People & Lifestyle
Ghana: Africa’s New Exciting Entry Point For Culture And Creativity

So Fraiche Media, Africa and the Diaspora’s most preferred bespoke media production agency which produces the best visual content, collaborated with media broadcaster and presenter Norman Busigu to host an exclusive screening event for the highly anticipated debut of the documentary “Ghana: Africa’s exciting entry point”. Held at the renowned London’s members’ club Soho House (White City) on Saturday, June 11, the event celebrated the tenth anniversary of So Fraiche Media’s work across Ghana, the UK and West Africa, including a special Q&A and panel session with talents, including Global Entertainment Director for Vogue, Deborah Ababio.
The documentary featured broadcaster Noman Busigu’s journey across Ghana to explore how the country has transformed itself as the new hub and destination for entertainment, business, tourism, culture and the creative economy for Africans and Diasporans. With a series of interviews at Ghana’s more prominent and famous landmarks and events, including the Independence Arch in Black Star Square in Accra, Afrochella and the Cape Coast castle, viewers had a glimpse of why Ghana is now one of the most preferred destinations for many individuals of African descent who want to invest, reconnect and create new economic pathways.
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The documentary was produced by So Fraiche Media, whose work has created incredible productions emphasising the new leading role of Ghana, the youths, and Diasporans in creating a new way of storytelling to showcase Africa’s transformation over the last decade and inspire new solution-providers to bring their creativity and businesses across Ghana and many other nations to tap into the creative potential of the continent.
The exclusive screening saw the attendance of a number of dignitaries and personalities, including diplomatic members from the Ghana High Commission UK,Mr. Papa Kow Bartels, Head of Trade and Investment Minister/Counsellor; Mrs Joana Nyarko-Mensah Adika, Political & Economic Counsellor; presenter and host, Akua Gyamfi; Aji Ayorinde, Commercial, IP and Music lawyer and co-founder of Uburu, who engaged in the panel discussion focusing on investments in the creative industries and how young Ghanaians across the country, the Diaspora and other nationalities can be part of this new creative and socio-economic revolution heralded in and from Ghana.
“This documentary and the work displayed by So Fraiche Media are indicative of the opportunity for African content creators to push the boundaries of their creativity and innovation and use storytelling to celebrate Ghana and Africa and discuss new solutions to address issues and challenges. As Ghanaians, we will continue to create opportunities for those looking at Ghana as the new exciting entry point for business, creativity, culture and tourism. We have reached a stage where it is essential for Africans and Diasporan youths to tell new and compelling stories about Africa, help to attract new investments and shift the usual, negative stereotypes” commented Mr. Papa Know Bartels, Head of Trade and Investment Minister/Counsellor at the Ghana High Commission, UK.
Cyril Ofori-Nelson, CEO and co-founder of So Fraiche Media said: “As Ghana continues to be considered the go-to destination for tourism and business, we believe that it is crucial for Ghanaians and Diasporan creatives to capitalise on the burgeoning African creative and film industry by hosting productions from neighbouring countries and more across the Continent, as well as attracting international film and TV projects. For this reason, So Fraiche Media aims to continue its mission and mandate to support creatives with visually compelling produced content to attract more business and investors and showcase the new rising power of the Y.A.D.C (Young African and Diasporan creatives). “
Africa’s new creatives represent one of the most important and lucrative markets to invest in and as the world learns more about the impact of African creatives, Ghana has now become one of the main hubs of the Continent’s creative economy. Creative companies such as So Fraiche Media wants to further promote international and intra-African integration across the creative industries and uses video and content creation to support African and Afro-Diaspora creatives to make their impact on the global scene and fly the flag for Africa.
People & Lifestyle
Hollard and Melcom Celebrate Five Thousand Policies in Two Years of Partnership

Hollard and Melcom Celebrate Five Thousand Policies in two years of partnership. Since partnering to make insurance more accessible to Ghanaians through a Shop and Insure initiative, insurance group Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life, is marking two years of partnership with retail giant, Melcom. (more…)
People & Lifestyle
Fascinated by the new HUAWEI nova Y70? We answer all your questions here!

