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How to Make Your Makeup Last The Whole Day



Have you ever looked up in the mirror at the end of the day and asked yourself is this really how I left the house in the morning? Because your makeup looks absolutely horrific. How is it that when you leave the house in the morning you look nothing less than a princess and returning at the end of the day you look like a homeless person because your makeup just can’t last the whole day? We have all experienced it. Here are a few tips that will help you keep your makeup intact or day;


1. Take Care of Your Skin.

Even when putting on makeup please don’t forget to do your skincare routine. Your skin care routine prepares your face to hold the makeup.ensure your skin is very well moisturized with right moisturize for your skin type this will help you make up look fresh for a long time. Try and use a moisture that is oil free so it is absorbed fast in your skin and does not interfere with the makeup.

Exfoliate your skin at least once a week to eliminate dead skin and bacteria that settle. Dead skin and texture to your skin which shows through your makeup which makes it difficult to achieve a smooth long last makeup look.

Tone your skin after exfoliating and moisturizing the skin to balance the Ph. of your skin for brighter looking skin. Toning will also help maintain your true complexion which makes it easy to find your correct shade of makeup.


2. Use a Primer.

There has been a lot of debate on whether primers are of any use. But as it turns out primers do a great job and look in your skincare routine in all the moisture is well locked in.if you have an oily skin look for a primer with oil control. A good primer can help you hold on for a lot longer. When putting on primer remember to also prime remember to also put some on your eyelids it will help your eyeshadow last a bit longer. Also use primer on your lips before putting on lipstick. It not only lasts longer but also makes your lipstick pop.


3. Use Powder to Set.

Powder is very important when you want your makeup to last longer. People “bake” so that they can achieve a longer lasting makeup. Using powder to set your makeup prevents your liquid product from sliding off your face and hence lasting longer on your face. Apply translucent powder under your eye, on the forehead, chin and this is the area commonly known as the t-zone it is the section that is more prone to oil. It helps control the oil product and it keeps your makeup looking matte and fresh for a long time.


4. Less is More

This is the ultimate golden rule when it come to make up. Applying makeup light layers is the best way to ensure your makeup lasts longer. Also applying less makeup gives you more natural looking makeup which is very classy and sophisticated.


5. Use Good Quality Eye Makeup.

Eyes are the window to your heart so they say but in make up the eyes are everything the way you do your eyes can make or break your make achieve a perfect look for your makeup and last longer. Ensure you use primer on your eyes and also use concealer before applying eye shadow this will help your eyeshadow last longer and also look fresh and neat for the entire day. If you can’t do a perfect cat eye please just do not do it you look better without it that with a hideous once. Try to create matching eyebrows. Be careful not to make yourself look shocked the whole day. I know it’s hard but keep practicing. For eye lashes use 6d mink eyelashes that helps you achieve a more natural look and sit well on your face and are comfortable. You can also check Paris Lash Academy if you are looking for eyelash extension supplies.


6. Keep Your Hands off Your Face.

This the major reason why makeup does not last long.according to scientist people touch  their faces approximately 23 times per hour.we touch our faces very many times in a day.putting your hand away from your face seem like something that can’t be done easily but that is not the case.making a decision to put your hands off your face is a decision to make consciously. When you touch your face you basically wipe off the products on the face leaving it looking very messy.

7. Use the Right Product.

Using the right formula for all products will save you a lot of hustle. For example using a foundation that is oil based on a very oil face will only cause the make up to slide off and make you look really bad. Look for everything that matches and suits your skin perfectly this enables you to achieve a more natural face that looks fresher for longer.Also make sure you store your products appropriately away from the sun or moisture preferably in glass jars which prevents contamination.

Get yourself a good quality set of makeup brushes and learn the use of each brush in the set and do not mix them up.clean your brushes often to prevent transfer of bacteria to your face.


Always use a setting spray to set your makeup to make it last longer.try nor to reapply foundation or powder throughout the day.adding more powder during the day might make your makeup look cakey.instead use blotting paper to wipe of exercise oil this will leave your makeup looking fresher for longer.



