People & Lifestyle
IWD Women’s Profile – Nancy Assor Asiedu-Amrado (DipM ACIM)
In a field dominated by men, many women have been excelling in their various roles. AirtelTigo, one of the leading telecommunications companies, recognizes and values the contributions of women to its business. In a move to embrace equity, the company is highlighting some women whose impact on the organization has been significant.
In this week’s profile, Nancy Assor Asiedu-Amrado shares her achievements within the company, the influence of mentorship on her career, and her commitment to helping other women thrive.
Background
Mrs. Nancy Assor Asiedu-Amrado, is a marketing professional and the Head of Brands and Communications at AirtelTigo. She was born at Atibie-Kwahu in the Eastern Region and is a native of Akyem Hemang in the Fanteakwa South District. She is married to Surv. Alex Asiedu Amrado and has three children.
Education
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Assor started her basic school education at CKC Baptist International School at Mpraeso Kwahu and later continued at Nana Kwaku Boateng Experimental school in Koforidua (a school that has produced many distinguished personalities in Ghana including our eminent NSMQ Quiz Mistress, Professor Effah Haufman, Sammy Awuku, Abeiku Santana, just to mention a few). Growing up, she had a dream to pursue General Science at Aburi Girls to become a pharmacist, but before her BECE results were released, Assor had a change of mind to pursue Business instead.
Except for her brother Jones who understood her strong conviction and the burning desire to switch subjects, no one else in the family was convinced. It took a lot of persuasion for her dad to come to terms with her new interest despite having the good grades, to pursue General Science. Her dad had to now find a school in the Eastern Region that offered Business since her preferred choice, Aburi Girls did not offer the program. He successfully found one school on top of the cool mountain, Okuapeman Secondary School and that propelled her to pursue Bachelor of Education (Social Sciences, Accounting and Management) at the University of Cape Coast.
- How did you end up in your role as a Head of Brand?
My first job experience was in ‘Marketing’ during my National Service at Vanguard Assurance Company Ltd. My second job was also in ‘Marketing’ at L’Oreal West Africa and I honesty loved the job! I fell in love with marketing, abandoned my ACCA professional courses, enrolled in an MBA Marketing program with Central University College which was then affiliated to the University of Cape Coast, and later upgraded to even have a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. My mantra in life is ‘passion drives purpose’ hence, I gravitate towards my passion and endeavour to stay focused to achieve my goals.
I was employed as a Brand and Marketing Communications specialist at Vodafone for nearly five years. I progressed to the position of Brand Segment Manager for Vodafone Business Solutions, and later became the Brand Segment Manager for Youth, HVC & Progressives. During my time there, I successfully executed several brand campaigns, including “The Future is Exciting. Ready?”. It came as no surprise when I received a call from AirtelTigo, inviting me to submit my CV for the Head of Brand Management position. I was keenly interested and promptly applied. The recruitment process involved exams, presentations, and multiple interviews. I emerged successful and was offered the role with a strong recommendation from Gifty Bingley.
- What is the most important message you want to send to young women thinking about their careers?
I agree that the path ahead can often be uncertain and challenging. It may involve twists and turns, but it’s essential to be perceptive and intuitive in finding your true purpose. It’s important to keep learning and approach situations in a practical way, while being open to new experiences and not fixating on one unattainable goal. Avoid blindly following the masses, and instead, pursue your passion. Most importantly, pray without ceasing and let the good Lord direct your path.
- At your level, what actions do you take towards gender equality in your workplace?
As the only female on the Marketing leadership team at my workplace, I make it a priority to mentor and empower the females who join my team. I encourage them to work hard, stay focused, remain organized, and pursue their careers relentlessly, while also reminding them of the importance of being well organized and speaking up when necessary.
- On the backdrop of 2023’s International Women’s Day theme “Embrace Equity”, do you think society is embracing equity? In your line of work, is equity something we are inching closer to?
In the past, women did not have as much empowerment in society, but this narrative is slowly changing among the elites. Despite there appearing to be equal opportunities for everyone, men still seem to be favored for certain key positions over women. Women often limit themselves to lower-tier roles, such as deputy, vice, assistant, etc., which in my opinion is not enough. Why can’t a woman with the necessary qualifications become the President, Chairperson, CEO, Moderator of a church, or General Overseer? We need to embrace equity and allow equal opportunities for both genders. There should not be any restrictions, or we risk suppressing the talents and innovations that women possess, which can contribute to making society or the world a better place for humankind. I motivate the women on my team to excel in their areas of expertise and encourage them to speak up and provide valuable input in their line of duty.
- What advice will you give women struggling in a male-dominated industry?
