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Global Companies Set Africa’s Startups up for Success



Africa’s entrepreneurs play a significant role in creating jobs and accelerating economic growth[1] – both of which are crucial in the current climate. Recognising the value of these startups, two global companies are equipping entrepreneurs enrolled in Africa’s No.1 online accelerator and startup school,,  with the tools they will need to succeed.

Freshworks, one of the fastest-growing unicorns backed by Google Capital, Accel, Sequoia and Tiger Global with $400M funding and valued at over $3.5 billion, is providing Startup Circles’ community members with $4000 in credits on its suite of products. The company is a leading developer of cloud-based customer and employee engagement software and is trusted by more than 250,000 businesses across 150 countries including Honda, Cisco, Netflix, Zoom, and TeamViewer. The community also gets priority access to Freshworks’ startup programme which comprises events, resources and workshops, amongst others.

Soumitra Deshpande, Lead – Startup Partnerships & Growth at Freshworks says: “Startups are the lifeblood of many economies around the world. Freshworks for Startups is an initiative to pay-it-forward to the startup community. We are glad to partner with StartupCircles and enable the vibrant African startup ecosystem.”

Amazon Web Services (AWS) is also contributing to members’ success by equipping them with $5,000 in AWS Activate Credits (valid for two years), one year of AWS Business Support (valued at up to $1,500) and 80 credits for self-paced labs. AWS Activate is a free programme specifically designed for startups and early-stage entrepreneurs that provides the resources needed to get started on AWS to help them grow their business. Activate delivers the right mix of tools and expert support  to succeed with AWS while optimising performance, managing risk, and keeping costs under control. AWS Business Support is offered by AWS experts and includes architectural guidance and best practices for startups as they build and test.

“Having  the support of global companies like AWS and Freshworks enables us to help startups build commercially viable businesses quickly and cost effectively. These businesses can then go on to become big companies that employ hundreds of people – impacting thousands more – and build economies of countries,” concludes  StartupCircles CEO, Sandras Phiri.


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