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How can we optimize SEO and social media content for a better marketing campaign? A complete guide



If you are on social media, the primary goal should be to improve your business’s visibility. But it’s not easy and involves many tips and tricks. The main of all this hard work is to improve visibility and Google ranking. According to the recent stats, now more than 88% of businesses choose social media for marketing. The trend took shifts because now people know that social media is the new source of power. Currently, there are millions of multinational brands that are competing to seek attention. But the winner would be the one who understands all highs and lows of this digital world. So, if you want to know this world, then let’s start with SEO.

What is social media marketing & SEO? The link between both:

According to the social media marketing GURU NEIL PATEL, it’s an activity of creating attention-grabbing content. The main aim of content creation is to get attention and boost sales. However, during content creation, you can adopt any way like visuals, images, or infographic sharing. Now there are more than 5 billion worldwide users and its fastest-growing network in history. Many platforms are working as a marketing medium. But during the process, ensure that you are creating organic content. Above all, you need to understand a deep connection between SEO and social media marketing. 

SEO: Search engine optimization: 

SEO is an effort that helps people to find your business. So, if you are running a business, then the primary aim should be to rank higher on search engines. In this way, you will grab more customers. But there are many technicalities involved in the whole process. According to the MOZ: 

“SEO is an act of improving the quality and quantity of online traffic. Moreover, the traffic should be through organic means.”

Above all, Google’s algorithm considers more than 200 factors while ranking the business. So, it’s not easy to deceive Google and get ranking. 

Link B/W SEO & social media marketing: 

We can’t say social media directly impacts Google’s ranking. But it acts like a backbone if you want to give your business exposure. However, the DUO provides the following main directions for business: 


Helps in the distribution of content with a significant level audienceIt gives a new life to the business
Improve business’ visibility and reachHelps to bring organic traffic
Boost brand awareness and recognitionSocial media boosts SEO that ultimately impacts Google ranking


Apart from this, by using this combination, you can enjoy unlimited benefits. There are the following main factors that Google mainly considers, and you can achieve all of these with the help of this DUO: 

  • The quality of the content that you have on the platform 
  • How are your users interacting with your content? 
  • Learn about the bounce rate of your website 
  • What is the level of expertise you are showing on the website? 
  • Is your platform providing accurate and unbiased information? 

It means if your platform has authority in the audience, then it’s to get ranked. In short, social media marketing and SEO have a direct link with each other. It means you can’t achieve your target without abandoning one. 

Ways to optimize your content for social media marketing & SEO:

The above conversation has proved that social media marketing & SEO are linked with each other and go hand in hand. In simple words, we can say these both are integral for each other to boost engagement, traffic, and brand awareness. For instance, social media pages lead traffic towards business websites. According to the surveys, with the help of social media, businesses saw a surge of 10X in ROI. Mainly there are the following leading social media platforms that are playing a huge role in gaining more exposure: 


The interface of all these is different, but the tricks of SEO optimization work equally for all the above platforms. But it includes a whole science when it comes to gain exposure. For instance, many SEO techniques help to optimize social media handles. 

Set the goals for your social media: 

Goal setting should be your priority because you can’t go ahead even one step without it. Thus, while deciding goals, learn to differentiate between long- and short-term ones and then design strategy according to the destination. For instance, the plans could be of any nature like: 

  • You want to reach more audience 
  • The goal could be to improve post engagement 
  • You can start working to lower down BOUNCE RATE of your website 
  • Moreover, you can work to generate leads 

Most of the time, businesses want to convert visiting audiences into potential and loyal buyers. So, before heading further, set your milestone because success wouldn’t be your destination without direction. Moreover, don’t forget to split your big goals into small milestones. In this way, you can measure your success effectively. 