Huawei’s latest HUAWEI nova Y70 has done something amazing that not many other entry-level phones on the market can brag about. It has put together so many solid features on a single device but at an attractive price. The phone comes with an incredible 6000mAh battery, an expansive 6.75-inch display, a great trio of cameras, and more. Here’s everything you need to know about this new smartphone.
How long can we expect the battery to last on a single charge?
As you already know, the HUAWEI nova Y70 comes with a huge 6000mAh battery. That’s huge even for a 2022 smartphone. The benefit of having such a big battery is that it can last for 3 days on a single full charge. What’s even more amazing is that it supports 22.5W HUAWEI SuperCharge to help you fill-up the large battery in no time. You will be hard-pressed to find such an amazing combination at this price point.
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Is the display good for gaming and watching movies?
The HUAWEI nova Y70 features a large 6.75-inch HUAWEI FullView Display that’s great for watching videos. The high screen to body ratio of 90.26% also helps you focus on the content leaving little around the screen to distract you. The phone also adopts a classic flat screen with a single punch hole in the middle to present a simple yet stylish design.
For gamers, the smartphone’s screen also supports an industry-leading 10-point Multi-touch technology to provide a fast response time even when using multi-finger gestures. To reduce the burden on the eyes, HUAWEI nova Y70 also features smart dimming, a luminous screen, an e-book mode, as well as a video quality enhancement feature to further improve the visual experience.
How good are the cameras on the HUAWEI nova Y70?
If you are looking for a smartphone with great cameras to explore your creativity, then the HUAWEI nova Y70’s AI Triple Camera is all you need. It features a 48MP High-res Main Camera, a 120° 5MP Ultra-Wide Angle Camera and a 2MP Depth Camera. Thanks to the f/1.8 aperture of the 48MP High-res Main Camera, it allows for more light when shooting resulting in clean-looking photos. Coupled with the optimised Huawei algorithms, HUAWEI nova Y70 greatly enhances the quality of captured images, ensuring every shot is of optimal quality, even when taking pictures against the light.
The 5MP Ultra-Wide Angle Camera helps you easily fit more content in one frame. The 2MP Depth Camera works with the innovative bokeh algorithm to blur the background, allowing your subject to stand out. The 8MP front camera also supports the bokeh effect to blur the background when taking selfies. Huawei’s AI Beauty algorithm can capture selfies in crisp detail with a natural beautifying effect and intelligently improve issues like image sharpness and digital noise to preserve details in your selfies.
What does the 128GB of storage space mean in real-life usage?
The 128GB storage capacity on the HUAWEI nova Y70 is going to be sufficient for the vast majority of people out there. To put it into perspective, you will easily be able to store up to 170 episodes of a drama series, 20,000 high-quality songs and over 60 HD movies on the phone. However, the phone caters even to those heavy users who need extra storage. The HUAWEI nova Y70 supports up to 512GB storage capacity when using MicroSD cards, allowing them to store everything they want in their phone. It is also equipped with EROFTS super file compression technology to easily download your favourite songs, videos, and games.
The trusted, innovative, user-friendly and secure AppGallery is available on the HUAWEI nova Y70, where users can easily navigate, explore, find and download a wide range of high-quality apps.
People & Lifestyle
Best cocktail dresses for weddings, parties and more

The perfect combination of class, elegance and fun, a cocktail event is possibly our favourite theme to attend and of course style. Although this dress code traditionally calls for a semi formal, midi length dress, we have seen this classic look evolve over the years to include contemporary styles, bold colours and statement silhouettes. (more…)
People & Lifestyle
Academic City University College inaugurates ultra-modern campus

Vice President Dr Mahamudu Bawumia has inaugurated the Academic City University College, a premium Science, Technology, Engineering, Arts, and Mathematics tertiary institution as and charged them to lead digital manufacturing. (more…)
People & Lifestyle
Should I learn Muay Thai or Kickboxing as a Beginner?

Muay Thai and Kickboxing are two of the most popular forms of martial arts. They are practised in global arenas as competitive sports and taught in martial art schools across the world. Fighters learn Muay Thai and Kickboxing for different reasons; self-defence, physical fitness, mental strength, self-discipline, social development, personal growth, and self-confidence.
People & Lifestyle
Happiness 3.0: Key to Living Life as an expression of happiness

The Art of Living, an international non-religious and non-profit organisation that focuses on building mental health, held a lively and insightful evening with Gurudev Sri Sri Ravi Shankar the founder of the Art of Living and a Global Peace Ambassador on the 17th of August at the Accra International Conference Centre. (more…)
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