Women should be aware that passion is what motivates purpose. If women remain focused and chase their objectives without fear of failure, they will achieve success. It requires a high level of skill, confidence, endurance, good health, and a stable mental state to excel. Therefore, no matter how difficult the journey may be, women should maintain psychologically fortitude, seek assistance when necessary, and persistently pursue their aspirations.
- What do you think helped you get so far in your career?
Getting to where I am now required continuous learning, following my passion/burning desire to achieve my personal goals, building self-confidence, being receptive to feedback from line managers, colleagues, and parents, and most importantly, prayer. My favorite Bible verse is Matthew 6:33, “Seek ye first the Kingdom of God and His righteousness and all other things would be added onto you”.
- Do you feel you have achieved what you wanted to?
Even though I have seen astronomical growth in my career, won many enviable marketing and corporate awards for all the telecommunication companies I have worked with, I still see myself to be on a journey to achieving my goals. May God be my help as I keep moving.
- What positive changes have you seen regarding women in the workplace since you started your career?
I was fortunate to have my first boss as a woman, Afua Korang, and she was a great source of inspiration to work with. Throughout my career, I have had the opportunity to work with several other women in leadership roles, such as Akua Nyantakyi, Uche Ofodile, Akisi Ackah, Ethel Anamoo, Angela Mensah-Poku, Mitwa Ng’ambi, Evelyn Sam, and other amazing women in the workplace who have made a significant impact not only on my career but also on the careers of others. I have great admiration for women in the workplace because they are dedicated to working hard to contribute to the development of Ghana while also earning a living to support their families. Additionally, they actively mentor and support younger colleagues, creating a supportive community of growth and development.
- What three values that govern the way you live your life?
I am governed by being disciplined, well organized, staying focused, pursuing excellence, and seeking God’s divine direction to excel.
- Has mentorship played a role in your career? How important is it for women to lift each other up?
Certainly, mentorship has been instrumental in my career development. When I first started in the telecommunications industry, I was fortunate to work closely with experienced marketing professionals such as Uche Ofodile, Georgina Mensah and Akisi Ackah who provided me with invaluable guidance and support, allowing me to gain confidence in my role. I am profoundly grateful for their mentorship.
- What do you see as the biggest barrier to embracing equity of women in the economy, especially in Technology/STEM (Science, Technology, Engineering, Mathematics) and what more needs to be done?
Fear is a significant barrier that hinders women from pursuing careers in STEM. Overcoming this barrier requires having the right conversations to encourage and empower young women. Women who have made significant strides in STEM can play a vital role in mentoring and inspiring the next generation to embrace STEM with confidence and pursue it relentlessly. It’s crucial that we support determined women who lack the resources to pursue STEM through government and corporate organizations. For it is said that ‘If you educate a man, you educated one person but if you educate a woman, you educated the whole nation.
The AirtelTigo International Women’s Day Profiling campaign spans over a month and is aimed at celebrating women in their respective workplaces. The campaign is designed to recognize and highlight the significant contributions made by women to the growth and success of the company. Through this campaign, AirtelTigo aims to promote gender equity and encourage women to strive for excellence in their careers. Overall, the campaign seeks to promote gender diversity and inclusivity in the workplace.
People & Lifestyle
HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS
Mrs Diana Hopeson ( Akiwumi ) the formal MUSIGA president and a renowned gospel musician who made her mark in the early 90s with hit songs winning many National and International awards admonishes young girls to try take their bath at least two times daily during their menstrual cycle.
Joining over 400 both young girls and boys at the Ashiaman Senior High School to mark this years World Menstrual Hygiene Day Commemoration, she stressed on the need for a complete healthier menstrual management by these teenage girls bearing in mind that bathing their body is an essential part of menstrual hygiene.
A collaborative effort from the Bonabear Foundation Ghana under the auspices of the Special Monitoring Missions of the International Human Rights Commission Ghana in partnership with the SHEP Department of the Ashaiman Municipal Education Directorate of the Ghana Education Service and WO YE BRA Schools Project this year engaged the Pupils of the AshaiSec to mark the all important date on the UN calendar.
Mrs Hopeson on the theme of this years commemoration dubbed “ Making Menstruation a normal Fact of Life by 2030” also explained on the main need for every girl to know that “Menstruation leads to Procreation” therefore every growing girl must not be ashamed of her Menstruation and that it’s a normal thing. She lamented on how she felt during her “Menarche” at age 12 and the funny experiences she went through that time. Mrs Hopeson has been the project Ambassador two years running to the MENSTRUATE 2 PROCREATE initiative with a few of her friends mobilizing support for the project.
HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS
The Founder and the Project Lead of the Bonabear Foundation Ghana who doubles as the Commissioner for the Special Monitoring Missions of IHRC Ghana- Amb Dr Bernard Kofi Bonarparte in his speech added his voice to the call to totally scrap off all Taxes on Sanitary Materials and pleaded with the Government to consider implementing policies to make Sanitary materials in the Schools more accessible and free mostly in deprived communities a cross the country.
He reiterated that , it is about time Menstruation is considered as a Human Rights issue and as such the need to put in measures to ensure every girl is not denied of this Right. The need to easy access to water in the various Schools is also a contributing factor for ensuring a clean , safe and healthier society.
HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS
The Amb , also called on various corporate bodies to partner organizations and civil societies that have embarked on this journey to ensure that Ghana does not fail to achieve the agenda 2030 of the UNSDG.
All participants received free Disposable and Reusable Pads and were trained on the management of those with live demonstration from the male students of the School by the help of the School Nurse and the Lead Facilitator for the WO YE BRA SCHOOL Project-Ms Jennifer Moffat as The head Mistress of the School Madam Jemimah Quarshie and her staff received the team warmly.
People & Lifestyle
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People & Lifestyle
Yahu Blackwell The Ghanaian From the Diaspora, To be enstooled as Osu Noryaa ManTse
In August of 2023 nearing the Annual Homowo Festival; The Ghanaian boxing champion who resides in Baltimore, Maryland and serial entrepreneur will be returning back to his homeland (Ghana). Yahu Blackwell is a Ghanaian whose family lineage is among those that was taken as slaves at the “Cape Coast Castle” and the “Elmina Castle” in Ghana. (Trans Atlantic Slave Trade). (more…)
People & Lifestyle
Zeepay MD crowned Africa Fintech Leader of the Year two times running at Ghana CEO Summit 2023
Andrew Takyi-Appiah, the Managing Director (MD) of Zeepay, a leading mobile financial services company, has emerged Africa’s Fintech Leader of the Year for the second year in a row at the recently held 2023 edition of the CEO Summit.
The prestigious award was presented to him before a gathering of more than 500 of his peers, was an acknowledgement of his instrumental role in the growth and advancement of Sub-Saharan Africa’s economic landscape.
Mr. Takyi-Appiah emerged victorious amidst stiff competition from prominent figures in the fintech industry, and the award reflects the high satisfaction of users with Zeepay’s platforms and services.
Expressing his gratitude at the event which had as its theme: ‘Economic Sovereignty, Sustainable Corporate Governance, Digital Industrial Transformation: New Paths for Growth and Prosperity. A Private-Public Sector CEO Dialogue & Learning’, Mr. Takyi-Appiah stated, “Winning this award is a testament to all that African youth are Capable of and have what it takes to build global business. It means that we the youth in Ghana must be taken seriously as we have indeed taken our destiny into our hands to contribute to build a better Ghana.”
Prior to co-founding Zeepay in 2016, Mr. Takyi-Appiah held key positions at renowned organizations such as UT Bank Ghana, PwC Ghana, PwC UK, Ecobank Transnational Incorporated, and GTBank.
With an annual turnover of approximately US$900 million as of 2021, Zeepay has established itself as the largest cross-border remittance aggregator in Africa. Mr. Takyi-Appiah emphasized that this accolade is a testament to the strength of Ghana’s fintech regulations and legal systems, which have contributed to the rise of companies like Zeepay.
“Our customers should expect an improved business, an increase in our distribution network and availability. Going forward our customers should expect affordability in terms of reduced cash-out fees and more product innovation. I would like to dedicate the award to all our customers and staff for believing in the dream and driving it to this growth. I feel great and excited about the additional new markets we have added to the mobile money business,” Mr. Takyi-Appiah added.
This comes as Zeepay also emerged as the number-one company in Ghana at the 19th Club 100 awards. The recognition underscores Zeepay’s exceptional performance and its significant contribution to the nation’s economic growth.
The feat was attributed to the ingenuity of CEO Andrew Takyi-Appiah and as Zeepay’s vision is to expand its presence in the fintech and mobile money space beyond Ghana.
With its innovative mobile financial services, Zeepay has been revolutionizing the remittance and mobile money sectors. The company’s impressive growth and strategic approach have propelled it to the forefront of Ghana’s business landscape. By clinching the top position in the Ghana Club 100 rankings, Zeepay has solidified its status as a key player in the country’s corporate sphere.
As Zeepay looks toward the future, it aims to leverage its success to further establish itself as a dominant force in fintech and mobile money across Africa. With CEO Andrew Takyi-Appiah at the helm, the company is poised to unlock new opportunities and drive financial inclusion on the continent.