Pay attention towards high-quality content: 

SEO is a thing that evolves around search marketing. It means if more people are searching about your content, you will be able to grab a better ranking. However, it’s only possible if you prefer quality over quantity because, as a result, more people will interact with your content. Above all, keep in mind that keyword stuffing is an old idea; qualitative content is supreme now. There is an infographic of Quick Sprout, and it explains the situation of SEO: 


Keyword stuffingPay attention towards keyword intent
Focus on one keywordSearch user-based keywords
Focus on long-tail keywords

So, don’t stuff writing with keywords, and it’s fine if you can’t post content every other day. Thus, don’t feel the pressure and take your time to search material and try to connect with readers through your content. Above all, you can work on the old content to make it worthwhile for your content. So, always try to find something new every day to impress your readers. 

Establish your authority: 

If you are new in a marketplace, then establishing authority should be your first move. But it’s the most challenging step and takes hard work and time. So, while building authority, ensure the quality of your writing is excellent. However, for this purpose, you should hire experienced writers that know how to ace SEO-optimized writings. You can consider the following factors to build the authority of your content: 

  • Include census data 
  • Medical research 
  • Crime data
  • The results of consumer surveys 
  • Surveys, interviews, and concerning data of related authorities 

Above all, it’s the best idea to back up your search with economic data. You also have an option of using university citations if the data is more of educational nature. 

Boost engagement by using visuals: 

You can’t earn social media followers easily, and it takes a lot of hard work and time. So, you can make your social media content more appealing by using visuals. In visuals, you can include things like videos, images, and infographics, etc. Visual content plays an important role when it comes to boosting engagement. Here are the following stats that prove the importance of visuals:

  • Images help to boost views up to 90% 
  • If you release any news with video, then it gets 45% more attention
  • According to 67% of consumers, the quality of social media pictures is of utmost importance when making a buying decision. 

But before selecting the images, ensure they are linked with your content and niche. So, choose the photos that add value to the content. Most importantly, don’t forget to optimize your images by using focused keywords. 

Hire a good SEO company for optimization: 

If things aren’t going as you thought, then it’s time to one step further. Yes, if you are a newbie, you can hire a professional SEO service. So, if we go with the popular opinion, then IUWO.COM is the best option. The website helps businesses in the following areas: 


SEOWeb design
SEO auditContent marketing
CopywritingLink building and professional opinion


You can find all these services at an affordable price. Moreover, the company has been in the market for many years and has more than 70+ clients. There is an option to hire this company for content writing as this venture has experience acing 4M+ words. 

Optimize all social media profiles: 

Social media helps in winning customers’ trust. According to the search, before making a buying decision, people check social media platforms. So, due to this, you should pay more attention to optimizing social media platforms. Thus, before going online, here is the list of questions you should ask yourself: 

  • Is my profile compelling for customers? 
  • Is your social media profile attractive enough to attract traffic? 
  • Do you have the ability to convert random traffic into loyal customers? 
  • Do your profiles appear on Google while searching online? 

So, if you lack SEO and your profiles aren’t appearing on social media, it makes a wrong impression on visitors. However, try to optimize your profile reasonably because it helps to attract customers online. Above all, don’t forget to align your social media profiles with your business website or blog. In this way, your audience can find you in multiple ways, and Google loves this and rank that website. 

Try to build trust: 

You have heard so many times that content is the KING. But in 2014, MOZ wrote down an article in which they stated that: 

“Trust is the KING.”

If your audience has trust, then they would blindly recommend and use your services. But if the situation is the other way, you can’t build a reliable connection with your audience. You can build trust by using appropriate words like: 


Accordingly,Caused byDue to
SinceThusBest selling


So, these are powerful words that help to win customers’ confidence. According to the surveys, people trust educational material and make buying decisions accordingly. So, at the first step, try to win the trust of your target audience. 

