Buzz
Kenyans Produce Historic African Podcast Research Report
Africa Podfest and Baraza Media Lab have partnered to launch a series of reports on podcasting in Africa in 2021. This collaborative project seeks to surface crucial information and insights to support investment in innovative business models within the podcasting industry, which is showing tremendous potential. Building on the 2021 Baseline Study “ Is This Mic On?”
Through this project our objective is to develop a baseline understanding of the trends in African podcasting from which to frame further programming; and to use reliable data to map the potential of and make a strong case for further investment in African podcasting. The study has continued into 2022 with the Discovery Tour: Data Edition – a mixed methods research study combining a qualitative and quantitative approach to podcasting in Kenya, Nigeria and South Africa.
Read Also: The Podcast Academy Announces Nominees for Second Annual Awards for Excellence in Audio (The Ambies)
From our previous research, we have learned that one important missing piece which is needed to grow the podcasting industry is reliable information that aids podcasters and ecosystem supporters to make good decisions. The most frequently asked question by podcasters in our community and innovators who are seeking to expand the podcasting medium is about the potential sustainability of podcasting. Podcasting is a crucial growth opportunity for Africa’s creative economy, potentially providing sustainable employment for millions of youth.
The aim in this second phase of research was to better understand the growth and sustainability of African podcasting in three leading African podcasting markets – Kenya, Nigeria and South Africa. The research question being addressed is “What does growth and sustainability for African podcasting mean?” During the project, we have been able to uncover podcast themes, needs and perceptions of podcasters, audience engagement and motivations driving podcast growth in three of Africa’s largest podcast markets – Kenya, Nigeria and South Africa.
The Research Event – May 2022
Africa Podfest and Baraza Media Lab are organizing a town-hall event to launch the Phase 2 research reports which will be available through our website. The event aims to raise awareness of the ground-breaking collaborative research into African podcasting and will centre on presentations of the research findings and an open discussion on the same. Through this event, we will directly engage with pioneer African podcasters, enablers and decision-makers in the African and global podcast and media ecosystem to share the research findings, garner feedback from the stakeholders and build support for the research initiative.
Read Also: Top Podcasts That Every Developer Should Know
This virtual event was held on Thursday 12th May 2022
About Africa Podfest:
Africa Podfest is a woman-led Kenyan-based community-driven company which launched the very first Africa Podcast Day as a virtual event on February 12, 2020. Co-directed by Melissa Mbugua and Josephine Karianjahi, the company invests in our own value as Africans by inspiring and elevating African podcasters. Our vision is to create a sustainable and inclusive podcasting industry across Africa. We serve the under-resourced voices who are opening space for freedom in society including youth, low-income communities, women, activists, LGBTQA+ people and people with disabilities.
Although Africa Podfest as a company began with an annual event, it has since grown into a community platform with year-round programming in two years. We run an annual international podcasting festival, carry out original research, maintain the African podcast database, host regular events and tell stories of African podcasting through our newsletter, blog and social media. Learn more on our website: www.podcasting.africa
About Baraza Media Lab:
Baraza Media Lab is a new and exciting space for networking, collaborating, and experimenting among Kenya’s media practitioners such as journalists, bloggers, writers, artists, podcasters, filmmakers, animators and other cross-disciplinary collaborators.
We provide the space and resources needed to enable media and entrepreneurs to collaborate, innovate and drive the growth and capacity of independent media.
By supporting collaborative storytelling ideas, methods, and delivery platforms; raising the skill and capacity of media practitioners; and providing an environment for new business models to emerge, we aim to build a community of like-minded media practitioners committed to acting in the public interest. Learn more on the website: https://barazalab.com/
Buzz
I must win Artiste of the Year again – Okyeame Kwame
Ghanaian rap icon, Kwame Nsiah-Apau, widely known as Okyeame Kwame has boldly declared his determination to reclaim the coveted title of TGMA (Telecel Ghana Music Awards) Artiste of the Year. (more…)
Buzz
Rihanna expresses interest in collaborating with Ayra Starr
Ayra Starr’s dream collaboration with her idol Rihanna may soon become a reality, as the Barbadian singer expressed interest in working with the Nigerian star. (more…)
Buzz
Davido gifts fan $50k to payoff student loans
During his recent concert at Madison Square Garden (MSG) in New York City, Afrobeats star David Adeleke, better known as Davido, showcased his generosity towards a female fan. (more…)
Buzz
My current relationship is a “pure intense helpless love” – Joeboy
Well-known Nigerian singer and songwriter, Joseph Akinwale Akinfenwa Donus, known in showbiz as Joeboy has opened up about his current romantic entanglement, describing it as a profound experience of “pure intense helpless love.” (more…)
Buzz
“Life has humbled me so much” – Mercy Johnson
Celebrated Nollywood actress Mercy Johnson Okojie sparked discussions with her recent Instagram story, where she shared her perspective on revenge. (more…)
- Buzz1 week ago
EIB Network issues statement on Serwaa Amihere’s leaked video controversy
- Buzz7 days ago
Nigerian dancer Korra Obidi attacked with Knife and acid during live stream
- Buzz5 hours ago
My wife sent her nudes to her Dubai lover while I was on my sick bed – Erico speaks on divorce
- Buzz6 days ago
Ghana’s entertainment industry mourns death of DJ Isaac Cool
- Buzz7 days ago
Medikal confirms separation from Fella Makafui; offers to perform at her future wedding
- Buzz6 days ago
Stonebwoy inks new deal with Warner Music’s ADA Worldwide
- Buzz9 hours ago
Stonebwoy performs ‘Activate’ with Davido at sold-out Madison Square Garden show
- Radio & TV1 week ago
DStv Delivers Choice and Value for Exciting Entertainment Moments In April
- Buzz1 week ago
Update: Junior Pope not dead – AGN President
- Buzz6 days ago
Selly Galley suffered five miscarriages – Praye Tietia reveals
- Buzz1 week ago
My tigers are still with me; I feed them with a cow every 3 days – Cheddar
- Fashion1 week ago
Timeless Thread: a new collection by Jokel Fashion World