People & Lifestyle

MTN Presents Another GHc 5 Million to Covid Trust Fund



CEO of MTN Ghana Selorm Adadevoh presents the dummy Cheque to Justice Sophia Akuffo Chairperson of the Fund and the Trustees -1

MTN Ghana Foundation has donated GHC5Million to National Covid Trust Fund to support government’s effort in combating Corona Virus pandemic in the country. This presentation brings MTN’s total contribution to the National COVID Trust Fund to Ghc10 million.


Speaking at a ceremony to present the cheque to Trustees of the Fund at the Jubilee House, the CEO of MTN Ghana, Mr. Selorm Adadevoh expressed his gladness at the opportunity given to MTN to demonstrate its commitment to the people of Ghana by supporting the Trust Fund in their fight against COVID-19.  He said, “Our support to the Trust Fund is to ensure the Government’s strategy in combating the pandemic is fully achieved”.


“We believe this will help immensely to provide the needed PPES, education and other services for the people of Ghana and most importantly to brighten lives as we celebrate our 25th Anniversary”, he added.


Receiving the cheque on behalf of the Trustee of the National Covid Trust Fund, the chairperson of the Fund, Justice Sophia Akuffo, said, “The contributions have dwindled over the past year. I’m happy that MTN Ghana has come through. MTN Ghana has been a key supporter of the Covid Trust Fund and has contributed a total sum of 10 million Ghana cedis. It is one of the few organizations to have contributed this much to support the fight against COVID-19 in Ghana. We are truly grateful for their assistance.”


She added that, “There seems to be this false notion among the public that the pandemic is gone. The fact is the extent of the pandemic has been quite devastating and continues to cause death. There seems to be evidence of a new variant developing. We continue to encourage the Ghanaian citizenry to continue to adhere to all the COVID-19 protocols. We also strongly encourage that you get vaccinated. We are grateful to MTN and we hope other organizations will follow their example as we all work to fight his deadly virus.”


The donation to the National COVID-19 Trust Fund is one of the many interventions by MTN Ghana to help stem the COVID 19 pandemic. At the time when the nation was highly in need of PPEs, test kits and PCR Machines in 2020, the MTN Ghana Foundation donated 44,000 Personal Protective Equipment, four (4) Polymerase Chain Reaction (PCR) Machines and Test Kits to the National COVID Trust at the cost of GHS 5 Million. The donation was to help the National Covid Trust Fund enhance the protection of all health personnel in the fight against COVID -19 in the Country.


Some of the other key interventions include: Collaboration with the National Information Technology Authority (NITA) to offer all Government workers free access to the Smart Workplace Portal to support Government’s work from home program, protecting the customer through the provision of critical health information, providing free internet access to over 200 websites for online education for public and private institutions, free MoMo transfers up to Ghc100 a day and revision of MoMo wallet limits. MTN Ghana supported the infection monitoring and contact tracing team through the provision of 800 SIM Cards and 8 Terabytes of data to National Security and 10 TurboNet fixed wireless devices with over 2 terabytes of data to the COVID-19 Response Team for use by contact tracers. MTN has also deployed mobile money merchant accounts as collection conduits to support Government institutions such as the Ministry of Finance and the First Lady’s mobilization fund for COVID-19.


MTN Ghana also contributed three educational campaigns aimed at getting people to live responsibly. “Be Wise”,  Wear it for me” and “One More Push” campaigns  were to encourage people across the continent not to give up in the fight against COVID-19, and to continue to wear their masks, wash their hands and practice social distancing.


On the vaccination front, MTN Group donated USD$25million to support AU’s vaccination rollout across 55 member states to cover 7 million vaccine doses for health workers.


MTN Ghana Foundation will continue to support efforts aimed at mitigating the impact of COVID -19 in Ghana.

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People & Lifestyle

2021 Ghana Bloggers Summit: TV3’s Johnnie Hughes and George Britton Announced as Keynote Speakers



Broadcast Journalist and Morning Show Host at TV3, Johnnie Beresford Hughes and veteran blogger and CEO of GB Interactive Limited, George Britton, have been announced as keynote speakers for the 2021 Ghana Bloggers Summit organized by leading PR & Rating firm, Avance Media.

The annual conference for digital enthusiasts and the blogging community across Africa is scheduled for Saturday, 4th December 2021 at the Alisa Hotels, North Ridge, Accra.

