What is SXSW Music Festival?

The Outlandish album is finally out, and already Dr. Pushkin is on his way to the SXSW Music Festival. The conscious rapper has been confirmed as a performer at the SXSW Music Festival 2023. SXSW, also known as South by Southwest, is the world’s biggest festival of its kind. The event, which takes place in Austin – Texas, brings together over 160,000 fans to a barrage of musical performances, conferences, film premieres, and several mini-events that characterize art. This year’s event comes between the 10th and 19th of March 2023; it will, as usual bring the What’s Next in Tech, Film, Music, and beyond to patrons of the event and the world.

Which Ghanaian artists have performed on the SXSW Music Festival stage?

In 2019, Africa was prioritized by the organizers of the SXSW Music Festival with an “Africa to the World” theme. The event featured a myriad of Africa’s finest musicians and many others. Representing Ghana was Jojo Abot, Stonebwoy, and Efya. In 2023, Dr. Pushkin is honored to represent Ghana on the show.

In a conversation with Dr. Pushkin, he indicated how excited he was about the opportunity. While commenting on it, he mentioned the crew he’s mounting the stage with. According to the “Lies” and “Wake Up” rapper, Ghana’s undisputed tongue-twist specialist, Budukusu, will join him on stage.

The two rappers have collaborated on three songs off Dr. Pushkin’s latest album. And since they’ve been hanging around a lot lately, they are working some magic as a team. Also on Dr. Pushkin’s crew for SXSW 2023 will be Aggie and AZA, featured on “Forgive them” and “No Regrets,” respectively, on the Outlandish album. Selecta Rah of Club Bantu fame will be the crew’s official Deejay as they mount the stage to thrill and awaken the audience.

Dr. Pushkin’s performance comes on the heals of Jojo Abbot, Efya, and Stoneboy who graced the event in 2019 as Ghanaians.

History of the SXSW Music Festival

SXSW started in 1987 with 177 artists and 15 stages. By 2019, the event had 1,964 showcasing artists (including musicians) and 94 Venues & Stages. Notable artists and personalities participating in SXSW are Former US President Barak Obama, Tonny Bennet, Black-eyed Peas, Cypress Hill, Jean Grae, Chamillionaire, Lady Gaga, and several high-profile personalities.

SXSW is an experience of live musical performances, conference sessions, film and television screenings, exhibitions, networking events, professional development opportunities, art installations, and many more. This year’s event takes place from March 10-19. However, the musical festival component is a six-day event, 13th – 18th.