Don’t forget to optimize images: 

Image optimizations play a crucial role when it comes to getting a good ranking of the websites. Earlier, we discussed that visuals help to grab more attention and win customers. According to the research, our brain process 36,000 images 60k times faster than any other type of content. But before adding pictures and videos, ensure they are perfectly optimized with the keyword you are focusing on to rank. Here are the following main tricks that you can use for image optimization: 

  • Make sure that you are using the appropriate file name for the image. For instance, it’s excellent to use focused keywords in image titles. 
  • Select the correct image format that Google and other social media platforms use 
  • Don’t forget to compress the image to reduce size because heavy-sized images impact page loading speed. 
  • Above all, add the focused keyword in image alt text and title. It gives good results because Google can’t read images without keywords. 

Pro-tip: We already mentioned that high-quality images and videos play a vital role in attracting customers. So, use images with high resolution and increase your chances of getting ranked. 

Write compelling social media posts captions: 

Social media posts captions are the first thing that customers notice when it comes to boosting sales. We can say that social media posts captions are like a backbone for the marketing strategy. So, it’s up to you, and you can use any approach to grab attention. For instance, you can go with storytelling. In this approach, you can talk about business history, values, and long-term goals, etc. According to the Estelle Van de Velde: 

“Storytelling helps to make a connection between brand and the audience. In this way, people feel emotionally attached to the brand, and it works as a bridge between both parties.”


So, it would help if you used compelling vocabulary to make the captions attractive and engaging. Above all, don’t forget to use the focus keywords in the caption for SEO purposes. Moreover, it depends on the social media platforms, and you should also d use the focus keyword in the title. 

Use relevant hashtags: 

Hashtags are essential to rank profiles for marketing purposes. There are many online platforms and websites that you can use to find relevant hashtags. But before selecting, ensure they relate to the niche in which you are doing business. Apart from this, I always prefer using the active voice approach to give strength to the profile. The active voice plays a significant role when it comes to improving SEO optimization on social media platforms. 

Don’t ignore the importance of various SEO types: 

If you are in the world of online business, I hope you are aware of different types of SEO. Precisely, there are three following types, and you need to focus on all to boost positive results. 

  • On-page SEO: In this type, you should focus on image optimization, content writing, keyword optimization, and hashtag placement, etc. 
  • Off-page SEO: In this SEO type, you must focus on backlinks, page speed optimization, and lead generation, and link building. All these things help to build authority in the eyes of Google. 
  • Technical SEO: In this, you focus on the technical side of the SEO. For instance, you fix if anything happens with coding or face other technical matters related to the interface. 

Backlinks are an essential part of the Google ranking. But before building links, ensure that websites are authoritative and you are giving enough backlinks. According to a study, there is a direct link between social media shares and backlinks. So, don’t ignore both things to build your website’s authority. 

Boost number of likes and followers: 

In addition to the other things, the number of followers and likes determine the success of your efforts. So, make sure you are giving attention to this side and constantly making efforts to increase likes and followers. But if all actions aren’t working, then you can go with paid means. There are many platforms like that are using legit ways to boost followers and likes. The platform provides services for all apps like: 


YouTubeSpotifyPinterest and many other


Above all, the service is available in an affordable price range and free from any scam. You can contact support anytime in case of any technical glitch. The main of these services is to provide you with a social platform with the biggest audience where you can get the chance to compete with others on equal grounds. You can visit the website anytime to explore more options that go best with your requirements. 


Final verdict: 

You can assess the importance of SEO and social media profiles because they rank on search engines. So, if you don’t give attention to social platforms, it will ultimately impact Google’s ranking. Thus, broaden your concept of marketing and give equal importance to all platforms. Later, you will enjoy results by gaining improved ranking and more profit. Enhance the lifespan of your post and create more opportunities for your business. 




