning artist, Akwaboah is also getting ready to host his fans and music lovers at his annual Shades on Love concert in Accra on 14th February 2023 and Kumasi on 18th February 2023, He will end the month of February with another show in London UK on 25TH February 2023.

Continue Reading

People & Lifestyle

Ghana Youth Excellence Awards 2023 Officially Opens Nomination

Published

on

Picture 1 23

Outstanding event company,  Apex Africa Concept has released nomination for the inaugural edition of Ghana Youth Excellence Awards 2023.

Dubbed ‘’GYEA23”, various youth across the  length and breadth of Ghana have been earmarked to be recognized across various sectors of our Ghanaian settings.

According to organizers,  nomination for the Ghana Youth Excellence Awards 2023 has been opened from 20thJanuary, 2023 to 20th February, 2023.

Ghanaian youth doing well in  leadership, sports, advocacy, health, security, music, movies, blogging and all sectors of our Ghanaian settings will be awarded at Ghana Youth Excellence Awards 2023.

The awards has been themed, “The Ghanaian youth is relevant in national development and nation building”. Organizers are going to focus on the reality that the Ghanaian youth is relevant in this trying times of national development and nation building.

Ghanaian youth who want to file for nomination should visit  Apexafricaconcept.com to file for nomination or contact 0598225556. Below are the categories,

Outstanding Youth Personality Of The Year

Youth Leader Of The Year

Youth Politician Of The Year

Youth Advocate/Activist Of The Year

Youth Entrepreneur Of The Year

Youth C.E.O Of The Year

Community Development Youth Of The Year

Foundation/NGO Of The Year

Youth Philanthropist Of The Year

Real Estate Developer Of The Year

Youth Teacher Of The Year

Youth Military Officer Of The Year

Youth Police Officer Of The Year

Youth Nurse/Doctor Of The Year

Youth Banker Of The Year

Youth Model Of The Year

MakeUp Artist Of The Year

Fashion Designer Of The Year

Fashion Personality Of The Year

Hairstylist/Barber Of The Year

Ushering Urgency Of The Year

Modelling Urgency Of The Year

Therapist Of The Year

Youth Blogger/Publisher Of The Year

Youth Author/Writer Of The Year

Youth Photographer Of The Year

Youth Media Personality Of The Year

Social Media Influencer Of The Year

Youth Artiste Of The Year

Emerging Artiste Of The Year

Music Producer/Engineer Of The Year

Best Rapper Of The Year

Dancehall/Reggae Artiste Of The Year

Youth Manager Of The Year

Actor/Actress Of The Year

Video Director/Producer Of The Year

Best TV Series Of The Year

Movie Of The Year

Video Vixen Of The Year

Graphic Designer Of The Year

Pencil/Visual Artist Of The Year

Event Of The Year

Event Company Of The Year

Content Creator Of The Year

MC/Hypeman Of The Year

DJ Of The Year

Spoken Word Artiste Of The Year

Youth Footballer Of The Year

Football Club Of The Year

Youth Athlete Of The Year

Sports Manager Of The Year

Sports Journalist Of The Year

Sports Personality Of The Year

Continue Reading

People & Lifestyle

Binance Charity selects 1000 Africans for tech scholarship in collaboration with Utiva

Published

on

Wide BC Announcement Design

Binance Charity, the philanthropic arm of Binance, the world’s leading cryptocurrency and blockchain infrastructure provider, and Utiva, a technology education company in Africa that helps young people learn tech skills, today announced that they have selected the 1,000 Africans who will be taking part in a free 1-year intensive skill training program. The scholarship year is set to kick off on January 29, 2023, with a virtual launch day.

As unemployment rises across the continent, Binance and Utiva remain committed to providing digital education to enable more Africans to explore global career opportunities and secure roles as tech professionals.

This scholarship program has enrolled young Africans between the ages of 18-35 from 19 countries, providing them with a platform to learn technology skills for a 12-month duration. Classes have been designed for beginners in collaboration with Binance Academy and include skills such as web development, front-end development, full-stack development, cloud computing and blockchain modules.

Binance Academy will further support this initiative by providing Web3 crash-course content to students and by offering live and recorded training sessions to Utiva instructors. Upon completion of the program, students will be awarded an NFT certificate as digital & verifiable proof of having successfully completed the program.

“Today, we’re celebrating the 1000 students selected for full scholarships as part of our Binance Charity Scholar Program. This is our most ambitious education outreach to date in the region and the overwhelming positive response further bolsters Africa as a key hub for emerging tech talent. We’re so excited for these young people, as they embark on an exciting new career journey,” said Helen Hai, VP of Binance and Head of Binance Charity.

Angela Naa Yaboley Okantey, a Ghanaian scholar, said: “I am very excited to have been selected for this scholarship program because it will provide me with financial support and opportunities to pursue my professional goals in the tech space as well as interact with other like-minded individuals. Overall, I believe that this scholarship would be an invaluable investment in my future and enable me to be a part of an industry reshaping the world.”

