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Gospel Artistes Struggle To Get Sponsorships– MOG Music



Ghanaian gospel music sensation,  Nana Yaw Boakye, well recognized by the stage name  MOG Music, has recently opened up about the challenges faced by Gospel artistes  in securing sponsorships from corporate organizations  for their music endeavours.

Sharing his first experience in securing a sponsorship, the ‘Mala’  hitmaker, revealed that it was declined, adding that  his sponsor told him  that he is “not a credible brand”. He explained by “My quest for sponsorship has been a very very interesting one. The first time I went to an office to get sponsorship, I was told I’m not a credible brand so they cannot put their weight behind me. This kind of broke me but it pushed me to work harder to diffuse whatever that officer told me.”

Speaking with Helen Appiah-Ampofo on  TV3’s Twitter space on Thursday August 10, 2023, MOG emphasized that the struggles he faces because he operates in the Gospel space and further urged that companies that offer sponsorships focus on the numbers and not the genre.


Read also: Gospel artistes deserve to be paid equally as secular artistes for shows- Patience Nyarko

In the words of  Nana Yaw, “One of the major challenges I normally face in the sponsorship space is because of the genre I do, which is Gospel music. Most of the corporate bodies do not want to identify with a Gospel brand which I find very difficult to understand because for some of them, we have to make them understand that it is a numbers game as that’s what they are looking for; Can we talk about the numbers and take away the religious side?,”

The award-winning crooner to a greater extent detailed how some brands are of the view that supporting gospel musicians does not fit what they stand for and how some would rather prefer supporting circular musicians.

“If there is any area of struggle, that would be the main one but the corporate world needs to understand that Gospel musicians equally have the numbers and they can do business with it,” he stated.

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