Speaking about the summit, Managing Director of Avance Media, Prince Akpah, mentioned that this year’s summit will be coupled with the presentation of opportunities to participants from brands such as Ethiopian Airlines, GhanaWeb, and Nakroteck offering a return ticket to Dubai, GHS2,000 to the winner of the #GhanaWebReporter contest and hugely discounted hosting packages to participants, respectively.

Other key speakers drawn from the blogging and digital communities and academia include: Kwadwo Sheldon, Ali Ajami, Juliana Ntiamoah, Shepherd Yaw Mottey, Kofi Cephas, Ronnie is Everywhere, Entamoty, Kobby Kyei, Rashad Emmanuel Kojo, Ismail Akwei, Rabiu Alhassan, YemmeyBaba, Dominic Asitanga, Stephen Naasei Boadi, Nana Tamakloe, Ohemaa Candace, Neldrick Sackey, Frank Harrison, Edward Asare and Stephen Charway.

The summit presents the stage for the discussion of interesting and relevant topics such as: “Techniques in blogging that sustain blogs and their brands”, “Future of digital publishing and the promotion of citizen journalism,” “Digital/Misinformation literacy for Bloggers, “Building a brand using the 8 marketing tools,” “The Impact of Blogging on Ghanaian Tourism” among many others.

The event will be hosted by professional MC and Public Speaking Coach, Efo Korku Mawutor and have Hilda Obo Mbrah, Etse Atisu, Bismark Botchwey and Mawuena Azumah moderating panels.

After party will be hosted at Clou9ine on the Osu Oxford Street opposite Frankies at 10 pm.

The 2021 Ghana Bloggers Summit is being hosted by Avance Media with support from ICS Africa and in partnership with Woodin, GhanaWeb, Verna Natural Mineral Water, McBerry Biscuits, Alisa Hotels – North Ridge, Ethiopian Airlines, Cloud9ine, Nakroteck, Cheezy Pizza, WatsUp TV, SetorNtepe, Infinity Photography and Asuavo Security.

More details about the summit are available via

For partnerships and sponsorship kindly contact Avance Media via or call +233242307379



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Netflix partners with Realness Institute in Development Executive Traineeship for African Film-makers



Realness Institute, the media NPO that aims to empower Africans to tell their stories, has opened submissions for the 2022 Development Executive Traineeship (DET) in partnership with Netflix.

The DET, which is open to applicants from across Africa and the Diaspora, is aimed at mid-career industry professionals who are looking to enhance their skills as story consultants. Participants will gain a deeper understanding of the story development process, and will be exposed to a more nuanced approach in the support of writers involved in the organisation’s parallel “Episodic Lab” screenwriters’ programme. DET participants will work alongside creative producers and story experts in the development of their concepts and series pitch decks. They will also engage with international and local guest speakers every week for the duration of the programme.

The 2022 DET is set to take place online from 1 May to 31 July 2022.

Each of the 6 participants will receive a monthly stipend of USD 2,000 during the incubation period. This is to cover living expenses as they focus on their concept development while being mentored.

Mehret Mandefro, Director of Development and Partnerships at the Realness Institute says, “What we have witnessed from the first Lab and Traineeship is that there is a deep desire for Africans to create their own narratives. This bodes well for a growing audience, based in Africa and abroad. We are so pleased to be a major player in lighting the fire of our amazing continental creatives. Also to hear from last year’s participants how they have been able to transplant everything they learnt in the incubator into their current work and other projects, as well as the impact we had in their lives and creative process.”

“We are delighted to continue our partnership with the Realness Institute for the 2022 edition of the Episodic Lab and Development Executive Traineeship (DET). The development, nurturing and support of talent pipelines gives new voices a chance to be heard. This is key for Netflix as we contribute to the growth of the film and TV industry and honour our commitment to the African creative community,” says Allison Triegaardt, Netflix Manager for Grow Creative Africa.

Submissions are open on  and close on 14 January 2022.

For information on eligibility and application process please visit the following:

Further enquiries about the programme and application process can be directed to email

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People & Lifestyle

How to Make Money with YouTube Shorts



Short form content is taking over YouTube. Not only do Shorts differ from typical YouTube videos in length, but they also differ in the way they’re monetized. Since the rollout at end of the summer, creators started to earn significant revenue from their Shorts through the YouTube Shorts Fund.

