As part of celebrations for this year’s Black History Month some of Africa’s biggest football star would be putting their star quality towards a good cause. The likes of Cameroon’s Assistant Captain,  Enoh Eyong, Sedan’s Marcus Mokake and Spurs stars Benoît Assou-Ekoto and Sébastien Bassong  are in the front row line up for CamerCouture – a unique celebration of African style to benefit Cameroonian orphans.

Scheduled to take place in London’s trendy Shoreditch on October 16, proceeds from CamerCouture 2010 will be donated to the Rhema Grace Orphanage (http://www.vimeo.com/15052742)in Ombe, Cameroon. The “African Decadence” theme for the event is inspired by the continent’s opulence and culture; and it would see the footballers rub shoulders with diplomats and business leaders, while basking in live music by neo-soul singer, Debra Debs. Soraya Sone, show coordinator comments: “We chose this theme because we want to portray Africa’s unsurpassed beauty, its cultural richness and the way these aspects shine through fashion and art”.

CamerCouture 2009 introduced Londoners to the creativity behind Cameroonian labels, Anggy Haif, Olivia Ervi, KiRette Couture, RoViSa Design, Bot-i-Lam and Ms Mi, and attracted coverage from various media, including the BBC. But this year ushers in a diverse collective. From Nigeria to the Comoros Islands, fashion fops will experience dizzying colour and exquisite designs. Haute couturiers Yemi Osunkoya and Alain Martial Tapolo will join forces with ready to wear designers, Eki Orleans, Côté Minou and Deenola to rearrange London’s fashion landscape.

“We are very proud and excited to present this stunning expression of African chic and global influence. We are touched and excited that our great footballers support this venture,” explains event organiser, Cynthia Anduhtabe.

CamerCouture occurs against a backdrop of heightened media interest in and celebrity endorsement of African vogue. Michelle Obama, Beyoncé Knowles and Kelis are among stars recently spotted in African-inspired outfits. Singer, Gwen Stefani also showed off an Ankara* dominated Spring/Summer 2011 collection for her label, LAMB at New York Fashion Week.

To purchase tickets and find out more about the show, please visit:  www.camercouture.com.