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How Can Your Grow Your Fashion Brand Using Youtube In 2020

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YouTube has gained massive popularity in today’s digital space. Although sites such as Snapchat, Instagram, and Facebook have plunged in the video marketing domain, there is no denying the fact that YouTube has emerged as a behemoth in all respects.  

Owing to its unquestionable authority in the space, YouTube has become the platform of choice for thousands of businesses and brands for establishing their authority in video marketing. With billions of viewing hours clocked every day on the platform, it would be naive to overlook the immense reach that YouTube provides. 

In this post, we will be looking at a few ways through which YouTube can be leveraged for growing your fashion brand’s reach and promoting user engagement. Let’s begin!

What Makes YouTube The Perfect Fit For Your Fashion Brand?

The beauty of YouTube advertisement lies with the fact that advertisers have the liberty of displaying ads to a demographic of their preference. You can display ads on the basis of location, viewer age, interests, and various other factors including  https://youtube-to-mp3.org/

If done correctly, YouTube encompasses a tremendous level of brand authority and recognition. Below are a few ad formats that YouTube provides for your fashion brand. Veed is the easiest way to create stunning videos, add subtitles, screen recording and much more.

YouTube provides a variety of options for advertisers to display their ads. Below is a comprehensive overview of the available options.

  • Display Ads: Display Ads appear to the right of the featured video and on top of the video suggestions. These ads appear only on YouTube’s desktop website and have a dimension of 300×250 or 300×60.

 

  • Overlay Ads: Overlay Ads are semi-transparent in nature and appear on the lower 20% area of the video. These ads too are desktop specific in nature and have dimensions of 468×60 or 728×90. These usually consisted of advertorial images or text.

 

  • Skippable Video Ads: Perhaps the most widely adopted advertising format, these ads are played inside the video player and allow the viewer to skip them after 5 seconds. Platforms such as VideoCreek.com can help you in creating enticing video ads that are playable on mobile, desktop, TV, or gaming consoles.

 

  • Sponsored Cards: Sponsored cards display ads in the card format and have products or services that may be related to the videos. These are displayed for a few seconds and are interactive in nature, allowing the viewer to know more about the product or service. Sponsored cards are displayed on the YouTube desktop site, as well as on mobile devices.

 

  • Bumper Ads: Bumper Ads are non-skippable videos that are usually 6 seconds long and must be viewed before the video can be viewed. These ads are displayed on mobile devices as well as on the YouTube desktop site.
  • Non-Skippable Video Ads: This ad format plays non-skippable video formats that appear before the video starts playing. These ads are akin to a non-skippable youtube intro that is usually 15-20 seconds long. Ads deployed in this format can be played on any device that is capable of playing a YouTube video and can appear before, in the middle, or after the video.

YouTube is often referred to as the world’s largest video search engine. In fact, Google stated that users often turned to the platform to learn more about a brand before investing their hard-earned money.

In a statement laid out by Google, it was said that nearly 40% of YouTube viewers looked up the brand on YouTube to know more about them. In these regards, video has emerged as the latest medium to put your brand in front of a relevant audience. It not only enhances awareness but also proves very helpful in user education.

Fashion Brands Leveraging YouTube To Energize Their Growth

According to estimates, 90% of all fashion brands have some sort of YouTube presence. However, their activity levels on the platform tell us a different story. Luxury brands are leading the way when it comes to deploying a paid video marketing strategy, and we have compiled a list of brands with a well-defined YouTube strategy and how the audiences love to watch their adverts.

1. Coco Chanel

Chanel is the top luxury brand that has an impactful YouTube Presence. The brand has raked in 150+ million views on its YouTube channel and is impressively ahead of competitors such as Louis Vuitton. 

The brand has an impressive paid-content strategy that is miles ahead of the competition and pushes out content that is highly resonating with their audience.

Chanel’s video content is highly creative and generates tremendous user engagement. Moreover, the brand’s push towards creating unique and medium length content that is specific to YouTube has definitely paid off. 

2. Dior

Dior is one of the top luxury brands that lead the industry in terms of YouTube spending, closely followed by Chanel. They have worked with Hollywood superstars such as Natalie Portman, Jennifer Lawrence, and Johnny Depp in their video marketing campaigns and garnered hundreds of millions of views.

With the presence of celebs in their promotional videos, they instantly establish brand authority and capture their audience’s attention precisely. Their promo videos are highly popular among the masses and even people who may not be able to afford their merchandise, find their videos to be enticing and entertaining.

