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Jaido P Announced As Apple Music Up Next Artist In Nigeria

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2 months ago

September 1, 2021

Apple Music today announced the latest featured artist in its Up Next Nigeria emerging artist program as Nigerian-born Afro-pop singer-songwriter, Jaido P (real name Taiwo Olajide Daniel).

“I am as happy as a sandboy to be the latest artist to be featured on Apple Music Up Next in Nigeria. Big thank you to Apple Music for the recognition!”

Born and raised in the bustling city of Lagos, Jaido P graduated from the prestigious Obafemi Awolowo University. He rose through the country’s musical ranks, honing his songwriting skills to become one of the most sought after Afro-pop artists on the continent.

Fusing street-inspired and pop-laced Afrobeats melodies with an alternative edge, it was his breakout single “Tesina pot” (2020), featuring prolific rapper Olamide, that laid the foundation for the creation of his debut EP, Shopla. The 6-track EP, available to stream on Apple Music, takes its cue from Jaido’s nickname and tackles weighty topics, from the gap between rich and poor, to how music and fame have changed his life.

As the newest Up Next act to be spotlighted in Nigeria, Jaido P will be featured across Apple Music’s Nigeria’s Up Next playlist https://apple.co/3iUvGoP. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists their global editors are passionate about and eager to expose to a larger audience.

Jaido P joins Ajebo Hustlers as Apple Music’s growing stable of Up Next Artists from Nigeria.

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae and Foushee.

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Multiple Grammy award winner, Angélique Kpasseloko Hinto Hounsinou Kandjo Manta Zogbin Kidjo, is expected to perform at this year’s Grow, Unite and Build Africa (GUBA) Awards.

The awards are slated for November 7 and 8, 2021, and would mark a centenary of the passage and resilience of Nana Yaa Asantewaa, the influential warrior and Queen mother of Ejisu, who rose to lead an Asante army against the British.

Speaking at a media briefing on Monday at Kempinski hotel in Accra, Chief Executive Officer, (CEO) of GUBA, Ms Dentaa Amoateng said, the celebrated African musician who hails from Benin would be honoured on the day.

She noted that the ceremony would be attended by prominent people of various background including former President of Liberia, Mrs. Ellen Johnson Sirleaf,the seventh Director–General of the World Trade Organisation, Ngozi Okonjo-Iweala, market women among many others.

Dentaa Amonteng further noted that Nana Yaa Asantewaa’s ravery,immensely contributed to the country’s independence story, because it shaped the psyche of the nation, that they could stand up for the country regardless of the apposition.

She said for this reason, there was the need to throw more spotlight on her and celebrate the amazing performance of women and empower young ladies to strive to the top.

According to her the two-day event, would first be a durbar at Manhyia palace in Kumasi on November 7, and followed by the rest of Awards the next day at the Grand Arena, Accra International Conference Centre.

Prince Anthony Bart, a member of the team said it would help instill the spirit of patriotism in the youth, “we need to learn about history of leaders who have contributed to our struggle.”

The Year 2021 marks exactly 100 years of the death of Yaa Asantewaa, the last African woman to lead a major war against colonial powers in 1900, where she played the role of the Commander-in-Chief of the powerful Asante Empire.

These events will observe an important moment in African history, one that is unique to the relations between the Republic of Ghana and the Republic of Seychelles and is expected to host several high-profile personalities from the diaspora.

While celebrating Yaa Asantewaa, the awards will also recognize the contribution of Black women in the diaspora and Africa. The 2021 GUBA Awards will also raise awareness on maternal mortality and call for measures to ensure safe child delivery across the continent. GUBA Enterprise believes that every child, born and unborn, has a great potential and must be given the opportunity to fulfill this potential