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How Can Your Grow Your Fashion Brand Using Youtube In 2020



YouTube has gained massive popularity in today’s digital space. Although sites such as Snapchat, Instagram, and Facebook have plunged in the video marketing domain, there is no denying the fact that YouTube has emerged as a behemoth in all respects.  

Owing to its unquestionable authority in the space, YouTube has become the platform of choice for thousands of businesses and brands for establishing their authority in video marketing. With billions of viewing hours clocked every day on the platform, it would be naive to overlook the immense reach that YouTube provides 

In this post, we will be looking at a few ways through which YouTube can be leveraged for growing your fashion brand’s reach and promoting user engagement. Let’s begin!

What Makes YouTube The Perfect Fit For Your Fashion Brand?

The beauty of YouTube advertisement lies with the fact that advertisers have the liberty of displaying ads to a demographic of their preference. You can display ads on the basis of location, viewer age, interests, and various other factors including

If done correctly, YouTube encompasses a tremendous level of brand authority and recognition. Below are a few ad formats that YouTube provides for your fashion brand. 

YouTube provides a variety of options for advertisers to display their ads. Below is a comprehensive overview of the available options.

  • Display Ads: Display Ads appear to the right of the featured video and on top of the video suggestions. These ads appear only on YouTube’s desktop website and have a dimension of 300×250 or 300×60.


  • Overlay Ads: Overlay Ads are semi-transparent in nature and appear on the lower 20% area of the video. These ads too are desktop specific in nature and have dimensions of 468×60 or 728×90. These usually consisted of advertorial images or text.


  • Skippable Video Ads: Perhaps the most widely adopted advertising format, these ads are played inside the video player and allow the viewer to skip them after 5 seconds. Platforms such as can help you in creating enticing video ads that are playable on mobile, desktop, TV, or gaming consoles.


  • Sponsored Cards: Sponsored cards display ads in the card format and have products or services that may be related to the videos. These are displayed for a few seconds and are interactive in nature, allowing the viewer to know more about the product or service. Sponsored cards are displayed on the YouTube desktop site, as well as on mobile devices.


  • Bumper Ads: Bumper Ads are non-skippable videos that are usually 6 seconds long and must be viewed before the video can be viewed. These ads are displayed on mobile devices as well as on the YouTube desktop site.


  • Non-Skippable Video Ads: This ad format plays non-skippable video formats that appear before the video starts playing. These ads are akin to a non-skippable youtube intro that is usually 15-20 seconds long. Ads deployed in this format can be played on any device that is capable of playing a YouTube video and can appear before, in the middle, or after the video.


YouTube is often referred to as the world’s largest video search engine. In fact, Google stated that users often turned to the platform to learn more about a brand before investing their hard-earned money.

In a statement laid out by Google, it was said that nearly 40% of YouTube viewers looked up the brand on YouTube to know more about them. In these regards, video has emerged as the latest medium to put your brand in front of a relevant audience. It not only enhances awareness but also proves very helpful in user education.

Fashion Brands Leveraging YouTube To Energize Their Growth

According to estimates, 90% of all fashion brands have some sort of YouTube presence. However, their activity levels on the platform tell us a different story. Luxury brands are leading the way when it comes to deploying a paid video marketing strategy, and we have compiled a list of brands with a well-defined YouTube strategy and how the audiences love to watch their adverts.

1. Coco Chanel

Chanel is the top luxury brand that has an impactful YouTube Presence. The brand has raked in 150+ million views on its YouTube channel and is impressively ahead of competitors such as Louis Vuitton. 

The brand has an impressive paid-content strategy that is miles ahead of the competition and pushes out content that is highly resonating with their audience.

Chanel’s video content is highly creative and generates tremendous user engagement. Moreover, the brand’s push towards creating unique and medium length content that is specific to YouTube has definitely paid off. 

2. Dior

Dior is one of the top luxury brands that lead the industry in terms of YouTube spending, closely followed by Chanel. They have worked with Hollywood superstars such as Natalie Portman, Jennifer Lawrence, and Johnny Depp in their video marketing campaigns and garnered hundreds of millions of views.

With the presence of celebs in their promotional videos, they instantly establish brand authority and capture their audience’s attention precisely. Their promo videos are highly popular among the masses and even people who may not be able to afford their merchandise, find their videos to be enticing and entertaining.

Final Thoughts

YouTube videos have emerged as the perfect marketing material for brands and are proven to bring excellent ROI on the costs that they entail. Smaller fashion brands are yet to leverage YouTube’s entire marketing potential. You can start promoting your fashion brand by collaborating with influencers and creating enticing videos by using a dedicated youtube video editor

Some of the most successful brands around the world are already looking at YouTube as an enormous marketing channel that they are yet to fully exploit and the growing number of subscribers and views on their YouTube channels is a realistic proof of that.