Final Thoughts

YouTube videos have emerged as the perfect marketing material for brands and are proven to bring excellent ROI on the costs that they entail. Smaller fashion brands are yet to leverage YouTube’s entire marketing potential. You can start promoting your fashion brand by collaborating with influencers and creating enticing videos by using a dedicated youtube video editor

Some of the most successful brands around the world are already looking at YouTube as an enormous marketing channel that they are yet to fully exploit and the growing number of subscribers and views on their YouTube channels is a realistic proof of that.

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People & Lifestyle

5 Tips for Looking Effortlessly Stylish

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5 Tips for Looking Effortlessly Stylish

Style is of immense importance to so many of us today. However, it can be a struggle to rummage through your closet and put together an outfit with the perfect trendy accessories to create a stylish look. Who doesn’t want to look effortlessly stylish, right? We’ve crafted a few tips that will never fail you to look stylish even if you have 10 minutes before you walk out the door. Here are five tips that will help you look effortlessly chic:

  • Chains Can Transform Anything:

When it comes to effortless yet jaw-dropping, chains are a great option. There are different types of gold chains for you to choose from. If not that, you can always pick out a classy silver chain instead. The sizes of the chain depend on your preference and whatever you feel the most stylish in. Some of our favorite chains are mentioned below:

  • Cuban Link Chains:

These chains can be small and delicate or big and bulky. Both looks are fabulous and incredibly stylish. We love the look they give and how they can easily be layered with other necklaces even if they aren’t chained necklaces. Feel free to experiment because these chains are very forgiving. If you want some of the most fabulous Cuban link chains out there, check this out!

  • Snake Chains:

Snake chains are delicate chains that fall beautifully on your neck. These settle down and produce a unique and gorgeous look. They are often worn as chokers along with longer necklaces. However, you can wear it alone for a chic and stylish yet effortless look. The best part about snake chains is that they go with almost any outfit. You could pair it with a casual denim jacket for an everyday look or even a formal dress for a work dinner.

  • Rope Chains:

Rope chains are some of the more popular chains out there. Numerous people wear them because of how easily it allows you to take an ordinary outfit to the next level. Put one of these chains over your regular clothes and turn them into a stylish look. Rope chains are a must in every closet if you’re looking for style.

  • The Right Bag:

An accessory we often forget the importance of is a bag. They come in all shapes and sizes, which is why there is an endless possibility of options that can make your outfit look stylish in an instant. Of course, the type of bag you pick depends on the occasion you’re going to, but if you picked the right bag, you could kiss another bad outfit day goodbye. Here are some tips for picking the right bag:

  • Clutches:

Have an evening out with a special someone? Perhaps you can’t figure out how to look stylish enough at a formal event? A clutch is an answer to all your troubles. Carry this little bag, and it’ll make your outfit shine.

  • Cross bodies:

Cross-body bags are the way to go for a casual day. You can sling it over your shoulder or wear it across your body. The long strap makes them easy to carry and allows you to make yourself feel and look much more stylish.

  • Totes:

Looking for a bag for a casual day at the office? A tote bag is a game-changer for something stylish yet formal. These look good with any outfit and add a little extra flair to your clothes. Adding a tote bag makes anything look stylish.

  • Add a Cute Hat:

Do you feel as if your outfit is lacking? Maybe it feels like you’re missing something that would tie it all together? The answer to all your worries maybe a hat. Whether a simple bucket hat or a beanie, a hat is a perfect accessory to make your outfit stand out. Need some inspiration? We’ve got you covered.

  • Bucket hats:

This cute addition is perfect for a casual summer look. No matter what you wear, a bucket hat can make it look way more stylish. They come in a range of colors for you to choose from. All you need to do is pick the right size.

  • Beanies:

If you want a casual winter look, pick out a beanie. These hats will instantly make you look edgy and stylish. Fold it to make it smaller or let it hang; it’ll look amazing no matter what.

  • Statement Earrings Steal the Show:

When in doubt, always opt for the earrings. They come in all shapes and sizes, so there’s a pair that goes with every outfit you have. No matter what the occasion, a pair of beautiful earrings is bound to make everything better.

We recommend a statement piece. These will help you stand out, and you’ll be flooded with compliments as you feel like the most stylish person in the room!

  • Stacked Rings for a Subtle Yet Stylish Look:

If a big show isn’t your thing, bring the party to your hands! Stacking rings will make people wonder how you seem to be so stylish yet so effortless. No matter what the occasion, rings are never a bad idea. Since they come in a variety of shapes, sizes, and designs, there is something for everyone. 

Try out knuckle rings, fancy ones, simple ones, or even statement pieces. With gorgeous rings, the sky is the limit. You can even make your rings at home with a few beads and some wire. Everyone loves a little DIY project they can wear.

