Music duo, Keche has said that the Ghanaian music industry lacks investors because musicians have over the years not treated music as a business.
The music duo in a Twitter chat stated that most Ghanaian artistes cannot prove to investors the return on their investment hence investors always shy away from investing in the music industry.
” Well we think because we’ve not been able to treat the music as business. We’re not able to convince investors on ROI”. the ‘alugutugui’ hitmakers said.
Keche signed a GHC2.5 m record deal with Golden Empire Legacy in April this year. the 2-year contract comes with a fully furnished 3-bedroom apartment and two Hyundai Elantra saloon cars.