Renee Ovwigho, a Nigerian scholar, said: “I am thrilled about this opportunity because it would push me toward a successful career in Data Analysis. With many industries adopting blockchain technology recently, this would enable me to learn and provide me with the opportunity to make meaningful contributions to society.”

Miracle C. Amakom, a Cameroonian scholar, said: “As an engineering student, I’ve been on the lookout for reputable programs to get great training and professional development and I am super excited to be a part of this. Looking forward to my journey of becoming a full stack developer as this has always been my passion.”

The programme includes students across Nigeria, Senegal, Ghana, Cameroon, South Africa, Rwanda, Kenya and more. The collaboration aims to build a path for economic prosperity for the continent through skill training and access to vast job opportunities in the technology and Web3 sectors.

This project is part of the wider Binance Charity Scholar Program, enabling the next generation of digital leaders to develop their skills, knowledge and experience without financial barriers. Applications to study as part of this program have surpassed 80,000 worldwide since June last year.

Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com.

Binance Charity

Binance Charity is a non-profit organization dedicated to the advancement of blockchain-enabled philanthropy towards achieving global sustainable development. Binance Charity aims to transfer philanthropy by developing a 100% transparent donation platform based on blockchain to build a future where technology innovation is used to end all forms of poverty and inequality, advance sustainable development and ensure that no one is left behind. To date, Binance Charity has supported over 2 million end beneficiaries through various projects. For more information, visit: https://www.binance.charity/

Binance Academy

Binance Academy is a leading blockchain and cryptocurrency education platform featuring hundreds of hours of content on blockchain, cryptocurrency, Web3 and more. Launched in 2018, it serves millions of learners across the world in more than 25 languages. All content on Binance Academy is completely free.

With no advertisements, no requirement for payment or registration, everyone can learn at their own pace and even earn free crypto through learning by taking part in the Learn and Earn program. Other educational initiatives of Binance Academy include the University Outreach Program, Student Ambassador Program, partnerships with top online learning platforms, professional associations, industry alliances, and others.

Continue Reading

People & Lifestyle

South Africa Tourism (SAT) successfully participateds in Fitur 2023

Published

on

South Africa Tourism (SAT) successfully partakes in Fitur 2023

South Africa’s appearance at the Fitur Madrid (International Tourism Trade Fair) 2023 held at the Ifema trade fair centre of Madrid (Spain), which ended this week, was a triumph for Team South Africa.

Fitur is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.

It is known as one of the year’s first appointments, bringing together diverse tourism professionals worldwide to showcase their wares during an important booking cycle in the Europe Tourism value chain.

 

The 2023 fair was attended by over 600 exhibitors and official representatives from 70 countries (including tourism ministers from 21 countries).

“FITUR 2023 was a resounding success and a platform where we once again showcased South Africa’s unique experiences and readiness to welcome visitors from across the globe.” said the South African Tourism (SAT) Regional General Manager (Europe) Ian Utermohlen.

“We conducted 25 high level meetings and discussions at the South African Tourism exhibition stand, with the intention of fostering meaningful relationships in the market. This saw us amongst others engage with Real Madrid and the Committee of Tourism Film Festivals on potential collaborative efforts in the Spanish & South African Markets”.

South Africa’s strong contingency of exhibitors included Joburg Tourism, Amazing Africa, Ates Africa Safaris & Tourism, Catalina Tours SA, Aquila Collection and AM Lodge | Luxury Safari Lodge.

Among the South Africa exhibitors at the #FITUR2023 were three SMMEs, Kwanda Voluntourism, Timeline Travel & Evo Trak Quad Safaris who valued the opportunity to participate on this global tourism platform. “A part of driving transformation in the industry and opening up market access for the emerging operators, it is imperative that we elevate and expose SMMEs to our Europe Tourism value chain like FITUR,” he insisted.

On Thursday 19th January South African Tourism hosted a press conference that garnered great response and enthusiasm from 30  Spanish media and trade stakeholders that  were in attendance. “Our objective was to bring the Spanish media into our confidence and ignite excitement with the processes and thinking behind our in-market demand work, the importance and value of the Europe South Markets, while showcasing our exceptional performance” Utermohlen emphasised.

South African Tourism’s stand in Madrid welcomed up to 495 quality visitors who engaged with exhibitors & delegates while enjoying biltong and some quality South African wines, The Golden Kaan Shiraz and Delheim Chenin Blanc.

One of the observations that came from many of the exhibitors on the stand was that they (exhibitors) are seeing shorter lead times for business – meaning, all the business that is coming their way is for either this year or next year.”

“This indicates how eager people are to host their conferences and bring incentive trips to South Africa shortly. This is a shift from the pre-COVID-19 environment as lead times were much longer,” he re-emphasised.

Utermohlen believes South African Tourism’s relentless Europe marketing efforts are beginning to bear fruit as buyers who visited South Africa stand in Madrid were confident in selling South Africa to their customer base

Continue Reading

Trending