In what can only be considered as the coming together of two kings, the smartphone for everyone brand, itel Mobile has unveiled Afro-pop star, Kuami Eugene for the third time as its official brand ambassador.

The Smartphone brand noted that the signing of the famous Afro-pop star was informed by the brand’s desire to enhance consumer engagement and endear more fans to its community.

According to itel Mobile, the choice to maintain Kuami Eugene as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.

No doubt, itel Mobile is a leader in the affordable and durable smartphone mass market in Ghana offering reliable smartphones for everyone, while Kuami Eugene makes popular music for the streets, rolling out frequent hits they can relate with.

Kuami Eugene and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. We should expect an admirable partnership which will birth greatness.” said Michael Tuekpe, Digital Marketing and Communications Manager for itel Ghana, on the partnership.

Kuami also expressed his profound joy to still continue the journey with itel. He stated that this is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”

About itel

Established over 10 years, itel is an entry level and reliable mobile phone brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally.