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How Can Your Grow Your Fashion Brand Using Youtube In 2020

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YouTube has gained massive popularity in today’s digital space. Although sites such as Snapchat, Instagram, and Facebook have plunged in the video marketing domain, there is no denying the fact that YouTube has emerged as a behemoth in all respects.  

Owing to its unquestionable authority in the space, YouTube has become the platform of choice for thousands of businesses and brands for establishing their authority in video marketing. With billions of viewing hours clocked every day on the platform, it would be naive to overlook the immense reach that YouTube provides. 

In this post, we will be looking at a few ways through which YouTube can be leveraged for growing your fashion brand’s reach and promoting user engagement. Let’s begin!

What Makes YouTube The Perfect Fit For Your Fashion Brand?

The beauty of YouTube advertisement lies with the fact that advertisers have the liberty of displaying ads to a demographic of their preference. You can display ads on the basis of location, viewer age, interests, and various other factors including  https://youtube-to-mp3.org/

If done correctly, YouTube encompasses a tremendous level of brand authority and recognition. Below are a few ad formats that YouTube provides for your fashion brand. Veed is the easiest way to create stunning videos, add subtitles, screen recording and much more.

YouTube provides a variety of options for advertisers to display their ads. Below is a comprehensive overview of the available options.

  • Display Ads: Display Ads appear to the right of the featured video and on top of the video suggestions. These ads appear only on YouTube’s desktop website and have a dimension of 300×250 or 300×60.

 

  • Overlay Ads: Overlay Ads are semi-transparent in nature and appear on the lower 20% area of the video. These ads too are desktop specific in nature and have dimensions of 468×60 or 728×90. These usually consisted of advertorial images or text.

 

  • Skippable Video Ads: Perhaps the most widely adopted advertising format, these ads are played inside the video player and allow the viewer to skip them after 5 seconds. Platforms such as VideoCreek.com can help you in creating enticing video ads that are playable on mobile, desktop, TV, or gaming consoles.

 

  • Sponsored Cards: Sponsored cards display ads in the card format and have products or services that may be related to the videos. These are displayed for a few seconds and are interactive in nature, allowing the viewer to know more about the product or service. Sponsored cards are displayed on the YouTube desktop site, as well as on mobile devices.

 

  • Bumper Ads: Bumper Ads are non-skippable videos that are usually 6 seconds long and must be viewed before the video can be viewed. These ads are displayed on mobile devices as well as on the YouTube desktop site.
  • Non-Skippable Video Ads: This ad format plays non-skippable video formats that appear before the video starts playing. These ads are akin to a non-skippable youtube intro that is usually 15-20 seconds long. Ads deployed in this format can be played on any device that is capable of playing a YouTube video and can appear before, in the middle, or after the video.

YouTube is often referred to as the world’s largest video search engine. In fact, Google stated that users often turned to the platform to learn more about a brand before investing their hard-earned money.

In a statement laid out by Google, it was said that nearly 40% of YouTube viewers looked up the brand on YouTube to know more about them. In these regards, video has emerged as the latest medium to put your brand in front of a relevant audience. It not only enhances awareness but also proves very helpful in user education.

Fashion Brands Leveraging YouTube To Energize Their Growth

According to estimates, 90% of all fashion brands have some sort of YouTube presence. However, their activity levels on the platform tell us a different story. Luxury brands are leading the way when it comes to deploying a paid video marketing strategy, and we have compiled a list of brands with a well-defined YouTube strategy and how the audiences love to watch their adverts.

1. Coco Chanel

Chanel is the top luxury brand that has an impactful YouTube Presence. The brand has raked in 150+ million views on its YouTube channel and is impressively ahead of competitors such as Louis Vuitton. 

The brand has an impressive paid-content strategy that is miles ahead of the competition and pushes out content that is highly resonating with their audience.

Chanel’s video content is highly creative and generates tremendous user engagement. Moreover, the brand’s push towards creating unique and medium length content that is specific to YouTube has definitely paid off. 

2. Dior

Dior is one of the top luxury brands that lead the industry in terms of YouTube spending, closely followed by Chanel. They have worked with Hollywood superstars such as Natalie Portman, Jennifer Lawrence, and Johnny Depp in their video marketing campaigns and garnered hundreds of millions of views.

With the presence of celebs in their promotional videos, they instantly establish brand authority and capture their audience’s attention precisely. Their promo videos are highly popular among the masses and even people who may not be able to afford their merchandise, find their videos to be enticing and entertaining.

Final Thoughts

YouTube videos have emerged as the perfect marketing material for brands and are proven to bring excellent ROI on the costs that they entail. Smaller fashion brands are yet to leverage YouTube’s entire marketing potential. You can start promoting your fashion brand by collaborating with influencers and creating enticing videos by using a dedicated youtube video editor

Some of the most successful brands around the world are already looking at YouTube as an enormous marketing channel that they are yet to fully exploit and the growing number of subscribers and views on their YouTube channels is a realistic proof of that.

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Why Ghanaian-American Jeffrey Ampratwum is the menswear expert to watch in fashion!

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At the start of the Victoria era, early 19th century – the English began to tone down the royal style dressing of the French army, namely those adorned in prestigious regalia and heavy embroidery. It was a sign of English nationalism and sparked a new wave of appearance in men. A few decades later, the suit was born and heavily influenced those in Italy and America. The British and the Americans have a rich revolutionary history, of course, and coincidentally the British colonized the African country – Gold Coast – until 1957 when they declared their independence and changed their name to Ghana. 

 

As part of an independent Ghana, a host of individuals began to exercise new freedoms and venture out of the country into new territories. Many Ghanaians set their eyes on American travel and a wave of trail blazers left the country and settled in the infamous New York City. For most, it was an opportunity to plant new seeds in the hopes that their children would be afforded even more opportunities for a prosperous life.

 

One of these children of the diaspora is Bronx-born Jeffrey Ampratwum. The only child to Kate Bampoe and Eugene Asante-Ampratwum Mpere, who met in the Bronx after immigrating from Ghana. The dynamics of having African parents and being raised in a heavily eclectic environment gave rise to Jeffreys style and prose. More importantly, we can honestly say that there are only a handful of Ghanaian-Americans living in the states that can exhibit a special presentation that reflects both their African heritage married with the esthetic of their nationality. We recently caught up with Jeffrey to discuss how his early influences provided him with a framework to now become such a strong force in the menswear industry in fashion.

 

 

AD: Jeffrey, Ɛte sɛn?

 

Jeff: Haha, Eye.

 

AD: I had to test your Twi really quick! You know most Ghanaians who are born in the states dont have a clue about the language unless its spoken fiercely in the home.

 

Jeff: You are 100% correct with that. Ha. But for me, I was lucky in that my mother took me to Ghana before I even knew how to use words. So, in actuality, Twi was the first language and vocabulary I learned, and in essence, English is my second language. So, Im really decent when it comes to using Twi. Im a cheat code! But keep that quiet. Ha.

  

AD: How much of the remnants of the Ghanaian culture factored into your approach to your style and presentation?

 

Jeff: When I was younger and in school, particularly in the Bronx – it wasnt always your proudest moment to be from Africa or to say your family was African. Part of the silly embarrassment was perhaps from the narratives that were spinning on television. Americans were being indoctrinated with visuals of feed the children” which only highlighted the extreme poverty in a few Africans countries. The images and broadcasts were all the same, for decades. So called philanthropist and humanitarians took camera crews into ravaged areas and televised starving children for us to see here in the states. I believe that had a profound effect on young boys and girls born from African parents.

However, as for me – I always looked at being dark skinned and being deeply rooted into my African culture as a super power. I liked the idea of being different, even though all the kids in all my classes were also children of immigrants. They just couldnt grasp the concept of it at that time. So, from there, it was showtime. My Uncle, Joseph Ken Mintah – was the pioneer as the first in the family to travel to the states – he had extreme style. My mother also is very detailed with her sense of jewelry and fragrances. I adsorbed it all. 

 

AD: Did you start dressing in traditional African attire? What do you mean exactly?

 

Jeff: Not exactly! But, being an only child really allowed for me to sit deep in thought for long periods of time. Being left-handed allowed for me to be extremely dexterous and detailed. And being raised solely by my mother further allowed me to pay attention to the importance of clothing and accessories – as she dressed herself each morning. It was the ultimate cocktail and I was already drunk with creativity. I started customizing all the clothes I had. By no means were we wealthy, so I had to manage just a few outfits for school.

