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Hennessy set to hit the night accounts in Ghana with the HennessyxNBA nights



In celebration of the continued global partnership with the NBA, Hennessy is bringing HennessyxNBA partnership into night outlets in Ghana – a unique initiative that brings the Never Stop Never Settle spirit of the brand and the NBA to local community.

Hennessy and the NBA share an ambition of inspiring and bringing communities together to push the spirit of the game forward as well as engaging consumers of Hennessy in a Unique one of a kind setup to bring the partnership to live in the night.

To celebrate these values, Hennessy has collaborated with top on-premise outlets to bring the spirit of NBA in a meaningful way. The collaboration with these outlets demonstrates Hennessy’s long-standing relationships and support for the outlets.

Throughout the year, Hennessy will celebrate the Spirit of the NBA with not only Night clubs and bars in the Capital but also supporting local festivals and events. In this regard Hennessy is partnering with Rockcity night club; one of the biggest night clubs in West Africa, located in the Eastern region, to celebrate the Easter holidays.

“Following the celebration and official launch of Hennessy and NBA partnership in Ghana in October 2021, it is now time to further amplify the HennessyxNBA collaboration and bring the “SPIRIT OF THE NBA” to all Ghanaians. Hennessy is the best-selling cognac, basketball has great potential in Ghana, and we are looking forward to celebrating the spirit of the game together with the community.” says Bakary YEO, West Africa Market Manager at Moët Hennessy.

Hennessy, the brand, Imexco Ghana Ltd, the sole authorized distributor and partner agency Q bespoke will kickstart a series of Hennessy x NBA Night Activations which fully embodies the spirit of NBA and Hennessy x NBA partnership from the 09th of April to the end of the year.


To learn more about Hennessy and NBA partnership, visit
Follow the hashtags to enjoy and join the thrill and excitement of Hennessy and NBA in the night accounts:
• #HennessyxNBA
• #HennessyxNBAnight • #SpiritofTheNBA
• #Hennessy
• #Ghana

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