Here’s everything you need to know about how to make money with YouTube Shorts.

Eligible creators can earn a Shorts bonus every month.


Any creator who’s making original Shorts content is eligible for the YouTube Shorts Fund. Your channel doesn’t have to be monetized through the YouTube Partner Program for you to qualify. If you’re in a country where YouTube is available and you’re making original Shorts content, then you’re eligible to make money through the Shorts Fund.

Whether or not you’ll earn money in any given month is based on your Shorts performance the previous month. YouTube will look at last month’s data when determining which creators to award with bonuses. So, the best way to earn money through the Shorts Fund is to keep creating original Shorts content.

Monthly bonuses range from $100 to $10,000 USD.


YouTube has dedicated a total of $100 million to the Shorts Fund for 2021-2022. The amount you can earn isn’t based on the same metrics as the ad revenue of the other videos on your channel. Instead, it’s more of a range.

The monthly bonus you earn through the Shorts Fund will be at least $100 USD, but it can be up to $1,000 USD. However, you aren’t guaranteed to earn the same amount every month. It will be adjusted based on several factors, such as your overall Shorts views for the month and where your audience is located.

Criteria for your channel to maintain eligibility.


YouTube will review your channel before reaching out about the Shorts Fund. In order to maintain eligibility, your channel must have uploaded an original Short in the last 180 days. Any content that’s been re-uploaded from other platforms, such as TikTok or Instagram Reels, will be disqualified. Likewise, all of your content must comply with the Community Guidelines and monetization policies.

Again, your best bet is to keep uploading original content. All of the Shorts you post count towards your overall Shorts performance. They aren’t locked into the month they’re posted. So, for example, if you posted a Short in July that suddenly went viral in December, those viral views would still count towards your Shorts performance. As soon as you’ve earned a bonus, you’ll receive an email or a notification from YouTube with further instructions on how to claim it.

The YouTube Shorts Fund is open to all creators, whether their channels are monetized or not. Keep making great Shorts content so you can get paid for it.

Are you using Shorts? Reply to this email and let us know.

We hope you enjoyed this blog.


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Still not sure? We have successfully promoted videos from Sony, Disney, Universal, Ted Talk, HP, AWS, Monster Energy Drink, Eminem, Young Buck, Gucci Mane, and Katy Perry. Thus, with your videos will get seen and discovered by a lot more fans.

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Africa’s Female Focused Community, Herconomy, Raises $600,000 Pre-Seed Funding



From a women-focused community on social media to planning Africa’s largest financial services platform for women, Herconomy is leveraging fintech to empower women.

Women account for half of the world’s population but are faced with more hurdles in accessing financial products and services that can improve their well-being and economic empowerment. UNCTAD, based on the World Bank Financial Inclusion data, estimates that while 72% of men globally had a financial account in 2017, only 65% of women did – a gap of 7 percentage points).

In Nigeria, this gender parity is a concern even though financial inclusion has progressed over the years. According to EfiNA, a financial sector development organisation that promotes inclusive finance in Nigeria, only 15% of women (compared to 27% of men) were banked in 2008 (a gender gap of 12 percentage points). By 2018, 33% of females were banked but the gender gap had worsened to 13 percentage points. In the Global Gender Gap Index 2020 rankings by the World Economic Forum, Nigeria ranked 128 out of 153 countries emphasizing the economic disenfranchisement of women. Given the urgency in bridging the gender divide and enhancing the quality of life for women, policymakers and the public and private sector have continued to collaborate on many fronts.

For Herconomy, Africa’s first women-focused digital platform, changing the course of the financial exclusion narrative and underrepresentation of women in the economy will require a frontline and hands-on approach. Formerly AGS Tribe, the female-focused organization has repositioned itself as a financial technology (Fintech) service provider to democratize economic opportunities for women and even the financial landscape. “We decided to rebrand this year to Herconomy so the essence of what we do is easily communicated,” said Ifedayo Durosinmi-Etti, the founder and CEO of Herconomy. “We understand that when the life of a woman is positively impacted, value is created not just for that woman but for the community at large.”