People & Lifestyle
From Lemonade Finance to LemFi: International Payments for Everyone
In a bold move to further its commitment to providing international payments for everyone and better serve its expanding community, Lemonade Finance announces its rebranding to LemFi. The decision to change the name was driven by a desire to simplify and capture the essence of the company’s vision and to differentiate itself in the evolving financial services landscape.
Lemonade Finance was founded in 2020 with a simple vision,to empower immigrants seeking to achieve more in their lives. The company delivers its services through an app that enables users to send money to 10+ countries.
LemFi is licensed as an Electronic Money Institution with the Financial Conduct Authority in the United Kingdom, under the name RightCard Payment Services. It is also registered as a Money Service Business by the Financial Transactions and Report Analysis Centre in Canada.
“The name we started with was Lemonade Finance. And as our app gained popularity, our reach expanded across multiple countries, and we became the vital link between families and loved ones separated by distance,” explains Ridwan Olalere, the CEO and Co-Founder.
However, the company’s growth and evolution demanded a name that would resonate even more deeply with its purpose while embracing the uniqueness of its community. Through extensive collaboration with the team and community, the decision to rebrand was made to better encapsulate the vision of providing a more inclusive and efficient means for people to send money home.
Introducing LemFi, a name that embodies the spirit of No Borders, No Barriers and no BS. The new name reflects the company’s dedication to simplicity, agility, and accessibility while retaining its commitment to facilitating seamless financial transactions for its users.
“Our new name, ‘LEMFI,’ represents our unwavering dedication to breaking down barriers and transcending borders,” says Ridwan. “It symbolises the strength and resilience of our community and allows us to carve our own unique meaning within it.”
The rebrand also comes with an expansion of vision. Hitherto, the goal was to power “International Payments for immigrants globally”; now LemFi aims to deliver “International Payments for Everyone”.This commitment will be demonstrated by unveiling an exciting lineup of product updates in the coming weeks and months.
The LemFi team thanks its valued users for their continued support and invites them to embark on this new chapter together. As LemFi, the company will continue building a product and expand to more countries in the coming weeks, empowering individuals to confidently pursue their dreams.
The company’s new website and social media channels will now be:
Website:www.lemfi.com
Facebook: UseLemfi
Instagram: @UseLemfi
Twitter: @UseLemfi
Email:support@lemfi.com
People & Lifestyle
YouTube’s Alex Okosi Highlights The Need For A Comprehensive Digital Trade Strategy For Africa
YouTube’s Managing Director, Emerging Markets, EMEA, Alex Okosi, was among the key speakers at the Africa Debate 2023, which took place on Thursday, May 11, 2023, at the Guildhall in London.
Okosi’s session, titled “Building a Comprehensive Digital Trade Strategy for Africa,” highlighted the challenges facing Africa in terms of digital infrastructure despite advancements in digital trade and e-commerce. He debated the best path forward for a digital trade strategy, with a focus on the 7th protocol of the African Continental Free Trade Area (AfCFTA) on e-commerce.
Joining Okosi on the panel were Michelle Chivunga, a Digital Trade Expert for AfCFTA and Chief Executive Officer & Founder of Global Policy House, who moderated the session, as well as Wayne Hennessy-Barrett, Chief Executive Officer, 4G Capital; Peter Njonjo, Chief Executive Officer, Twiga Foods; Toulay Oueslati, Head of Trade Finance & Commodity Trade Finance, Bank of Africa United Kingdom and Hardy Pemhiwa, Chief Executive Officer & Chairman, Cassava Technologies.
Organized by Invest Africa, a leading business and investment platform with over sixty years of experience on the continent, and in partnership with Africa Finance Corporation, the event was in its 9th year and focused on Africa’s trade profile through a comprehensive programme of talks, discussions, and networking opportunities.
“I believe that digital trade has the potential to transform Africa’s economy and improve trade relations with the rest of the world. However, to achieve this goal, we need to address the challenges of infrastructure development, regulatory frameworks, and digital skills training,” Okosi said.
The panel discussion explored the future of African trade and how the private sector can best support and prepare for a more integrated and competitive African trade environment.
“Collaboration between governments, businesses, and financial institutions is crucial in creating an enabling environment for digital trade. This includes developing regulatory frameworks, financing solutions, and digital infrastructure,” Okosi added.
Okosi is a highly experienced television, content, and tech executive with over 25 years of experience building successful businesses and brands globally. He has a track record of identifying and scaling new business opportunities, generating multi-million-dollar revenue streams, and delivering profitable growth.
Currently serving as Managing Director, Emerging Markets, YouTube EMEA, Okosi has been instrumental in driving the platform’s growth across key verticals, including music, gaming, TV/film, kids & family, news, and sports. In 2022, Okosi was named one of the UK Powerlist’s 100 most influential people of black heritage for the second year in a row.
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