Onua FM/TV Captain Smart arrested over ‘unsavoury’ radio commentary



Controversial broadcaster, Blessed Godsbrain Smart popularly known as Captain Smart of Media General has been arrested over his commentary on radio. (more…)

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Yvonne Nelson wins GH¢500,000 defamation case against Mona Gucci



An Accra High Court has awarded Yvonne Nelson GH500,000 in a defamation case against Mona Gucci for malicious statements she made about the award-winning actress on Accra-based Neat Fm. (more…)

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Rock Dawuni speaks passionately against fan wars, calls for unity among Ghanaian musicians



Two-time GRAMMY-nominated artist, Rocky Dawuni has sent out a plea to Ghanaian musicians and their fans to focus less on ‘beef’ and more on collaboration to help grow the music industry. (more…)

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Global Citizen Reveals 117 Million Lives Benefited Three Years On From Commitments Announced At The Epic Mandela 100 Festival



To mark the third anniversary of the Mandela 100 festival, international advocacy organisation, Global Citizen, has announced that over 12 million lives have been impacted this year across Africa, and the world, adding to the 105 million lives reported last year. Impact from commitments announced at Mandela 100 now totals over 117 million people having benefited from pledges made at the ground-breaking festival in 2018 – which brought together world leaders, philanthropists, and the private sector to make commitments towards achieving the UN’s Global Goals, to end extreme poverty and its systemic causes.

Despite the COVID-19 pandemic, more than $4.7 billion of the total $7.2 billion in funding announced during the Mandela 100 campaign have been disbursed and allocated to key organisations on the front line of ending extreme poverty, in all its forms, and to communities in need around the world.

Over 70,000 Global Citizens, artists, and global leaders came together at the FNB Stadium in Johannesburg, South Africa, on 2nd December 2018, united behind one mission to honour the life of Nelson Mandela in his centenary year. The event commemorated the legacy of a man whose extraordinary vision for peace and equality still resonates today with the hearts and minds of Global Citizens across the world.

Hosts of the event included Trevor Noah, Sir Bob Geldof, Naomi Campbell, Gayle King, Bonang Matheba, Tyler Perry, and Forest Whitaker, with ground breaking performances by Beyoncé & JAY-Z, Cassper Nyovest, Ed Sheeran, Sho Madjozi, and more.

During the festival Global Citizen and partners announced 60 key pledges across Health, Water, Sanitation & Hygiene (WASH), Food Security, Agriculture, Environment, Education, Education, Finance and Innovation.

By 2020, more than 105 million lives had been impacted by the commitments announced as part of the Mandela 100 campaign in 2018. Now one year on, Global Citizen can announce that a further 12 million liveshave been impacted from delivery of these pledges. Through pledges made at the festival, interventions have been vast, urgent, and critical for communities experiencing the compounded effects of extreme poverty and COVID-19.

Pledges have resulted in accelerated action to end child marriage, and the delivery of antiretroviral therapeutics to more than 5.1 million South Africans; efforts are underway to map the spread of river blindness in Guinea, Nigeria and Senegal, and computers and other educational equipment and facilities that enabled students to continue attending classes online during COVID-19.

Released this week, Global Citizen’s 2021 impact report highlights the latest disbursed commitments including:

