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GTP rebrands to a premium brand, set to train over 5,000 Ghanaian tailors

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Ghana’s first indigenous textile brand, GTP, has announced that it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer.

The announcement was made at the official unveiling of the new GTP Brand and its tagline from “Timeless” to “Life. styled.” at the GTP’s factory premises in Tema on Monday, August 8.

The brand’s new image was unveiled at fashion show in which some of the best Ghanaian models strutted the catwalk wearing fashionable costumes made of GTP fabrics.
Customer satisfaction would be ensured through the repositioning process, according to Fatoumata Doro, Managing Director of GTP.

She said:  “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”

“Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added.

After the ceremony, Miss Doro spoke to the media and emphasized GTP’s efforts to support the growth of Ghana’s textile and apparel industry.

She stated: “We want to sustain our growth and become innovative and always come up with new designs to redefine our business. We are also going to provide support for about 5,000 Ghanaian tailors in about 5 to 6 years to come.”

Read Also: NFA Set To Launch Africa’s First Cinema Convention In Ghana – Meta Cinema Forum Africa

The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments by focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programs.

Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life”, we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.”

GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched onto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.

Watch highlights from the relaunch fashion show below.

 

 

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A post shared by GTP FASHION (@gtp_fashion)

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Audiomack’s Recent “Premiere Access” Feature Enables Artists to Reward Supporters With Early Listening

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In less than a month of launching its Premiere Access feature, Audiomack has recorded a ground breaking result with Nigerian rapper & songwriter Laycon. During the first week in his Premiere Access release, Laycon’s song “God Body V2” generated 5x revenue vs streaming alone. Premiere Access which was launched recently by Audiomack is a first-of-its-kind feature that allows artists to reward their biggest fans by making a yet-to-be-released song or album available on Audiomack before its wide release.

Premiere Access provides a new way for artists on Audiomack to generate revenue beyond the traditional form of streaming. Now, artists can upload their work to Audiomack, select the Premiere Access feature if they are enrolled in the Audiomack Monetization Program (AMP), and select the period of exclusivity for their release’s supporters. The Premiere Access feature was launched with Laycon and several other top-performing artists such as Nigerian super producer Pheelz, Starboy Producer and DJ Tunez and U.S. singer Almira Zaky.

“As a leading player in the music industry, we recognized the opportunity and obligation to enable creators to explore diverse means of monetization and help realize the financial potential of their work. This feat recorded with Laycon is a testament to more wins we aim to realize with artists that take advantage of the Premium Access feature”, said Jason Johnson, VP of Brand Marketing & Brand Strategy for Audiomack Africa.

Premiere Access builds upon Audiomack Supporters, which the platform launched in December 2021, to allow fans to directly contribute to songs and albums from the artists they love. To be eligible for Supporters, artists must apply for and gain access to the Audiomack Monetization Program (AMP), or distribute their music to Audiomack through one of many participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem and Vydia.

Audiomack has found that over half of all independent artists using the Supporters feature have increased their earnings by at least 30% via direct fan contributions. Since the feature’s launch eight months ago, over 25,000 artists on the platform have received direct support.

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Watch: Melcom unveils new logo and rebrands to enhance retail shopping experience

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Melcom, Ghana’s largest chain of retail department stores has rebranded and unveiled its new corporate logo. (more…)

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Grammy award-winning American rapper, Vic Mensa has proven that he’s very familiar with his roots in Ghana.  (more…)

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Daddy Lumba takes fans on a tour inside his new radio station

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Veteran Highlife musician, Daddy Lumba has taken his fans on a tour inside his newly opened radio station in the heart of Ghana’s capital. (more…)

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Global superstars Usher, Stormzy and SZA arrive in Ghana for Global Citizen Festival

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Global superstars, Usher, Stormzy, and SZA have arrived in Ghana for the Global Citizen Festival. (more…)

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Usher visits Chorkor Community ahead of his performance at the Global Citizen Festival in Accra

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Grammy-winning American singer, Usher has arrived in Ghana for the Global Citizen Festival in Accra. (more…)

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