Conclusion:

When it comes to effortless style, accessories are the best way to amp up your look. No matter what you’re getting dressed for or how much time you have, these five quick and straightforward tips can make you look effortlessly stylish instantly. Our favorite part is how it hardly takes any access time to add these items to your current look. Grab these fabulous items now and get ready to

 

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Fashion

Glitz Africa Fashion Week 2021 – What to expect

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Ghana’s biggest fashion event is back with its ninth edition – a week of all things fashion: seminars, presentations, exhibitions, photo shoots and runway shows. It is slated to take place from 21st to 24th October, 2021. The theme for GAFW21 is Creativity and Sustainability.

As always, Glitz Africa has an exciting lineup of activities for fashion industry players – designers, creatives, entrepreneurs, influencers and enthusiasts alike for GAFW21. They include:

Beauty Forum – this is an exclusive side event to the Fashion Week; an engagement opportunity for beauty entrepreneurs and to interact with beauty enthusiasts about their products and services.

Free Street – this is a fun casual fashion show highlighting streetwear designs and collections in Accra.

Business of Fashion Seminar – It is a forum which brings together industry players to discuss relevant issues and trends in fashion with fashion students and young designers.

Presentations – Fashion enthusiasts get an up-close opportunity to examine the fashion/accessory collection on the models.

Runway shows – the shows crown the Fashion Week with stunning designs showcased by Ghanaian and African designers to a diverse crowd of influencers, media, celebrities, socialites and industry stakeholders.

 

If you are a designer looking for the platform to give you the needed exposure into your designs, look nowhere else. Book your slot today.

 

Pre-order your early bird tickets to enjoy this year’s GAFW and have a fashion experience of a lifetime.

For enquiry, kindly call 0501581265/0501581260 or send an email to info@glitzafricaweek.com

 

 

 

 

 

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People & Lifestyle

Tips To Identify Quality Pakistani Dresses

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Are you in the market for Pakistani dresses? The South East Asia region fashion landscape is impressive, inspired by ages of culture, passed from one generation to the next. While the exciting fashion pieces are appealing, you need to be prepared as you hit the market. With all sorts of knock-offs, replicas, master copies, and original items, you have to be on top of your game to ensure that you identify and buy quality Pakistan dresses. Here are straightforward tips to help you identify quality Pakistani dresses.

Learn the lingo

Knowing the difference is a good starting point. For instance, knock-offs are basically poor versions of the original, selling at a low price. While not as good as the original, replicas can be of good quality, especially from reputable brands. Master copy is usually at least 80% similar to an original. From the fabric to embroidery, the items are almost a copy of the original but cost a little lower. The original is a no-brainer; nonetheless, many people stay away due to the significant financial implication. They are costly, making it harder to keep up with the trends, especially noting how fast an item can get out of fashion.

While the stores might not volunteer the information, learning the lingo comes in handy. For instance, you can learn a lot from user reviews, helping you establish if the store sells quality items. It’ll also help you as you compare prices, as you won’t fall for those irresistible prices since you’ll have an idea about the fair price of a Pakistani dress.

Check the fabric

The label should be the first check while shopping. If you are shopping in a physical store, touch and feel the fabric. Online is a little tricky, but the description should provide you with all the needed details. Avoid vendors who don’t provide detailed dress descriptions. Read through the label and description and only stick with quality fabric. Natural fabric is the go-to. Nonetheless, if it isn’t 100% natural, it can still be of good quality, but only if it meets the 80/20 rule. This means that the fabric is 80% natural and only 20% synthetic. Natural fabrics, either extracted from animals or plants, including leather, cotton, linen, silk, and wool, are the best. They are easier to maintain, comfortable, and last longer. These are all quality checks that make Pakistani dresses great wardrobe addition.

Tips To Identify Quality Pakistani Dresses

Tips To Identify Quality Pakistani Dresses

Embroidery

Pakistani outfits have, over the years, maintained that unique hand embroidery. This is among the top tells of quality. It is in the details; check for missed steps and uneven stitches. Look at the buttons and buttonholes. Those details can easily give away a poorly constructed Pakistani dress, meaning it won’t hold as promised. Hand-crafted Pakistani dresses are detailed, from the fabric choice, colors, to the finishing and detailing.

While looking for the best dress, it is more than your fashion statement. You want a quality dress that you’ll treasure for an extended period. As such, taking your time to examine the dress can’t be emphasized enough. Look beyond the price tag, color, and fit and you’ll uncover important details that tell you if it is a quality Pakistani dress.

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Fashion

10 Reasons Why People Love Leather Jackets

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Leather jackets are the coolest! To say that it is popular would be an understatement. This is because they are now an ideal choice of outerwear clothing among men and women.

With the advent of coats and other pieces of outwear, nothing has replaced leather jackets. The popularity of different color jackets has significantly risen and continues to do so!