  • USD $40 million has been spent by the Motsepe Foundation towards the provision of quality education, an increase of USD $20 million over the last 16 months. USD $50 million had been spent since 2018, contributing to the development and growth of agriculture and farming projects in traditional communities and poor rural and urban communities in KwaZulu-Natal, Eastern Cape, Limpopo, Mpumalanga, North West, Free State and Northern Cape. The funding has been for tractors, farming equipment and implements, irrigation systems, the digging and construction of several hundreds of boreholes, the provision of water tanks and water storage facilities, as well as the provision of fertilisers, seeds and other agricultural and farming inputs.
  • The Children’s Investment Fund Foundation, the Elma Foundation UK, UK Aid, Virgin Unite, and the Bill & Melinda Gates Foundation committed US$105 million to tackle neglected tropical diseases (NTDs) by 2023. Supported by the funding announced at Mandela 100, Sightsavers’ Accelerate programme has addressed neglected tropical diseases such as trachoma in 14 African countries, including Benin, Guinea-Bissau and Ethiopia. The program has delivered 7.4 million treatments for river blindness, lymphatic filariasis, and schistosomiasis and in the first quarter  of 2021, surgery activities were underway in 95 of the programme’s targeted 180 districts for the year, which has allowed for the treatment of 5,100 cases of trachoma.
  • Vodacom pledged ZAR 500 million (US$34.8 million) toward combating gender-based violence, teacher and learner digital literacy, and early childhood centers. In 2021 Vodacom’s Mandela 100 commitment has supported programmes that have had a profound  impact across key areas in gender, education, and literacy.
  • As a result of one of these programmes, more than 1,900 female farmers have been trained in relevant ICT skills to enable them to communicate with other farmers, access relevant products and services online, and ultimately provide them with access to economic opportunities by connecting them to potential buyers.
  • A Gender-Based Violence Command Centre (GBVCC) and website has provided victims of violence in South Africa with a source of support, by providing counselling, service referrals, and immediate response in the event of imminent danger, all free of charge.
  • Germany committed $72.4 million to support the International Fund for Agriculture and Development (IFAD).  Germany’s commitment helped support IFAD overall efforts, ensuring that from 2019 to 2021, 23.4 million people gained access to financial services, such as savings and credits, and almost 1.7 million hectares of land were brought under climate resilient practices. IFAD’s ongoing projects reached over 128 million people, surpassing the year’s goal of 120 million. In response to the COVID-19 pandemic, IFAD has repurposed $179 million in the form of 58 projects across 36 countries to help relieve the pandemic’s profound impacts thanks in part to funding announced at Mandela 100, in other partners. Recently in Eritrea, for instance, $1 million has been repurposed through the “Fisheries Resources Management Programme” to provide temporary cold storage to make sure those affected by COVID-19 were able to store their harvests.

Precious Moloi-Motsepe, Co-founder and Chairperson of the Motsepe Foundation said:
“We are pleased with the progress we’ve made relating to our Global Citizen Mandela 100 commitments despite the Covid-19 challenges. We are committed to contributing to improving the living conditions and standards of living of millions of people in South Africa, the rest of the African Continent and the world.”

Chebet Chikumbu, Global Citizen’s Africa Regional Director said:
“Despite the ongoing pandemic, we’ve been working closely with our partners to ensure funds are being dispersed to communities most in need in Africa and across the world. Over the next year, we will continue to deliver on the accountability tied to Mandela 100 campaign pledges made, helping millions of the world’s most vulnerable combat poverty daily, while mitigating the ongoing personal implications and economic impacts of COVID-19.”  ​​

Global Citizen remains committed to bring Nelson Mandela’s dream into reality by ending extreme poverty. In order to achieve the United Nations’ Global Goals, including Global Citizen’s mission to end extreme poverty by 2030, we must end poverty in all its forms.

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Gyakie to sign-off 2021 with The Live Experience concert



The FLIP THE MUSIC star’s terrific run of form has been a performance worth commemorating, and with the year down to its final month, Gyakie is ready to sign-off with a memorable showdown.

Slated for December 19, which happens to fall on a Sunday – a week shy of Christmas Day, the Ballantine’s sponsored concert will have the ‘Forever’ singer give fans a buzz at the La Palm Royal Beach Hotel, 7pm prompt. Dubbed ‘’The Live Experience with Gyakie’’, the concert will be curated by the artist’s label, FLIP THE MUSIC and is tipped to be one for the books.

This year, Gyakie’s presence has been strong and unrelenting. She inked a deal with Sony Music Entertainment/RCA Records UK, threw in a sassy virtual performance at the MTV Base YouTube African Day concert, featured on BBC World Service’s ‘’Focus on Africa’’ and was the first female African artist to partner with digital streaming platform (DSP) giant, Spotify on their EQUAL music program which got a billboard slot at the Times Square in New York City.

Her feats haven’t been any less extravagant on the music aisle either. She enjoyed great success with her ‘Forever’ remix for-which debuted on UK’s official Top 20 Afrobeat chart. Gyakie also emerged as 3Music Awards’ ‘’Woman of the Year’’ winner, next to her two-time feature on Billboard’s ‘’Top Triller’’ chart. The biggest highlight of her year however was on the back of her ‘’SEED’’ EP’s streaming numbers – a total of over 11 million streams across all DSPs.