 

My styling began when I would turn 5 outfits into 15 – so essentially, a 5-day school week became New York Fashion Week for me. I would airbrush my sneakers, turn Old Navy sweaters inside out for a fleece appeal, and cuff my jeans in 4 different ways depending on my footwear. This soon became a bad habit and made me late for school many mornings.

 

AD: You see, if you are late to school in Ghana back then – you might as well have sat by the road to hide from both your mother and headmaster! What was college like for you then?

 

Jeff: Right! Ha. It grew legs during my undergrad. Now all the pretty girls were around, I had more freedom to come and go, and more importantly – I had a stage to showcase my style. I joined a student club in the SEEK Program, and soon became the President and started hosting a string of events based around fashion. 4 years and a bachelors degree later, there were 6 fashion shows and 3 beauty pageants under my belt. Huge successes. I started to doubt my real educational reason for attending college, which was to become a dentist. Fashion was dancing on one shoulder and dentistry on the other. But somehow, I figured out how to still involve the two. My best buddy, Kenny – whom I met at the college on the road to become dentists – made it through. So, I live vicariously through him. And now, coincidentally – together we’ve developed a brand – a service of bespoke mens luxury shoes and women’s handbags, and ready to wear womenswear shoes as well. Named, Kenjeffreys. It is serendipitous because all of the products are sourced and handcrafted in Haiti and infused with Ghanaian culture. As Kenny is from Haiti, we properly employ artisans within the community and focus heavily on our social impact.

Following undergrad, I then began at FIT as student, really just trying to test my styling hand – and to learn more about the industry. While there, I came across extremely talented and knowledgeable fashion professionals that have really guided me. Namely, Sadia Seymour and Joseph DeAcetis. Both wildly experienced, patient and embedded with a wealth of information. Respectfully in womenswear and menswear. You cannot beat that, and I am grateful for it.

 

AD: That is strangely unique and admirable. Talk to us about how all those experiences and inspirations give rise to the Jeffrey or Che we see today and ultimately, where that places you in your field of fashion and menswear.

 

Jeff: Sure. Great point. I have been indoctrinated by the basic principles of creativity as an adolescent – with respect to clothing. That is extremely hard to shake. Innately, styling was my ultimate form of communication, seeing that I was a shy introvert. So now, I still revert back to those same feelings…. the feeling of home, warmth, memories, great food and innocent fun. My approach now is exactly the same in the sense that when I am dressing, styling or designing for someone – I am taking into account their entire repertoire and holding a mirror in front of them which reflects the items that they love most. It is a skill that perhaps only empaths are only able to exhibit.

 

Having the ability to read into thoughts and connecting with the motivating spirits that drives people – is a gift. I ran the New York City marathon three times, and the 2nd time I ran it in a tuxedo! It was my ultimate homage and pledging of allegiance to fashion. Ha.

I also believe my extensive traveling experience has aided to the arsenal. Recent trips to Ghana always resets a creative instinct with me, as I look around and arrive back to a place of self-awareness. It feels right. My cousin Harry knows where to be to capture the real essence of the land. And, coincidentally enough, I am often back and forth to the UK as well. Savile row in London, England -as you know – is a menswear connoisseurs Disney Land. It is the traditional hub for the world’s best tailored-bespoke suits. Naples and Florence are a close second. However, sartorially, the British have etched their names in the fine-art making of the suit. I do though spend most of my time in Brighton, UK. Its where my love is and also like a second home for me. The culture there is infused with various styles and the community is inviting. The Duchess of Brighton-Hove, Lady Donna and her amazing friends will assure that you have a great time! 

 

AB: Finally, talk to us about your styling approach with respect to specific talent that you work with.

 

Jeff: Definitely. This is perhaps an area you cannot teach. It is learned with years of experience and even reading the room wrong most times. I tell my fashion students often that they have to continue shooting airballs at the basket. Get out the miss shots, now – and properly learn your subjects. For example, if I am styling a celebrity for the red carpet – several nuances are to be considered before arriving at a dress or a tuxedo. Such as, what stages in life is your talent currently in, how body conscious are they and what are they most nostalgic about. These (and some of my other secrets that I cannot give away) are the pillars to nailing great style, image and presentation.