Leather jackets are up for you to shop in a great variety of styles, from classic motorcycle jackets designed to prevent heavy injuries to fashion garments. The jackets are warm and windproof and keep you warm during outdoor activities.

The jackets are made up of sheepskin, mold accordingly, and turn into one of your valuable possession. People now wear it all day, every day. The more you wear it, the more attractive it becomes.

Still looking for reasons that why people are in love with their leather jackets, don’t worry! We have decided to help you. The reasons listed below as follows are:

1.    Leather jackets are trendy and stylish:

Leather jackets are super fashionable and never go of style. The jackets are designed to make you look that you are up for walking on a fashion ramp. It might come out as a whole lot of exaggeration, but unarguably they are the most fashionable clothing piece in the globe.

Wear any leather jacket, be it a black, brown, or any other color. You are getting some head turned towards you. Or you can try wearing a leather jacket someday and walk down the street. Count the heads turned upon you, leaving a lasting impression on people.

2.    Leather jackets make you look cool:

No matter how you pair them up and when to wear them, the jackets are pretty edgy. The jackets make your personality look cooler and level up your fashion game. You can try searching images by including ‘edgy style’ on the search tab.

The images displayed on your computer screen will be of people wearing leather jackets in various styles. Undoubtedly, it includes the edgiest material, making you look cool more than ever before.

3.    Leather jackets are vintage and chic:

Leather jackets have been in the trend since the start. It is a vintage clothing piece, yet chic. The jackets offer an old-school style alongside a contemporary style. It gives you an unmatched opportunity to connect the present with the past.

For easy time travel, you can call for leather!

4.    Leather jackets were originally designed for fighter pilots:

The above heading is accurate. Back in the day, leather jackets were worn by fighter pilots and were not in fashion. Initially, the jackets were designed for military pilots. They were military clothing pieces and considered vital in the past. Imagine military fighter pilots opting for it while serving significant fashion goals.

5.    The ultimate protection item during world war:

During times of world war, most of the air jets didn’t include enclosed cockpits. Thus, pilots were required to wear something that kept them warm. For this reason, the US Army introduced a clothing board.

The brand offer heavy-duty leather jackets to pilots. These leather jackets include wraparound collars, zipper closures alongside wind flaps, snug cuff, and waist. Some of these leather jackets included fur too.

Therefore, the aim was fulfilled since this clothing piece kept the army warm. Further, the jackets protected them while they served fashion looks. It couldn’t get any cooler than this! They were attractive, and it was above all.

6.    Maroon leather jackets are a fashion statement:

Leather jackets have been here for the longest time and have influenced greatly. Thus, this means Hollywood is also inspired by this clothing item. Dated back to 1953, Marlin Brando during The Wild One was spotted wearing it, making everyone speechless.

Other popular personalities including, Joana Jett, Debbie Harry, and Kate Moss, were dotted sporting it during the 70s, 80s, and 90s. To this day, people dress in classic maroon leather jackets and make a fashion statement like no one.

The list doesn’t stop here. Emma Watson, Hugh Jackman, and George Clooney were sporting the classic style, making every jaw dropped!

7.    Popular among musicians:

Music sets everyone’s mood right, and so do the leather jackets. The Ramones, Elvis, the Beatles, and Madonna are considered “Gods of music.’ Their music has been passed from one generation to another and continues to top till day.

Just similar to their taste in music, they all are seen getting dressed up in leather jackets. They share a common interest related, and no one pulls off a timeless classic piece like them.

8.    The addictive smell of leather jackets:

The supreme smell of leather jackets is attractive and might fell off as a legal drug. However, this isn’t happening anytime soon. The scent is addictive and refreshing, and you don’t require convincing anymore because they smell the best.

9.    Worn as formal and casual:

The timeless clothing piece helps you serving goals all the time, be it a formal or a casual event. You can pair it with anything, and it uplifts your fashion game. You can pair it up with a pair of denim and boots for a casual look and with dress pants for a formal event. Voila, you are ready!

10.Always in style:

A leather jacket isn’t replaced by any of the regular styles to date. A leather jacket is a timeless piece that isn’t going out of style. They are a fashion statement. Dorn, it anywhere with the right pair of clothing and accessories to boost up your fashion game.

You wish to look cool, hot, casual, or formal. Grab your leather jacket and wear it to serve these looks.

In a wrap:

With leather jackets, the ball is in your court. Pair the timeless clothing piece with the right kind of accessories to serve good looks. The clothing piece is popular for the above reasons, offering classic style to all age groups.

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People & Lifestyle

Wet and Wavy Adjustable Human Hair Full Lace Wig Style

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Unique and Attractive Frontal Lace Wig Styles and Trends

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