Get your tickets here:

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Sarkodie, Local music rule as Spotify Wrapped reveals Ghana’s top albums, artists and more



As the countdown to 2022 starts, nothing can round off this incredible year better than Spotify Wrapped, which sums up what made 365 million Spotify users around the globe vibe throughout the year.

In 2021, the world slowly came out of its quarantine lifestyle to embrace the New Normal. While at it, Spotify entered Ghana’s space, in line with the rise of audio streaming in Sub-Saharan Africa.

Now, for the fifth year running, Spotify is unveiling the top artists, albums, songs and playlists through Wrapped. Spoiler alert: the Ghanaian music industry is in for a treat as local albums and artists topped the charts among Spotify users in the country!

In Ghana, Rap, Afropop, Afro dancehall and Azontobeats were among the top genres as nightclubs reopened and people got their groove on. Speaking of rap music, none other than “King Sark” claimed the most album plays with “No Pressure” — knocking WizKid‘s “Made in Lagos” and Justin Bieber‘s “Justice” down to second and third in the process.

Sarkodie again ruled the chart as the Ghanaian people’s favourite artist, ahead of Drake and Nigeria’s Burna Boy. King Promise completed the Top 10 as one of three Ghanaian artists listed in it.

Hots Hits Ghana — featuring tracks from Black Sherif, Kuami Eugene, and Wendy Shay among others — was the most streamed playlist. In the midst of the Grammy Awards nominations buzz, it’s fair to say that Ghanaians truly support their own.

Check out Spotify’s full 2021 Wrapped results for Ghana further below. Also, be on the lookout for additional details and exciting new features in the coming days around Spotify’s popular personalised Wrapped and Creator Wrapped experiences, which gives users a deep dive into the music that defined their year. Wrapped is also now available in shareable data-driven stories format.

Ghana’s top Spotify Wrapped lists for 2021

Most streamed artists in Ghana

  1. Sarkodie

  2. Drake

  3. Burna Boy

  4. Kwesi Arthur

  5. WizKid

  6. Joeboy

  7. DaVido

  8. Justin Bieber

  9. Kanye West

  10. King Promise

Most streamed female artist in Ghana

  1. Tems

  2. Gyakie

  3. Nicky Minaj

  4. Doja Cat

  5. Adele

  6. Rihanna

  7. Teni

  8. Beyoncé

  9. Tiwa Savage

  10. Ariana Grande

Most streamed tracks in Ghana

  1. Feeling, by LADIPOE

  2. Peru, by Fireboy DML

  3. Slow Down, by King Promise

  4. Second Sermon, by Black Sherif

  5. Baajo, by Kwesi Arthur

  6. Door, by Joeboy

  7. Coachella, by Sarkodie (feat. Kwesi Arthur)

  8. Understand, by Omah Lay

  9. Essence, by WizKid (feat. Tems)

  10. Sip (Alcohol), by Joeboy

Most streamed albums in Ghana

  1. “No Pressure”, by Sarkodie

  2. “Made in Lagos”, by WizKid

  3. “Justice”, by Justin Bieber

  4. “Certified Lover Boy” by Drake

  5. “Donda”, by Kanye West

  6. “Shoot for Stars Aim for the Moon” by Pop Smoke

  7. “Twice as Tall”, by Burna Boy

  8. “A Better Time” by DaVido

  9. “The Golden Boy” by KiDi

  10. “Somewhere between Beauty & Magic”, by Joeboy

Most streamed local artists in Ghana

  1. Sarkodie 

  2. Kwesi Arthur

  3. King Promise

  4. Stonebwoy 

  5. Shatta Wale

  6. KiDi 

  7. Kuami Eugene

  8. R2Bees 

  9. Darkovibes 

  10. Black Sherif

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