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National Film Authority(NFA) rebrands Ghana Film Industry; changes name to “Blackstar Films”

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2 years ago

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The National Film Authority (NFA) has announced a new brand name for the Ghana Film Industry, “Blackstar Films.”

The new name “Blackstar Films,” was out doored on Wednesday, December, 8 at the Goldcoast Restaurant and Cocktail bar in Accra.

The change comes after years of being known as the “Ghanaian Film Industry,” with other tags like, Ghallywood and Kumawood. 

According to the NFA, their agenda of making Ghana a content and co-production hub led to the decision to rebrand.

A statement on the NFA’s Facebook page from the launch of the name reads;

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“As the Nation of Ghana steps up and out to attract the world to Ghana in its drive to position Ghana as a content and co-production hub, as well as a shooting destination, sentiments from Ghanaians, called for a deliberate brand that speaks to the pathos and ethos of the Ghanaian people.”

“Blackstar Films” was picked from a total of 400 names that were suggested by the general public when the process for the rebrand started over a year ago.

Watch video from the launch below;

 

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