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Italian Trade Agency hosts trade delegation for Agrofood and PlastPrintPack West Africa Exhibition

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The Italian Trade Agency (ITA), under the auspices of the Italian Embassy in Ghana hosted a dinner for the visiting Italian trade delegation to the Agrofood and PlastPrintPack West Africa Exhibition in Accra, Ghana on Tuesday, November 30. 

The dinner, held at the Pomona restaurant in Accra, was to provide the 20 visiting Italian trade delegation and Ghanaian businesses a chance to network ahead of the exhibition.

Speaking at the event, Dr Alessandro Gerbino, the Director of the Italian Trade Agency for West Africa, reiterated the importance of Italy’s participation in the exhibition.

“This exhibition offers us a platform to interact with the Ghanaian private sector in the first place’ in the Agri business value chain. There are a lot of opportunities for cooperation, and Ghana needs to improve on the added value process and Italy is very strong in this area,” he stated.

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According to Dr Alessandro Gerbino, some Italian companies who took part in the 3-day exhibition, including world-renowned machine, tools and equipment manufacturers including Promer srl, Cevolani, Melegari Technology, Riello and Irritec will be offering Ghanaian companies value addition to their raw materials.

Read also: Italian Trade Agency brings 20 Equipment Manufacturers to Participate in Agrofood and PlastPrintPack West Africa 2022

“Italy has come to this exhibition with 20 companies, most of them are in the Agri business value chain in the packaging, in the plastic and printing technology. So, these are all in industries that are key for adding value to the raw materials that you have here, you need to produce better to process, to store, to package and to market it in a different way compared to what it is today and you have all the solutions for this process,” he added.

Speaking on the potential of Agricultural Technology in West African Market, he said;

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“It’s huge and I am not in the position to give numbers. The West African Market is in a big need of increasing their production, reducing imports from abroad, creating jobs, creating local value, do all this respecting new standard of quality, respecting the environment, being efficient also from an energetic point of view.

“We have gone through this process in Italy, we have the technology and the knowhow to do that. We are not here to sell a machine and go, we are here to discuss together what are the best ways to use what you have here according to the needs of the local market and of the exports that you can achieve being here in Ghana companies in training and fixing a strategy to develop,” he concluded.

This year’s “Agrofood & PlastPrintPack West Africa 2022” exhibition took place at the Accra International Conference Centre (AICC) between 29th November to 1st December 2022.

20 Italian companies specializing in the production of equipment for plastics, printing, and packaging as well as in the agro-processing processing industry took part in the exhibition.

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About Italian Trade Agency(ITA)

The Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.

With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

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