 

If I am shooting for a magazine in a studio – its party time. If you are not dancing as a model or grooving as a photographer, you are are in the wrong business, per say! Haha. With me, you are very liable to hear everyone from Bob Marley, James Brown, MJ, and Jay-Z to Queen, Lady Gaga, Biggie, Nas and Beyonce all on the same playlist. I say that to say: I enjoy what I do in fashion, and I will always represent the joys of that. I believe that is what makes me an enigma in this industry. Always professional however, but make it subjective and inject areas of your creativity wherever you can. Particularly in menswear – I keep a very intimate and close pulse on traditional, casual and street styles of these sub genres – and study them gravely like the science they are. That all still comes from sitting deep in thought as I did
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All the Fashion from the 2022 Africa Magic Viewers’ Choice Awards (AMVCA)

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The 8th Africa Magic Viewers’ Choice Awards (AMVCA) went down last Saturday night, at the Eko Hotel and Suites, Victoria Island, Lagos, and it was celebration of haute couture of Africa.

It was a gallery of fashion art as movie people across Africa showed up in style, in different forms of fashion expressions.

From the mesmerizing to the captivating, and everything in-between, it was a night of fashion explosion.

 

Below are photos of your favourites at the AMVCA 2022

 

 

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MzVee Cuts Off Her Hair; New Look Outdoored At VGMAs

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Ghanaian songstress MzVee has out-doored a new look at the just-ended 2022 Vodafone Ghana Music Awards (VGMA22).

The afrobeats singer shocked patrons when she got onto the red carpet in a low-cut hairstyle, drawing the attention of the cameras.

MzVee after breaking to fame some ten (10) years ago had the nickname ‘Natural Girl’ due to her admirable natural hair and her advocacy for girls across the country to stay true to themselves and as natural as possible.

But a decade down the line, the singer has seen it necessary to rebrand and champion the course from a different perspective.

She will be celebrating her 30th birthday and 10th year anniversary as a professional musician in a couple of months.

MzVee bagged two nominations at the VGMA but was unable to take home any of the plaques after a fruitful 2021.

Taking to her Instagram page to outdoor the new look, she posted a picture of herself with the caption “Fully clothed in his grace.. very excited for #TheNextChapter #10yearAnniversary #30 in June ✨”

MzVee had earlier revealed in Instagram Live interview with Dhamie Offishal (Senanu Damilola Wemakor} that her 6th studio album will be ready on her birthday on June 23. She is also set to hold her 10 years anniversary on June 30.

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Hit or Miss? What the stars wore to the 2022 Ghana Music Awards

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The 2022 Vodafone Ghana Music Awards finale came off at the Grand Arena of the Accra International Conference Centre, on Saturday night with Kidi topping the night. (more…)

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VGMA 2022 Red Carpet Looks: Osebo the Zara Man

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Richard Opoku, widely known as Osebo turned up to the 2022 Vodafone Ghana Music Awards with his usual eccentric fashion sense.  He wore a jacket over a pair of shorts and rocked black boots to complete the fierce look.

Osebo has rapidly risen to fame in Ghana as a result of his out of the ordinary fashion sense and style. He has been intensely criticized by most Ghanaians for the way he fused western culture into that of Africans in his fashion looks.

The 2022 Vodafone Ghana Music Awards kicked off on Friday evening with the Industry Awards night,   at the Grand Arena of the Accra International Conference.

A majority of the awards was focused on the technical categories. The big awards will be presented on tonight, Saturday, May 7, 2022 at the the same venue.

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VGMA 2022 Red Carpet Looks: Serwaa Amihere

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Serwaa Amihere turned out in style to the 23rd edition of the annual Ghana Music Awards, headlined by Vodafone.

The GH One TV host who is performing the duties as Red Carpet host alongside James Gardiner, made sure she turned head in her red dress.

The 2022 Vodafone Ghana Music Awards kicked off on Friday evening with the Industry Awards night,   at the Grand Arena of the Accra International Conference.

A majority of the awards was focused on the technical categories. The big awards will be presented on tonight, Saturday, May 7, 2022 at the the same venue.

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