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How African artists could earn more via new media

There is a shift from the traditional means through which we consume entertainment to a more convenient and social medium. Since the new medium is more convenient and interesting than the traditional, in the future, it will replace what we know today as media consumption. Mobile and digital entertainment technologies are gradually making their way […]

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There is a shift from the traditional means through which we consume entertainment to a more convenient and social medium. Since the new medium is more convenient and interesting than the traditional, in the future, it will replace what we know today as media consumption.

Mobile and digital entertainment technologies are gradually making their way into Africa and the artists and entertainers are quick to jump on the wagon in order to get their names and works out there. With convenience, consumers’ money will move from buying CDs (traditional consumption) to streaming from their mobile phones, the web and soon renting storage space on cloud services to store their entertainment and access it from their cars and other digital platforms.

This shift will definitely favor online marketing and promotion savvy entertainers and the best thing; the Global playing field would be leveled. Works by African artists would be accessible and easily sold globally due to ease and low cost of distribution of new media.

The main problem African artists and producers are facing is the problem of piracy. Illegal CD copies of their copyright materials are made and sold in huge quantities without any royalties being paid or even their consent. Even though p2p sharing and other pirate applications have given the web a bad name as far as music and movie studios are concerned, digital media and the web have a declining rate of piracy thanks to new Internet startups like Spotify and Pandora offering users music for free and making money off advertisement which they share with the record labels.

This model and also paid music subscription models would decrease online piracy significantly in the very near future and digital will soon be the main money source for the music industry. African artists should hereby consider the Cheapest SMM Panel to promote and manage engagement on their content.

The bottom-line is, the money is in new media and the earlier African entertainers take advantage and make a name for themselves out there, the easier it would be for them to earn in the near future. The only problem is, African artists have to really focus on quality entertainment content in order to compete in the Global multi-billion dollar entertainment market share. I know we have what it takes here in Africa.

Story by Aliyu Daku

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Let’s not be harsh on TT, he’s an elderly man and deserves respect- Yvonne Nelson

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Ghanaian actress, Yvonne Nelson, has come to the defence of veteran actor, Psalm Ajetefio (TT), over his “plead for leftovers” scandal that has hit the country over the past couple of days. (more…)

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I’ve not gone silent on this gov’t, some NPP folks don’t even talk to me- Yvonne Nelson

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I was seeking refuge in a friend's house due to threats after leading ''Dumsor Vigil''-Yvonne Nelson

Despite public opinion that actress Yvonne Nelson has gone silent on the current ruling party, the New Patriotic Party (NPP), she begs to differ. (more…)

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‘It can get better’- Celestine Donkor’s husband praises GHAMRO as they receive GHC 11,000 as royalties

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Kofi Donkor,  husband of popular Gospel musician, Celestine Donkor has revealed how much money they have received as royalties form the Ghana Music Rights Organisation (GHAMRO). (more…)

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“Sugarcane” season: Camidoh stuns in promotional photos for new single

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GB Recz and Grind Don’t Stop have released new stunning photos of Camidoh for his forthcoming debut album while promoting his commercial hit song, “SUGARCANE”. (more…)

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CARING VOLUNTEERS NETWORK (CAVNET), INC INCORPORATES AS A 501 ( C ) (3) IN THE US

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Caring Volunteers Network (CAVNET), INC, a Ghanaian based Non-Governmental Organization has received approval as a tax-exempt organization under the Internal Revenue Code (IRC) section 501 ( c ) (3) of the United States. (more…)

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Gambo’s ‘Boys Aye Wild’ tops Apple Music’s City Chart for Accra & iTunes

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The Blackmob rapper currently boasts of the hottest song in Accra, Ghana and that’s a fact – according to Apple Music’s City Chart for Accra at least. Listen/stream ‘Boys Aye Wild’ here: https://gambomusic.ffm.to/gambo-boys-aye-wild

 

It turns out the denizens of Accra could simply not get enough of Gambo’s ‘Boys Aye Wild’ today and rightfully so. The fun song beat the odds and for the first time since its release ranked at #1 on the city’s Top 25 chart list for the day and iTunes. Also earning a spot on one of the streaming platform’s big listings for the region, Top Albums, was the artist’s “New Era” EP which stood at #8 to score Gambo yet another exciting feat.

Gambo outdid the competition and had listeners converging on his song by the bucketload. In regards to his big win today, the ‘Boys Aye Wild’ hitmaker shared: ‘’It was a great feeling to see my song sitting at #1. Seriously. Big ups to Accra for making my day and showing my song that much love. I’m at peace now knowing my brothers are taking the right steps to treat their women right. Ha-ha. Keep the plays coming though and don’t stop’’.

 

Introduced in early 2021 by the Cupertino-based tech giant, City Charts is an updated playlist meant to bring local artists to the forefront of the conversation around music discovery, one it achieves by reflecting the musical tastes of listeners in over 100 cities from around the world on a daily basis.

 

You can check Gambo’s amusing video for ‘Boys Aye Wild’ here:

 

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