Following the success of her 2018 book “Accessing Grants for Startups” (which was forwarded by former Lagos State Governor Akinwunmi Ambode), Ifedayo founded the AGS Tribe due to popular demand as she kept receiving requests from people from various walks of life, including entrepreneurs and working professionals seeking to improve and build their skill sets and access global opportunities. Sensing a steep knowledge gap, the MBA degree holder decided to take a holistic approach by creating a community that would be a pan-African female-focused network.

To accommodate the growing community, the AGS Tribe was hosted on Telegram which was a fully paid community. “The time on Telegram served as a customer discovery time,” said Ifedayo. “We eventually had to migrate to our mobile application because Telegram was not as supportive and as flexible for what we wanted.”

Once their mobile app launched, they knew they wanted to reach even more women, so they introduced a free tier which gave members of their platform access to all opportunities on their platform for free. They also introduced another tier that offered up to 30 percent discount off various products and services. These brands ranged from sectors like fashion, travel, salons, spa and wellness, law, and hospitality so, Gold members with Visa cards enjoy services that enhance their well-being. As a result, the AGS Tribe community scaled up and the community snowballed to over 15,000 members by the middle of July 2021.

One of the success stories of the AGS Tribe is Mobaby Care Nigeria, whose founder Mariam Adebola-Salami won a grant of $1,000 in March 2019 and another N1,000,000 in June 2019. Mariam, with the advisory support of AGS, was able to achieve a 10.5% growth in her business in ten (10) months with a customer base appreciation of over 1,000. Subsequently, Mobaby Care Nigeria was able to secure equity investment.

“Some of our members have won international grants, and in November 2021 one of our members, Confidence Stalavey, became an Obama Leader,” said Ifedayo. “Another community member of ours died in an unfortunate incident of domestic violence in June 2020 and as a community, we facilitated a fundraiser, which eventually raised over N26 million which has been placed in an FBNQuest trust fund for education for her kids. The organization does so much to help each other as a community. Another community member successfully secured a job in the UK after attending one of its weekly capacity-building workshops.

Very recently too, through the AGS Savings Challenge, over 500 women were able to save $100,000 cumulatively in 6 months.

This year, they unveiled the Herconomy Cooperative Multipurpose Society, which was described as a first step on the community’s mission to owning a female-focused bank here in Nigeria. To fund the expansion of Herconomy, the community embarked on its capital raising exercise.

In August 2021, Ifedayo shared plans to raise capital for Herconomy on her Insta story, and 130 people indicated interest in participating. “I had previously spoken with some investors in the past and the vision was lost on them but I knew what I wanted and trusted my community,” said Ifedayo.

Ifedayo had gotten into the Startup Bootcamp, which is an accelerator, in June, so she shelved the capital raising project till September to free up time to work on the business model of Herconomy. By September, she sent an email to the 130 people who had indicated interest in investing in Herconomy saying to them that it was time for them to invest. She also attached a google form so they could indicate their investment amount. She then went on her instastory again to say that ‘if you indicated interest earlier, you’ve got mail’. All of a sudden, more people indicated interest. That list grew from 130 people to 509 people, but this time, with actual figures that they could commit to within the next 2 weeks. To their surprise, Herconomy recorded a massive 11.4x oversubscription as it raised $5.7 million compared to the $500,000 target within 24 hours of its capital raise exercise.

“70 percent of the funding we received came from our community while the rest was from Venture Capitalists and Angel Investors,” said Ifedayo. “Due to the minimum floor of $20,000 investment, a Special Purpose Vehicle (SPV) was created to onboard members with less than $20,000.”

The funds, according to the organisation, will be channeled towards hiring an in-house tech team, improving on their product, increasing their marketing efforts and expanding their operations.

Some Angels who invested in Herconomy include:

1. Nkiru Ayemere – CEO, Zephans and Co

2. Ehi Onwudiwe – Director, Business Transformation, Ernest and Young

3. Olanrewaju Smith – CEO, World Bay Technologies

4. Ope Makinwa – Head of Reserve, Diageo

5. Ama Akpata – Co – Founder, Jand2gidi

This is what some investors had to say;

“I have followed the Herconomy story right from the AGS Tribe days and I have witnessed tremendous growth over the years. Not just the business, but of the founder as well. I have been a member of the community from the beginning so when the opportunity came up to invest, I certainly was interested in deepening my commitment by contributing my own token as an investor towards building a future where women thrive. I love Ife’s passion, doggedness and drive and you know what they say… don’t only invest in business idea, you invest in the founder. Herconomy is the future and I chose to invest in the future!” – Ehi Onwudiwe – Associate Director, Business Consulting, EY.

“Our thesis is that community is very key to the future of consumer fintech in Africa. The company has a very strong community element, and also focuses on creating financial products and prosperity for women- who have historically been underserved with financial services. We like the company very much and are happy to be on this journey with the team” – Olu Oyinsan – Managing Partner, Oui Capital.

The female-focused organisation has also announced it would embark on additional capital raising exercises and is open to interests from investors that share the same vision of women empowerment, inclusion and diversity.

Inspired by the great strides made and the need to consolidate gains for women in the economy, Herconomy is setting its eyes on more audacious and ambitious targets. According to Ifedayo, the upward trajectory of Herconomy will lead to the creation of Africa’s largest digital bank that will be focused on financing women and projects that elevate the status of women in the economy. In the meantime, “Herconomy is committed to enabling women to learn, network, and earn high interest on their savings as they spend. ” said Ifedayo.

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UBA Group Dominates the 2021 Banker Awards, Wins ‘African Bank of the Year’



Africa’s global bank, United Bank for Africa (UBA) Plc yet again, reaffirms its leadership position across Africa, as the bank has been globally recognised as the African Bank of the year 2021 by the Banker Magazine, a leading global finance news publication published by the Financial Times of London.

UBA’s solid financial performance, its excellent service delivery to customers and its continuous role of facilitating rapid economic growth across the African continent were some of the reasons that led to the bank being named best bank in 12 of its African subsidiaries and in Nigeria. UBA Nigeria Plc, UBA Benin, UBA Burkina Faso, UBA Cameroon, UBA Chad, UBA Congo Brazzaville, UBA Cote D’Ivoire, UBA Gabon, UBA Guinea, UBA Liberia, UBA Senegal, UBA Sierra Leone and UBA Zambia all came out top as the best banks in their respective countries.

This will not be a first for UBA. In 2020, six of its subsidiaries in Benin, Cote D’Ivoire, Chad, Liberia, Sierra Leone and Zambia were winners of the Best Bank award. This year, the UBA Group is breaking a record with its exceptional wins as African Bank of the Year and Bank of the year in 13 countries. The total 14 awards makes it the first time ever in the history of the almost 100 years of The banker, that any banking group will be clinching as many as 14 wins in a single year.

At the Virtual award ceremony which was held on December 1st 2021, the Middle East and Africa Editor for The Banker, John Everington, explained at the event that a rigorous and highly analytical process is made annually to reach the decision for each Bank of the Year award and the institution’s reputation for independence, authority and integrity is thoroughly applied to each submission.

“While several African banks impressed the judges this year, there was no doubt as to the worthiest recipient of the Bank of the Year for Africa – UBA Group – a clear winner across a wide range of criteria. UBA has performed impressively across its footprint with a strong financial performance across most of its markets,” Everington said.

UBA’s Group Managing Director/Chief Executive Officer, Kennedy Uzoka, who expressed delight over the recognition from The Banker stated “Like I always say, at UBA, we must be doing something right. Winning 14 total awards in13 subsidiaries and the Bank of the Year on the African continent is a big achievement.’

Continuing, Uzoka said, “The recognitions come as a reassurance that we are on track in consolidating our leadership position in Africa, as we continue to create superior value for all our stakeholders. We have our millions of customers across the globe and our many thousands of staff to thank for this. They are the very reason why we keep winning’

Since1926, the Bank of the Year awards has been celebrating the best of global banking and is regarded as the industry standard for banking excellence. The 2021 edition highlights those institutions that have outshone their peers in terms of performance, strategic initiatives and response to the Covid-19 pandemic.

The Banker Magazine is a publication of the Financial Times – a leading global finance news publication which has been in existence since 1888. The Banker magazine is the definitive reference in international banking for high level decision makers.

United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than twenty-five million customers, across over 1,000 business offices and customer touch points, in 20 African countries.

With presence in the United States of America, the United Kingdom and France, UBA is connecting people and businesses across Africa through retail; commercial and corporate banking; innovative cross-border payments and remittances; trade finance and ancillary banking services.

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